driven corporate communciations
Post on 11-Sep-2014
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DESCRIPTION
Plan It.Corporate Communications Strategy defines Digital MarketingTRANSCRIPT
CorporateCommunications
Presentation
Develop or apply existing communications initiative
Ensure an original concept
Develop key talking points
Testimonials: useful if available
Communications Strategy
Standard Communications Methods
Communications Strategy
Website
Email Blasts Advertising
New Methods and Support Platforms
Communications Strategy
Video Written Word
Presentation Style
New Methods and Support Platforms
Communications Strategy
Video Written Word
Presentation Style
YouTube
New Methods and Support Platforms
Communications Strategy
Video Written Word
Presentation Style
Blog
New Methods and Support Platforms
Communications Strategy
Video Written Word
Presentation Style
Slide Share
New Methods and Support Platforms
Communications Strategy
Video Written Word
Presentation Style
Slide ShareBlogYouTube
Twitter: Shortened message updater Use regularly (daily) for short company information bits
Facebook: Company page Used for updates and company information
Linkedin: Company Group Updates within Group of registered users
Promotion of Message
Communications Strategy
Communication
Promotion of Message
Internet
The Matrix
Traffic to corporate presentation and corporate website
Traffic to corporate presentation and corporate website
Each element of the program is embedded with analysis software.
Messaging is checked for acceptance and proliferation over other websites
Analytics lead to updating all areas of promotional program
Analytics ensure constant refinement of message thereby increasing recipients of updates
Analysis “dashboard” available at any time for assessment
Analysis of Message
Communications Strategy
Communication
Promotion of Message
Internet
Analysis Points
Traffic to corporate presentation and corporate website
Traffic to corporate presentation and corporate website
Communications Strategy
Communication
Promotion of Message
Internet
Program Can Run Simulations of Communications Initiatives
Traffic to corporate presentation and corporate website
Traffic to corporate presentation and corporate website
Promotes company product or service
Awareness of company
Awareness of opportunity
Provides a unique internet based presentation for soliciting customer interest – increases number of presentations seen by interested parties exponentially
Communications
