dragana djermanović
Post on 22-Oct-2014
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www.draganadjermanovic.comTRANSCRIPT
Slide 1
TodayOnlineReputationManagement
How TORE-mix[Your]Personal world
Powerof theindividual
Brands
NO NO NO!
Social media grows virally because people share their passion
TO Consume
TO participate
TO act
As if your presence matters!
Monitoring &
affecting
V.S.
VERSUS
consume
consume
produce
consume
produce
share
Monitoring
Monitoring &
affecting
Monitoring &
affecting
Online reputation
EXECUTIVE search
EXECUTIVE search
JOURNALISTS
EXECUTIVE search
JOURNALISTS
Customers PARTNERS
1
70% Recruiters & hiring managersRejected an applicantBased on ORM
2
90% search80% direction70% tone of reporting
3
34% newspapers54% TV58% net
Monitoring
WHAT?
Resume pagesProducts & portfolioPartnersBenchmarksJob market @industry
Yourself
Yourself
Yourself
Yourself
Yourself
Yourself
Yourself
Yourself
Yourself
Poenta osiguranja je podela rizika
@gagadjermanovic & @zavmb
Poenta osiguranja je podela rizika
@gagadjermanovic & @zavmb
Affecting
Vei broj stubova STABILNIJI BIZNIS
@gagadjermanovic & @zavmb
SEO
Affecting
Compelling content
Affecting
Engagement
The BEST answer!
http://www.sxc.hu/profile/chriscandy
@gagadjermanovic & @zavmb
http://www.sxc.hu/profile/chriscandy
Social Media Tools
Blogs
Blogs
Blogs
I have greater visibilityIn my industry
Clients have read my blog& purchased
Helped me to becomethought leader in industry
I have been asked to speakat conferences
I have been asked to speakat conferences
Engagement
Profile
Profile
Connections
Profile
Connections
Recommendations
Vei broj stubova STABILNIJI BIZNIS
@gagadjermanovic & @zavmb
Connectionsc
Connections
There's so much things we can not affect
That is why we have to affectwhat ever we can!
VoljaNije karakter Ve vetina!