driven company profile april 2013

7/30/2019 Driven Company Profile April 2013

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About Driven

Driven Communications Sdn. Bhd. (formerly known as Driven Media Sdn.

Bhd.) was incorporated in October 2008 and we specialize in editorial

services, motoring and motorsport-related event management as well as

social media management.

We also operate three content websites: Paultan.org, Ohbulan.

com and TechAttack.my. Paultan.org has the largest readership in

the local automotive category (veried by Effective Measure) while

Ohbulan.com is one of the top local celebrity/entertainment website.

TechAttack.my on the other hand, features up-to-date. local and

international tech news.

Oto.my, an automotive classieds website has also been added to

the list and it is quickly setting standards in the local automotive

classieds segment. We are also behind Driven, an automotive

review television show which premiered in 2010 on 8TV.

We also specialize in motoring and motorsport-related events

including media or customer test drive events and motorsport/defensive driver trainings such as the BMW Driver Training

programme and Fords Driving Skills For Life.

List of services:

Customised Content Production

Advertising Solutions on our Online Publications

Social Media Solutions

Event Management


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*third party audited by Eective Measure


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December 2012 google analytics report

Current Trafc

Facebook:

160,614 likes

oto.my is operated by Driven

Technologies Sdn Bhd, part

of the Driven group which

publishes paultan.org

Paul Tans Automotive News is Malaysias top automotive informationand news source and covers topics regarding the automotive

industry, focusing particularly on Malaysia and the ASEAN region.

Paul Tans Automotive News was founded by Paul Tan in 2004.We are currently the number one resource for anything car andmotoring related in Malaysia and we are also in the top 100 listof all websites visited by Malaysian internet users according tovarious ranking sources such as Comscore, Alexa and EffectiveMeasure. What started off as a hobby and a passion for carshas since grown into a professional, unbiased and passionateteam.

Visits : 2,046,251Unique Visitors : 818,456

Pageviews : 6,373,271Pages / Visit : 3.11Avg. Visit Duration : 00:03:00Bounce Rate : 60.76%

% New Visits : 31.22%

Dec 8

100,000

Dec 15 Dec 22 Dec 29

15-17118-203

21-249

25-3023

31-3416

35-4021

41-4410

45-508

51-544

55-603

>602

50,000

68.70% Returning Visitor1,405,800 Visits

31.30% New Visitor640,451 Visits

818,456 people visited this site


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Current Trafc

Facebook:

90,412 likes

Twitter:

42,479 followers

OHBULAN! is Malaysias top entertainment information and newssource and covers topics regarding the entertainment industry, focusingparticularly on Malaysia, Indonesia, South Korea and Hollywood.

We are currently the number one resource for anything entertaimentand celebrities related in Malaysia and we are also in the top 100list of all websites visited by Malaysian internet users accordingto various ranking sources such as Comscore, Alexa and EffectiveMeasure.

Dec 8

100,000


50,000

15-171

18-203

21-249

25-3023

31-34

35-40

41-44

10

45-50

8

4

3

>602

66.55% Returning Visitor944,166 Visits


Visits : 1,418,669Unique Visitors : 637,846

Pageviews : 8,417,425Pages / Visit : 5.93Avg. Visit Duration : 00:11:35Bounce Rate : 40.21%% New Visits : 33.10%



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Our goal is to develop the most useful and helpful car classiedsplatform in Malaysia, focusing on helping you buy and sell yourcar faster.

We aim to understand what you want as a seller and we are

condent that with our constantly advancing feature set, sellingyour car would be a seamless affair.

As much as this website is about selling your car, we also cater

to the needs of buyers so you can make your decisions easierand faster. We list cars from both car dealer lots as well asprivate sellers.


Current Trafc

oto.my is operated by Driven Technologies

Sdn Bhd, part of the Driven group which

publishes paultan.org, Malaysias no 1

automotive website.Dec 8

100,000


50,000

15-171

18-204

21-2411

25-3023

31-3414

35-4018

41-4410

45-509

51-545

55-604

>602



Visits : 284,057Unique Visitors : 163,670Pageviews : 2,385,007Pages / Visit : 8.40Avg. Visit Duration : 00:06:34Bounce Rate : 37.97%

% New Visits : 46.36%


Facebook:

23,081 likes


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THE LATEST ON

MALAYSIAN

TECH


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Dec 8

100,000


50,000

15-171

18-204

21-2414

25-3027

31-3413

35-4016

41-446

45-508

51-544

55-604

>602



Current Trafc

Visits : 69,890

Unique Visitors : 48,954

Pageviews : 116,826

Pages / Visit : 1.67Avg. Visit Duration : 00:01:42

Bounce Rate : 72.65%% New Visits : 65.20%


Facebook:

3,730 likes

Malaysias latest tech news site bringing you in-depth local productreviews and up-to-date tech news from Malaysia and around theworld. With over 48,000 unique visitors and over 116,000 page

views a month, TechAttack is now the countrys fastest growingtech site and is becoming a go-to site for many.



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Social Media

Peugeot Malaysia - 94,013 Likes

Ford Focus in Malaysia - 25,144 Likes

As an organisation that understands the Internet and its citizens, we are able

to provide comprehensive and effective social media solutions with the aim

of increasing brand awareness and current as well as future customers. We

offer bespoke and targeted solutions on various platforms including Facebook,

Twitter, Google+ and more based on your requirements as we he lp you harness

the rapidly growing world of social media.

Paul Tans Automotive

News - 159k Likes

Ford Fiesta Malaysia - 15,347 Likes

Alfa Romeo Malaysia - 846 Likes

Other accounts :

V-KOOL Elite Looks Paul Tans Automotive News OHBULAN! Oto.my TechAttack.my

Talika Malaysia Be-Fit


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2012 BMW M Track Festival Asia

Year : 2012

Client : BMW Malaysia

Auto Bavaria - RHB Experience Days

Year : 2012

Client : Auto Bavaria

Auto Bavaria Sg. Besi Dynamic Drive

Year : 2012


This event was organized specially for the current and future

customers of BMWs high-performance M brand. A total of 13

M cars all in all producing about 5,000 horsepower including the

BMW M5 were brought in from Germany specially for this 4-dayevent. The event was held at the Sepang International Circuit,

giving guests a taste of life in the fast lane.

This is an exclusive test drive event for RHBs selected customers

where guests were able to sample latest BMW models includingthe all new BMW F30 3 Series courtesy of Auto Bavaria.

Multiple sessions were carried out within the 2-day event at the

RHB Centre along Jalan Tun Razak and the event ended with a

number of happy customers.

Guests of this event was invited via our very own Paultan.org

online publication and they were able to experience the dynamism

of the all new BMW F30 3 Series. This was accomplished via an

oversteer exercise carried our by BMWs certied Driver Trainer.

Guests were able to understand why the 3 Series stood our

among its rivals.

Events


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Porsche Circuit Training

Year : 2012

Client : Porsche

MINI Countryman Getaway Media Drive (Penang)

Year : 2011


Mitsubishi i-MiEV Media Drive (Langkawi)

Year : 2012

Client : Mitsubishi

Current Porsche owners were invited to bring their cars to the

Sepang International Circuit where Porsches driving instructors

shared valuable knowledge on track driving, to allow Porsche

owners to fully enjoy their German sports cars at the track. Thisevent also helped increase engagement and loyalty between the

Porsche brand and its owners.

When BMW Malaysia launched the MINI Countryman, we

organized 2 drive sessions for the motoring and lifestyle mediarespectively. The drive was a 2D1N affair and they convoy

was led from the heart of the nation to the Pearl of the Orient.

Members of the media experienced the Countryman via specially

selected scenic routes, tasted mouth-watering cuisine and also

soaked up the Sun in Penang.

This event marked the start of the electric car movement in

Malaysia as members of the motoring media sampled the

Mitsubishi i-MiEV all-electric car, which was the rst electric-

powered vehicle to be registered in the country. The event was

help at the luxurious Four Seasons Langkawi, giving it a very

unique experience.

Events


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2012 BMW Driver Training (full season)

Year : 2012


Ford Driving Skills for Life

Year : 2011

Client : Ford

Shell D Academy

Year : 2012

Client : Shell Malaysia

We have been awarded to run one of Malaysias highest rated

defensive driving programmes for 2011 and 2012. The BMW

Driver Training gives theoretical and practical training in regards

to defensive driving which is very much needed in the country.This experiential yearly programme also allowed participant to

experience the driving dynamics of a BMW.

This is an international defensive driving programme which

teaches owners of Fords to become better drivers on the road.This programme has been established in the Unites States of

America and it was rst introduced in Malaysia 2011 along with

the help of Driven.

This international event gave chance to lucky winners to drive a

BMW M3 at the Nurburgring track in Germany. The Malaysian

campaign was carried out in both 2011 and 2012 where

participants had to take part in several driving challenges in

order to win the ultimate once-in-a-lifetime chance of driving an

M3 at the Nurburgring.

Events


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BMW xDrive Borneo Experience

Year : 2012

Client : BMW

MINI Speed Dating (Auto Bavaria Glenmarie,

Penang & Ingress Auto)

Year : 2011


This event was held in Kota Kinabalu, Sabah where the

media experienced various BMW xDrive models. Participants

experienced the models in specially-selected scenic roads as

well as on light off-road trails. The media also enjoyed lifestyle

aspects of the brand with sunset dinner on a gorgeous yatch

and so on. This event was also held for regional media from

Singapore and Indonesia.

This was purely a sales-driven event for potential MINI customers.

Participant experienced their favourite MINIs in a speed dating

format and they also got to try their MINIs out in selected driving

exercises including braking, slalom and reverse ick exercises.

This event was held at three different dealerships including Auto

Bavaria Glenmarie, Auto Bavaria Penang and MINI Ingress inBangsar.

Events


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List of Other Events

Honda Insight Blogger Drive BMW Motorrad Track Days Ford Fiesta Customer Test Drive Weekends Ingress Performance Days

Auto Bavaria Kuala Lumpur BSC Roadshows

2011 & 2012 Shell D-Academy Mitsubishi Lancer Sportback and ASX Media

Test Drive

Auto Bavaria CNY Drive Volvo Dealer Experience Event Otofest @ Cheras Auto City


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Driven Communications Sdn Bhd(836938-P)

A-11-7, Block A, Jaya One, Jalan Universiti, Section 13,

46200, Petaling Jaya, Selangor, Malaysia.

Tel : +603 7629 8829

Fax : +603 7629 8839

Advertising

Jennifer Au-Yong - paultan.org

(Pixel Interactive Media Limited - Malaysia)

Fiona Loh - Driven+ Magazine

EditorialPaul Tan - paultan.org

Christopher Ng - Driven+ Magazine

Reuben Thum - TechAttack.my

Hafriz Zulpakar - ohbulan.com

Social Media Solutions

Dannie Than

Event Management

Michelle Chong

Business Development

Johan Sammy

Executive Director

Harvinder Singh Sidhu

driven company profile april 2013

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