drive green: an electric vehicle group-buy program...go beck to green energy alliance step 1:...
TRANSCRIPT
1
Formerly known as People’s Power & Light/Mass Energy
Drive Green: An Electric Vehicle Group-Buy Program Anna Vanderspek, Energy Programs Manager
2
Green Energy Consumers Alliance
● Non-profit organization
● Mission: Harness the power of
energy consumers to speed the
transition to a low carbon future
● Programs in:
○ Green power
○ Heating oil
○ Solar
○ Heat pumps
○ ELECTRIC VEHICLES!
3
Drive Green
4
Program details
● Started November 2016
● Two components:
○ Education
○ Group-buy (DISCOUNTS!)
● Growth
○ 16 models (up from 4)
○ 20-30 dealers (up from 9)
● Success so far:
○ ~2,000 test-drive sign-ups
○ ~660 (known) purchases or leases
5
6
7
8
9
10
So, for example: Chevrolet Bolt in June 2019
MSRP $37,495
Largest Drive Green dealer discount - $12,700
Federal tax credit - $3,750
State MOR-EV rebate - $1,500
Final cost after incentives $19,545
11
What we’ve learned
12
On the consumer side
● Choice matters
● We need more advocacy and education
● Hand-holding helps
● The Tesla effect
13
On the dealer side
● Selling electric vehicles is a difficult task
● Engaging dealerships helps
● Ride & drive events aren’t everything
● Inventory is a challenge (particularly in 2019)
