Drive Your Dream with Honda

Presented by Xueyiting Li

Multinational corporation manufacturer of automobiles, motorcycles and power engines.

Power of dream: your dream is our dream —HondaQuality and innovative products Broad range of initiatives: youth, education, science and technology.

What is Honda?

Our Target and Message

Honda’s Target:Young familyBig Idea: Be the best choice for family providing reliable and quality products

#Drive Honda for every family trip

#Drive to beach with friends

Our Target and Message

Honda’s target: young generationBig idea: Be the best for young generation providing economic and quality products

Internet & Mobile Marketing

Honda website: useful and mobile friendly for current and future

customers

Mobile Apps: HondaLink, HondaLink App Launcher— for Honda owners

to use car dashboard access to Internet content without carrying

phones

What Honda did

What Honda did

Social Media

Facebook: 3762221 people like

Twitter: 668K followers

Instagram: 439K followers

Youtube: 110K followers

Pinterest: 12.9K followers

Internet Marketing

Improve search engine ads: provide related and valuable links to customers.

Make Honda website simple, easy and friendly usedBuild a “Quick links” or “Guide Links”Use blog to communicate with people

What Honda needs

Social MediaCommunicate with people moreProvide various content Adopt young social media

What Honda needs

–Larry Wall American Programmer

Born 1954

“I still drive my 1977 Honda Accord.The

part is almost all worn off.It’s still running.”