dragana djermanović

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Today… Online Reputation Management

Post on 22-Oct-2014

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www.draganadjermanovic.com

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Slide 1

TodayOnlineReputationManagement

How TORE-mix[Your]Personal world

Powerof theindividual

Brands

NO NO NO!

Social media grows virally because people share their passion

TO Consume

TO participate

TO act

As if your presence matters!

Monitoring &

affecting

V.S.

VERSUS

consume

consume

produce

consume

produce

share

Monitoring

Monitoring &

affecting

Monitoring &

affecting

Online reputation

EXECUTIVE search

EXECUTIVE search

JOURNALISTS

EXECUTIVE search

JOURNALISTS

Customers PARTNERS

1

70% Recruiters & hiring managersRejected an applicantBased on ORM

2

90% search80% direction70% tone of reporting

3

34% newspapers54% TV58% net

Monitoring

WHAT?

Resume pagesProducts & portfolioPartnersBenchmarksJob market @industry

Yourself

Yourself

Yourself

Yourself

Yourself

Yourself

Yourself

Yourself

Yourself

Poenta osiguranja je podela rizika

@gagadjermanovic & @zavmb

Poenta osiguranja je podela rizika

@gagadjermanovic & @zavmb

Affecting

Vei broj stubova STABILNIJI BIZNIS

@gagadjermanovic & @zavmb

SEO

Affecting

Compelling content

Affecting

Engagement

The BEST answer!

http://www.sxc.hu/profile/chriscandy

@gagadjermanovic & @zavmb

http://www.sxc.hu/profile/chriscandy

Social Media Tools

Blogs

Blogs

Blogs

I have greater visibilityIn my industry

Clients have read my blog& purchased

Helped me to becomethought leader in industry

I have been asked to speakat conferences

I have been asked to speakat conferences

Engagement

Profile

Profile

Connections

Profile

Connections

Recommendations

Vei broj stubova STABILNIJI BIZNIS

@gagadjermanovic & @zavmb

Connectionsc

Connections

There's so much things we can not affect

That is why we have to affectwhat ever we can!

VoljaNije karakter Ve vetina!