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TRANSCRIPT
Prevention systems:
How to transform evidence into practice Expert meeting with NFP participation
EMCDDA Lisboa – 10.10.13
Dr. Peter Koler
Close Cooperation and coordination of all stakeholder Explained by a multi level campaigning
South Tyrol
Südtirol
Alto Adige
• Autonomous region
• Inhabitants: 511.722
• 3 local ethnic groups: 68% austrian, 27% italian, 5% rätoroman
• 8,3% migrants
• unemployed: general 5,4%, youth 11,6%
2004
Writing a consensus document: Guidelines for Addiction
Policy
2007
„Guidelines for Addiction Policy in South Tyrol – Current
State of Implementation and future perspectives"
2008:
A comprehensive
concept of alcohol
abuse prevention was
authorised Road traffic act
Regional coordination
unit
Conclusion:
Moderate consumption
Situational abstinence
Avoiding excessive drinking
Advertisement:
print & online
Poster:
Citylights
Radio commercials
Alcohol steering
group
Budget: about
100.000 € a year
Protection of minors
In cooperation with the HDS
(retail and service providing
association), 85% of retail are
reached.
”I stand up to protect minors.
Selling alcohol to minors is not
just illegal, but an irresponsible
action towards the society.”
*
The findings of the study clearly and unequivocally indicate that alcohol scenes provide important stimuli for the identity development and consolidation that adolescents need on their way to their adult life. These scenes are self-contrived and self-organized and can help adolescents to let go of their childhood and to find their own self. They teach participants to competently handle key situations. After some years, they develop a critical reflecting ability through their participation and they distance themselves from the scenes. The frequently encountered ambivalences also show that alcohol scenes are artificial worlds and do not represent the optimal and ideal places for this transitional period. Alcohol scenes take over this function because of the fact that adults have taken leave of this place. Since time memorial, a young people’s essential task has been that of finding their own place in the social fabric and second modernity has not provided appropriate “software” for the present living conditions yet. (Koler 2013)
“Your breathalyzers can’t stop our thirst.”
Our town square needs some new friends!
SAUFTIROL –
ALCOL ADIGE?
• Launch: 15. April 2013
• 12.000 Facebook Fans in six months
• Amongst all 12.000 Fans: 95 % from South Tyrol, 78%
between 13 and 25 years.
• 892 votes
• 562 Weekend Alcometer
It is possible to minimize young people’s risk to
develop an addiction by providing new experiences,
like the feeling of being needed or to work for
something important and meaningful. They need
significant functions, where drugs of any kind are
nothing but an obstacle, and situations in which
they can gain recognition.
www.facebook.com/afzack
HBSC Daten Südtirol - Alkoholrauscherfahrungen
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00%
2005 2009 2005 2009 2005 2009
11 Jahre 13 Jahre 15 Jahre
Nie
Einmal
2-3 Mal
4-10 Mal
Mehr als 10 Mal
„Hast du jemals soviel Alkohol getrunken, dass du richtig betrunken
warst?
“Quante volte hai bevuto tanto da essere davvero ubriaco?”
Campaigns on alcohol
Networking and supporters
Prevention of addiction
• Alcohol
• Tobacco
• Gambling
• Illegal drugs
• Virtual worlds
Health promotion
• Sport
• Education
• Family policy
Prevention of violence
•Bullying
•Extremism
Infes
•Prevention of eating disorder
•Consulting
•Support group