drive website traffic, boost readership - elizabeth glagowski
DESCRIPTION
Elizabeth Glagowski's slides from her presentation at ASBPE's Sept. 24, 2009, webinar, Drive Website Traffic, Boost Readership.TRANSCRIPT
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1to1 Media’s Web 2.0 Experience
Elizabeth GlagowskiManaging Editor, Interactive
1to1 Media
@1to1MediaEditorhttp://www.linkedin.com/in/eglagowski
eglagowskieglagowski
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1to1 Media.com screen shot
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Everyone’s biggest fear of Web 2.0…
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Where we were…
• No real strategy
• No real budget
• Not much traffic
• No real metrics
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Step 1: All Hands on Deck!
Step 2: Create more content
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• Digital version of the magazine
• Daily content updated on website
• Podcasts, videos, blogs
• User-generated content
Step 3: SEO Strategy
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Tips for Search Engine Success
• Redundancy of keywords is a good thing, good thing
•Use meta keywords and description on the back-end
•Write headlines that are descriptive of the article content
1to1media.com
Step 4: Proactive Promotion
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Proactive promotion: RSS
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Proactive promotion: Sharing
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Proactive promotion: YouTube
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Proactive promotion: Facebook
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Proactive Promotion: Twitter
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Where we are now…
• 1to1 Media site traffic improved by 77 percent from July 2008 to May 2009
• Search engine referrals increased by 69 percent
• Twitter, Google, and LinkedIn among top referring websites
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Challenges
• RESOURCES!!! This stuff takes time!
• All Hands on Deck model means no one owner
• Balance content with functionality
• Sometimes hard to measure ROI
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1to1 Media’s Web 2.0 Experience
Elizabeth GlagowskiManaging Editor, Interactive
1to1 Media
@1to1MediaEditorhttp://www.linkedin.com/in/eglagowski
eglagowskieglagowski