DreamCast

Conceptual Blueprint

DreamCast – Vision & Purpose

Through the universal language of love and beauty, DreamCast creates fashion that reconnects people with their true selves and innate talents, so that they are empowered to pursue their own Personal Legends (The Alchemist) with passion and joy.

DreamCast – Mission Statement

To make next generation designer clothing & accessories available to the general public on a global scale.

All DreamCast designs express - to varying degrees - creativity, innovation and harmonious integration of diverse elements.

Apart from original designs, creativity can be sourced from:

Movie costumes - e.g. Lord of The Rings, Star Wars, Matrix Video games, animations & comic books Stage costumes and other performing arts Cultures & traditions all around the world All other forms of arts - e.g. sacred geometry, visual arts Science - e.g. innovation in textiles and functionality

Key Characteristics of DreamCast DesignsKey Characteristics of DreamCast Designs

Dreamlike quality that inspires imagination and Dreamlike quality that inspires imagination and appreciation of beautyappreciation of beauty

Practical & elegant – classy as well as unique, most designs are suitable for everyday wearing

Enduring beauty, NOT fad.

Artistry - harmonious blending of diverse elements

Primarily targeted to younger demographics: early teen – under 50

The following pictures indicate possible directions and elements which might inspire DreamCast’s creative effort.

Please note that are by no means representative of DreamCast’s final designs.

The majority of DreamCast’s creations will be far more elegant and practical.

DreamCast – Core Values & Principles

• Leadership

• Integrity

• Spirituality – elevation & evolution of human consciousness

• Authenticity

• Personal responsibility

• Synergy & Harmony

• Quality

• Enduring Beauty

• Humility & Respect

• Imagination & Innovation

• Love & caring - creating magical experiences for customers

DreamCast – Strategic Blueprint:

Global synergy in design - creative team + crowd-sourcing Blue ocean strategy, niche & differentiation Ask customers for feedback WOW and dazzle the customers Let the customers do the sales & marketing Publicity through mass media Unforgettable shopping experience – recruitment & training Inject personal empowerment into fashion Using both human & CGI models

Long Term Vision – DreamCast in 10-15 years time:

World’s leading fashion brand

One of the world’s most innovative and respected organisation

Public company – market cap exceeds $ 2 Billion

Branching out to multiple industries

Revolutionizing people’s dressing style and more importantly – their self concept

Significant contributor to high-impact philanthropy causes

DreamCast – SWOT Analysis

Strengths:

Passion, commitment, resourcefulness Environmental Support - Success & You Creative vision Country of origin: China Business training Devoted student of personal success

Weaknesses:

• Absence of key resources – finance, 　　　 talents, expertise• Inexperience in entrepreneurship and fashion• Constraints regarding personal time and income

Opportunities:

Blue ocean – vast untapped niche Scalability through franchise/licensing Brand easily expandable into other fields Philanthropic contribution Timing – collective consciousness Online sale Opportunities for joint ventures & strategic alliances IPO

Threats:

• Intellectual property• Competition/alienation by established 　 players• Imitation by competitors• Uncertainty - may incur many trial & error to find the sweet spot

THANK YOU!!

Thank　You!