doxim - statement marketing solutions

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Doxim – Leadership in Statement Solutions

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Doxim 2011 Client Exchange Conference Presentation. Learn more about the latest statements capabilites like: security, colour printing, einsertion, statement redesign, marketing message management and more.

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Page 1: Doxim - Statement Marketing Solutions

Doxim – Leadership in Statement Solutions

Page 2: Doxim - Statement Marketing Solutions

Agenda

• Purpose & Upside• Statement Trends• Statement Solutions

– eStatement Capabilities– Merging Documents and Data– Integrated Newsletters– eInsertion– Colour Printing – Statement Security– Marketing Message Management

Page 3: Doxim - Statement Marketing Solutions

Statements - Purpose

• Provide customers with a record of account(s)

• Demonstrate compliance with regulatory mandates

• But they are costly!

• Include Inserts with statement– Drives $$ up further

Page 4: Doxim - Statement Marketing Solutions

The Upside

• A regular, consistent customer communications vehicle

• A key element in an integrated marketing program or campaign

• A tool to reinforce your brand with your customers

Page 5: Doxim - Statement Marketing Solutions

…. And People Read Them

• Average person receives multiple transaction documents/month

• It’s the one type of mail that most people open and read/review

• So a marketing opportunity exists

Page 6: Doxim - Statement Marketing Solutions

Statement Trends

Page 7: Doxim - Statement Marketing Solutions

• Paper only > Paper plus electronic statements

• One data stream > Multiple, merged data streams

• Single item printing > Multiple item print runs

• Statements only on-line > Multiple items online

Statement Trends – Present and Future

Page 8: Doxim - Statement Marketing Solutions

• Black and white printing > Full Colour printing

• Window envelopes > Secure windowless envelopes (2D barcodes)

• Text ads > Image ads and enhanced statement design

• Manual ad management > advanced online ad management

Statement Trends – Present and Future

Page 9: Doxim - Statement Marketing Solutions

A Smorgasbord of Solutions to Help

Page 10: Doxim - Statement Marketing Solutions

eStatements….Of Course

Page 11: Doxim - Statement Marketing Solutions

eDelivery Trends

•Average “opt-out from printed statement” > 50%•Doxim top 10 percentile of clients > 85% eDeliveryFACT: more people are adopting eStatements

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Doxim Clients eDelivery Data (%)

Page 12: Doxim - Statement Marketing Solutions

Move finished statements to a printer, an archive and send e-notifications

Electronic Notification

Secure online archive

Electronic notification

Print & mail

Dan Dare1234 High Street NorthToronto, ONL3R 2X2

445 Apple Creek Boulevard,Markham, ON, L3R 9X2

Allows your organization to notify your clients when their statements are ready.

Page 13: Doxim - Statement Marketing Solutions

Differential Bundling

1. Checking account2. Savings account3. Investment account

All three statements bundled into one envelope for mail delivery

Print

Output

ElectronicOutput to

ArchiveEither

Or

Three different PDFs in three different account folders on archive

Three statements concatenated into one PDF for upload to archive

Saves costs for:- Envelopes- Stamps- Handling

Page 14: Doxim - Statement Marketing Solutions

Enriching/Merging Your Print Data Streams

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Data Insertion & Merging

Doxim ECM

Doxim BPM

Print Lettershop Mail

Statement Data from Core Processing System

Supplementary Data File

Supplementary Data File

Preference & Data Override: Allows supplementary data to be added to the statement data stream before processing e.g. Airmiles Points on Mastercard

Data Stream Merging: Allows two separate print streams to be merged together post processing, before printing/ output e.g. Bonus share certificates

Page 16: Doxim - Statement Marketing Solutions

New Opportunities With Inserts and Newsletters

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Integrated Newsletters/Notifications

Doxim BPM

Statement Data from Core Processing System

.EPS/.PDF/Word file

Statement and newsletter printed together INLINE and placed in one envelope

Print

Page 18: Doxim - Statement Marketing Solutions

eInsertion

Doxim BPM Doxim ECM

Statement Data from Core Processing System

Content

Insert /newsletter served up IN THE SAME PDF as the statement when user opens the statement online

Page 19: Doxim - Statement Marketing Solutions

Colour Printing

Page 20: Doxim - Statement Marketing Solutions

Laggards

$0

$100

$200

$300

$400

$500

$600

$700

$800

$900

Paper only Paper & 40% e*solutions Paper & 70% e*solutions

Postage (pass-thru)

Paper

Lettershop

Print B&W

Print color

E*solutions

E*delivery

Customer cost

Doxim average eDelivery Doxim best practices

Market dynamics & opportunities

E-delivery adoption plan

Saving

Saving

At 40% print suppression,printing in colour pays for itself!

The higher your eDelivery rate, the greater your savings.

Page 21: Doxim - Statement Marketing Solutions

Go from Mailing this…. To This!

WOW!

Page 22: Doxim - Statement Marketing Solutions

Statement Security

Page 23: Doxim - Statement Marketing Solutions

Improved Statement Security with 2D Barcode

2D Barcode

Information in the 2D barcode drives colour inkjet printing of logo address & ad message onto closed window envelope

Dan Dare1234 High Street NorthToronto, ONL3R 2X2

See Inside For Our Latest RRSP Rates

Dan Dare1234 High Street NorthToronto, ONL3R 2X2

Page 24: Doxim - Statement Marketing Solutions

Better Looking Statements &

Marketing Message Management

Page 25: Doxim - Statement Marketing Solutions

Better Looking Statements – A Great Customer Communication Vehicle

Personalized contacts

Targeted Messaging

Brand Reinforcement

Easy to read and decipher

Improved integrity/security

Page 26: Doxim - Statement Marketing Solutions

A Great Looking Statement provides the opportunity to

Include Embedded Links

“Find out more about RESP’s Today”

(http://www.abc-cu.com/resp-home)

Allows recipient to respond in real time to a marketing promotion

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Page 27: Doxim - Statement Marketing Solutions

Marketing Message Manager

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• Enables you to:– Manage your marketing resources

(ads, onserts, newsletters etc.)

– Automate the front end review and approval of marketing materials

Marketing Message Manager

Page 29: Doxim - Statement Marketing Solutions

Marketing Message Manger

Screenshots:

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Doxim Statement Solutions

eStatements

Personalized Statement Marketing

Enhanced data streams

eInserts and eNewsletters

In-line Newsletters

Colour printing

Page 38: Doxim - Statement Marketing Solutions

For more information, contact us today.

(P): 1.866.475.9876(E): [email protected](W): www.doxim.com

(B): www.doxim.com/blogTwitter: @doxim_inc