dpm overview soasta partners.pptx

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016

SOASTA and our Partners

April 7, 2016

Digital Performance Management

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | April 2016

Performance Challenge

40 Trillion Transactions per

day 2025

$10 Trillion Performance Risk

2025

Performance


Tom Lounibos, SOASTA’s Co-Founder & CEO

“Here's to the crazy ones, the misfits, the rebels, the troublemakers... they push the human race forward, and while some may

see them as the crazy ones, we see genius, because the ones who are crazy enough to

think that they can change the world, are the ones who do” …The SOASTA Code


Too many vendors…too much data…too little insight


The Game Has Changed


New Approach

Continuous MeasurementContinuous Testing

Speed

Quality

Advanced Performance Analytics

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.

SOASTA

March 23, 2016

Performance is Everything

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | March 2016 9

SOASTA’s Digital Performance PlatformMeasure – Test -Optimize

Measureevery user experience


mPulse Video Placeholder

Testevery possibility


CloudTest Video Placeholder

Optimizeevery component


Apple Load TestVideo (DOC) Placeholder


Global Brands

Media & Entertainment

ConsumerFinancial Hi-Tech GlobalRetail

50 of the Top 100 Internet Retailers


Every millisecond matters

$90MEvery 4 seconds

$80MAdditional

revenue

Revenue

$20MSaved with

100ms

50%Operational cost

reduction

Savings

100%Faster time to

market

500%Productivity

increase

Efficiency

Top 5Best

performing sites

Customer Satisfaction


Ann Sung Ruckstuhl, Chief Marketing Officer, SOASTA

As Chief Marketing Officer, Ann brings over two decades of

marketing and product management experience to SOASTA.

In this role, Ann leads the overall marketing organization that

includes product management, product marketing, corporate

communications, channel marketing, customer acquisition

and lead-to-revenue strategy. Ann is a Silicon Valley veteran

driving some of the most disruptive innovations in cloud,

mobile, e-commerce, big data analytics, cyber security,

networking and embedded systems. She is a leading

advocate for better customer experience management and

believes today's mobile and hyper-connected consumers

deserve web and mobile applications that are fast, reliable

and easy to use. Prior to SOASTA, Ann was Senior Vice

President and Chief Marketing Officer at LiveOps. Ann also

served in senior management roles at Symantec, Sybase

(acquired by SAP), eBay and HP. Ann received her bachelor’s

degree in electrical engineering and her master’s degree in

business administration from the University of Florida.


In 2016, 89% of companies will primarily compete on the basis of customer experience.

A one-point improvement in a US wireless provider’s Customer Experience Index score (CX IndexTM) results in an additional $175 million in revenue.

100 millisecond improvement increased sales by 1%. That’s $8.8 million of increased sales per millisecond.

Customer Experience Requires Digital Performance


User Experience

IT PerformanceBusiness Outcome

User Experience Metrics:• Pages per visit• Visit paths• Click through rate … etc.

IT Metrics:• Site availability • Page load time• 3rd party SLA … etc.

Business Metrics:• Conversion rate• Carte abandonment rate• Average order value …

etc.

PerformanceAnalytics

DPM = CX + Business Outcome + IT Performance

22

Meet Our Buyers

Performance Analytics

TestingAPM

User Experience


How is DPM different than APM?

DPM Adds “Why” to Web & APM Data

User ExperienceBusiness Metric

Back-End Performance

Front-End Performance


DPM is a proactive, data-centric approach to performance management where websites and mobile applications are continuously measured, tested and optimized to deliver the best possible user experience and business outcome.

What is Digital Performance Management (DPM)?

How is DPM different than APM and Web Analytics?

DPM complements APM in 5 areas:

1. RU{M} as in Measuring – All the data. All the devices. All the time. Kept forever.

2. Advanced Testing – Continuous testing in production, at scale. RUM driven.

3. Performance Correlation – Across User experience, IT and Business data.

4. Performance Analytics – Precision insights via advanced analytics & visualization.

5. Unified View of Performance Truth – End-to-End visibility for complete control,

collaboration & correlation.

Digital Performance Management Defined


Digital Performance Management Is Continuous

SOASTA gives you the platform, end-to-end visibility and contextual intelligence to continuously measure, test and optimize in production, in real

time and at scale. With SOASTA, you can resolve performance issues in minutes, not days or months.


Open & Super Smart DPM Platform

All Things Performance


The Pay Out: Smarts Win Every Time

Actionable, Precision Insights


What’s the “Real” Performance Outcome? Now?


Show Me the Way with Predictive “What If’s”?


End-to-End Digital Performance Management Platform

Optimizing Performance Across Your Online Business


By the Numbers


Gamiel Gran, Chief Strategy Officer, SOASTA

Gamiel is responsible for SOASTA’s corporate development, and

strategic relationships including OEM and VAR activities. Prior to

joining SOASTA, Gran was a partner at Sierra Ventures, an early-

stage technology focused venture capital firm. Gran has also held

executive roles IBM, Oracle, BEA as the lead for business

development and channel sales. Gamiel also leads a CIO Thought

Leadership & Innovation advisory board with the goal of

identifying early stage technologies.. Previously, Gamiel was VP of

Business Development at Cassatt Corporation (acquired by CA

Technologies), VP Global Channel Sales at Edify Software

(acquired by Intervoice and later Convergys), and VP Strategic

Alliances at BEA (acquired by Oracle). He also ran Channel Sales

for North America at Oracle and held various sales management

roles at IBM Corporation. During his career, Gamiel has been

recognized for successfully establishing strategic relationships and

launching channels and indirect sales models; industry

publications such as VAR Business and CRN have captured these

skills with various industry awards.

Customer Success


Focus: Our Primary Buyer

Digital Business Owners

Operations/PE/TestingProfessionals

DevOpsProfessionals

•Skills shortage, esp. data scientist, PE

•Customer experience (Synthetic & RUM)

•Value of performance (conversion, revenue)

•End-to-end visibility, especially frontend

•Managing third parties

•Insights into historical & predictive trends

•Tool proliferation, need for integration

•CICD


● How do we develop high quality & high performing web & mobile applications fast?

● How do we reduce mean-time to identify and remediate performance issues in production? (For example, micro-outages)

● How do we eliminate manual processes and reduce operational costs?

● How does performance impact revenue and user engagement?

● How do we correlate metrics from various data sources to overall performance?

Performance Matters: Revenue, Brand & Reputation

Top Challenges:


Develop Towards Performance ExcellenceWhat is performance costing you?

o How can we manage performance proactively?

o How should we organize around digital performance in our organization?

o What are the best practices to install digital performance awareness across all teams?

o How can we reach our performance goals most effectively?

o Which aspects of our business and work are influenced by performance?

Early Cycle / Ongoing

Performance Analysis

Late Cycle Performance

Testing


Customers Want Solutions, Not Products

Solutions $$$

Platform $$

Products $

CONTINUOUS LOAD TESTING

FRONT END ROOT CAUSE ANALYSIS

CONTINUOUS MOBILE TESTING


Skills Gap


The SOASTA Approach

People, platform and processes to thread digital activities to your customer experience


Nordstrom is a leading fashion retailer offering clothing, shoes & accessories for men, women & children. Leading up to one of their biggest days of the year (Anniversary Sale), Nordstrom noticed a negative change in customer satisfaction survey scored for online performance. Synthetic monitoring & internal testing, wasn’t giving Nordstrom the full picture—it needed to understand customer perceived performance & obtain actionable data to meet expectations.

CHALLENGES

SOLUTION RESULTSSOASTA CloudTest & mPulse“Going into the 2014 Anniversary sale we were able to find two critical defects in production using CloudTest that we were not able to see in our performance test lab” – Gopal B., Performance Engineering at Nordstrom

Using mPulse, Nordstrom was able to marry client-& server-side data to make data-driven decisions about how online performance affects the business


STV is the commercial television channel in Scotland. STV’s programming reaches 3.6 million viewers each month. 2015 UK General Election featured a series of UK and country-specific live televised leaders debates. The Scottish leaders debate was expected to attract a lot of interest. There was uncertainty over dates & frequency of the Scottish debates, which made planning difficult. The 2014 referendum debate generated 450,000 digital stream start requests, with 340,000 requests coming within the first minute of broadcast. This formed the backdrop against which STV had to prepare its digital media platforms for the 2015 Scottish Leaders debate.

CHALLENGES

SOLUTIONRESULTS

SOASTA CloudTest, mPulse & Services“The few weeks in April demonstrated the robustness and flexibility of SOASTA’s platform and its ability to adapt to a highly fluid environment. ” – John Catnach, Service Delivery Manager, STV

• STV ran 2 tests up to 10,000VU. This highlighted issues that were quickly addressed & STV moved on to run a 100,000VU exercise that validated login, registration & live stream

• SOASTA was able to create & map various user journey scripts that helped us gain valuable insights


SoCal Edison provides 14 million people with electricity. The Utility Company was experiencing frequent site outages. Their call center was also receiving numerous phone calls from angry customers who couldn’t pay their bills online. IT had very limited visibility into the performance issues that were impacting their site’s ability to satisfy customers’ needs. The SCE’s business team was also tasked with increasing the conversion rate for customers’ to pay their bills online.

CHALLENGES

SOLUTIONRESULTS

SOASTA mPulse provided deep insights based on the analysis of metrics identified in areas for performance improvement.

Through a 3 week POC SOASTA was able to show the CIO and head of online business the impact of performance upon conversion rate through the “what if” dashboard. SOASTA was also able to isolate JavaScript rendering issues from a specific location that was impacting performance.


New York Community Bank was in the midst of launching a Critical New Online and Mobile Banking Application to over 250K of its Customers. They needed to run a load test on the solution with only a few weeks before production. Their current in-house HP Solution was too complicated to work in the timeframe and they were having trouble creating test scripts with the HP Tool. They needed to find a new service to build and run tests in <2 weeks so CA positioned CloudTest as a solution.

CHALLENGES

SOLUTIONRESULTS

Multi-year SOASTA CloudTest and services/training allowing NYCB to run ongoing regression testing and support onboarding of mobile banking.

The tests SOASTA were able to run identified significant performance issues in network bandwidth and transaction payload. Early identification of the performance bottlenecks provided NYCB time to address the issues and avoid failure at launch.


SOASTA Partner TestCloud brought in SOASTA to help a large financial services company in Spain. In a short time frame they needed to migrate all of their systems to a new e-banking platform in a 7 week period, 23 applications and up to 4,000 concurrent users.

CHALLENGES

SOLUTION RESULTSSOASTA CloudTest , services, training, and mPulse for Real User Monitoring

Phase 1 has been completed on-time and in budget successfully and a second phase has been requested for go-live support of the new e-banking platform


Partner Success Team: Help at every stage…

• PRE-SALES: I'd like help understanding if SOASTA is the right solution for my customer, who can help me?

• COMPETITIVE: This is a competitive scenario, can we co-sell with the SOASTA sales team?

• DEAL REGISTER: I have an opportunity, how can I register the deal?

• PRICING: How can I provide a quote of SOASTA products along with a larger proposal that I'm working on?

• SERVICES: Can I work with SOASTA's Services team in a collaborative SOW?

• HELP: I need help to present, demonstrate and trial SOASTA products to my customer, who can help me?


Partner Success Team: key contacts for you

• Global Alliances: Sachin Menon <[email protected]> system integrators and solution providers

• Americas Alliances: Mark Towe <[email protected]> system integrators and solution providers

• Global Technology Alliances: Heidi Larsen <[email protected]> OEM & ISVs, cloud providers

• Europe Alliances: Paul Smithson <[email protected]>

• Asia Alliances: Cameron Hunter <[email protected]>

• Global Lead: Gamiel Gran <[email protected]>

• Also general note to: <[email protected]> will get directly routed asap to the right person.

mailto:[email protected]


Partner Portal - visit www.cloudlink.soasta.com


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