"dream makers" image consulting business in barcelona
DESCRIPTION
Business Plan for Image Consulting Business in BarcelonaTRANSCRIPT
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“DREAM MAKERS” IMAGE CONSULTING BUSINESS IN
BARCELONA
Partnership between Yelena Starikova,
Nada Kloss and Fanny Lanctôt Fortier
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“7 out of 10 Americans said physical appearance is
Important!”
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WHAT IS AN IMAGE CONSULTANT?
Image consultants are professionals who assess the current status of the public’s
perception and determine the best way to enhance the positive aspects of the public
image.
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WHO WE ARE?
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WHY US?
New Innovative
Color AnalysisSystem
Creative
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BENEFITS FOR CUSTOMERS Personal Branding Transition from Student to Professional Change of Career Looking for a Soulmate Need update on current Fashions Boost of Confidence
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IMAGE CONSULTING MARKET? Started 1970´s and early 1980´s Politicians, models, TV personalities and
celebrities started to use image consultants John T. Molloy’s Dress for Success 1990’s the high-tech companies influenced a
more relaxed trend in dress swept across the country
Today, the demand for quality image consultants has risen to a new high as new markets have been created
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IMAGE CONSULTING MARKET “Image Consulting has grown from being
virtually unknown 15 years ago to a $130 million-year business at the start of this decade.”
AICI estimates over 1,500 image consultants In USA in 2009 compared to 1,000 in 2004.
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TRENDS
Baby boomers and stylish X-generation are very interested in looking good. It is a
growing phenomenon that is HERE to STAY!
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TARGET GROUP
Woman 24-39 English
Speaking Professional
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SERVICES (PRODUCT)
1. Special Occasion Emergency Kit
2. Polished Professional
3. “WOW colors
4. Shop Your Closet
5. Makeover with chic Photoshoot
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PLACE
Barcelona,
Spain
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PRICE
Wardrobe analysis 120 euros/hour
Style analysis 180 euros Complete image analysis 199 euros Personal shopping 50
euros/hour
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LOCAL COMPETITIVE ANALYSIS
AndreaVillalonga
Julia Atend
aJoey Garr
Alma Barrero
Lorenastlle
The Golde
n Style
Gorgeous
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COMPETITOR CURRENT STRATEGIES
Julia Atenda - International Luxury Market.
Andrea Villalonga and Alma Barrero - Corporate clients.
Lorenastlle - young females. Concentration on make up Services.
Joey Garr and The Golden Style –Expats Community in Barcelona, but not very active.
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SWOT
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FACTORS OF SUCCESS
• No Competition
• Minimal Cost
• Uniqueness of Product
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GOALS
ExpansionRevenue Growth
Strong Customer
Relationship
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MARKETING PLAN (PROMOTIONS)
Metropolitan Magazine ad Social Media Blog Word of Mouth
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ORGANIZATIONAL PLANS
PR AccountingImage Consultant
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LEGAL PARTNERSHIP IN BARCELONA
Steps: Register to pay IAE Register a declaration for
starting a business CIF Register for social security
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REVENUES VS EXPENSESEXPENSES
Membership 275$/year Drape set 275$ Swatches 38.50
each *12
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REVENUES VS EXPENSESREVENUE
Wardrobe analysis 120 euros/hour
Style analysis 180 euros Complete image analysis 199 euros Personal shopping 50
euros/hour
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BRAND LOOK
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Thank you!