dps: radiumone tech talk: yes, it's possible: monetize your site's most influential users
DESCRIPTION
Not all users are created equal. The ones who regularly share your site's content are the most valuable, not only because they freely market your site but also because they're the most powerful influencers on the Web. So why not start monetizing these users at a premium cost to advertisers? This session will teach you how. Presenter: Rebecca Watson, vp, business development, RadiumOneTRANSCRIPT
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Yes, It's Possible: Monetize Your Site's Most Influential Users
Rebecca WatsonVice President, Business Development
RadiumOne, Inc.
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How can we find and access influencers?
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Po.st – The only sharing platform that provides publishers with premium ad revenue
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Display ads sourced from RadiumOne
$20 NET CPM
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RadiumOne’s clients
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Or ads sourced from your Sales team
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Seasoned team which has built and sold two advertising networks and for
Leadership
Presence
Funding
30 direct salespeople
Scale Ranked by comScore as the 14th largest ad network
We do NOT sell publishers’ data to anyone
Raised $33.5 million from Adams Street Capital, Trinity Ventures, Crosslink Capital, DFJ and Stanford University
$360 million
About RadiumOne (Po.st’s parent company)
Data
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Rebecca WatsonVice President
Business Development
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