dps genwi publisher workshop
DESCRIPTION
In this workshop, we’ll explore engagement and monetization best practices for your touch-based apps, based on our experience powering apps from W Magazine, IndiaTimes, and Moguldom Media. We’ll also cover the importance of delivering live, dynamic content, deep integration of social sharing capabilities, and how to measure ROI. Speaker: PJ Gurumohan, co-founder & CEO, GenwiTRANSCRIPT
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Maximizing Monetization: 5 Mobile App Best PracticesMarch, 25, 2012Digiday Publishing Summit
PJ Gurumohan, CEO & Co-Founder
http://genwi.comTwitter: @genwi
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First, a little audience polling.
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Which do you consider yourself, primarily?
OnlinePublisher
Print Publisher
Both?
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Is your content mobilized?
Yes No
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Do you have a tablet app yet?
Yes No
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Are your apps deeply engaging? Really?
Yes No
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Yes No
Do you think that your apps are monetizing to their maximum potential?
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Ok, hands down.
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First, apps must be live and deeply engaging. That’s how you get to monetization.
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Three C’s of Engagement on Mobile
Content
Curation
Community
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1) Combine content with commerce.
The Daily W
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2) Combine interactions with monetization.
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3) Offer a subscription for a lean back experience.
Tweek
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4) Deliver sponsored, real-time, & personalized channels.
The Daily W
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5) Combine game mechanics with virtual currency.
User with most shares could get a FB credit.
You could be the first to implement it!
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Let’s play with a few apps!
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Thank You!
Q&A
About GENWI: GENWI is leading the mobile publishing revolution with the most robust, proven cloud-based mobile publishing platform. Our flagship mMCS solution helps publishers mobilize their content and launch highly engaging apps.
Sales Contact: [email protected]