THE BIG IDEADrama Queens, Commercialization and You

IDEAS ARE IMPORTANT

IDEAS DONT CARE

they are fleeting

they don’t care about outcomes, people do

they are moments of inspiration- you’re on the clock to make them a reality

they are often- incomplete

good and bad is subjective, silly human

they’re an interpretation of data in your mind- woah- NEO!

they’re the most powerful thing in the universe

they make us feel

IDEAS NEED HELP

someone has to think about them

they need definition, clarity, purpose, an audience

energy, systems

passion, belief even when you seriously doubt them

drama queens

DUDE LETS MAKE SOME $$$What makes an idea commercializable?

commercial: to yield and or make a profit

profit: all said and done you make new $ money

define commercial

all said and done + ideas is like the joker vs batman

the joker is chaos, lots of ideas

all said and done is batman, order, process, purpose, safe,

clarity, cool gadgets

SNACK ON SOME PROCESS

who & whywho wants it? WHO are they?

why do they want it?

how bad do they want it?

how does it make them FEEL?

what are they doingwithout it?

i don’t know is OK but its a lame answer- find outtry talking to someone, get data, be visual

get started and quickly realize if your idea is commercializable or not

make the idea human

think story

break out that big ole brain and visualize a day in the LIFE of this idea

faultwhat does this idea depend on?

what has to happen to make this idea a reality?

who/what can help propel the idea

find the crux that makes your idea instant ah ha

your idea depends on other ideas to be in place and or happen, the battle ahead

identify what stands in the way and or accelerates your idea or commercialization

squeezable phone concept

squeezable phone concept

seeds

the idea

liquid moldable power supplies,

squishy super flex fabric enabled displays,

obsessive cute factor is the norm and

accepted

crux

how

what do you need to make?

what does your customer need to do to help you convert a “hmm” to a “sold”

what data are you missing?

what’s the plan?

keep an eye on time, think in 3-6 month cycles, do what validates the idea first with a customer

need, then debate the scale question

are you flash in the pan? a customer of 1-100? what are you after and whats the plan to get

there? use the TCO to help!

you need to priortize

focus but don’t think too hard

Where does your idea rest on?

STICK FACTOR

novelty new fun fad status staple infrastructure

keychain pets pet zebras zombie run silly bands facebook/

BMWmilk power lines

they all could be massive markets but they have varied timelines of stick

What do commercializable ideas need to move?

people

customers

believers

people with pain

who has the pain

why do they have the pain

do they have it now or will they soon?

YOUR IDEA WILL DIEIF YOU LET IT

RESOURCES

leverage TCO, everyone and your gut

find the people with the pain

tell the story of why your idea matters

test early and often

scale to a market that craves it

QUESTIONS?SHOP TALKS with Dan Rockwell