dr. denner opening keynote at bosch connected world
TRANSCRIPT
G1 | March 9 + 10, 2016 | Bosch ConnectedWorld
® Robert Bosch GmbH 2016. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, and distribution, as well as in the event of applications for industrial property rights.
G1 | March 9 + 10, 2016 | Bosch ConnectedWorld
® Robert Bosch GmbH 2016. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, and distribution, as well as in the event of applications for industrial property rights.
OPENING KEYNOTEIOT AND THE CLOUD DR. VOLKMAR DENNER CHAIRMAN OF THE BOARD OF MANAGEMENTROBERT BOSCH GMBH
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® Robert Bosch GmbH 2016. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, and distribution, as well as in the event of applications for industrial property rights.
IoT has significant potential for disruption
Basic formula for IoT well understood
Intelligent, connected assets
Value-added backend services
Advances in technology drive change
Sensors, battery technology,
networking, localization, data centers
IoT business models leverage
technology
But still difficult to predict which
business models will be successful
Some companies taking very big bets
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CHALLENGES
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IoT business models require elasticity
Hard to predict
Which IoT business models will be
successful?
When will they take off?
Challenges
Elastic scalability required to
address growth and peak demand
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# of assets
Usage / server
load
e.g. car-sharing
demand after
soccer game
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Being part of an open IoT ecosytem is key to success
Verticals require cross-domain integration
Requires open standards
Technology
Multi-layer protocol interoperability
Standardized interfaces and APIs
Open source
Marketplaces
Domain-specific app marketplaces, e.g. I4.0 (see tomorrow)
Platforms
Strategic alliances
Verticals
Users
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IoT
enablersIndustry
players
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Privacy and security are key for user acceptance
Privacy
Enforcement of well-defined privacy
policies
Transparent and user friendly
Security
Measures for all IoT elements,
i.e. assets, network, backend
Application- and component-
specific defense-in-depth strategy
State-of-the-art technology
6
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SOLUTIONS
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Proven architecture8
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Smart things
Services & applications
Middleware
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Next: cloud9
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Smart things
Services & applications
Middleware
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officially launched today!
10
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Strategic completion of our sensor,
software, and service portfolio
11
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Foundation for IoT solutions delivered by
Bosch and our partners
Strong focus on privacy and security
Important milestone in our transformation into a
product company with advanced IT capabilities
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Three layers of the Bosch IoT CloudScalable infrastructure, developer-friendly platform, and business-enabling services
Sa
aS
Iaa
SP
aa
S
Infrastructure as a Service
Platform as a Service
Software as a Service
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IaaS: Infrastructure as a ServiceScalable, virtualized, and easily configurable IT infrastructure
Iaa
S
Storage Network SecurityComputing
No need to reinvent the wheel:
Bosch is building on proven standards
Cloud Foundry (open source community)
Pivotal (commercial support)
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PaaS: Platform as a ServiceDeveloper-friendly platform for efficient IoT service development
Iaa
S
Storage Network SecurityComputing
Rich set of tools for rapidly connecting and managing assets and devices
Pa
aS
Bosch IoT Cloud base services
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Marketplace
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SaaS: Software as a ServiceEnabling new IoT business models with powerful IoT solutions
Sa
aS
Iaa
SP
aa
S
Storage Network SecurityComputing
Connected home & building
Connected mobility
Connected city
Connected energy
Connected industry
Marketplace
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Bosch IoT Cloud base services
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Is there room for another cloud player?
Big 5
Big 5 cloud players focus on
IaaS/PaaS for web applications
Bosch strategy and USPs
Bosch IoT Cloud builds on existing
IaaS from partners
Bosch PaaS layer focuses on IoT
enabling tools
Bosch SaaS layer focuses on IoT-
enabled business apps
Bosch has unmatched domain know-
how, which is built into the IoT cloud
Bosch can build on strong brand and
customer trust
16
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HOW DOES AN IOTCLOUD DIFFER FROM A NORMAL CLOUD?
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An IoT cloud must support 5 unique patterns These patterns cover all key requirements derived from Bosch customer projects
Cloud-based apps Cloud-based development of responsive web apps (e.g. user profile
management), not IoT specific, running on user PCs and mobiles
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Autonomous apps (e.g. lane assist), no reliable IP connection needed
at runtime, over-the-air software updates
Apps and data distributed between asset and elastic cloud (e.g.
connected horizon), reliable data exchange needed
Data from assets automatically replicated in cloud, cloud apps build on
local data (e.g. machine readouts and predictive analytics), additional
value generated by mashing up data sets
Apps leverage data shared by multiple assets (e.g. network of cars
sharing information on traffic jams, accidents, wrong-way drivers)
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APP
APP
APP
APP
APP
APP
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DEMO TIME!
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An IoT cloud must support 5 unique patternsDemo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
20
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APP
APP
APP
APP
APP
APP
User profile
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An IoT cloud must support 5 unique patternsDemo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Remote software updates (over the air)
21
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APP
APP
APP
APP
APP
APP
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An IoT cloud must support 5 unique patternsDemo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Connected horizon
22
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APP
APP
APP
APP
APP
APP
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#3: Distributed IoT apps – connected horizon23
Augmented map
data, e.g. with
speed limit
ahead …
… which triggers
automatic sailing
mode
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An IoT cloud must support 5 unique patternsDemo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Basic example
24
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APP
APP
APP
APP
APP
APP
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Digital twin in the cloud25
Apps access digital twin
directly in the cloud
Secure „sand box“ approach –
apps don’t have to access
asset directly
Apps don’t have to worry
how data get into cloud –
dramatic cost reduction
(factor 10)
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APP APP APP
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An IoT cloud must support 5 unique patternsDemo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Usage-based insurance
26
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APP
APP
APP
APP
APP
APP
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An IoT Cloud has to support 5 unique patternsDemo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
Welcome home
27
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APP
APP
APP
APP
APP
APP
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#4: Digital twin – welcome home28
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An IoT cloud must support 5 unique patternsDemo use cases
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT Community-based parking
29
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APP
APP
APP
APP
APP
APP
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#5: Social IoT – community-based parking30
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App s
App store
APP
APP
APP
APP
APP
APP
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
31
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APP
APP
APP
APP
APP
APP
App store
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Privacy and security
APP
APP
APP
APP
APP
APP
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
32
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WRAP-UP
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Summary
Cloud-based apps
Asset-based apps
Distributed IoT apps
Digital twin
Social IoT
34
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APP
APP
APP
APP
APP
APP
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Flexible deployment options
Hosted by
BoschA) Full cloud
SaaS
IaaS
PaaS
Hosted by
customerB) Private cloud
Hosted by
BoschC) Hybrid
SaaS
IaaS
PaaS
Hosted by
customer
Data forwarding
SaaS
IaaS
PaaS
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Roadmap
IoT Cloud deployment,
internal projects
Bosch divisions &
business partners
Open
access
2015 2016 2017
Open IoT cloud ecosystem
36
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Let’s get serious about IoT!
I4.0 solutions launched
5.1 mdevices connected using
Bosch IoT Suite components today
IoT market presence
What’s holding
you up?
IP-enabled product classes at Bosch
IoT solutions powered by the
Bosch IoT Cloud
37
47%2015
502016
3
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Thank you!38
Bosch IoT Cloud completes
current Bosch IoT portfolio
Sensors, software, and
services now available in the
Bosch IoT Cloud
Bosch IoT Cloud is secure
Privacy and security are key
for user acceptance
Bosch IoT Cloud is the basis
for digital transformation
Bosch platform to leverage
disruptive potential of new IoT
business models