dreamforce to you madrid: commerce cloud

Download Dreamforce to You Madrid: Commerce Cloud

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  • Introducing theCommerce Cloud

    Unifying Experiences for the Connected Consumer


    Timothy Blake, Account Executive - Salesforce Commerce Cloud

  • Statement under the Private Securities Litigation Reform Act of 1995:

    This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

    The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

    Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

    Forward-Looking Statements

  • The Connected Consumer is Transforming Commerce

    100%>50% of ecommerce traffic from mobile

    annual growth in social commerce

    in-store sales influenced by digital>50%

    purchases spanmultiple touchpoints


    50%: Salesforce Shopping Index, 100%: Democratization of Retail, Demandware, EKN, Fung Business Intelligence Centre, 50%: Data Web-Influenced Retail Sales Forecast 2016 To 2021, Forrester, April 2016

  • The Customer Gap

    >75%concerned about scale and

    their ability to deliver on omni-channel requirements

    Disparate and duplicative systemsData scattered everywhereMultiple sources of truth

    Complex backend integration

    Your CustomersYour Commerce Team

    Source: Understanding TCO When Evaluation Ecommerce Solutions,Forrester Consulting, November 2012 [commissioned by Demandware]

  • Innovate Faster with Commerce CloudBuild unique experiences anywhere with near-limitless flexibility & productivity

    One global platform across sites, languages, currenciesTrusted infrastructure powering all channels, brands, geographies

    Cloud innovation modelSeamless upgrades, robust customization, technology ecosystem

    Power mobile & social experiencesOpen APIs, mobile-first experiences, social integrations incl. Pinterest & Apple Pay on mobile web

    Increase productivity & optimize commerce with Business ManagerManage catalog, pricing and inventory. Optimize merchandising, conversion and discoverability. Integrate order capture

  • Our Customers Lead their MarketsEmpower brands to be their best


    2X faster than marketGrow faster

    Launch avg. 3.5 months fasterInnovate Faster

    40-60% higher conversion ratesConvert More

  • Apple Pay

    Implementing Apple Pay, Cole Haan has reduced their mobile check out process from 15 steps down to 2.

    Using a mobile app



    KIERAN@DEMANDWARE.COM+44 7342 031 046





    Implementing Apple Pay, Cole Haan has reduced their mobile check out process from 15 steps down to 2.

    Apple PayUsing a mobile app

  • Apple Pay on the webApple Pay in the browser

  • Commerce Cloud Powered by EinsteinAutomate 1-to-1 commerce experiences

    Predictive personalizationAI to make all aspects of the shopping experience relevant

    Predictive SortPersonalize search and sort results based on individual behavior

    Commerce data modelRich data set in the cloud available to Einstein with no integration required


  • 18 European Markets, 5 Languages 5 Months5-month launch after a failed 30-month project with another vendor

    70% order growth, 48% conversion rate increase, 52% revenue increase in first three months

    Black Friday 2015 sales up 273%

  • Helps us improve by letting us integrate many applications through the partner program.Katherine LaFranchise, AVP Digital, Urban Decay Cosmetics

    Global House of Brands Leverages a Single Platform for Digital CommerceMany brands on Commerce Cloud: Lancme, Yves Saint-Laurent, Urban Decay, NYX, Kiehls and more!Dozens of sites globally, including many partner integrationsLOreal-specific reference web storefront as a design starting pointUnique experiences e.g., LOreal Makeup Genius mobile app(L2: Digital Best Practice)

  • You can be a Customer Trailblazer for Commerce

    Clicks on a Facebook ad

    Engage through community content and promotions

    Service inquiry through Facebook


    Clienteling experience and mobile checkout in-store

    Special offers for brand ambassadors

    Apple Pay on mobile web

    Buy a product on Pinterest

    Personalized & predictive email