dragons den assignment 1-9

8
DRAGONS DEN ASSIGNMENT BY MITC H HOY AN D JA K E BRO ADBRIDGE

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Page 1: Dragons den assignment 1-9

DRAGONS DEN

ASSIGNMENT

BY

MI T

CH

HO

Y A

ND

JA

KE

BR

OA

DB

RI D

GE

Page 2: Dragons den assignment 1-9

LAUGHTER PRODUCTIONS

Details

Our company is called laughter production we make short crude cartoons on the Internet and we have had at least ten million views on each video and we are aiming to make a British television series. Our influences our TV cartoons such as Family Guy and South Park.

Mission Statement

“Laughter Productions mission is to bring entertainment and laughter to a worldwide audience”

Logo:

Page 3: Dragons den assignment 1-9

PRODUCT PROFILE

Laughter productions are company who produces crude comedy cartoons on YouTube but from this we are hoping to make a TV series and feature length movie based on the successes of the TV series. We produce short crude cartoon movies witch have been compared to South Park and Family Guy. We also produce a lot of different types of cartoons but our best rated are British parody series, which contains parody versions of big British programmes. We also have our main story line witch we are hoping to make our TV series from and this is called the under acheivers. Our target audience are people who enjoy crude and immature and very random comedies. The age group that would suit our TV series are people aged between 16-25.Our products would appeal to our target audience because we provide everything anyone would want in a comedy. In the past year we have mad multiple YouTube movies that run up to 45 minites long and each one has have very good reviews and we have had multiple groups of people requesting we make a TV series.

Page 4: Dragons den assignment 1-9

INDUSTRY RESEARCH

News Corp would be competition, they are a major conglomerate, they own 20th Century fox who produce many programs such as Family Guy, American Dad and The Simpsons these programs are short cartoons ranging from 20 to 30 minutes. The Simpsons was eventually made into a film, which received good reviews, which show that people enjoy this type of TV.

Mondo is an internet video production site and has released many dark, crude comedy programs, these started out as being 5 minute flicks however as there popularity has increased so has the showing time with its most popular product (happy tree friends) having 30 minute videos. 

Page 5: Dragons den assignment 1-9

COMPETITION OF THE INDUSTRY

News Corp

Mondo Time Warner

Viacom

Laughter Productio

n

Bwark Productio

n

SKY

MTV

20th Century Fox

Warner

Bros

HBO

Nickelodeon

Page 6: Dragons den assignment 1-9

SWOT ANALYSIS

Strengths: Our company is independent, Meaning we can make the TV show how we want to

Its New

The Show would be quite low budget

There are no British Short Comedy Cartoons

YouTube hits show that our TV show is Popular

We have a large target audience

Weaknesses:Based in the UK

In America major conglomerates have created short TV shows with similarities to ours

Opportunities:The hole in the market for this short of show

The TV show will spread like butter

Threats:

Recession

The cartoon may face some public resentment

Page 7: Dragons den assignment 1-9

COMPANY DEVELOPMENT

Laughter productions are unique because we a new fresh thing and we think we will be welcomed by the UK audience with open arms because there is a massive hole in the market for a UK produced cartoon comedy and  it has never been done before and with similar comedies such as family guy and south park being such a success in the UK we are certain to be a massive success. 

Page 8: Dragons den assignment 1-9

PRODUCT COMPANY DEVELOPMENT

Laughter Productions are a British short film company who are based on YouTube, our movies our crude cartoon comedies and they have been compared to family guy and south park and over the past year we have become a great success reaching over ten million you tube hits, from this we are thinking of producing full feature length film. But to do this we need you to help us by infesting £500000 into our company, we are aiming to spend this money on production, advertisement and producing the movie and we hope to keep a small sum for emergencies. After our movie is produced we will refund your money and we will split the profits 30-70, If our movie is successful we hope to carry on our partnership and give you a share in the profits at a fair rate of 30%, as well as the £500000 being refunded. The movie will be released worldwide but with a heavy focus of advertising on America and Britain.