BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD301 Semester 1 Module Title DESIGN PRACTICE III Doc. Code OUGD301

Brief/Session/Document Title Lulu & the Lens Photography Brief Develop a range of branded print and digital product outcomes to promote the practice and wedding and lifestyle photography portfolio of Lulu Peddar of Lulu & the Lens Photography. Background / Considerations - Potential design processes and outcomes - Research existing wedding and lifestyle photography branding and create a SWOT analysis of contemporaries - Research existing Lulu & the Lens portfolio and appropriate means of branding and visual communication through both print and digital design outcomes - Time management through a live brief with personal deadlines (for Lulu and myself) - Consider appropriate means of promotion for the industry (web/print/networking/mailshots, etc.) - Budget (may effect quality/quantity of outcomes produced) - Audience to which the branding will be seen/sent (potential clients, wedding fairs, etc.) Mandatory Requirements Deliverables - Discuss deliverable specifications - Consider budget limitations - Create schedule/plan for required product outcomes - Research the industry (branding) and the client’s contemporaries

- Print- based stationary branding

(business cards, letterheads, notelets, thank you cards, invoices)

- Print and digital portfolio - Website and online presence - Overall brand identity (logo, typeface)

Studio Deadline Module Deadline June 2013 (TBC)

June 2013 (TBC)

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.