dps: operative spotlight on the changing face of digital publishing operations
TRANSCRIPT
![Page 1: DPS: Operative Spotlight on the Changing Face of Digital Publishing Operations](https://reader035.vdocuments.net/reader035/viewer/2022062522/587385ce1a28ab272d8b5ba1/html5/thumbnails/1.jpg)
The Publisher of the FutureMatt Gay, GM Media MonetizationDigiday Digital Publishing Summit 2012October 22, 2012
![Page 2: DPS: Operative Spotlight on the Changing Face of Digital Publishing Operations](https://reader035.vdocuments.net/reader035/viewer/2022062522/587385ce1a28ab272d8b5ba1/html5/thumbnails/2.jpg)
Our Religion
Companies cannot scale if they cannot bring it together.
Fragmentation will continue to accelerate.
Convergence is inevitable.
![Page 3: DPS: Operative Spotlight on the Changing Face of Digital Publishing Operations](https://reader035.vdocuments.net/reader035/viewer/2022062522/587385ce1a28ab272d8b5ba1/html5/thumbnails/3.jpg)
CRM Tools Forecast Systems
Supply SystemsDemand Systems
Advertiser
DEM
AND
SYST
EM IN
TEGR
ATIO
N SUPPLY SYSTEM
INTEGRATIO
N
CRM Tools Forecast Systems
Financial Applications
Accounts & Contacts Mgmt
RFP Management
Product Packaging
Direct Sales
Campaign Operations
Programmatic Sales
Revenue Management
Invoice Processing
Inventory Management
Business Intelligence & Data Warehouse
Cross-Media
Demand Planning
Agency
Ad Network
Exchanges
RTB
Agency Operating System
Data Broker
Display Ad Server
Mobile Ad Server
Video Ad Server
Cross-Media Production
Publishers
Audience
Third-Party Data
Supply Planning
CMS
Internal Business Systems
The Ultimate Publisher Ad Stack
Publisher Operating System
??? ???
![Page 4: DPS: Operative Spotlight on the Changing Face of Digital Publishing Operations](https://reader035.vdocuments.net/reader035/viewer/2022062522/587385ce1a28ab272d8b5ba1/html5/thumbnails/4.jpg)
10/22/2012
Convergence is Happening
![Page 5: DPS: Operative Spotlight on the Changing Face of Digital Publishing Operations](https://reader035.vdocuments.net/reader035/viewer/2022062522/587385ce1a28ab272d8b5ba1/html5/thumbnails/5.jpg)
One Yield Curve
![Page 6: DPS: Operative Spotlight on the Changing Face of Digital Publishing Operations](https://reader035.vdocuments.net/reader035/viewer/2022062522/587385ce1a28ab272d8b5ba1/html5/thumbnails/6.jpg)
6
10/22/2012
Thank You.