Future trends in social media

Drew Benvie, Battenhall

@drewb

@battenhall @drewb @battenhall @drewb

@drewb @battenhall

INTRODUCTIONS

Origins of social media for communications

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WHAT’S IT ALL ABOUT

•  Manage the media & influencers

•  Build brand and sales

•  Create advocates

•  Profile-building

•  Reputation management

•  Crisis communications

•  Executive coaching

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SOCIAL MEDIA LANDSCAPE TODAY

Source: Battenhall / July 2015

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MEDIA LANDSCAPE TODAY

Source: Ofcom

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SOCIAL WIN

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SOCIAL FAIL

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SOCIAL WIN

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SOCIAL FAIL

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SOCIAL WIN

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SOCIAL FAIL

The world’s leading brands

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TWITTER AND THE FTSE100

We started tracking the FTSE 100 in April 2013

18 months of data and our second annual report – battenhall.net/ftse100

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KEY STATS •  Companies have improved their use of Twitter for corporate

communications, customer service, consumer activation and recruitment across the board

•  More verified Twitter accounts, higher following, and fewer inactive and unclaimed brands

•  However, 63% of companies are between awful and average

•  Top performers: Burberry, ITV, Marks & Spencer and Sainsbury’s

•  Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH

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KEY STATS

Trends and the year ahead

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THE NEW INFLUENCERS

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SOCIAL MEDIA INFLUENCERS •  The role of social media influencers in

audience & stakeholder engagement

•  Influencers now have as large and influential audience as the media or as you and your brand

•  Building and protecting reputations is all about social influencer engagement

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POWER SHIFTS IN SOCIAL

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GROWTH STORY OF THE DECADE

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MESSAGING APPS GLOBALLY

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INTERNET OF THINGS

What to do?

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GETTING FIT FOR SOCIAL MEDIA Applying social media to PR & communications: what you should do next:

1.  Audit your audience

2.  New rules of engagement

3.  Track conversations on social

4.  Experiment in messaging and mobile

5.  Innovate 1:9:90

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AUDIT YOUR AUDIENCE

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THE NEW RULES OF ENGAGEMENT

Source: Socialbakers, Feb 2015

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TRACK CONVERSATIONS

!

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AUTOMATE

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EXPERIMENT WITH SOCIAL NETWORKS

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EXPERIMENT WITH SOCIAL NETWORKS

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INNOVATION WITH 1:9:90 •  Spend 90% of your time in social media on

your ‘big bets’ ie internal social networks, Facebook and Twitter

•  Spend 9% of your time on innovations

•  1% of time should focus on ‘moon shots’ – the work that pushes boundaries and turns heads

•  The impact of Generation Z: the Screenagers

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GENERATION Z: SCREENAGERS “teen social media use dictates future trends across all demographics”

Piper Jaffray, state of the internet 2014

Thank you

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