DRIVE I

DESIGN FOR

CHANGE

10.00 – 11:00 WORKSHOP – ENERGY TRANSITION

11:00 – 11:30 Break

11.30 – 12:30 SYSTEMIC CHANGE

12:30 – 13:30 Break

13:30 – 14.30 CO DESIGN

14.30 – 15.00 Break

PROGRAM

WORKSHOP -

ENERGY TRANSITIONSMART ENERGY CITIES: AN INTEGRAL APPROACHNathalie Waser, Jeffrey Braun, Kai Köllen, Danielle

Arets, Remko van der Lugt, Minouche Besters

SMART ENERGY CITIES

SMART

ENERGY

CITIZENS

Build Environment

Multistakeholder approach

Technical & economic route

Social & societal route

District-level roadmap

SMART ENERGY CITIES PROGRAMME

Holistic approach and multidisciplinairy team:

Innovation Coach +

Creative Producer + Energy Grid Expert

1. Stakeholders & process

2. Characterizing district

3. Selecting promising scenarios

4. Analyzing scenarios & roadmap

5. Investments & implementation

SmEC APPROACHSocial & societal route

+

Technical & economic route

installatiesgebouwschil apparaten

effectief bewoners benaderen technisch / economische routekaart

Rotterdam

Den Bosch

Hilversum

Utrecht

Groningen

Maastricht

Minouche Besters Danielle Arets Nathalie Waser Kai KöllenJeffrey Braun

Remko van der Lugt

‘Setting the stage’

Research: district & citizens

Insights: needs & opportunities

Scenarios & intervention strategy

Prototyping & pilots

ROLE OF THE DESIGNER

CREATIVE PRODUCER

DirectingProblem & Context

Stakeholders Problem statement & goals

FASE 1:

SETTING

THE STAGE

Collective aspirations

Individual goals & interests

Exchanging knowledge/ resources

Commitment to participate

Commitment on process

STAKEHOLDERS

VALUES & INVOLMENT

Shared view

Getting to know each other

Shared experience

Gaining insights

Collecting research topics

CONTEXT & STAKEHOLDERS

DISTRICT SAFARI

FASE 2:

RESEARCH

& INSIGHTS

Buildings & Energy grid

Neigbourhood initiativesResidents & societal structure

Meeting points

Open spaces

Neighbourhood issues

Frontrunners & heroes

Research topics

RESIDENTS & SOCIAL STRUCTURE

OBSERVATIONS

Through the eyes of ….

‘Hotspots’

Neighbourhood issues

Neighbourhood opportunities

Ideas

RESIDENTS & SOCIAL STRUCTURE

DAY IN A LIFE

Insights norms & values

Insights needs & wishes

Insights knowledge & attitude

Insights behavior & intention limited

Opportunities & ideas

RESIDENTS & SOCIAL STRUCTURE

INTERVIEWS

Insights (daily) routines

Awareness

Reflecting

Needs & wishes

Knowledge & attitude

RESIDENTS & SOCIAL STRUCTURE

ENERGY JOURNAL

New connections

Insights objections & concerns

Frontrunners & ambassadors

New ideas

Unexpected twists

RESIDENTS & SOCIAL STRUCTURE

DIALOGUE

RESULTS

(Social)media, events & projects

Interview reports & statementsPlotting knowledge/ norm

‘Points of interest’

INSIGHTS:

PERSONAS/

TYPES

Types/ personas

Customer Journey & Touchpoints

INSIGHTS:

CUSTOMER

JOURNEY

COMBINING

INSIGHTS:

OPPORTUNI-

TIES

PROMISING

SCENARIOS

1. Pioneers/ frontrunners

2. Natural moments for change

3. Joint initiatives

SMALL SCALE

PILOTS &

INTER-

VENTIONS

Cooking workshop

Energy market

Open house sustainable homes

Energy game/ battle

Pop-up store

Model house

ROADMAP

1. Long & short term

2. Macro, meso, micro level

3. Different targetgroups,

different scenarios, different

timeframes

User centred approach defining problems & solutions

DESIGN

THINKING

Different targetgroups: different needs & solutions

From systemic approach to specific contextdetails... and back

Combining energytransition and other issues in the neighbourhood

DESIGN

THINKING

New service concepts/ new business models

DESIGN

THINKING

Social norm & identity: what is the new ‘normal’?

Visualizing complex issues & visualizing the future

Inspiring stories & iconic projects

DESIGN

THINKING

SYSTEMIC CHANGECaroline Hummels, Reon Brand, Patrick Vermeulen,

Eric van Tol, Jeroen Peters

NEXT STOP