drg kcs-magnetic-8-25-16-final deck
TRANSCRIPT
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#BestInB2B
HowtoTurnResearchDataIntoAContentArsenal
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#BestInB2B
FollowThisWebinaronLinkedIn&Twitter
#BestInB2BDemandGenReport:@DG_ReportAliciaEsposito:@AliciaFiorletta
JamieFishler:@jamiefishlerKathyMammon: @MarketingMammon
Magnetic: @MagneticIs
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#BestInB2B
AboutDemandGenReport§ Trackingstrategiesandsolutionsin
leadgenerationandmarketingtechnologysince2007
§ Dailynewsandanalysis,specialreports,originalresearchandliveevents
§ Newsletterreaches40,000readers
§ Additionalresourcesat:demandgenreport.com/resources
@DG_Reporthttp://linkd.in/DG_Specialists
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#BestInB2B
AboutDemandGenReport
§ Research-BasedContent§ NurtureProgram§ Multi-TouchCampaign§ InteractiveContent§ VideoContent
§ Short-FormContent§ InfluencerContent§ CustomerLifecycle
Marketing§ Account-BasedMarketing§ Buyer-FocusedContent
§ DesignConcept&Theme
§ SalesEnablement§ SocialAmplification§ CaseStudy§ AndMore
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#BestInB2B
Questions,Tweets&Resources
Submityourquestionshere
Downloadtoday’sresources
Jointheconversation#BestInB2B
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#BestInB2B
JamieFishlerVP,MarketingMagnetic
@jamiefishler
PanelistsMODERATOR:AliciaEspositoContentStrategistDemandGenReport
KathyMammonSr.Director,DemandGenerationMagnetic
@MarketingMammon
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Retail TouchPoints &
KillerContentWebinar
7
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The eBook
CoveroftheRTPReport
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About Magnetic
Intent from
450Kpartner sites
250Mshoppers
1B+active devices
ADVERTISING(Prospecting/ Remarketing)
EMAIL MARKETING
SITE RECOMMENDATIONS
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10
The Challenge
+SEARCHRETARGETINGPERSONALIZATION
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12
The Goals
DriveAwareness
GenerateLeads
ProduceInsights
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78%ofconsumersexpectretailerstodelivertailoredemail
promotionswithoffersandrecommendations
55% currently send relevant emails
(reviews, recs, etc.)
Retail Strategies Don’t Match Up with Consumer Expectations
60% deliver relevant ads &
55% focus on site personalization
49%ofconsumersarefrustratedseeingirrelevantonlineads;39%expect
informationonaretailer’swebsitetobepersonalized
tothem
45% tailor messages on mobile apps
people are in-store
61% deliver messages tailored
to profiles
30%ofconsumersseeonlineadvertisingrelevanttotheirinterests;24%seerelevantinformationwhenbrowsingaretailer’ssite
Oneinfourconsumersexpecttheirapps(27%)andmobileads(21%)tobemorerelevantand
personal
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The GamePlan
CoveroftheRTPReport
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Digital & Awareness
15
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Email Programs/Campaigns
16
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Sales
17
Downloads
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Results
18
83%NamesAcquiredwereNet-New
7%Convertedto
MQL
DoubleClick-Thru
RateforDisplayAds
342Visitsfrom
HomepageSlider
493Downloads
Social33%Engagement2.87%Conversion
WebpageTop5Generating
Traffic
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Key Takeaways
❖ Don’tunderestimatethemileageofasingleeBook
❖ Usecontenttoreinforcebrandmessaging/positioning
❖ Re-purpose+re-usetostretchthevalueofyourinvestment
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Thank You.
20
Kathy MammonSenior Director, Demand Generation
[email protected]@MarketingMammon
Jamie FishlerVP, Marketing
[email protected]@JamieFishler
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#BestInB2B
JamieFishlerVP,MarketingMagnetic
@jamiefishler
Q&A/PanelistsMODERATOR:AliciaEspositoContentStrategistDemandGenReport
KathyMammonSr.Director,DemandGenerationMagnetic
@MarketingMammon
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#BestInB2B
LookForMore#BestInB2B
§ CheckoutDemandGenReport’sblogandoursocialchannelsformoreupcomingKillerContentShowcaseSeriesevents
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