drive business growth by leveraging ai and real-time marketing … · optimize your ads in...

Drive Business Growth By Leveraging AI And Real-Time

Marketing Power

If You Stay Until The End

• You Get My step-by-step Chatbot Project Plan that you can take and modify for your own chatbot project. It includes:

• 32 detailed steps with Task, Goal, Deliverable, Explanatory Notes

• 5 key project phases for deploying an enterprise chatbot

What is Business Growth?

Keith McFarland, Entrepreneur and former Inc. 500

CEO

The Transition From Start-Up To Small Business To Fully-Thriving

Large Business

“Growth Strategies Resemble A Kind Of

Ladder, Where Lower-Level Rungs Present Less

Risk But Maybe Less Quick-Growth Impact”

Keith McFarland, Entrepreneur and former Inc. 500 CEO

1. Market Penetration - Sell more of current product to current customers

Market Development - Sell more of current product to different market

Alternative Channels - Pursuing customers in a different way (AI & Automation)

Product Development - Develop new products to sell to new/existing customers

New Products for New Customers - This is obvious!

Intensive Growth Strategies

1. How To Revolutionise Sales Support What Are The 5 Sales Support Stages How To Leverage A.I. & Automation At Every One Of

Those Customer Contact Engagements

Here’s what we will cover today…

But first…

THE 5 QUESTIONS AI / ML ANSWERS

There are only 5 questions that data science answers:

• Is this A or B?

• Is this weird?

• How much – or – How many?

• How is this organized?

• What should I do next?

We Must Always Think About… “How A.I. Robots Can Be

Utilized So That People Can Focus On High Value-Added

Operations”

And Not… “How We Can Improve Safety And Reliability Of Operations By Replacing

People With A.I. Robots.”

• Co-Founder of Chatbot Malaysia, Automate Malaysia

• Managed chatbot campaigns for 100+ brands - Like MDEC, Asahi, Prestige Magazine, MP Klang and Mercedes Benz

• Built 2 companies from scratch to million dollar business

• 17 year of experience as Sales Speaker, Trainer and Coach

• 10 years of experience in Digital Marketing

• Multi Award-winning entrepreneur

• Action Coach Best Team Award 2007,Best Business Award (Malaysia) 2008, Hall Of Fame Award (Asia Pacific) 2009

HOW DID I ARRIVE HERE…?

CARLIFF RIZAL CO-FOUNDER & CEO

Chatbot Malaysia

Automate Malaysia

Messenger: m.me/carliff

Then…

2008 Stock Market Crash

Now I Have A Plan!

Let’s Do It!

IT WORKED!

THIS IS WHY I'M SO EXCITED

TO SHARE THIS TODAY!

LET’S CONTINUE…

1. How To Revolutionise Sales Support What Are The 5 Sales Support Stages How To Leverage A.I. & Automation At Every One Of

Those Customer Contact Engagements

Let’s Refresh - Here’s what we are covering today…

1. AI & Automation for Lead Generation AI & Automation for Product Training AI & Automation for Customer Service AI & Automation for Supporting the Sales Process AI & Automation for Active Market Communications

Break Down Today’s Sales Support

AI & Chatbots for Lead Generation


• Refers To Finding Potential Customers And Turning Them Into Someone Who Has An Interest In Your Product

• Examples Include Online Content, Discount Codes, Giveaways

• Usual End Goal Is To Get Contact Information So You Can Begin To Sell To Them

• Via A Trial, Demo, Sales Call, Event Or Preview

Case Study

AI & Automation Tools We Use


• Visualize your business and web data.

Get a view of your sales funnel.

• Learn what products are being sold, where, what channel is working better, if it’s a valid lead, demographics, behavior by day and web behavior


• Understand what’s working and not working with your paid and organic

campaigns thanks to deep learning.

• Learn what emotions, keywords, images, formats and colors are more predominant within your audience and track your key metrics.


• Welcome to the future of data

collaboration.

• Add team members, create tasks, add notes, share data and store files to easily collaborate with your team.


• Predict and find personas

• Find your product champions, create strategies to migrate your hibernating customers, learn what's the LFV of your clients, predict which products your customers will buy and filter by product to cluster the personas for that product.


• Optimize your ads in Facebook,

Google, Amazon, Email and SMS.

• Optimize your ads or campaigns in e-mail, Facebook, Instagram and Google with the power of Machine Learning. Our system analyzes more than 15,000 variable to reduce your costs per result.

• Also we will ab test your creative assets and use ML to predict best outcome.

1. AI & Automation for Lead Generation

AI & Automation for Product Training AI & Automation for Customer Service AI & Automation for Supporting the Sales Process AI & Automation for Active Market Communications


AI & Automation for Product Training


• Making product materials readily available to your customers making it easier for them to decide if your product is right for them

• Examples include product specification, size guides, checklists and manuals

Case Study


• Increase Sales, Reduce Costs,

And Automate Support On Facebook

• Chatfuel Is The World’s Leading Chatbot Platform For Facebook Messenger.


• Increase Sales

• Get up to 80% open rates and 10X CTR compared to email with a bot drip campaign and broadcasts.

• LEGO’s Results

• 3.4X increase in return on ad spend compared to website

• 71% reduction in cost per conversion


• Qualify Leads

• Engage with prospects 24/7. Automate sales or connect warm leads to a sales rep in a live chat.

• Leeds Beckett University’s Results

• $3.1M in a new tuition generated in a single day via bot

• 2X better performance than call center


• Automate FAQs

• Increase customer satisfaction and reduce support costs.

• HelloFresh’s Results

• 44% increase in total conversations

• 38% reduction in customer wait time



AI & Automation for Customer Service AI & Automation for Supporting the Sales Process AI & Automation for Active Market Communications


AI & Automation for Customer Service


• An agent who can answer customer queries across all the stages of the sales process

• A channel to provide product training to the customer

• Able to correct any issues for the customer that occur

• Can be done via a human or AI chatbot agent

Case Study

WhatsApp Integration We are helping our customers by allowing them to contact us from any messaging

platform

Chat Automation For All Messaging Apps

WECHAT

TELEGRAM

MESSENGER

WHATSAPP

Managing all customer service chats in one CRM with AI-powered messaging.


• Messaging CRM

• All your messaging apps, organized in one place. Ready to build profiles & make segments.


• AI Smart Replies

• AI that learns from your messages in 15+ languages including English, Bahasa & Chinese.


• Chat Automation

• Triggers to help chats get started and follow-ups to keep conversations moving forward.


• Targeted Broadcasts

• Tools to craft and deliver beautiful messages to the right people at the right time.


AI & Automation for Product Training AI & Automation for Customer Service

AI & Automation for Supporting the Sales

Process AI & Automation for Active Market Communications


AI & Chatbots for Supporting the Sales Process


• Effective way to upsell and cross-sell

• Initiate subsequent repeat purchases

• Get customers to see that you not only have what they want but what they didn’t even know that they wanted

• Because you are considering your client as an individual, tailoring the experience to their particularized needs using AI.

Case Study


• Your data is waiting. Machine learning

can help you use it.

• Every email, phone call, and sale is data.

But if you can’t use that data to make better decisions, it goes to waste.

• Machine learning crunches the numbers

so that you can make better decisions in

your business.


• Can you answer these questions?

• What’s the chance that this lead becomes a customer?

• What’s the best time to send an email?

• Those questions are hard for people to answer—but it’s easy for machine learning.


• What matters most in your business?

• Not every piece of information is important for every business.

• Machine learning lets you flip a switch, so that you can customize the insights based on what matters most to you.


• WIN PROBABILITY

• Focus on the deals most likely to close

• Don’t waste time on leads that will never turn into customers. Don’t miss out on leads that almost converted, but slipped away. When you know which leads are more likely to close, you can focus your sales team to close more deals and win more customers.


• PREDICTIVE SENDING

• Send emails that get opened and clicked

• Not everyone checks their email at the same time. When contacts get your emails at the times they prefer, you get more opens, more reads, more clicks—and more sales. Predictive sending sends your automation emails at the best time.


AI & Automation for Product Training AI & Automation for Customer Service AI & Automation for Supporting the Sales Process

AI & Automation for Active Market

Communications


AI & Automation for Active Market Communications

CHATBOTS vs WEBSITES & EMAIL

DOWNLOAD YOUR CHATBOT PROJECT

PLAN

• You Get My step-by-step Chatbot Project Plan that you can take and modify for your own chatbot project. It includes:

• 32 detailed steps with Task, Goal, Deliverable, Explanatory Notes

• 5 key project phases for deploying an enterprise chatbot

• share.chatbots.my/plan

• Co Founder, CEO

• Automate Malaysia, Chatbot Malaysia

• WhatsApp: 60168453989

• Email: [email protected]

HI, I’M CARLIFF RIZAL CARLEEL…

CARLIFF RIZAL FOUNDER & CEO

Automate Malaysia

Chatbot Malaysia

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