IDeA Social Media strategydraft for consultation

Ingrid KoehlerKnowledge Hub Advisory Group

17 September 2009

Social media: Where IDeA is now

Dulled cutting edge

• Once leaders (IDeA Knowledge, CoPs )• (Although lots in works to change that – it’s why you’re here)

Disparate activities

• Some activity, but piecemeal and uncoordinated (within IDeA)• Sector advancing rapidly in some areas – clueless in others

Sector without leadership

• Councils desperate for guidance, but no trusted, mediated sector-owned voice for advice

within sector....council to citizenD

ata

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en

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onal

Timely information to

citizens

LGIH/LGAAR

LIS+ data observatori

es

ESDDigital

inclusiondatabase

Service Transformation

Capital Fund

Neighbourhood media

Beacons – Digital Inclusion

Social media and Ethical standards

Connecting w/ communities - toolkit

Tweety Hall

Managing Local Performance

Leadership Academy

Leadership Centre

SDU

Social media training

Map of IDeA social media activities

Various and sundry uses of SocMed by staff

within sector....council to citizenD

ata

driv

en

- c

onve

rsati

onal

Timely information to

citizens

LGIH/LGAAR

LIS+ data observatori

es

ESDDigital

inclusiondatabase

Service Transformation

Capital Fund

Neighbourhood media

Beacons – Digital Inclusion

Social media and Ethical standards

Connecting w/ communities - toolkit

Tweety Hall

Managing Local Performance

Leadership Academy

Leadership Centre

SDU

Social media training

Map of IDeA social media activities with CoPs

Various and sundry uses of SocMed by staff

CoPs

The way ahead

The IDeA as a social Agency•Building our profile•Training our staffHelping councils to use social media•Among themselves•With the publicData and Web3.0•Power of Information•Saving the big money

Social IDeA A social media enabled Agency leads a social media enabled sector

Photo: wildxplorer

Social IDeA

Enhance our SocMed Profile

Use SocMed to monitor

Change our Copyright

Policy

Enable our staff

Enhancing our profile

We can’t lead the change unless we resemble it

Fake it ‘til we make it

We need to embrace key social media tools now. We’re late to the party. Start with Corporate blogging and Corporate Twitter, move on to other tools. Already used by some staff.

Social media to monitor

Discovery dashboards•Power of RSS, brings tailored news to us (and we can share!)•Trial by SDU

Twitter trending•Visualisation of what councillors/ stakeholders are saying•Develop TweetyHall

Enable our staffTraining

Code of practice

Tech (we’re still using IE6)

Trust

Change our default license

Creative Commons copyright

• Supports sharing by the sector

It’s what we do anyway

• Formalises how we want people to use our content

Retain full copyright in some areas

• Protected commercial income streams, others’ content

Question

How does this feel?

• What will work best?• What else can we do?• What should we do first?

Supporting councilsHow and why we should support councils to use social media

Photo: ArunMarsh

Why we need to be in this space

Supporting councils

Guidance Notable practice

Targeted themes

Councillors

Speaking out

A traditional offer?

•Fabulous networks of practitioners, but not accessed by the curious or perplexed•Target guidance to key audiences

Guidance

•Use existing networks to collate emerging practice•We host via new look P&P library

Notable practice

•Urgent need for capacity and skills building•Market making?•Support innovative practice development

Use Capital Fund

Targeted themes

•Via Efficiency Exchange•Hits customer insight and data exchangeEfficiency

•Data visualisation, data exchange•Reporting to citizens •Customer insight

Performance management

•Conversational social media•Helps communities help themselves (cheaper and better)•Links to PM and Efficiency

Empowerment

Councillors, a key audience

•Councillors often outside firewall•Not bound by employment rulesThey can

•Right aptitude, big voice, thick skin•See value for political and issues campaignsThey will

•Many councillors embracing social media•Set the tone for the rest of the councilThey do

Speaking out

•We love Social Councils•Key for improvement•The policy imperativeClarify•Live it, blog it, Tweet it•Thought pieces•Build the evidence that it works

Promote

•Be honest about our journey•Share our policies and strategiesShare

Questions

What do councils need help with most?

• What can the IDeA working with the sector do to help?

What are the must-dos for Knowledge Hub to succeed?

• How can we best enable practitioners to share?

DataThe next phase of the web and the real opportunity to save money, enhance democracy and improve services

Photo: Hegemonx

Power of information

Open data Selling the benefits

Working smart

Open data

•Ability to link relevant data to make something even more•Consistent information architecture

Linked data

•Inherent value (transparency, democracy)•Cool, high value, customer-focused apps based on local data

Public data

•Ability to manage your own data•Implications for health and social care•

Citizens in control

Making the case

•High value, user focused, for freeCool apps

•Enhances partnership data sharing•Public data resolves some issues•Easier to identify trend and spend

Partnership Total Place

•Enhanced performance management•More efficient public services•Transparency and accountability

Interactive improvement

Working smart

•Support linked data across our functions•Work through existing data programmesLGA Group

•Link practitioner led initiatives with wider support

Practitioners

•Work alongside data.gov.uk to resolve Central Gov blocks•But clear we’re in control of OUR data

Central government

Questions

How can we best support Linked Data?

How can we support consistent information architecture and public data within Khub?

within sector....council to citizenD

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Map of the future! Various and sundry uses of SocMed by staff

PM

PM

PM

PM/ Data

Cllrs

Empwrnt

EffEx

PPL/Beacons

Social IDeA

CoPs

IDeA Knowledge

Tweety Hall

within sector....council to citizenD

ata

driv

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onal

Map of the future!

KnowledgeExchange

Social councils

(LSP)

Social practitioners

Shared data Open data

All with a little help from our friends

You

Workshop questions

What are the most important changes the IDeA must make for Khub to succeed?

• To use social media effectively for engagement and delivery?• To ensure the Khub concept succeeds?• To share data

How can we (together) best support councils?

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