DrivenWoman Investor deck

Driven Woman is a supportive network for women who want to lead a bigger life.

January 2018

Our mission is to make personal development and self-actualization accessible to all women.

Our vision is to reach 1 million women by 2025.

We are creating a new type of ecosystem creating value on all levels: financial, emotional, physical and spiritual. When

women find their voice the world will change.

This is your chance to be part of a global shift,a movement of women with ideas and ambition.

The problem

Women are increasingly seeking purpose, wanting to make a positive impact beyond and define identity

beyond their children, whilst maintaining a balanced lifestyle.

Life change is difficult because it’s hard to stick to your own plans.

Empowerment and networking events leave you inspired but without an action plan or accountability.

Our solution:• DrivenWoman Groups are a membership fee based micro

networking concept for women incorporating elements of personal development and life coaching in an affordable and highly scalable format.

• It’s a framework for women to come together and support one another to create the life they want.

• Groups are led by independent Group Leaders who receive training from us to deliver the Lifeworking experience and earn a commission, perfect for creating an additional income/ flexible working.

“It’s like Weight Watchers for the soul!”

Market opportunity: Women - the next big growth market

• Success of brands that help women seeking self-actualization and an identity outside their children or careers: Digital Mums, Mums Enterprise Roadshow, The Wing (just raised $32mio), Blooms London, Marie Forleo and HubDot.

• Market validation: Lean In –circles has 34,000 groups globally; SheWorx quickly scaled to 30,000 members

• Value of networks: Meetup acquired by WeWork• Market size: women in professional occupations, higher education,

managerial positions. In the UK 35% of working women = 4.7mio women

• => career women looking for a career change or to start a business aligning with their purpose

• => educated mothers looking to start a business or a side incomeNo market research exists yet on this new, fast growing industry.

Women’s life coachesOnline communities

Women’s networksWomen’s circles

Online

Live meetings/ events

‘Guru’ created contentCo-created content

Women’s empowerment market

Market opportunity: Personal development market keeps growing

• Over $1 billion in revenues is generated by personal development industry every year, averaging 5% growth per year.

• The primary demographic of the personal development industry are women over 40 who have large amounts of discretionary spending money.

• In 2015, 94% of millennials reported making personal improvement commitments (compared with 84% of Boomers and 81% of Gen Xers). And were willing to pay the price: While Boomers said they’d spend an average of $152 a month on self-improvement, millennials anticipated spending nearly twice that. (Forbes, 2016)

Step 1) Around the tableMembers share an update in relation totheir goals. This can be a task they found difficult, a question they want feedback on, or to celebrate an important milestone.

Step 2) A group exercise Group Leader introduces a group exercise.

The purpose is to foster new ideas, increase self awareness and create ‘aha’ moments. Topics cover

areas of personal growth and productivity.

Step 3) My Action SheetEach DrivenWoman group meeting ends withwriting down goals and five action points tofocus on during the next month. This is where our transformative power lies – commitment to takesmall steps towards big goals.

Lifeworking -format

Group Leaders facilitate groupsGroup Leaders facilitate the 2 hour monthly group meetings. GLs are former members or women interested in personal development and are trained on-line by DrivenWoman HQ.

We take 20% commission on all membership fees

DrivenWoman HQ

Country leader

Group Leader60%

20%

Territory leader

10%

10%

Membership fee is split fair and transparent:

Key numbers (UK)

Membership fees options £390 (12m) £220 (6m)

Average income from a membership / year

£354 (ex VAT)

Membership payment period 12m/ 30% 6m/70%

Average membership duration 2.5 years

Maximum no members / Group 15

Average no of members / Group 10

Average revenue generated by Group Leader / group/ year

£708 (ex. VAT)

Average lifetime value of GL / over5 years

£3,540 (ex. VAT)

Average GL acquisition cost/new territory (FB ads & events)

-£138

Average GL acquisition cost/ established

£0

£354 average membership fee (UK)

= £70.80 HQ

£708 average Group Leader commission

per group / year

-£138 average acquisition cost per new

Group Leader

Revenue split Revenue per group

Group Leader 60% £2,124

Territory Leader

10% £354

Country Leader

10% £354

DrivenWoman HQ

20% £708

Total * 100% £3,540

Competitive advantage:

For members:Not just inspirational,

transformational

For Group Leaders: incentive to build a

businessHighly scalable

Highly effective model to create life change (career change, relationship change, start a business etc.), deep engagement & loyalty of members

Group Leaders trained online. Doesn’t require high level speakers or coaches. Participants create content according to pre-structured format & exercises.

Leaders get a tool for personal growth, building a support network, whilst making an impact and flexible working. GLs become brand ambassadors.

“Whilst the concept of monthly Lifeworking sounds simple, I found it life changing. All of my fears and frustrations which had been bottled up had been set free. No one was judging and everyone had their own story to tell. Through the stories of other members I found the strength to start my journey towards the life I had dreamed of.” Sharon Chan

Niche market, deep engagement, highly scalable

Member profiles“I want to find my

passion/ career change”

“I want to grow”“I want to be

successful/ make my ‘thing’ better”

• Looking for a career change or to start her own project/ business• Has been on a good career path and it is difficult to let go or to embrace uncertainty•Typically professional women 40 – 50 years

• Hungry for success• I know what I want, how can I be more successful doing it• Looking for a permission to do what she loves• Looking for acceleration of success

• Doesn’t have a specific goal • Enjoys personal growth, shared stories and the exercises• Interested in financial independence• Typically professional women in their 30s

DrivenWoman to date• First DrivenWoman event took place in 2013 in London• Currently groups in the UK, Finland, Switzerland and Australia with close to 200

paying members, more than 400 have been through the program.• Recruited 30 new Group Leaders to open new groups in the UK and Switzerland• Groups opening in Italy, France, Ireland early 2018 by local women• 2,600 women in the wider community (UK Facebook page)• Proof of Concept – Each Introduction session results in minimum of 30%

conversions (up to 80%)• Flag ship event Festival Of Doers in January in London

2018 - Launch digital platform and organise a European road show to recruit new Group Leaders

across the continent- Open new countries in Europe and further expand

in the UK, Switzerland and Finland; total of 250 groups / 2,500 members / 10 countries

2019 - Open 5 cities in the US to reach 1,000 groups / 10,000 member critical mass

2020 - Further expansion in Europe, the US and Asia to reach 3,000 groups /

30,000 members

Next three years

How we are going to achieve this

Group Leader recruitment roadshows Country Leaders Members turn Group

Leaders organically

We successfully recruited and trained 50 new GLs in five cities (UK, Switzerland) in 2 months Nov-Dec 2017.

Finding high level Country Leaders to build DrivenWoman into a business in their local markets.

One member group with 10 members gives birth to one new group once a year when a member turns into a Group Leader.

Supporting GL member acquisition: brand level Facebook advertising and GL marketing training.

DrivenWoman grows organically. In order to achieve organic growth in the future, we have to open new territories & countries to establish seeds of our ecosystem.

Marketing to dateGroup Leader recruitment roadshow

2017:

£73 CRT5%

CPC£0.2

• We spent £3,000 on media (FB), which delivered 4,922 landing page views, 252 event sign ups and 40 confirmed new Group Leaders. An acquisition cost on average of £73 per new Group Leader (FB ads only, excl. event costs).

• Our average CTR on the Facebook ad campaign was 5% with an average CPC of just £0.20 for all clicks illustrating an effective and efficient media spend which can be easily replicated and scaled accordingly.

Founding team

Miisa MinkChief Doer, the concept

genius and women’s empowerment evangelista

Previously built businesses in branding and design space

(Nordic Bakery, TBWA/Tango Design Agency)www.linkedin.com/in/miisam

ink/

Fiona Flintham, Marketing and

Communications

Over 15 years working in digital media and consumer marketing for global brands Disney, Penguin Publishing,

Bauer Media and BBC Worldwide.

www.linkedin.com/in/fionaflintham/

Leonie Troxler, Training and Operations, Legal

Counsel & Compliance

20 years in a legal, regulatory and compliance role, assisting hedge fund managers (Swiss

Financial Services, MAN investments)

www.linkedin.com/in/leonie-troxler

Become an investor in a fast growing female member network.

We are offering 10% in the company in return for a £150,000 investment valuing DrivenWoman at£1,440,000 (post

money).

With this investment we will grow the business onto 250 Groups/ 2,500 members. From there on we will finance

further expansion to 3,000 Groups/ 30,000 members from our own cash flow.

£150,000 will be spend:Digital development -- £30,000

HQ salaries to hire Group Leaders -- £40,000Facebook marketing -- £50,000

GL recruitment event costs -- £30,000

Crowdfunding

Post-money valuation £1,440,000/ £20 shareTarget raise: £150,000/ 7,500 shares/ 10% of shareholdingMaximum over funding: £100,000 (additional 5,000 shares)

Exit strategy: Aiming to offer exit opportunity with round 2 financing in 3-5 years when we expect to take on board larger sum of VC/Private Equity funding. Estimated valuation £12mio based on 10x EBITDA (end 2020) = 8 times your investment in 3 years

2018:10% valued at

£150k investment

2020:30,000 members£10mio revenue

2020:10% valued at £1.2mio

NB: All financials based on membership fee model only. Does not take into accountother products and services created by DrivenWoman, such as Festival Of Doers.

Past performance results are no guarantee as to future performance. Your capital is at risk.

Contact:FounderMiisaMink;miisa@driven-woman.com/+447973402416DrivenWoman Ltd,registeredinEnglandandWales7086399

Do you believe in creating a new operating system

for the world?Don’t miss out on being part of an ecosystem

that is going to lead the way.