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What is the Problem?

• A web and mobile presence is imperative for Small Medium Businesses (SMBs) today

• SMBs want an online presence but time, complexity and cost have prevented them from getting one, hurting their business!

• Over 50% of all SMBs globally do not have a web site; over 90% of all SMBs do not have a mobile site

• Telecoms, directory publishers and hosting companies have failed to exceed a 5% adoption rate for websites within their SMB customer bases

• Tens of millions of SMBs in North America and Europe need an online presence and are unable to get help from their trusted service providers

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What is the SMB saying?

Do It Yourself (DIY) and Do it For Me (DIFM) are not the answer!

“We want DONE.” SMBs don’t want to make design decisions SMBs don’t know how to use wizards and tools SMBs can’t afford custom web design SMBs don’t understand SEO, SEM and social

Don’t push your SMB into the Abandonment Chasm!Don’t push your SMB into the Abandonment Chasm!

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Solution to the Problem

• Veloxsites has a North American-wide patented technology that interfaces with a customer database, extracts data and generates a responsive web site - instantly

• Patent pending in Europe• Rapid implementation measured in weeks• Mass-publish 100s of thousands of web and mobile sites in hours• Allows large service providers to take the SMB across the Abandonment

Chasm• Drives 25% (or more) user adoption via unique, Unified Platform and

Veloxsites Accelerator Strategy• We remove the design decisions and other complex steps typical to a site

building tool – thereby eliminating the fear of time, complexity and cost from both the service provider and the SMB – resulting in greater adoption

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Simple & Scalable Platform

SMB Service Providers

Unique Identifier:Phone number

Business Name

SMB Account Data

Data

YOU Benefits: 39% reduction in churn, 5% increase in revenue per customer and a 25% adoption rate.

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Market Opportunity

• 50% of all SMBs globally have no website and want one – over 60,000,000

• 90% of all SMBs do not have a mobile site – over 95,000,000

• 25,000,000 SMBs in Europe and North America do not have an online presence

• SMBs turn to their trusted service providers for business solutions – these are our target customers– Telecoms– Directory Publishers– Hosting companies

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Sales Strategy

Direct Sales• Enterprise sales cycles to all Tier-1 prospects

• Justin Aniballi - Veloxsites• Bart Gogarty - Veloxsites

Sales Agents• Enterprise sales expertise used to address those international

markets where we have little or no network• Priscila Varella Orlandi - Brazil• Mark Bruneau – worldwide telecom

Technology Partners/Channels• Enterprise technology partners used to gain access to Tier-1 service

providers • Dualtec - Brazil• Confiz - Pakistan• i2i Associates – Europe• AtelUSA – Mexico• Dominion – Mexico

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Market Attack Plan

TODAY

1.Direct Sales• Enterprise• mid-market

2.Indirect Sales • Europe• Brazil• Mexico• MESA

3.Trade Shows• 5-8/year

TOMORROW

1.Marketing Automation• HubSpot

2.Market Penetration• 2014

3.Incremental sales personnel needed to improve speed to market4.More international sales partners needed to capture global opportunity

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Product

• Translate technology into product offering– Patented use of data base technologies allow us to automate a very

complex task – converting data into a responsive website– Sophisticated integration of various disparate open source

technologies under a single, simplified user experience further automates additional tasks for the SMB

• Status of moving from technology to product? – A version 1.0 initiated in 2010 was commercialized in 2011– Four major corporate entities have subsequently adopted the platform– Combined revenues from customers have allowed the company to

self-finance to version 4.0 with numerous enhancements

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Competitive Edge

• Veloxsites delivers a proven 25% adoption rate versus all other competitors who deliver 5%

• Veloxsites removes more of the site design decisions than any other vendor thus creating less friction in the build and adoption process

• Veloxsites competes successfully with the leading product vendors in the market: Mono Solutions and WebsPlanet

• The Veloxsites solution is a proven product + implementation model designed to deliver a guaranteed 2X adoption rate improvement to existing solutions

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Financial Forecast

• Revenue Forecast– CY 2013 $1,200,000– CY 2014 $2,200,000

• Time to Profitability– December 2013

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Team

• Paul Engels, CEO: Paul’s track record includes multiple instances of taking a start-up or turnaround enterprise to solid, double-digit growth in global sales. Paul was recently the EVP and CMO of Hostopia (Veloxsites competitor) and led sales and marketing at Ceryx and Sprint.

• Justin Aniballi, MBA, VP Global Sales: Justin served as President of three Canadian small-cap tech companies with responsibility for operations, revenue and profit growth.  He’s served in senior international sales roles with Bell Conferencing, Silicon Energy, Rightworks, JD Edwards and Digital Equipment Corporation.  

• Indra Dosanjh, MBA, VP Product Development: Indra has over 30 years experience effecting technology-based change for organizations in financial, telecommunications, manufacturing and services industries. She’s held senior positions with Xerox Global Services, Digital Equipment Corporation and start-up companies.

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Milestones

• Veloxsites launched in 2011 with 411.ca– Instantly published 10,000 websites in 1 hour– Drove adoption rate to 26% in 12 months

• Signed YaSabe– Largest online directory in US for Spanish-speaking population

• Signed Ufone– 2nd largest mobile provider in Pakistan– Owned by the largest telecom in UAE – Etisalat

• Launching new Veloxsites corporate site June 2013• Implementing HubSpot marketing automation solution in

June 2013• Preparing for cash investment in 2013 to expand sales and

marketing globally

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Investment Highlights

• Veloxsites is led by a team of technology industry executives with startup experience

• CEO joins from competitor• Well funded by successful founder and CEO of 411.ca (sold

to Yellow Pages Group, Montreal 2013)• Successfully achieving 2X – 5X adoption rates over

competitors• Successfully pursuing global markets by leveraging trusted

relationships in Europe, South Asia, Brazil, Mexico and North America

• Foundation for sales success has been created – funding will provide ability to add resources to accelerate execution

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