INTERNATIONAL JOURNAL

OF

RESEARCH IN MANAGEMENT STUDIES IJRMS ISSN : 2321 – 4864

(A MONTHLY PEER REVIEWED JOURNAL OF MULTIDISCIPLINARY AREAS OF MANAGEMENT)

© WESTWIND PUBLISHING HOUSE, IJRMS (VOLUME-1, ISSUE-6), JANUARY ’2014

Price : Rs. 500/- (Per Volume)

CHIEF EDITOR

Dr. N.V.S.SURYANARAYANA

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CHIEF ADVISORY BOARD

PROF. PETER T. FARRELL, PHD, PROFESSOR, UNIVERSITY OF MANCHESTER UNITED KINGDOM AND FORMER PRESIDENT OF THE INTERNATIONAL SCHOOL PSYCHOLOGY ASSOCIATION.

WALTER RENNER, PROFESSOR, LEOPOID-FRANZENS-UNIVERSITATAT INNSBRUCK INSTITUTE FOR PSYCHOLOGIE, KLAGENFURT UNICERSITY, AUSTRIA

DR.THOMAS OAKLAND, PROFESSOR, UNIVERSITY OF FLORIDA, 1921 SW 8TH DRIVE, GAINESVILLE, FL 32601-8405, GAINESVILLE, FL 32611-7047

PROF. L.VENUGOPALA REDDY, CHAIRMAN, AP HIGHER EDUCATION COUNCIL, HYDERABAD & FORMER VICE-CHANCELLOR, ANDHRA UNIVERSITY, VISAKHAPATNAM & ACHARYA NAGARJUNA UNIVERSITY, GUNTUR, ANDHRA PRADESH, INDIA

DR.LUISIANA MORALES ZAMUDIO, DEPARTAMENTO DE INGENIERÍA PETROLERA, INSTITUTO TECNOLÓGICO SUPERIOR DE POZA RICA, LUIS DONALDO COLOSIO MURRIETA, POZA RICA, VERACRUZ, MEXICO

PROF.S.MOHAN, DIRECTOR, NITTTR, UNDER MINISTRY OF HRD, CHENNAI, INDIA

PROF.D.SAMBANDHAN, DEAN, COLLEGE DEVELOPMENT COUNCIL, PONDICHERRY CENTRAL UNIVERSITY, PUDUCHERRY

PROF. PANCHA RAMALINGAM, COORDINATOR, ACADEMIC STAFF COLLEGE, PONDICHERRY CENTRAL UNIVERSITY, PONDICHERRY

PROF. B.RAMAKRISHNA RAO, FORMER CHAIRMAN BOARD OF STUDIES, DCMS, AU CAMPUS, VISAKHAPATNAM & FORMER SPECIAL OFFICER, ANDHRA UNIVERSITY CAMPUS, VIZIANAGARAM

PROF. SUNIL BEHARI MOHANTY, GENERAL SECRETARY, AIAER, SRI AUROBINDO ASHRAM, PUDUCHERRY, INDIA

PROF. M.PRASADA RAO, DEPARTMENT OF ECONOMICS, ANDHRA UNIVERSITY, VISAKHAPATNAM, ANDHRA PRADESH, INDIA

PROF. U.LAXMI NARAYANA, PROFESSOR, NCERT, BARODA, HYDERABAD, INDIA

PROF. P. JEYACHANDRAN, PHD, PROFESSOR OF MENTAL HEALTH AND PSYCHOLOGY, PRESIDENT, VIJAY HUMAN SERVICES, MEMBER, REHABILITATION COUNCIL OF INDIA, CHENNAI, T.N., INDIAPROF.

DR.UDAGIRI NAGESWARA RAO, FORMER REDER, MAHARAJAH COLLEGE OF EDUCATION, VIZIANAGARAM, ANDHRA PRADESH, INDIA

EDITORIAL BOARD

CHIEF EDITOR :

Dr. N.V.S.SURYANARAYANA

M.S. (Sexuality and Sexual Counselling)., M.Sc (Appl. Psy.)., M.Sc (Chemistry.)., M.Sc (Geology)., M.Sc (Information Technology)., M.A (Philosophy)., M.A (English)., M.A (Child Care & Education)., M.Ed.,

M.A (Telugu)., PG Diploma in Guidance & Counseling, PGDCA., PGDEPM., PGDIPM., PGDYE., CPFN., Cert. in Yoga & Consc., CFA., CIG., Certificate in Counseling of HIV / AIDS., B.Li.Sc., NET (Science).,

SLET(Education)., M.Phil (Education)., Ph.D (Education)., NLP PT, FINSPA., FAIAER., MISCA.

HEAD, DEPARTMENT OF EDUCATION, ANDHRA UNIVERSITY CAMPUS, VIZIANAGARAM AND CHIEF EDITOR FOR IJPR, IJEAMSAS, IJMSR, IJRMS, IJMPAS

MEMBERS OF EDITORIAL BOARD:

PROF. B.RAMAKRISHNA RAO, FORMER SPECIAL OFFICER, ANDHRA UNIVERSITY CAMPUS, VIZIANAGARAM & FORMER CHAIRMAN BOARD OF STUDIES, DCMS, ANDHRA UNIVERSITY, VISAKHAPATNAM DR.D.V.RAMANA MURTHY, PROFESSOR & HEAD, DEPARTMENT OF MBA, KBN COLLEGE PG CENTRE, VIJAYAWADA, ANDHRA PRADESH, INDIA PROF. PANCHA RAMALINGAM, COORDINATOR, ACADEMIC STAFF COLLEGE, PONDICHERRY CENTRAL UNIVERSITY, PONDICHERRY, INDIA. PROF. SUNIL BEHARI MOHANTY, GENERAL SECRETARY, AIAER, SRI AUROBINDO ASHRAM, PUDUCHERRY, INDIA DR.NEERADHA CHANDRAMOHAN, DIRECTOR, NIEPMD, (MINISTRY OF SOCIAL JUSTICE & EMPOWERMENT, GOVT OF INDIA), CHENNAI, TAMIL NADU, INDIA PROF.K.RAGHU BABU, REGISTRAR, ADI KAVI NANNAYYA UNIVERSITY, RAJAHMUNDRY & FORMER SPECIAL OFFICER, AU CAMPUS, VIZIANAGARAM & THADEPALLIGUDEM, AP, INDIA PROF. M.PRASADA RAO, DEPARTMENT OF ECONOMICS, ANDHRA UNIVERSITY, VISAKHAPATNAM, ANDHRA PRADESH, INDIA DR. VIVEK. M. BALSE. ASSOCIATE PROFESSOR.DOS IN BUSINESS ADMINISTRATION,

POOJA BHAGVAT MEMORIAL POST GRADUATE CENTRE, AFFILIATED TO UNIVERSITY

OF MYSORE, MYSORE, KARNATAKA, INDIA.

DR. VINOD K. GAWANDE, PRINCIPAL, SMT. RAJKAMAL BABURAO TIDKE, MAHAVIDYALAYA, MAUDA, NAGPUR, INDIA DR. M. VENKATESWARA RAO, PRINCIPAL, KUNDA INSTITUTE OF MANAGEMENT AND TECHNOLOGY, AGIRIPALLE, VIJAYAWADA RURAL, AP, INDIA DR.V.V.MALAGI, DEAN & CHAIRMAN, DEPT OF EDUCATION, KARNATAKA STATE WOMENS' UNIVERSITY, JNANA SHAKTI CAMPUS, ATHANI ROAD, BIJAPUR, KARNATAKA, INDIA DR.ADAM PAUL PATTETI, ASSOCIATE PROFESSOR, MAULANA AZAD NATIONAL URDU UNIVERSITY, CTE, SRINAGAR, J&K, INDIA DR. KOPPULA VICTOR BABU, EDITOR-IN-CHIEF, INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH (IJMER), VISAKHAPATNA, ANDHRA PRADESH, INDIA DR. MAHENDRA BABU, ASSISTANT PROFESSOR, DEPARTMENT OF BUSINESS MANAGEMENT, SCHOOL MANAGEMENT STUDIES, HNB GARHWAL CENTRAL UNIVERSITY, SRINAGAR (GARHWAL), UTTARAKHAND, INDIA MR. T.ANJAN MURTHY, COORDINATOR, KUVEMPU UNIVERSITY, SRIMATH ACADEMY, HYDERABAD, ANDHRA PRADESH, INDIA GOTETI HIMABINDU, CONSULTANT PSYCHOLOGIST, ABHAYA MIND AND PERSONALITY COUNSELLING CENTER, VIZIANAGARAM, ANDHRA PRADESH, INDIA DR. P.PREMANANDAM, HEAD, DEPARTMENT OF POLITICAL SCIENCE AND PUBLIC ADMINISTRATION, ANDHRA UNIVERSITY, VISAKHAPATNAM, AP, INDIA

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CONTENTS

S.No. Title Name of the Author Page No.

1

EXPLORING THE MAJOR PROBLEM FACED BY THE POWERLOOM ENTERPRISES

RELATED TO THE BUSINESS ECOSYSTEM REVEALED WITH HENRY GARRETT

RANKING TECHNIQUE

* S.SUDHA

** DR.M.G. SARVANARAJ 1

2

DOES MARKS IN GRADUATION EFFECT ON THE COGNITIVE COMPETENCY OF TRAINEE

TEACHERS AT SECONDARY LEVEL?

* Mr. BONDU RAJU 8

3

CUSTOMER SATISFACTION AND ITS IMPACT ON WORK CULTURE IN BANKS

AT COIMBATORE CITY

* DR.E.MUTHUKUMAR ** DR.G.ALEX RAJESH *** M.SATHIS KUMAR

18

4

IMPACT OF POWERPOINT PRESENTATION IN DEVELOPMENT OF COGNITIVE

SKILLS IN PHYSICS

* DR.R.RAMESH

** T.VIJAI 27

5

STRESS MANAGEMENT OF B.ED STUDENTS IN RELATION TO THEIR TEACHING

PERFORMANCE * J.JAYACHITHRA 31

6

A STUDY ON EMOTIONAL INTELLIGENCE AND HEMISPHERIC DOMINANCE OF

GOVERNMENT HIGHER SECONDARY SCHOOL STUDENTS

* R.KUMARAN 35

7

QUALITY ASSURANCE IN HIGHER EDUCATION THROUGH TEACHER

PROFESSIONALISM

* DR.NALAMOTU VENKATESWARLU

42

8

A STUDY ON THE ACHIEVEMENT MOTIVATION AND SELF CONCEPT OF THE

HIGH SCHOOL STUDENTS * Mr. M.N.S.V. PRASADAIAH 45

9 SOCIAL JUSTICE - ROLE OF JUDICIARY

UNDER INDIAN CONSTITUTION * DR.CH. RAMA MOHANA

RAO 54

10 HUMAN RESOURCE PRACTICES IN

VOLUNTARY ORGANISATION * DR. SAGI RAJKUMAR

VARMA 58

11

SUPERVISION, INSPECTION AND MONITORING A BOON TO EDUCATION

SYSTEM

* SRI.SHAIK LIYAKHATH ALI

** K.SREEKANTH

65

12 THE ROLE OF CORPORATE GOVERNANCE IN

THE INDIAN BANKING INDUSTRY * DR. K. SUDHAKARA RAO 74

13 WATER POLLUTION AND ITS IMPACT

ON ENVIRONMENT

*N.GANESH

**DR.N.THYAGARAJU 83

14

IMPACT OF POWERPOINT PRESENTATION IN DEVELOPMENT OF COGNITIVE

SKILLS IN PHYSICS

* DR.R.RAMESH

** T.VIJAI 89

15 PSYCHONEUROIMMUNOLOGY IS AN

EMERGING FIELD IN NEUROLOGY * DR.S.RAMA KRISHNA 93

16

ATTITUDE HINDI MEDIUM SECONDARY SCHOOL STUDENTS TOWARD ENGLISH

AND ITS RELATIONSHIP WITH ACHIEVEMENT IN ENGLISH

* YUDHISTHIR MISHRA 100

17 MACROECONOMIC USES OF DEMAND AND SUPPLY

* DR.A.SATYAVATHI 112

18

A STUDY OF TEACHER SELF-EFFICACY AND CHANGE-PRONENESS AMONG THE

SECONDARY SCHOOL TEACHERS IN VIZIANAGARAM DISTRICT

* GOTETI HIMABINDU

** DR.K.VICTOR BABU

*** R.S.VARAHALA DORA

125

19

COMPUTER BASED RESERVOIR MODELING

TECHNIQUES FOR BETTER PRODUCTION

* DR.PADMANABHA RAJU UPPALAPATI 138

20

AN INVESTIGATION INTO CREATIVITY AND JOB SATISFACTION AMONG DEGREE

COLLEGE LECTURERS – A STUDY

* DR.N.V.S.SURYANA RAYANA 142

21 PLANT TISSUE CULTURE IS A NEW

TECHNIQUE FOR GETTING MORE YIELD * DR.S.RADHA 155

22

A STUDY ON THE ATTITUDE OF TEACHER TRAINEES TOWARDS INCLUSIVE

EDUCATION * Dr. M.A. ZULFIKAR ALI 159

CONTRIBUTORS

S.SUDHA, RESEARCH SCHOLAR/ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT STUDIES, NANDHA ENGINEERING COLLEGE, ERODE, TAMIL NADU, INDIA

DR.M.G. SARVANARAJ, PROFESSOR & HEAD, DEPARTMENT OF MANAGEMENT STUDIES, MUTHAYAMMAL ENGINEERING COLLEGE, NAMMAKKAL,TAMIL NADU,INDIA

Mr. BONDU RAJU, ASSISTANT PROFESSOR, MAULANA AZAD NATIONAL URDU UNIVERSITY, COLLEGE OF TEACHER EDUCATION, DARBHANGA, BIHAR, INDIA

DR.E.MUTHUKUMAR, ASSOCIATE PROFESSOR IN MBA, NEHRU COLLEGE OF MANAGEMENT, T.M.PALAYAM, COIMBATORE, TAMIL NADU, INDIA

DR.G.ALEX RAJESH, PROFESSOR IN MBA, NEHRU COLLEGE OF MANAGEMENT, T.M.PALAYAM, COIMBATORE, TAMIL NADU, INDIA

M.SATHIS KUMAR, ASSISTANT PROFESSOR IN MBA, NEHRU INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT, T.M.PALAYAM, COIMBATORE, COIMBATORE, TAMIL NADU, INDIA

DR.R.RAMESH, ASSISTANT PROFESSOR IN EDUCATION, PERIYAR INSTITUTE OF DISTANCE EDUCATION, PERIYAR UNIVERSITY, SALEM, TAMIL NADU, INDIA

T.VIJAI, RESEARCH SCHOLAR, DEPARTMENT OF EDUCATION, PERIYAR UNIVERSITY, SALEM, TAMILNADU, INDIA

J.JAYACHITHRA, PH.D SCHOLAR, MOTHER TERESA WOMEN’S UNIVERSITY, KODAIKANAL. TAMIL NADU, INDIA

R.KUMARAN, RESEARCH SCHOLAR, IASE, SAIDAPET, CHENNAI, TAMIL NADU, INDIA

DR. NALAMOTU VENKATESWARLU, PRINCIPAL, P.D.R.V. COLLEGE OF EDUCATION, HARUR, DHARMAPURI DISTRICT, TAMIL NADU, INDIA

MR.M.N.S.V. PRASADAIAH, RESEARCH SCHOLAR, DEPARTMENT OF EDUCATION, S.V.UNIVERSITY, TIRUPATI, ANDHRA PRADESH, INDIA

DR.CH. RAMA MOHANA RAO, SRIKAKULAM, ANDHRA PRADESH, INDIA

DR.SAGI RAJKUMAR VARMA, FORMER PRINCIPAL, LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, NAGPUR, MAHARASHTRA, INDIA

SRI.SHAIK LIYAKHATH ALI, LECTURER, GOVERNMENT DIET. METTUGADDA, MAHABUBNAGAR,ANDHRA PRADESH, INDIA

K.SREEKANTH, S.A.ENGLISH, OFFICER IN CHARGE, DCE. MAHABUBNAGAR, ANDHRA PRADESH, INDIA

DR. K. SUDHAKARA RAO, LECTURER IN COMMERCE, SRI A S N M GOVT. COLLEGE PALAKOL, WEST GODAVARI, ANDHRA PRADESH, INDIA

N.GANESH, LECTURER IN CHEMISTRY, SRI VSSC GOVT. DEGREE COLLEGE, SULLURPET, SPSR NELLORE DISTRICT, ANDHRA PRADESH, INDIA

DR.N.THYAGARAJU, VICE-PRINCIPAL& HEAD, DEPARTMENT OF COMMERCE, SRI VSSC GOVERNMENT DEGREE COLLEGE, SULLURPET, SPSR NELLORE DISTRICT, ANDHRA PRADESH

DR.R.RAMESH, ASSISTANT PROFESSOR IN EDUCATION, PRIDE, PERIYAR UNIVERSITY, SALEM, TAMIL NADU, INDIA

T.VIJAI, RESEARCH SCHOLAR, DEPARTMENT OF EDUCATION, PERIYAR UNIVERSITY, SALEM, TAMIL NADU, INDIA

DR.S.RAMA KRISHNA, LECTURER IN ZOOLOGY, MR (A) COLLEGE, VIZIANAGARAM, ANDHRA

PRADESH, INDIA

YUDHISTHIR MISHRA, ASSISTANT PROFESSOR, C.T.E., C.U.O. KORAPUT, ODISHA, INDIA

DR. SATYAVATHI AKELLA, READER IN COMMERCE, MR COLLEGE FOR WOMEN, VIZIANAGARAM, ANDHRA PRADESH, INDIA GOTETI HIMABINDU, SENIOR FACULTY, SUN D.ED COLLEGE & CONSULTANT PSYCHOLOGIST, ABHAYA MIND AND PERSONALITY COUNSELLING CENTER, VIZIANAGARAM, ANDHRA PRADESH, INDIA

DR.K.VICTOR BABU, FACULTY, DEPARTMENT OF PHILOSOPHY, ANDHRA UNIVERSITY, VISAKHAPATNAM, ANDHRA PRADESH, INDIA

R.S.VARAHALA DORA, FACULTY, DEPARTMENT OF EDUCATION, ADIKAVI NANAYYA UNIVERSITY, RAJAMUNDRY, EAST GODAVARI DISTRICT, ANDHRA PRADESH, INDIA

DR.PADMANABHA RAJU UPPALAPATI , READER, DEPARTMENT OF GEOLOGY, MR(A)

COLLEGE, VIZIANAGARAM, ANDHRA PRADESH, INDIA

DR.N.V.S.SURYANARAYANA, ASSISTANT PROFESSOR, DEPARTMENT OF EDUCATION, ANDHRA UNIVERSITY CAMPUS, VIZIANAGARAM, AP, INDIA.

DR.S.RADHA, READER IN BOTANY, MR (A) COLLEGE, VIZIANAGARAM, ANDHRA PRADESH,

INDIA

Dr. M.A.ZULFIKAR ALI, ASSISTANT PROFESSOR, DEPARTMENT OF EDUCATION,ANDHRA UNIVERSITY, VISAKHAPATNAM, ANDHRA PRADESH, INDIA

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