ARIIX is an industry-disruptive direct selling company

that partners with world-renowned nutrition, health

and lifestyle experts, bringing brands that are on the

leading edge of what science and nature can offer.

With eight efficacious, result-oriented product lines, the

company offers a comprehensive 360º approach to helping

consumers and business partners live their very best life. ARIIX’s

culture makes it different in many ways. The company isn’t into

mega buildings and giant displays of success, but instead, it

invests its resources into providing a solid business model that

continues to attract independent business owners—especially

millennials.

A True Business Frontrunner

Dr. Fred Cooper is the CEO and Founder of ARIIX. He is

a respected leader with a talent for creating lucrative

opportunities on a global scale. As a true innovator and direct

sales forerunner, Fred perceives opportunities where others

don’t. He has the unique ability to create revolutionary business

models that benefit the independent business owner—like the

industry-first and patent-pending ACTIV8 Compensation Plan.

ACTIV8 is well known and coveted in the industry and the

unique brainchild of Fred Cooper!

Fred holds a Ph.D. in Business and Statistics and taught for 17

years as a professor at the University of Utah. He is also the

original founder of the Center for Entrepreneurship at the

university. The direct selling industry first piqued Fred’s interest

while he was teaching an advanced statistics class to an

accountant whose firm conducted business with a publicly

traded direct sales company. He came to realize that working

for a direct sales company has the ability to expand one’s

perception of business opportunities, and he welcomed the

challenge of creating a compensation plan that could truly be

rewarding and one of a kind.

Today, with more than 20 years of industry experience, Fred is

one of the world’s foremost experts in managing direct selling

companies and has emerged as a pioneer with a knack for

spotting inefficiencies and then fixing them.

Offering Practical Exposure for Industry Collaboration 

Fred says the bottom line is that if you are a Representative for

ARIIX, they’ve got your back. ARIIX has got the Representative

Bill of Rights, which is an industry-first contract that provides

Representatives not only legal protection, but also a voice

Delivering Industry-Leading Services to Benefit Entrepreneurs and Business Owners

DR. FREDFOUNDER & CEOwww.ariix.com

COOPER

CEO OFTHE YEAROur culture makes

us different in many ways. We aren’t into mega buildings and giant displays of success, but instead, we invest our resources into providing a solid business model that continues to attract independent business owners—especially millennials.

®

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within the company, ranging from compensation plan

changes to policies and procedures, as well as a share in

company profits.

The company also employs a “house of brands” philosophy

that allows its independent Representatives to diversify their

businesses. Through the acquisition of other direct selling

companies, ARIIX consistently offers breakthrough products

and more options for its entrepreneurs to build their business

with. The entrepreneurs build their business the way they

choose, while always staying competitive and relevant.

Another clear standout is ARIIX’s industry-first and patent-

pending ACTIV8 Compensation Plan, which pays out a true 50

cents on every dollar and allows the Representative to choose

which way they want to build, whether it’s binary, unilevel or

matrix.

Extensive Experience Paving the Way Forward

Fred has experienced a lot of success in his career both inside

and outside of the industry. But each day he chooses ARIIX and

the Representatives the company serves because he believes

in them. Fred says, “I believe in the industry and the unique

and powerful way it can transform lives. I see the power of

transformation every day and that’s what propels me—that’s

what makes me strive to consistently provide the very best

opportunity, equal to all, in the direct selling space. Whether

you are a white-collar or blue-collar worker hoping to start

your own business on the side, a single parent hoping to add

to your income, or a stay-at-home mom hoping to supplement

your husband’s income, you can find a place in direct sales.”

Accomplishments Throughout the Success Journey 

In 2018, Fred became one of only 40 recipients worldwide

to receive an honorary professorship from the University

of International Business and Economics in Beijing and

membership in the Chinese Academy of International Trade

and Economic Cooperation. As a recipient of this distinctive

award, he is counted among an elite group of highly successful

international leaders. Through these appointments, Fred is

highly valued as a results-driven visionary for his contributions

toward resolving commerce issues in the global marketplace.

A world-renowned speaker and award-winning businessman,

Fred’s industry presence has earned him the title of Top CEO

in the World by Business for Home, the leading industry

publication. He was recently named Transformation Leader

of the Year in the CEO World Awards and has been featured

in myriad publications and news segments, including

Performance 360, ABC4 “Good Things Utah,” The CEO Views,

CIO Bulletin, and Insights Success, to name a few.

Delivering Innovation to Mitigate Challenges

Commenting on the challenges, Fred says, “I knew that I

wanted to do things differently. There’s a reason the industry

gets a bad rap—it is usually only the top Reps that make the

money. But I wanted to create an environment where anyone

can rise to success. In this business, it can be anyone’s game,

and you never know who the next leader is going to be! And

speaking of leaders, I knew that if I was going to truly facilitate

industry change and create a legacy business—one that would

continue to thrive long after I was gone—I needed to surround

myself with a team of leaders who were already successful in

each of their respective fields. I wanted the best of the best, and

ARIIX exists today because of the dedication and influence of

all seven Founders.”

While Fred is the CEO and he ensures the policies and

procedures that are created are fair and reasonable, he

wants to make sure that anyone can execute those policies,

with or without him. And each of the other Founders has

done the same—they’ve established a solid foundation in their

respective fields to create a stable infrastructure that can be

self-sustaining. Fred operates with the understanding that

everyone is replaceable, even himself. That is how a legacy

company is created.

An Extra Mile Towards the Future

Fred’s goal is to inspire ARIIX Reps to grow as leaders and

mentor new leaders within their teams in order to create

thriving networks in markets across the globe. He desires to

allow local leaders to independently lead according to their

market’s needs and trends. This deconstructed management

style allows markets to direct their own events, tools,

promotions and campaigns in the way that’s best for them.

Fred is also a hands-on leader, rolling up his sleeves and

working alongside Reps to reach new goals and grow as

leaders. Over the past year alone, he has logged thousands of

miles traveling the world to bring top training, coaching and

a whole lot of fun to ARIIX Representatives. With great respect

for different cultures and business practices, Fred encourages

diversity and new ideas. He also encourages Reps to connect

with one another, inspire one another and share their stories of

success through the 2019 Transformation addition to the ARIIX

Connect mobile app. And the approach is working! Entering

its eighth year of business, the ARIIX opportunity is available

to a total of 21 countries on four continents with 12 worldwide

offices.  New markets in 2018–19 included Israel, France,

Australia and Italy, along with the establishment of three new

offices in Australia, Canada and Ireland.

Reps have never felt closer, more connected, or more a part of

the global ARIIX family.

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