DREAM HOMES INC.W H AT I S Y O U R D R E A M H O M E ?

Teemu Toivanen Comm447

Dream Homes Inc. - What is your dream home?

Dream Homes Inc. - What is your dream home?

OPERATIONS

Finding custome

r

Finding apartme

nt

Planning &

Designing

Renovation

Furnishing

Dream Homes Inc. - What is your dream home?

HELSINKI, FINLAND

Dream Homes Inc. - What is your dream home?

Capital of Finland

Old apartment buildings –

no room for new buildings

High demand - high price

5000-6000€/m2

HELSINKI

Dream Homes Inc. - What is your dream home?

Target group 25-35 year old

couples

Market research

Exhibitions

Website

Social media

Price is competetive – all

inclusive

MARKETING

Dream Homes Inc. - What is your dream home?

Revenue ModelSalaries 2012 2013 2014 2015 2016Manager (full time) 1 1 1 1 1Other Staff 1,00 1,60 2,00 3,00 4,00Total Salaries and Wages 99 000 130 000 157 000 215 000 277 000Number of ApartmentsNumber of Apartments Renovated & Sold 3 5 6 9 12Number of Renovated 2 3 4 6 8Number of Purchased & Rented 0 0 0 2 2Total Number of Renovations 5 8 10 17 22Gross ProfitsRenovated Apartment Sell Price 250 000 250 000 255 000 260 000 260 000Purchase Cost/Apartment 200 000 200 000 200 000 200 000 200 000Renovation Cost/Apartment 21 000 21 000 21 000 22 000 20 000Total Gross Profit/Apartment 29 000 29 000 34 000 38 000 40 000

15 % 15 % 17 % 19 % 20 %Price of Renovation Only 30 000 30 000 35 000 40 000 40 000Renovation Cost/Apartment 21 000 21 000 21 000 22 000 20 000Total Gross Profit Per Renovation 9000 9000 14000 18000 20000

30 % 30 % 40 % 45 % 50 %

Payback, NPV & IRR

Payback Gross 1 055 000

Payback Net 765 000

NPV 243 000

IRR 30 %

Dream Homes Inc. - What is your dream home?

Dream Homes Inc. - What is your dream home?

Cost of apartment & selling

price• Finding suitable

apartments

Cost of renovation• Networking and building

relationships

Turnover of an apartment• Marketing

CRITICAL VARIABLES

Dream Homes Inc. - What is your dream home?

No direct competitors

Non-direct: real estate agencies &

renovation and construction

companies

Advantage to be a turnkey service

company

COMPETITORS

Dream Homes Inc. - What is your dream home?

High quality, good service, unique

experience

Investing in real estate fairly safe

World economy unstable

CONCLUSION

?

Dream Homes Inc. - What is your dream home?