drimm project1997

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Dentistry Related Internet Marketing and ManagementDentistry Related Internet Marketing and Management

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Dr. Rubens ZimbresDr. Rubens ZimbresBusiness summary

• Overview of the project

Professional experience

Educational background

Languages Address Alternate Address4946, Brig Luis Antonio St 570, Arruda Botelho StItaim Alto PinheirosSão Paulo, Brazil São Paulo, BrazilCEP 01402-002 CEP 05466-000(55) (0XX11)3889-0465 (55) (02111) 3022-6755

[email protected]

Resume and Details of the Project Resume and Details of the Project

FeedbackQuestions

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Professional ExperienceProfessional Experience

Survival - Dental Consulting São Paulo Brazil 01/1998 - today– owner– website at http://www.angelfire.com/electronic/dentistdeveloped by myself

Dental Office Dental Assistance São Paulo Brazil 01/1998 - today– owner – Former website at http://www.meudentista.com developed by myself

Personal dental office São Paulo Brazil 07/1997 - today– dentist– place where the D.R.I.M. concept was developed and partially tested

São Paulo Air Force Material Supplier São Paulo Brazil 07/1997 - 02/1998– temporary 1st Lieutenent Dentist– boss of the health squadron from 1997 to 1998, commander of its Operational Enhancement Program

São Paulo Air Force Hospital São Paulo Brazil 10/1992 - 07/1997– temporary 2nd Lieutenent Dentist– selected for brazilian tourists rescue in St Maarten Island in 1995, september after Luis hurricane devastation – teacher in the 10th. Cientific Journey of Brazilian Air Force, 1996, september, in the subject: “Trigger Points and

TMJ disfunction” in 1996– responsible for commercial and military pilots oral inspection from 1994 to 1997– member of Brazilian Air Force Dental Team in ACISO missions in Brazil - Bolivia frontier in 1997.

Amico Dental Assistance São Paulo Brazil 08/1992 - 10/1993– Dentist

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Educational BackgroundEducational Background Dante Alighieri School São Paulo 1977 to 1987

– italian school in São Paulo

Brazilian Society of English Culture - member of the British Council São Paulo 1995 to 1987– until the Cambridge Test

São Paulo Dentistry University - USP São Paulo 1988 to 1992– study and presentation of the theme “Determinants of Occlusal Morphology” in the National Dentistry

Congress in 1991– member of Fixed Prosthodontics team in 1991 ( 120 hours ) – member of the Fixed Prosthodontics translation group rensponsible for the portuguese version of Peter

Dawson’s book entitled : “ Evaluation, Diagnosis and Treatment of Occlusal Problems ” , 2nd edition in 1991– extensive research about “ Trigger Points and their Referred Pain Areas “ in 1991– treatment and reabilitationn of patients with TMJ Disorders in Fixed Prosthodontics Clinical Centre in

1991 ( 250 hours ) – teacher in EAP ( Dentistry Professional Enhancement School of São Paulo Dentists Association ) with

DDS Claudio Sendyk in the clinical course “Fixed Prosthodontics - Clinical Update “in 1992 and 1994 ( 80 hours each )

– study and presentation of the theme “ Cracked Tooth Syndrome” as a member of Restorative Dentistry team in 1995 ( 120 hours )

– teacher in the 10th. Cientific Journey of Brazilian Air Force, 1996, september, in the subject: “Trigger Points and TMJ disfunction” in 1996

Spent one year in Los Angeles working in dental offices – 2000

Currently on Master’s Degree in Administration – Universidade Presbiteriana Mackenzie

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LanguagesLanguages

Languages:– Portuguese Fluent– English Fluent– Italian Medium– Spanish Medium

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Overview of the ProjectOverview of the Project

Project Goals

Project Description Programation

Technology

Allocated Resources

Current Status and Future

The D.R.I.M. ProjectDentistry Related Internet Marketing and Management

D.R.I.M. Implantation Phase

D.R.I.M. Operational Phase

D.R.I.M. Marketing Plan

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Problems and Solutions

Conventional Dental System

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Since 1997, 6.000 hours were dedicated to create this inovative approach in dental management and marketing by the massive use of Internet advantages. Actually ( 10/27/99 ) There are 683 Mb in 6.796 files ( see video capture ).

D.R.I.M. Project is a partnership proposal, to create the most powerful dental management system in the world. It’s based in the massive use of internet and the opportunity of being the first dental virtual manager in the world entering an actual growing market share. Its purpose is to create an interconnected dental related community ( dentists, staff, dental assistances and dental suppliers) 24 hours available.

Software and services needed are already in the market, although they are not totally interconnected by any system and currently used for other purposes.

The Patient will be able to :– Schedule himself from any cellular, public phone or computer ( remote access ) or even using audio and videoconference.– Make online payments in regular phones and D.R.I.M. Website– Access D.R.I.M. website to see images, maps, FAQ, dentists homepages and others

The Dentist will be able to :– connect to D.R.I.M. server and evaluate his/her performance monthly, receiving graphics and useful management tips, create

his/her own e-brochure, select staff by videoconference The Staff will be able to :

– download schedule from internet server– apply filters daily and weekly, to manage schedule, recalls, birthdays, dental procedures, accounts and follow-ups– use email for sending cards, remembering the patient about the appointment– make online payments to Dental Suppliers

Dental Suppliers will access D.R.I.M. server to get the dental materials requests Dental Assistances will be able to:

– reimburse their dentists using online services, no more letters, papers, unnecessary delays and costs. – Apply filters to determine details of production: dentists, procedures, amount of reimburse, number of associates using a

specific dentist, etc D.R.I.M. management system can be used also for medical area, like hospitals, where each patient / room could have a

web page containing updates of patient records, evolution of disease and other. Medical Plans can be stongly beneficiated by D.R.I.M. using the same features planned for dentists.

D.R.I.M. Project DescriptionD.R.I.M. Project Description

See D.R.I.M. Advantages and Benefits

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D.R.I.M.D.R.I.M.Advantages and BenefitsAdvantages and Benefits

D.R.I.M. Advantages and benefits:– Dentists will create local D.R.I.M. Professional Groups and will be able to share marketing investment and more

advantages when buying together in dental suppliers– Unlimited Global Market: dentistry, computers and internet are everywhere– Inelastic demand: Dentistry is a human basic need, almost regardless of price, fashion or local market– Dentistry relationship is based in confidence. Yes, there are millions of consumers ( patients ) but each one is

under custody of a dentist. Shared management– It requires minimal labor requirements: it’s a self managed virtual corporation– Does not need large amounts of eletricity, advertising, legal advice, high priced employees, large inventory, etc– Does not require big cash outlays or major investments in equipment: only a database located in the Internet

server and practice’s software– Is based in a reliable e-commerce: there are almost none “one-buy” patients: security can be achieved

combining number of treatment plan + credit card number + name of dentist + name of patient . D.R.I.M. connects all parts involved in dental treatment: patients, staff, dentists, dental assistances, dental suppliers, banks and graphic shops.

– Relatively free of government and industry regulations and strictures– It is movable to every part of the world where there is a phone line and energy: can be accessed– It satisfies intellectual needs. Dentists and staff will be able to follow-up their monthly production using auto

generated graphics and stablish goals and marketing plans, by themselves or requesting third part support– D.R.I.M. does not require user attention ( dentist and staff ) and labor 8 to 18 hours a day. It is self managed.

Uploads and downloads may be done once a day– Most of times dentists and patients incomes are limited by personal output, so it’s extremely important save time

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D.R.I.M. PC Contents

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Project GoalsProject Goals Main Goal

– Create a Dental Community where all parts involved will have benefits provided from Internet massive use ( low cost, speed, all over the world 24 hours available services and others ) ( see below)

– Allow dentists to create a dental community where buying and marketing costs can be shared, once all dentists using D.R.I.M. concept will be benefitiated by its growth

– See also D.R.I.M. Advantages and Benefits

Relationship with other areas– D.R.I.M. links patients, dentists, staff, dental suppliers and dental assistances and banks in a complete

network. At first sight it seems a little bit complex, but once installed, it will be self managed by itself. Most of the services are already available, but not linked yet .

High level goals in the long term– create a worldwide dentistry related network, controlled by a server using artificial intelligence to generate

more accurate feedback ( management and marketing suggestions for users ) and more profitable margins.

– Get Bookmarks in Netscape and Microsoft browsers : health center :• dentistry, medical specialties, drugstores, useful tips ( prevention tips, first aid, hearth diseases, links

to hospitals, health insurance, etc ). It would be able to check appointment changes and remember patients of their appointments last time internet is used before appointment ( can be disabled )

– Launch D.R.I.M. in NYSE ( New York Stock Exchange )

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P.S.: The main objective of the D.R.I.M. concept is facilitate the dental supplier-dentist-staff-patient relationship. We know that personal contact is very important and we do not intend to depreciate it. D.R.I.M. users can improve their time management

so that dentists and staff can have more time to spend on personal attention, not related to operational procedures.

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Conventional SystemConventional System

There is no interactiveness, no feedback. Dental Suppliers, Dentists and Dental Assistances have web pages located in different http://www. addresses with information available, but involved parts can’t really act, uploading their information, personal needs and get real time feedback. This don’t stimulate the visitor to come back to that web page again.

Dentists can access Dental Suppliers products and prices, but they have to make a materials list, ask the staff to call the Dental Supplier and then the supplier deliveries the order. There are possibl\ilities of human mistakes, busy lines and others, that can delay the completion of this vital step.

Staff has to go to bank to make practice’s payments to Dental Suppliers

99% of times web pages are developed by a webmaster, there is no specialized support ( dentist and management specialist ). Web sites are rarely directed to practice’s needs and stablished goals

There are lots of one way entries, but they are not interacting with each other

See Conventional Scheme

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Conventional SystemConventional System

LEGEND:LEGEND:

INTERNET INTERNET LETTER LETTER PERSONAL ACTIONPERSONAL ACTION

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PATIENTPATIENT

STAFFSTAFFOperationalOperational

SoftwareSoftware

DENTISTDENTISTCD-ROMCD-ROM

DENTALDENTALASSISTANCEASSISTANCE

BANKBANK

SUPPLYES DELIVERY

DENTALTREATMENT

TREATMENTPLAN

21

PERSONALINFORMATION

2

3

3

3

DENTALDENTALSUPPLIERSSUPPLIERS

21

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ORDINARYORDINARYSERVERSERVER

CURRENT MATERIALS PRICE

43

TREATMENT PAYMENTS

• FOLLOW-UP• RECALL

• TREATMENTREIMBURSEMENT• SUPPLIERS PAYMENT

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D.R.I.M D.R.I.M Implantation PhaseImplantation Phase

See D.R.I.M. Server Features

Development of D.R.I.M. Database ( in Internet Server ) and D.R.I.M. Operational Software ( in the practices )

Staff and dentists will be oriented for D.R.I.M. implantation and customization of D.R.I.M. software filters and marketing material. They may select these filters ( monthly / weekly / daily birthdays, recalls, absences, delays in appointment and supplier deleveries, new patients, procedures ( restorations, prosthesis, surgeries, root treatments), accounts receivable, accounts payable, emergencies, etc.) in order to stablish monthly goals

Webmaster will create goals oriented home pages in D.R.I.M. website for each dentist once ( free ) or monthly, based in feedback evaluation ( chargeable ).

Patients will receive D.R.I.M. brochure with features , facilities and a “how - to” guide

See Implantation Scheme

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See Allocated Resources

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D.R.I.M. Implantation Phase SchemeD.R.I.M. Implantation Phase Scheme

OPERATIONALSOFTWARE

PERSONAL GOALS ORIENTED HOME PAGES


DENTISTSDENTISTS

D.R.I.M.D.R.I.M.SERVERSERVER

Databaseclick here

D.R.I.M.D.R.I.M.WEBMASTERWEBMASTERJava - Perl/CGIJava - Perl/CGI

STAFFSTAFFWindowsNTWindowsNT

D.R.I.M.D.R.I.M.SOFTWARESOFTWARE

DEVELOPER - C++DEVELOPER - C++click here

UPLOAD

CUSTOMIZATION,OF SOFTWARE

CONVERTION OF DATAAND UPLOAD

• MANAGEMENT PLAN• FINANCIAL PLAN

• MARKETING PLAN• TECHNOLOGY PLAN

2

3

4

1

34

OPTIONALOPTIONALD.R.I.M.D.R.I.M.

CONSULTINGCONSULTING(Chargeable)(Chargeable)

LEGEND:LEGEND:

DATA ENTRY DATA ENTRY FEEDBACK FEEDBACK REAL ACTIONREAL ACTION

PERSONAL PRACTICE EVALUATION

4

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2

ORIENTATIONS

SUGGESTIONS

PERMANENT ASSISTANCE 5

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High Security Updatable Database that receives individualize data from customized operational software in practices. It will contain:

– 24 hours on-line personal schedule and e-commerce, accessed through a personal password with levels of security depending on the user ( patient, staff, dentist )

– Statement Accounts for online payments ( patient to dentist and dentist to dental supplier ) and reimburse ( dental assistance to dentist )

– Database of existing patient and their related procedures, dentists, staff, dental suppliers and dental assistances

Web pages for:– Dentists:

• Digital Brochure and customized screensaver• Follow-up recent procedures, like surgeries from any place on earth• Download theirstatement accounts and make their payments to staff, dental suppliers and check reimburses• Download personal practice’s monthly data and suggestions for production improvement ( based in

automatic “if-then” parameters )– Patients:

• See pre and post treatment images• Dentists in their current location, maps, resumes, specialty• FAQ and first aid tips related to dentistry• Download theirstatement accounts and make their payments to dentists• Have their registers available all over the world in travels emergencies• Make their online tretament payments from any place on earth

– Staff:• Rememeber the patients of their appointment in the day before ( voice or email )• Follow-up recent procedures, like surgeries• Recall periodically patients• Send birthday cards (Christmas and other special occasions cards) through internet graphic shops

– Dental Suppliers::• Download theirstatement accounts and requests

– Dental Assistance:• Download theirstatement accounts and make their payments to dentists• Online Patient’s Manual

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D.R.I.M ServerFeatures

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Problems:

1- Distribution: the system must be tested in large escale prior to distribution

2- Implantation: dentists, dental suppliers and dental assistances have different softwares

3- Staff, dentists, dental assistances and dental suppliers must be oriented for the correct use of the new system

Problems and SolutionsProblems and Solutions

Solutions:

1- Although Brazil has only 5 Mi internet users, it could be an interesting test option

2a- Export data in a *.txt ( search how many softwares can do that )

2b- Once the practice needs to generate data for evaluation and this data must be collected from the patients registers, staff could create a new detailed database for the last 5 years. Older registers must be kept.

2c- Option 2 - Mantain their softwares and import requests from website in *.txt ( search how many softwares can do that and the costs involved )

3- Create a friendly interface to make things easier

Marketing PlanMarketing Plan

Market Status

Launching Strategies

Price Determination

Related docs Distribution

Communication

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Market Positioning

Competition

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Market StatusMarket Status

Back to Overview Back to MKT Plan

Present ( partial internet use ) : one way system. Most of dentists has a dental management software. It manages schedule, accounts and store images. It also has some filters so that staff can send letters in special occasions, like Christmas, Birthday and periodical recalls. E-commerce is not enfatized.

Dental software:focuses in patient records, images, accounts, schedule with little or no focus on evaluation, control and improvement methods in the marketing and management area. Few softwares generate graphics and only one gives the user tips based in a “ if - then “ situation.

Dental office: uses conventional dental management software, using too little internet features, no use of e-commerce, few sites full of features, few use of advanced marketing and management concepts

Dental Suppliers: uses stock and contacts database software, with little use of internet. They have websites with products but e-commerce is not enfatized.

Dental Assistances: uses more powerful software, but rarely linked to dentists and patients computers in a real time assistance with e-commerce resources for reimbursement.

Basically, Internet is used as an isolated communication, most of times needs personal contact live or by phone, there is no interrelated network. Once the patient needs to contact the dentist or Dental Assistance, the use of internet is not stimulated.

Future ( full internet use ): D.R.I.M. proposal is give Internet more powerful features, so that website can give total solutions to patients, dentists, dental assistances and dental suppliers needs. Due to technology and competition, dentists will need more professional dental softwares connected to an Internet Server, increasing the use of maketing and management concepts, including stock control, data exportation and graphic generation. E-commerce and will be routine.

See Competition

Market Positioning

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Competitive scenery

– Other management systems offer some features, like these:

CompetitionCompetition


SOFTWARE 2Scheduling Reporting

Patient Notes Insurance

Ledger Recall

Treatment Planning Restorative Charting

Perio Charting Imaging

Progress Notes Patient Education

SOFTWARE 1Scheduler (3 operatories)Cut & Paste Appointments

Billing Sheets (custom)Patient Reference Sheets

Recall CardsElectronic Claims

SuperbillsTreatment Proposals

Labwork trackingReferral tracking

Labels & EnvelopesPhone dialing capable

StatementsDaily close out

Accounts ReceivableCustomizable Reports

Networkable (no extra charge) Multiple Offices (easy to

transfer)Year 2000 ready

SeeD.R.I.M

Operational SoftwareAdditionalFeatures

See Market Positioning Graphic

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CurrentDental SoftwaresDental

SuppliersOrdinaryPractices

X

Y

Z

Legend:

X: Dental Routine Management UsageY: Dental Management Software Usage Z: Internet Usage

Market PositioningMarket Positioning

D.R.I.M.D.R.I.M.

DentalAssistances

InternetProviders


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Communication StrategiesCommunication Strategies Human Factor

– Patient: dental patient, like any other health patient,needs immediate attention, a stress free treatment

• Presented as afull time availble tool for professional selection, scheduling, online payments and support

– Staff : must have efficient and easy-to-use management software, which allow the dentist to evaluate staff’s production and patient’s feedback

• Presented as a tool able to make things easier

– Dentists dedicate their time to dentistry courses, D.R.I.M. will give management and marketing support and enhancement for their goals

• Presented as a tool able to generate filtered data according to desired evaluation.• Dentist will have the power to manage production, staff, prosthetic labs and suppliers

Geographic factor– For each state and country there will be a specifical approach, depending on the

local community needs, laws, technological development, language and cultural level


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Launching StrategiesLaunching Strategies

Launching plan– Free meeting in hotels where the product will be

demonstrated– Publications in dentistry magazines and periodicals– Dentistry Congresses– Shareware and freeware

• screensaver and CD-ROM with sponsors names

Promotion cost– in order to achieve a great feedback and less cost, efforts must be

directed to Internet and Dental Associations.


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Price DeterminationPrice Determination Price determination

– Specific strategies: D.R.I.M. software could be freeware, with a monthly payment for the services provided by D.R.I.M. server:

• TCP/IP, email account US$ 19,00• management and marketing suggestions US$ 30,00 • webpage hosting Free • periodic webpage customized development (US$ 100,00 )• e-commerce ( statement, payments, reimburse ) US$ 25,00• reminder services ( paging, email ) US$ 5,00• online schedule US$ 5,00• MONTHLY CONSUMER PRICE US$ 84,00• Each esthetic restoration costs

– Similar products: there are no similar products in the market

Rules– Relevant rules for price determination:

• Amount of use and benefits for related parts: amount of patients ( dentists ) / dentists ( dental assistances and dental suppliers )

• Is the developed system easy-to-use• How much does D.R.I.M enhance production and reduces operational costs ?


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DistributionDistribution Distribution strategy:

– Operational software will be distributed in shareware version– Screensavers in freeware version with sponsors images– D.R.I.M. CD-ROM in shareware version

Distribution channels– for patient:

• his/her dentist’s eletronic brochure ( viewed in browser ) containing pre and post tratment images, FAQ, emergency tips, some information abouty D.R.I.M. system and other

• freeware screensavers with images of sponsors will be available in Download.com, Cnet, Shareware.com, ZDNet, D.R.I.M. website and other download sites

– for dentists:• free webpage in D.R.I.M. site• shareware D.R.I.M. CD-ROM, Operational software and screensaver containing

images of sponsors and little information about the system. They’ll be also available in the sites listed above

• it’s also a greta idea promote D.R.I.M. comcept in Dental Meetings and Congresses

– for dental suppliers:• shareware software and webpage

– for dental assistances:• shareware software and webpage


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InternationalInternational

International distribution– Distribution strategies:

• Determine which countries are ready to receive and use the technology

– Specific concerns about international distribution:• Laguages of software, marketing,management and law

International price strategy– Price strategy can follow United States pattern, following the local

relation cost _ benefit _ income


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Market share / Vertical MarketMarket share / Vertical Market

Vertical Market Opportunities– 1-– 2-

– Distribution strategies

– Third part distribution


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Path to successPath to success

First year goal– Recruitment of human and financial resources, using existing material and

ideas to generate software, database, website and to configure D.R.I.M. server

Additional annual goals– evaluate United States of America dental sytem to adequate marketing and

management existing ideas to the local market

Success requirements:– full time listening to dentists and parts related– easy-to-use interface– hassle free and reliable system, customizable


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D.R.I.M Operational PhaseD.R.I.M Operational Phase

See D.R.I.M. Operational Software Contents

Please see Operational Scheme and DRIMAdv.xls. It is included in the *.zip downloaded and contains lots of details of dental practice routine, steps, advantages and comparisons

See Operational Scheme

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D.R.I.M CD-ROM Contents

Operational Software developed in C++ language, speeder and easier PLUS: Images of before and after treatment for patient elucidation and to increase case acceptance Videos and animations of pathologies and their correspondent treatment Personal dentists screensaver, with sponsors like 3M, Johnson’s, Gessy Lever, Butler, BISCO, Kerr, Warner

lambert, Kodak and others download a sample here Customized videos for virtual glasses Glossary of dental terminology Choosing an ideal place to work Decorating: colors and furniture Psichology and Dentistry: verbal and non verbal communication ( body language ), listening skills, tone of voice,

tips,staff, leadership and organizacional skills, balancing family and leisure time with work New patients: step by step procedures Mantaining patients and dealing with troublesome patients Documentation Business management: inventory, supplies, financial policies, transations and control, cash flow Marketing: designing a logo, printing, yellow pages advertisement, business cards, brochure, word of mouth

marketing and referrals, 3-11 rule, cost effective marketing ( guerrilla marketing ), newsletters, flyers, internet marketing. Marketing and management advanced techniques and tips, how to optimize production, determining best profit procedure, evaluating fixed cost, and other

Staff: team meetings, incentives, salaries, higienists, setting goals, teamwork, computer network, references, probationary and orientation period, evaluations

Computerized practice: using D.R.I.M. Software Telephone system and Appointment book Periodical recall Increasing case acceptance of elective and restorative dentistry And much more features

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D.R.I.MOperational

SoftwareAdditional Features

Fully internet interactive software containing conventional features PLUS:– Patient data

• Patients and Companies’s Address book• Schedule • Treatment plans• Procedures• Patient Support • Claims, compliments, FAQ• Filters for Birthdays, Recalls, Procedures that need follow-up ( surgeries...), Abcenses, New Patients,

Finished treatments, Procedures by specialty, Emergencies and other

– Operational available for evaluation by dentists• Marketing

– Feedback provided for investment – Investment plans– Graphics for evaluation

• Financing– Receivable and Payable accounts– Balances– Short-term and Long-term goals– Graphics for evaluation

• Human Resources– database of staff, dentists, salesmen,

• Sells– Salesmen database– Graphics for evaluation

– Operational data used by staff• Marketing

– Development plans– Investment plans– Graphics for evaluation

• Suppliers– Dental suppliers:

• List of suppliers, each one materials and their current price - updated by the supplier• Level of materials related to number of dental procedures• requests

– Prothetic Laboratories:requests• requests, devolution time, quality of prosthesis apparatus AND MUCH OTHER

FEATURES Back to Overview

PLUS :

• Voice activation system

• "What-If" scenarios to explore the return on investmentof alternative solutions to key practice problems

• Appointment, Confirmation/Review, Pending Page, Recall, Delinquent Accounts, Outstanding Insurance Claims,

Unscheduled Treatment Plans, and Lab Tracking

• Analyze virtually any historical data about production, collections, appointments, patients, treatment plans, and more. D.R.I.M. will generate statistics and information about data,

such as practice trends and ratios, comparisons to goals, comparisons by period

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LEGEND:LEGEND:


D.R.I.M. Operational Phase - OverviewD.R.I.M. Operational Phase - Overview

PATIENTPATIENT

STAFFSTAFFOperationalOperational

SoftwareSoftware

DENTISTDENTISTCD-ROMCD-ROM


BANKBANK

• ONLINE TREATMENTREIMBURSEMENT• ONLINE SUPPLIERS PAYMENT

UPLOAD OF PRODUCTION DATA:• PATIENT PERSONAL INFORMATION

• RX DIGITALIZED IMAGES• DAILY PROCEDURES

UPLOAD OF NEW PATIENTS

SUPPLYES DELIVERY

VIRTUAL GRAPHIC SHOP• RECALL

• SPECIAL OCCASIONS(BIRTH . . )

DENTALTREATMENT

TREATMENTPLAN

21

PERSONALINFORMATION

2

3

3

2

3

ORACLE DATABASE• USED MATERIALS RELATED

TO DENTAL PROCEDURES

4

4

4

43

33

33

55

• PATIENT FOLLOW-UP• RECALL

• MARKETING

5

DENTALDENTALSUPPLIERSSUPPLIERS

21

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ONLINE TREATMENT PAYMENTS

D.R.I.M.D.R.I.M.SERVERSERVER

CURRENT MATERIALS PRICE

• FOLLOW-UP• RECALL

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D.R.I.M. Monthly Practice Automatic EvaluationD.R.I.M. Monthly Practice Automatic EvaluationUser: Dentist, Dental Suppliers and Dental AssistancesUser: Dentist, Dental Suppliers and Dental Assistances

USERUSER

6

LEGEND:LEGEND:


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D.R.I.M.D.R.I.M.SERVERSERVERDatabaseDatabase

( artificial intelligence( artificial intelligencein the future )in the future )

OPTIONALOPTIONALD.R.I.M.D.R.I.M.DENTALDENTAL

CONSULTINGCONSULTING( CHARGED )( CHARGED )

D.R.I.M.D.R.I.M.WEBMASTERWEBMASTER

PERSONAL PRACTICE

EVALUATION

UPLOAD OF PRODUCTION DATA:• PATIENT PERSONAL INFORMATION

• RX DIGITALIZED IMAGES• DAILY PROCEDURES

- ACCOUNTS2

32

1

UPLOAD OF NEW GOALS ORIENTED HOME PAGES

DOWNLOAD OF GRAPHIVS AND

MASUGGESTIONS

4

5REDIRECT WEBSITE

GOALS

NEW OPTIONS FOR ENHANCE PRODUCTION

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ProgramationProgramation 1st Step - Labour recruitment, Money caption, and Development

– Contact sponsors in the following areas:• Software developers: Microsoft, Netscape, Symantec, JD Edwards and others• Server: AOL, AT&T and others• Dental Assistances• Dental Suppliers: Zila and others• Dental Manufacturers: 3M, Kerr and others• Dental related products: Gessy Lever and others

2nd Step - Tests– Test DRIM server, operational software in all parts involved. Brazil may be na

interesting place to do that, although internet users are only 5 Mi

3rd Step - Marketing– Contact dentists and Dental Assistances, distribute free/shareware of D.R.I.M.

Operational Software, CD-ROM, Dentistry related screensavers

4th Step - Sells and Implantation

5th Step - Operational– Beggining the use of D.R.I.M.

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New technology in use– Always-on Internet technology DSL :

• faster: saves time in downloads and uploads• no busy lines, no delays• allows multiple patients to contact the practice at the same time: no need of additional phone

lines for employees

– D.R.I.M. has lots of exclusive features that surely no other dental management system has, like as:

• stock related dental procedures• wide range graphic analisys: dental practice is treated like a real business and dentists don’t

have to worry about the knowledge for that: D.R.I.M. server has an “ if-then ” feature that automatically suggests changes in marketing and other areas

• fully interactive system: D.R.I.M. server is the brain of the whole process ( artificial inteligence ) and connects dentists, staffs, dental suppliers, dentists, dental assistances, graphic shops and banks

Established patterns– the D.R.I.M. concept uses current tecnology, although the last is not frequently used in

a dental practice management in such a high level.– Internet usually is not used in a 2 way sytem. The visitor only interacts with the

website, there are rarely third parts involved

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TechnologyTechnology

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Allocated ResourcesAllocated Resources

External Services and Support

Equipment

Human Resources

Places

Product Suplliers

Sells

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Human ResourcesHuman Resources

Implantation• Translator: information available is in portuguese language• Webmaster to create D.R.I.M. Website and personalized practice’s webpages, e-

commerce capable ( Java, Javascript, Html, Perl for CGI,etc )• Oracle Specialist to create D.R.I.M. Server’s database• Windows NT specialist to install and give technical support to practices provided

with networks• Unix specialist to deal with D.R.I.M. Internet Provider, TCP/IP, Firewalls• Software specialist ( C++ ? ) to study existing material, finalize development and

create DRIM CD-ROM, in full and shareware version• Salesmen to promote the concept

Operational• staff and dentists properly oriented• webmaster support

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EquipmentEquipment

Implantation– hardware

• Server– software

• Java, Perl, C++ compilers and libraries• Html editor• Oracle• Windows NT• Unix

Operational– Server: to store D.R.I.M. Network Database– Practices:

– Computer– Phone line– Internet provider– D.R.I.M. Operational Software: schedule, treatment plans, etc– D.R.I.M. CD-ROM: marketing material and professional management tips

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External Services and SupportExternal Services and Support

External Services and Support

• Server support

• Windows NT support: for practices using networks

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PlacesPlaces

Places• To store install D.R.I.M. Internet Server

• For software and website development

• For software demonstration, meetings, brainstorms and evaluation of client’s feedback

– videoconference– rent an auditorium witha audiovisual features

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Product SuppliersProduct Suppliers

Product Suppliers wanted:

• for CD-ROM manufacturing

• for eletronic brochure diskettes: groups of dentists will have discounts once they are benefitiated by a large amount request

• for personal computers and server

• for development software, compiler and libraries for Java, C++, Perl

• for flyers and paper brochures ( sells )

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SellsSells– Dentists:

• D.R.I.M. Operational Software• Windows NT• Personal Computers and related accessories• Network accessories• Website development and enhancement support• Management and marketing support

– Dental Suplliers:• D.R.I.M. Operational Software• Windows NT• Personal Computers and related accessories• Network accessories• Website development and enhancement support• Management and marketing support

– Dental Assistances: • D.R.I.M. Operational Software• Windows NT• Personal Computers and related accessories• Network accessories• Website development and enhancement support• Management and marketing support

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Current Status Current Status and Future Actions and Future Actions The D.R.I.M. Project depends on the development of:

– D.R.I.M. Operational Software– D.R.I.M. Server Database– D.R.I.M. Website

High level progress view compared to programation:– Under control and advanced areas:

• 98% of informations needed to create software, server and website is ready• The whole project is ready to start development

– Delayed areas:• D.R.I.M. Operational Software Creation• D.R.I.M. Website creation and E-commerce• D.R.I.M. Server Database and security ( firewalls, encriptation )

– Short term goals• Create a group interested in D.R.I.M. development

– Long term goals• export the concept and products to other health areas and countries• Linux version

Occasional unexpected delays– How the Y2K bug will affect computers and databases ?– Are all parts involved ready to new technology ?

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MARKETMARKETLAUNCHLAUNCH

Patient + Dentist + StaffProfessional Needs

MarketingPlan and Materials

DentalManagement Needs

( Server + Webpages+ Software )

Business Plan( contents 172 pages )

CD-ROM

OperationalSoftware

Sponsors.Sponsors.PartnershipsPartnerships

andandInvestorsInvestors

C ++ SpecialistC ++ SpecialistSoftware DeveloperSoftware Developer

ServerServerDatabase DeveloperDatabase Developer

Website DeveloperWebsite DeveloperCGI, PerlCGI, Perl

Current Status

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