dr amantha imber's brw most innovative companies keynote
DESCRIPTION
In this presentation, Dr Amantha Imber shares the three critical reasons of why your company needs to innovate, and several tips for driving innovation using scientifically proven methods.TRANSCRIPT
Innovation survivor: How to outwit, outthink, and outlast your competition.
Dr Amantha Imber
@amantha
bad innovation
the butter stick
the boyfriend arm pillow
the baby mop
bad innovation
Why should you innovate?
1. To grow.
2. To not die
3. To be involved in awesomeness
So, how do you get
better at it?
21
22
Organisational Psychology
Consumer Psychologist
Science-based innovation
what sh*ts you?
OptimisationOptimisationMeasurement
(quantifying your innovation efforts)
Communication (turning innovation into a habit
and keeping it top of mind)
Positioning (being a thought leader on
innovation)
GraduationGraduationResources
(allocating time, money, and other things to drive innovation)
Strategy (aligning innovation with organisational strategy)
Roles (driving motivation through job
definition and focus)
FoundationFoundationProcess
(the pathway from mission to market)
Climate (employee perceptions of the
organisation)
Capability (skill building for innovation)
StructureStructure LeadershipLeadership PeoplePeople
Inventium’s Innovation Framework
Build your foundation(and stop being so bloody
tactical)
Stop playing it safe
2m x 2m x 15m
361
50 (out of
14,000) Zolochiv
Stop playing it safe
When do you make most of your important decisions at work?
Decision Fatigue
The more decisions you make over a
day, the worse the
quality.
Decision Fatigue leads to taking the “easy way out”.
Never make big decisions after
lunch.
Your prescription...
3. Plug in your LEGO brick.
1. Tell someone.
2. Benchmark yourself.
