Drive more traffic to your site

How to move your site from oooogle to Goo

Who’s this guy?• Christopher Hough

• Led the SEO Teams at

• Worked with Opodo, Co-Op Travel, Warner Breaks and more

• Now work with world’s largest Insurance Broker

Formerly Global Media Web Marketing

•http://www.naturalranks.co.uk/fsb

What I’m going to cover

• What is Search Engine Optimisation? (abridged)

• Why should you care about SEO?

• How to choose a niche

• How to target a niche

• How to build the all important links

• How to track progress

• How to maintain improvements

• What you should see

What is SEO?

•Think of it this way: When you put a resume forward, you want it to be as clean as possible. If the resume is sloppy, you're not going to get interviewed for the job. SEO is sort of like tweaking your resume. Matt Cutts, Google.com

What is SEO?

•Well structured, easy to navigate website

•Fresh, relevant content

•Numerous, trusted, relevant inbound links

Why should you care about SEO?

•Raises your profile

•Bring more relevant traffic to your website

•Increase conversion rates (more customers)

How to choose a niche?

•Don’t be generic

•Too much competition

•Low conversion

•Low hanging fruit is tasty

How to target a niche?

How to target a niche?

•Articles

•Guides

•Resources

•Reviews

•Don’t write it for Google

How to build the all important links?

How to build the all important links?

•Get enthusiastic

•Participate in your industry online

•Lets your fingers do the walking

•Leverage existing relationships

How to track progress?

•Google Analytics

•Visitor numbers

•Traffic Sources

•Define Goals

•Monitor your Natural Ranks

How to maintain improvements?

•Google Reader

•Google Alerts

What you should see

• Search Engine Friendly website

• Frequent, content updates

• Built incoming links

What just happened?

• What is SEO? (abridged)

• Why should you care about SEO?

• How to choose a niche

• How to target a niche

• How to build the all important links

• How to track progress

• How to maintain improvements

Q&A

•Thanks!

•Happy to answer your questions

Resources

• http://www.naturalranks.co.uk/fsb

• http://www.naturalranks.co.uk/facebook

• http://ww.copyblogger.com

• http://www.google.com/analytics

• http://www.google.com/reader

• http://www.google.com/alerts

• chris@naturalranks.co.uk