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D R I V I N G C H A N G E

2 Mobilize CA – First Annual Conference and Trade Show

As the Conference Chair, it is my pleasure to

welcome you to the Mobilize California Summit!

This 1st annual conference and trade show is the

region’s premier fleet modernization, alternative

fuels and workforce training event. This summit

draws attendance from advanced transportation

and logistics professionals from academia, industry

and government.

We have more than 20 presentations for you from

industry thought leaders and educators. I’m especially excited about our keynote

speakers whose remarks will both educate and inspire us in our work.

The value of networking at an event like this is incalculable. Participants bring

years of experience to this unique gathering where our sole purpose is to share

best practices and help move the needle on curriculum development, workforce

training and the future of clean transportation. I encourage you to learn from

and share with your colleagues during the two days we are together.

I look forward to seeing you all. Enjoy the Mobilize California Summit!

Message from Conference Chair

3Mobilize CA – First Annual Conference and Trade Show

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Table of Contents

Conference SchedulesFriday, August 23, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 – 9Saturday, August 24, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 – 11

Keynote Speakers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 – 13

Conference Speakers . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 – 21

Sponsors & Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 – 23

Community Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Site Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

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Conference ScheduleFriday, August 23, 2019

7:30 – 8:30am Registration & Breakfast

8:30 – 8:45am Welcome Remarks & Announcements – Wild Horse Peak & Rolling Hills Room

Emcee: Charlie Vogelheim, Host and Pilot, THE FLYING CAR Welcome: Jannet Malig, Statewide Director, Advanced Transportation & Logistics

8:45 – 9:30am Mobility In Our Smart Cities, Smart Cars, & Smart Homes – Wild Horse Peak & Rolling Hills Room Andre Arbelaez, President & CEO, Hispanic C – Suite Corporate Council (HC3)The presentation will address the rapid rise of Mobility in our lives and the movement to connect as many devices to improve our lives for efficiency and energy savings, all while demonstrating the demand for the future workforce to be ready. Smart Cities like Barcelona, NYC, and Shanghai have taught early lessons and the realization of the importance of education in the IOT (Internet of things) sector and how companies are positioning themselves will provide inspirational stories for professors to share with their students. Platforms like Fog Computing Clouds, Voice-driven solutions, wearable devices the challenges of interoperability with devices, and the human factor for ease of use, while “trying” to protect privacy concerns will be featured.

9:30 – 10:00am Networking Break

10:00 – 10:45am Reducing The Fuel Consumption & Greenhouse Gas Emissions Of Medium & Heavy – Duty Vehicles – Wild Horse Peak & Rolling Hills Room

Paul Menig, CEO, Business Accelerants™ Powered by Tech – I – M

Technology refuses to slow down and brake, unless it is a Level 2 and above motor vehicle with the ability to brake itself. The next decade will see many new technologies introduced to move freight and manage transportation. Some of this will be driven by government regulations around the world to minimize air pollution, reduce dependence on fossil fuels and rare earth metals, and support ethical mining. Other sectors will take advantage of medical advances for an aging population, while entertaining (AND EDUCATING) younger populations will see new forms of diversion and learning. The technology advances are exciting, but they harbor a downside. Setting systems up, operating them easily, and maintaining them productively is becoming a serious challenge. Education at all levels needs to adapt to this new reality, whether augmented or virtual.

This keynote will highlight conclusions and recommendations of the Second Report of the National Academy of Sciences committee on “Reducing the Fuel Consumption and Greenhouse Gas Emissions of Medium- and Heavy-Duty Vehicles, Phase Two” (see https://www8.nationalacademies.org/pa/projectview.aspx?key=49502 in advance of publication due in August). It will also talk about the future of transportation and the ACES up its sleeve—Automated, Connected, Environmentally Safe. All of this will be put into the context of what it will take to prepare for deployment, operation, and maintenance of these advanced technologies by Humans Interacting with Machines (HIM).

KEY NOTE

KEY NOTE


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Conference Schedule

10:45 – 12:00pm Plenary: Future Of The Auto Industry – Wild Horse Peak & Rolling Hills Room At every point in human history where innovation rapidly changes lives and economies, transportation rapidly evolves as well. A long way from covered wagons, today across the US there are 263.6 million automobiles for 327.2 million people. Across the globe there’s about 1 billion automobiles for 7.5 billion people. There are opportunities and challenges to solve for. How does that affect the workforce we prepare? What tech trends should we know? And what logistics opportunities are ahead?

Moderator: Johanna Maska, CEO, Global Situation Room, Inc.

Sonari Glinton, Former NPR Consultant, Auto Industry

Irina Rosca, Founder, sustainSCM and Director, Supply Chain & Customer Success Operations, Helix OpCo.

George Szabo, Co – Founder & CEO, AIXIA Global Inc.

12:00 – 1:00pm Lunch and Networking

12:30 – 12:45pm How California is Leading the Charge to Electrify Transportation – Wild Horse Peak & Rolling Hills Room

Patty Monahan, Commissioner, California Energy Commission

1:00 – 2:00pm Breakout Sessions Workforce Training – Estate Vineyard Room

Technology is evolving rapidly across today’s increasingly complex and connected fleet. Many fleets now operate a wide range of vehicle types and classes powered by a variety of gaseous fuels, electricity, or hybrid systems. Those vehicles are coming equipped with more and more sophisticated onboard sensors and components, all producing and sharing data in real time. This is a watershed moment for commercial vehicle fleets and the suppliers who support them. Unless we take steps together now to ensure we have a skilled workforce to support these new vehicles, the lack of adequate maintenance and operations capability will become a serious obstacle to their successful adoption. This workshop will begin with an overview of the top alternative fuels and connected technology changes and the specific workforce needs that are accompanying them. A panel discussion including fleets, training professionals, and workforce development leaders on how to develop and keep a trained team to support these evolving needs will follow.

Moderator: Dan Berlenbach, CPFP, Fleet Services Manager, City of Long Beach

Cliff Thorne, Director of Maintenance and Motorist Services, Orange County Transportation Authority

John Eppstein, Master Automobile Technician & Undercar Specialist, John’s Automotive Care

Keith Leech, Chief, Fleet Division & Parking Enterprise, Sacramento County

Tony Sciarra, Program Manager, START & Service Programs, Tesla

Friday, August 23, 2019 (Continued)

KEY NOTE

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Conference ScheduleFriday, August 23, 2019 (Continued)

Electric Trucks are Not Just Big Electric Cars

– Barrel Room

Electric heavy-duty trucks are more than just “buzz.” Major OEMs have electric products in the pipeline that will be on the market beginning early in the next decade. Telsa and other smaller companies have said they are joining the fray as well. The challenge is that these are commercial vehicles and their success is predicated on uptime--they must not only compete by being able to do as much as their internal combustion engine predecessors, but they must be as reliable and easy-to-repair under arduous working conditions. That means a new support system must be built with trained technicians capable to tackling repairs and maintenance and going beyond that to proactive interaction with truck operators and owners. This session will dive into the creation of this new eco-system, which is beginning in conjunction with demonstration projects beginning in Southern California.

Moderator: Dr. Aravind Kailas, Manager, Research & Innovation, Volvo Group

Lisa Arellanes, Senior Manager, Business Development & Partnerships, Southern California Edison

John Frala, Coordinator of Alternative Fuels, Rio Hondo College

Kenny Melancon, Assistant Professor, Heavy Duty Truck Transportation Department, San Bernardino Valley College

What is the Ford A.C.E Program? – Gold Room

Ford Automotive Career Exploration is a partnership program between Ford Motor Company, Ford/Lincoln dealerships, and secondary and post-secondary educational institutions. The intent of the program is to raise awareness and increase interest in career opportunities within the automotive industry, ultimately as a service technician. There are no fees to educational institutions to participate in the Ford ACE program. The only requirement for a school to participate is to be sponsored by a local Ford/Lincoln dealership. Students attending a Ford ACE partnership school can obtain valuable knowledge of Ford/Lincoln vehicle systems by completing Web-Based Training (WBT) via our Learning Management System (LMS). These courses are a subset of the same courses taken by our current dealership technicians. By completing these WBT courses, the students are one step closer towards a career in the automotive industry, beginning as an entry level automotive service technician at a Ford/Lincoln dealership.

Joseph Bahna, Regional Technical Talent Placement Specialist, Western Region Hub, Ford Motor Company

Geo–Enabling Student Career Paths Using TalentED Story Maps – Wild Horse Peak & Rolling Hills Room

Orange County community colleges are transforming career exploration in advanced transportation into a dynamic, interactive process using geo-enabled story maps to enhance and improve student journeys from education to the workforce. Configured using geographic information system (GIS) story map templates, TalentED presents interactive maps, videos, and statistics on regional businesses, employment, earnings, housing, and other data that empower students to identify and pursue pathways to personal and financial success. Learn how you can access TalentED story maps to promote a robust talent pipeline from education to the clean transportation workforce.

Brian Donnelly, Executive Director at LearningCurved, Inc. & Consultant, Coast Community College District

Stephanie Feger, Project Director, Coast Community College District

Jaime Gonzalez, Regional Director, Advanced Transportation & Logistics

1:00 – 2:00pm Breakout Sessions (Continued from previous page.)

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Conference ScheduleFriday, August 23, 2019 (Continued)

2:00 – 2:30pm Networking Break

2:30 – 3:30pm Breakout SessionsAutonomous Vehicles and the Future of Auto Repair – Estate Vineyard Room

One look at the news coming from the automotive industry and it’s obvious that autonomous vehicles are a hot topic in the industry, and there’s one aspect of the emerging technology that’s rarely discussed: its impact on auto repair shops and vehicle maintenance. Industry experts will discuss how service centers of the future fit into this landscape if self-driving vehicles were to become mainstream.

Moderator: Charlie Vogelheim, Host and Pilot, THE FLYING CAR

Wayne Krause, iCar

Kurt Shadbolt, Faculty, BMW Program, Chabot College

Advanced Vehicle Training Standards for Technicians Working with High–Voltage and High–Pressure Systems – Barrel Room

Northwest Engineering and Vehicle Technology Exchange (NEVTEX) NSF / ATE Grant Award # 1700708 proposes to take a 140 year old automotive industry with proven technology and developed technician standards – and start all over again. Ken Mays and John Frala propose the development of Advanced Vehicle Training Standards for technicians working with high-voltage and high-pressure systems.

We are one year into the development of a new set of professional standards that will be used by industry, government, and education to solidify credentials for technicians working on all levels of electric drive vehicles including fuel cell systems.

Every year community colleges wrestle with program development based on regional industry needs. Then there is the college’s Strategic Planning that creates a long-range plan that will likely include facilities and staff.

New program ideas, possibly include a grant, data affirmation, administrative challenges and beyond.

What happens when you propose a new idea that seems like it will flourish, but no one has tried it before and you are now entering into a zone of uncertainty?

Over our entire life experience, we have patterned our professional lives on the platform of current technologies – always improving as that industry changes.

We would like to share the process of creating:– A template for Vehicle Electrification Systems Standards– Catagories for Vehicle Electrification Systems– Category sub-systems for Vehicle Electrification Systems– Application and practical testing – lab examples

Ken Mays, Professor & Director of Automotive Technology, Central Oregon Community College

John Frala, Coordinator of Alternative Fuels, Rio Hondo College

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Conference Schedule

Everything You Always Wanted To Know About ASE Accreditation, But Were Afraid To Ask! – Gold Room This session, by Tom Brenneman, ASE Education Foundation Manager for California, will help to take the guesswork out of the accreditation process, answer questions, and provide you with useful information and tips you can use tomorrow to earn ASE accreditation. Preparing for accreditation creates program improvements and can assist you to acquire the tools, training, equipment, and resources you need. The discussion will address building a strong advisory committee. Your advisory committee’s engagement with your program will help drive curriculum, tools and equipment, and what your industry partners expect from your students when they enter the workplace. The accreditation process will validate what is needed for your program and assist you to secure those support elements you have previously found difficult.

Tom Brenneman, California Education Foundation Manager, ASE

3:30 – 4:00pm Networking Break

4:00 – 5:00pm Breakout SessionsMillennials Are the Future of Supply Chain – Estate Vineyard Room

In today’s current state, there are many graduates that are coming and leaving the logistics industry at a frightening rate. In the next 10 years, many logistics companies will see a high decline in the workforce as many employees are going to be retiring, with no one qualified to replace them. AJ and Devyn both out of college have focused on getting more young professionals into Supply Chain, and staying in this industry for the future. They understand the importance of knowing what is going on, as well as working your way up the ladder. Working with schools and executives, Millennials are looking for a path that is challenging, but also rewarding in this industry.

Moderator: Julian Leuthold, Founder, Get Global

AJ Tjaden, Supply Chain Professional, Marketing Manager, LTSC and Customer Experience, Envoy

Devyn Heimbeck, Sales & Implementation, Trade Tech Inc.

Foundations for Autonomous Vehicles in Automotive Education – Barrel Room

Autonomous vehicles are the “Buzz-word” in relation to the automotive industry today. But, are the technicians ready, and more importantly, is education ready to prepare new and existing technicians for these technologies? This session will discuss how current automotive education is conducted and how it needs to identify the “New Basics” to prepare students and technicians for this technology by utilizing Advanced Drivers Assistance Systems (ADAS) instruction that are the foundations of Autonomous vehicles. This session aligns with current Strong Work Force Regional projects to develop curriculum and faculty training.

Kurt Shadbolt, Faculty, BMW Program, Chabot College


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Conference Schedule

L.A.B Corp, ASE L3 Hybrid and Electric Vehicle Technology in the Classroom – Gold Room

Prepare your students for the ASE L3 test “Light Duty Hybrid/Electric Vehicle Specialist. With the rising demand and popularity for this new technology and highly complex vehicles, it is crucial that current and future technicians are prepared for the challenge of diagnosing and repairing these vehicles.

Dan Bonnema, Associate Professor, Automotive Electric, San Joaquin Delta College

New Technologies and Trends – Wild Horse Peak & Rolling Hills Room

Wayne will hold an interactive discussion on the changes the collision industry is facing now and into the future. The use of complex materials and the skill sets that will be required to work on them. He will also present a look at the future of automotive repair trends and what we can expect coming out of the OEM’s. If you’re a current technician or one in training this is one session you’re not going to want to miss!

Wayne Krause, Director, National Auto Glass Specifications

5:00 – 6:00pm Networking Reception


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Conference Schedule

8:00 – 8:30am Registration & Breakfast

8:30 – 9:15am Inside The 4th Industrial Revolution . Don’t Be Left Behind . The Future is NOW . Artificial Intelligence (AI), Autonomous Vehicles . – Wild Horse Peak & Rolling Hills Room

Fred Gruner, Principal HW Engineer, Nvidia CorporationAI will infiltrate every aspect of the global economy and our daily lives. Jobs will be affected. New technology is creating change at record speed. How will you prepare your students to be ahead of the curve for the new workforce?

A Must Attend, Rare Opportunity Keynote, Saturday Morning with Frederick Gruner, Chief Engineer at NVIDIA, in charge of Safety for the CPU’s for Driverless Vehicles. Fred will guide us through this insightful view of the automotive future and beyond. The time is Now is to change for the future of your college, the lives of your students, and yourself. Will you be the college whose program stands above the rest? Get ahead of the curve. The time is Now.

9:30 – 10:45am Breakout SessionsSafe Practices When Working with Electric Vehicles – Estate Vineyard Room

This presentation will include safety procedures, recommended tools and methodologies when working with EV traction battery packs. Subjects will include tools, guidelines consistent with the ASE L3 testing program. We will cover multi-meter requirements, battery management as well as problem solving and troubleshooting.

Peter Oliver, Program Manager, Switch Vehicles

Toyota Technician Training – Barrel Room Jay Brown, Curriculum Development Analyst, Toyota

ASE Certification Tests... What Are You Waiting For? – Gold Room

ASE Western States Consultant/ASE Education Foundation Manager, Walt Commans will provide an overview and details on how to prepare for and take ASE Certification Tests. This workshop is geared for you and for your students! The content you’ll learn and experience will help students taking Entry Level Certification tests and those instructors taking regular ASE Certification tests. It offers an in- depth look at the question styles, with an eye toward helping Students, Instructors and Technicians better understand how to approach and analyze each type of ASE question for enhanced test taking results. We will also review and learn more about the new “myASE Renewal” recertification program during this workshop.

Walt Commans, Western States Consultant & Education Foundation Manager, ASE

Saturday, August 24, 2019

KEY NOTE

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Note: This session is from 9:30 – 12:30pm

Volumetric Efficiency Testing and Diagnostics

– Wild Horse Peak & Rolling Hills Room

This class will develop the technician’s skill for testing Engine Performance with a Scan Tool using Datastream. The class will focus on Volumetric Efficiency using the calculator and Datastream to determine the cause of the drivability complaint. When the test results and the repair information point the technician to test a component they will be better equipped to perform those test effectively. The course will improve the technicians diagnostic efficiency.

Jim Aguilera, Territory Sales Manager, Bosch

Steven Zack, National Technical Trainer, Bosch

10:45 – 11:15am Networking Break

11:15am –12:30pm Breakout SessionsTesla Training – Estate Vineyard Room

Tony Sciarra, Program Manager, START & Service Programs, Tesla

Advanced Diagnostic Faculty Training, Ford Motor Company – Barrel Room

This course is intended to provide an overview of the functions of the new Vehicle Communication and Measurement Module (VCMM) diagnostic tool. Topics include: VCMM Hardware, Setup, and Troubleshooting, using the Vehicle Measurement System (VMS) Program, using the Vibration Analyzer, Single/Dual Plane Driveshaft Balancing, using the Oscilloscope and Battery Drain Testing.

Pete Krahulec, Field Service Engineer, Ford

Kevin Arthurs, Field Service Engineer, Ford

Advisory Committee Meetings – Your Key To An Outstanding ASE Accredited Program – Gold Room

Need help to organize an effective Advisory Committee? Orchestrated by ASE Western States Consultant/ASE Education Foundation Manager, Walt Commans, this workshop presentation will provide you with the needed guidelines and tips on how to build and organize an efficient and effective Advisory Committee. Advisory Committees are the engine that support and implement improvements in your program. Advisory Committees are the “Voice of The Program” and the “Voice of The Customer”. This workshop is being used across the country helping Educators assemble a professional, effective Advisory Committee Team.

Walt Commans, Western States Consultant & Education Foundation Manager, ASE

Conference ScheduleSaturday, August 24, 2019 (Continued)

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Breakout Sessions (Continued from previous page.)


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Keynote SpeakersAndre Arbelaez Hispanic C-Suite Corporate Council (HC3)

Andre Arbelaez is a national advocate of Smart Cities, Connected Cars, Fog Com-puting, and the importance of the Internet of Things (IOT) to improve the expe-rience for citizens in smart mobility using less energy and for cities to run safer and cleaner environments.

Arbelaez is Global Technology Executive, leading his own company, Altura Digital Technologies, a Digital Transformation Company and a Leader in the Hispanic community nationally as the President & CEO of the Hispanic C-Suite Corporate Council (HC3). He is a frequently sought speaker on Technology, Diversity & Inclusion and Globalization issues.

Professionally, Andre has had global technology exec-utive roles with Softtek USA, Mexico’s largest private nearshore firm as their SVP and Chief Strategy Officer. He also has served Leadership roles in Global Business Development with T-Systems and Covisint LLC, the automotive global portal owned by General Motors, Ford, DaimlerChrysler, PSA and Renault.

Andre also helped develop the Hispanic IT Executive Council (HITEC) during its inception in 2007 and became HITEC’s President in 2011. He has cultivated a premier group of relationships including CEO’s, CIO’s, CTO’s and both VP’s of IT and Diversity and Inclusion leaders from Fortune 1000 global companies and was named by Latino Leaders magazine as the “Technology Diversity Guru”.

He also serves as Oakland University’s (Rochester, Michigan) Chairman of the Advisory Board for the Information and Decision Sciences Department. He also serves on two private equity funded companies Boards of KlearExpress Corp, a Silicon Valley technology company focused on disruption of processes in global supply chain, and on the Board of Directors of iWorker Innovations, a company driving equality and designing benefits tailored to America’s fast-growing independent workforce.

Andre received the 2018 Maestro Award in Leadership in August of 2018 and was also named one of the “101 Most Influential Latino Leaders in 2017” by Latino Leaders

Fred Gruner Nvidia Corporation

Fred holds approximate-ly 50 patents and is a Principal Engineer at NVIDIA Corporation, as a lead safety architect for driverless cars. Fred’s patents have resulted in an increase in revenue of hundred’s of millions of dollars for the companies he worked for, higher reliability

and confidence in computational results in super computers, and savings of hundred’s of engineering years for automotive customers.

Fred was born in Chicago, grew up humbly in Michigan, and made his first circuit at age 6. Fred saved his money for 2 years, and with his Mom’s help, bought an original IBM PC at age 11, which he used to learn how to program computers. At age 13, in 7th grade, Fred rode his bike 3x per week after school to attended junior college for computer programming. He went on to earn a Masters of Science in Computer Engineering from the University of Illinois at Urbana-Champaign, and a Bachelor of Science in Computer Engineering from Michigan State University. At both universities, Fred graduated Magna Cum Laude. Fred has over 24 years of experience in Hardware Engineering design and management.


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Keynote SpeakersPaul Menig Business Accelerants™ Powered by Tech-I-M

As the founder and CEO of Business Accelerants™ Powered by Tech-I-M, Paul Menig drives companies to achieve faster, profitable growth. He helps company leaders get more money from their business and time for their lives. Using an holistic approach to strategy, Tech-

I-M aligns 7 forces to propel your business forward. Technology is a force for change in all aspects of business, internally and externally. Tech-I-M leverages technology in your products, services, and processes to dramatically improve functionality, quality, and cost. Savvy technology creates powerful results. We provide strategic management for long-term growth, helping you to create a 3-5 year plan. Tech-I-M works along side you each month, providing business consulting for short-term results. Prior to starting Tech-I-M, Paul led the Mechatronics Group at Daimler Trucks North America through 18 years of technology advancement and helped take the Freightliner brand of trucks to a commanding market share.

Always approaching development from a holistic business sense, and with the total system in mind, his teams introduced numerous products, including automated mechanical transmissions, electronic braking, radar collision warning, electronic engine controls, telematics, driver instrumentation, vehicle power management, multiplexed electronic controls and diesel-electric hybrids. In addition, those team learned to continuously improve engineering processes, decrease product and assembly costs, and improve the reliability of systems in the field. His experience includes 15 years with Eaton developing new products and growing business for industrial automation, military systems and trucking. Paul’s career started at General Electric in military products and medical systems after graduating from the Massachusetts Institute of Technology.

Patty Monahan California Energy Commision

Patty Monahan is one of five Commissioners on the Cal-ifornia Energy Commission. Commissioner Monahan was appointed by Governor Gavin Newsom in April 2019. She fills the Commission’s Sci-ence/Engineering position, and is the lead commission-er on transportation.

Prior to joining the Energy Commission, Commissioner Monahan was the transportation program director at the Energy Foundation, where she funded campaigns across the U.S. to advance electric transportation and cleaner, more efficient vehicles. She held several positions with the Union of Concerned Scientists from 2001-2010, including director of the California office, deputy director of clean vehicles, and senior analyst. She worked at the U.S. Environmental Protection Agen-cy, Region 9, as lead for the Toxic Release Inventory Program from 1997 to 2001 and as an environmental protection specialist from 1990 to 1992. She was a research associate with the Lawrence Berkeley National Laboratory International Studies Program from 1992 to 1994.

Commissioner Monahan received a bachelor of science from the University of California, Berkeley and she holds a master’s degree in energy analysis and policy from the University of Wisconsin, Madison.


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Conference SpeakersJim Aguilera Bosch

Jim Aguilera is currently employed with Bosch since 2016 as TSM – Territory Sales Manager presenting diagnostic solutions to increase the profitability and diagnostic efficiency of automotive service centers. At age 21 years he began a 37 year career with SUN

Electric/Snap-On Diagnostics as an outside sales representative of automotive diagnostic equipment. He began his automotive career at the age 17 as a service manager of a Chevron Automotive Service Center in Milpitas California. He is a self-taught automotive Service Solutions consultant. Jim has 2 sons 3 grand-children and has been happily married for 42 years.

Lisa Arellanes Southern California Edison

Lisa Arellanes is a Senior Manager of e-Mobility Business Development and Partnerships at Southern California Edison (SCE). For over 10 years, Lisa has fo-cused on helping customers achieve their energy man-agement and sustainability goals by looking across their

entire portfolios to develop solutions. Most recently, she has been focused on supporting transportation electrification infrastructure programs and projects for SCE’s major, large, and strategic business customers for the past two years.

Lisa earned a Bachelor of Arts at the University of California at Berkeley, and her Master’s of Business Administration from Claremont Graduate University. She also serves on the board of META (Making Educa-tion the Answer), a non-profit dedicated to providing scholarships and mentoring to Latino college-bound students in Southern California.

Joseph Bahna Jr. Ford Motor Company

Joseph Bahna Jr. has been in the automotive industry for over 43 years, holding jobs in dealerships and independent shops. He started working at 15 as a janitor and worked his way up to a lead tech. Then, after working on vehicles for sev-eral years, Joseph went back

to school to get his Mechanical Engineering Degree at La Salle University. For the last 25 years, he has worked for Ford Motor Company as a Lead Diagnostic Engineer, Lead Service Training Instructor, School-to-Work Co-ordinator, Technical Operations Coordinator, Technical Operations Manager, Field Service Engineer, and now Regional Technical Talent Placement Specialist for the 15 western United States.

Dan Bonnema San Joaquin Delta College

I have had a passion for automotive technology almost my entire life. I remember even working on motorcycles with my dad before I could sign my name. I have an accredited degree in Automotive Technology and a GPA of 4.0, I’m an ASE Master Technician L1 & L3

Certified, I also have a CA SMOG Inspectors License. I got a job at Toyota when I was just 21 years of age as an automotive technician and was a Master Diagnostic Technician by the time I was 26. When I was 30 I start-ed teaching automotive technology that Merced college and got noticed by corporate Toyota and was hired to teach technicians as a Service Training Specialist for Toyota. While I was working for Toyota I also held the position of a Field Technical Specialist. I wanted to do more for my community so I’m now a Professor at a local Community College where I am currently teaching automotive basic and advanced electrical, air condi-tioning, hybrid and electric vehicle technology.


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Conference SpeakersDan Berlenbach, CPFP City of Long Beach

Dan Berlenbach (CPFP) is a career fleet manager, starting as a heavy equip-ment mechanic in the US Air Force. He spent 29 years on active duty, operating a variety of fleets worldwide. In 2004 he transitioned to civilian life as Fleet Manager for the City of Oxnard, CA.,

then as Fleet Manager with the City of Phoenix. Return-ing to California in 2014, he serves as Fleet Manager for the City of Long Beach. He has extensive fleet expe-rience, from the early years of alternative fuels in the Federal government, to aggressive programs in highly regulated California. He also serves as President of the Municipal Equipment Maintenance Association (MEMA)—a SoCal based Fleet Managers group.

Tom Brenneman ASE

Tom’s career began in a high school automotive program and led to a career as a dealership master techni-cian and manager for 24 years before joining Toyota Motor Sales Inc.

Tom is an ASE (Automotive Service Excellence) Educa-

tion Foundation Manager. He works with school auto-motive programs in California and five mid-western states. He is responsible for ASE Education Foundation accreditation (formally known as (NATEF) for secondary and post-secondary schools. He supports the Automo-tive Entry Level programs for secondary students. Also, he supports professional level technician certification through Automotive Service Excellence (ASE).

Tom sits on several advisory councils in support of high school and community college automotive programs. He also supports career days and career fairs. Tom was a member of the advisory council for the Automotive Training Center that was formed by Toyota and the Urban League after the LA riots.

Tom retired from Toyota Motor Sales Inc. There he was the assistant manager for Technical Training Curriculum Development. He was responsible for the development of technical and new model courses. The curriculum was both instructor-led and online learning for in-service dealership technicians.

Tom is an adjunct instructor at Fullerton College and has been for the past thirty years. He teaches advanced automotive courses, including emission control courses for basic & advanced California smog inspection tech-nician license. Tom also teaches advanced driveability diagnosis, electrical, and air conditioning courses.

Walt Commans ASE

Walt Commans has over 40 years experience in the Au-tomotive Industry. He spent 30 years with Snap-on Tools and for the last 15 years working as a consultant for ASE ( Automotive Service Excellence ) covering the 9 Western States. In addition to being a consultant to

ASE he is also a ASE Education Foundation Manager. Over the last couple of years he has been working on bringing a closer working relationship with the Independent Aftermarket Repair and the Local High Schools and Community Colleges CTE programs. Walt has been holding ASE Test Taking Tip Workshops for the Automotive, Truck, Collision , School Bus Technicians. This has now expanded into both High School and Com-munity Colleges in the Western States. The work shops help both Technicians and Students better prepare to take the ASE Certifications Tests and students in taking the ASE Student Entry Level Certifications Tests at there Schools.

The latest project is holding Round Table meetings that is bringing Instructors, Students, After Market Shops, School Administrators and other Industry partners to build the much needed support to local High School and Community Colleges Automotive, Collision and Truck programs.


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Conference SpeakersJohn Eppstein John’s Automotive Care

John started working in the automotive Industry in 1983 when he was 16. He worked at a Chevron station for about 10 years and later opened his own one man shop in 1998. John moved to his current location in 2003 and currently has 17 employees. He opened

a 2nd location in June of 2018. He is an ASE Master Automotive Technician and a Master Medium/Heavy Truck Technician. He was the NAPA/ ASE National Tech of the year in 2016. He is the current ASCCA state pres-ident and the Chair of the Automotive Service Councils Educational Foundation (ASCEF).

John Frala Rio Hondo College

Professor John Frala Coordi-nates one of the most active Alternative Fuels programs in the United States. Pro-gram includes: Associates of Science and Certificate of Achievement in, Alter-native Fuels & Advanced Transportation Technology, Associates of Science and

Certificate of Achievement in, Electric Vehicle and Fuel Cell Technology Technician, Certificate of Achievement in, Tesla Technology Technician, (TESLA START).

With 50 years of Automotive and Alternative Fuels expe-rience his programs have earned many awards includ-ing Distinguished Faculty Rio Hondo College Boards of Trustees, Exemplary Program California Community Colleges Board of Trustees, Green Community Colleges Leadership Award Instructor, California Automotive Teachers Association, Outstanding College Instructor South Coast Air Quality Management District, Visionary in Clean Air for Education and Outreach, American Association of Community Colleges, Innovation Faculty award any many more. Has successfully written and co-written two NSF grants and is currently working on the Volvo Lights project. Professor Frala is passion-ate about taking care of the climate and educating students on protecting the earth.

Sonari Glinton Auto Industry

Sonari Glinton has spent nearly two decades covering the politics, the economy and culture. He’s a contrib-utor to NPR’s Fresh Air and Grist Magazine. In 2019, Sonari founded a production company with a group of public radio veterans, DeLite! Media. Sonari was

an NPR’s Business Desk Correspondent, where he cov-ered the auto industry, consumer goods, and consumer behavior, as well as marketing and advertising for radio and NPR’s Planet Money podcast.

Glinton has tackled big stories including GM’s road back to profitability and Toyota’s continuing struggles. In addition, Glinton covered the 2012 presidential race, the Winter Olympics in Sochi, as well as the U.S. Senate and House for NPR. Glinton got his start covering local politics for WBEZ. Glinton worked as a producer for WBEZ and later All Things Considered. Over the years Glinton has produced dozens of segments about the great American Song Book and pop culture.

Glinton attended Boston University. He’s on the board of the Elie Wiesel Center for Jewish Studies at Boston Uni-versity where he’s developed a multi-year conversation about race and religion.

Jaime GonzalezRegional Director, ATL, Golden West College

Jaime works with Employers, Community Colleges, and K12 partners in Orange County to improve linkages and career-technical educa-tion pathways.

Jaime implements directives from Senate Bill 1402, the California Commu-

nity Colleges Economic and Workforce Development program, to advance California’s economic growth and global competitiveness through education, training, and services that contribute to continuous workforce improvement.


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Conference SpeakersWith over 21 years of automotive experience, Jaime has worked as an automotive employee, business owner, and educator. He is passionate about emerging technologies in the transportation sector and in col-laboration with the Community Colleges and industry experts, he is excited to facilitate innovative training solutions for tomorrow’s highly-skilled workforce.

Devyn Heimbeck Trade Tech Inc.

Devyn Heimbeck is a Sales and Implementation Specialist with Trade Tech Inc., a company which focuses on developing Supply Chain solutions and bridging the gap between technology and logistics. He has been involved in the Software and International

Logistics industries for over a decade, and has used his detailed knowledge of logistics to customize and sell Trade Tech’s technology to both International Freight Forwarders and Shippers. Within Trade Tech, Devyn has spearheaded the design and development of a range of functionality from quoting tools to a series of auto-mated accounting transactions - allowing customers to calculate and distribute profit shares in a global, multi-currency, accounting system.

In addition to his time in the International Logis-tics industry, Devyn spent two years working as an Information Systems auditor and consultant for PWC after graduating from the University of Montana with a Bachelors in International Business and a Bachelors in Management Information Systems. He returned to Trade Tech in 2017 to take up his current role and champion a vision of a more digitally connected and efficient International Logistics industry.

Dr. Aravind Kailas Volvo Group North America

Dr. Aravind Kailas special-izes in translating tech trends and societal needs into business strategy and innovation. Dr. Kailas has worked at the Volvo Group for over five years, strength-ening organic innovation and public affairs initiatives through cross-sector part-

nerships. By promoting the company’s creative assets and key technology positions in various fora, he has been instrumental in establishing the Volvo Group as a trusted thought leader in California.

Dr. Kailas has led Volvo’s engagement with the public and private sectors, and other outreach efforts in the connected and autonomous vehicles spaces. Dr. Kailas created a unique regional partnership to assess air quality improvements along freight corridors near the ports, and also spearheaded local partner development for the Volvo electric truck roll-out in the US. He has initiated many activities with startups and customers to address critically needed technologies and explore new business opportunities for the Volvo Group.

Dr. Kailas is also a part-time Instructor at California State University Long Beach, and has previously held positions at the University of North Carolina at Char-lotte, QUALCOMM, Inc., DOCOMO Innovations, Inc., and General Electric. Author of over 100 publications and quoted in many media outlets, Dr. Kailas has delivered more than 50 invited talks globally, and served on numerous international jury panels on research and technology, advisory boards of non-profit organizations and academic institutions. His scholarly work has been recognized by numerous accolades, including the Patricia F. Waller and Deborah Freund Awards from the Transportation Research Board. He has earned degrees in Applied Mathematics and Electrical and Computer Engineering from the University of Wisconsin-Madison and Georgia Institute of Technology.


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Conference SpeakersWayne Krause National Auto Glass Specifications

Wayne Krause is the Director of Mitchell Internationals National Auto Glass Division (NAGS). Krause joined Mitchell International in 1987 and has held numer-ous positions throughout his thirty one years at the company. His automotive experience spans more than

forty years and encompasses everything from techni-cian, teacher, business owner and insurance claims . He is considered a subject matter expert on most things automotive from repair techniques and procedures to diagnostics. He remains heavily connected through his involvement on various boards and committees and is the California State chair for I-CAR and an instructor in Southern California region.

Keith Leech Sr. County of Sacramento

Keith Leech Sr. currently leads Sacramento County’s Fleet Division and Parking Enterprise. The County of Sacramento is recognized as a trailblazer in implement-ing renewable fuels and innovative fleet technology projects driven by strategic business planning processes

and data driven decisions. Sacramento County’s fleet was recognized as the #1 Green Fleet in 2018 and among Government Fleet’s Leading Fleets and 100 Best Fleets for the last three consecutive years. Keith was inducted into the Public Fleet Hall of Fame in 2017 by Government Fleet Magazine and APWA and received NAFA’s 2014 Fleet Excellence Awards for Excellence in Public Fleet Sustainability and Excellence in Fleet Leadership. Keith currently serves as Chairman of the Northern California Chapter of the Municipal Equip-ment Maintenance Association and NAFA’s Government Affairs Committee. He also serves as President of the Sacramento Clean Cities Coalition.

Johanna Maska Global Situation Room, Inc.

Johanna Maska is CEO of Global Situation Room, a global consultancy. Maska served as White House Director of Press Advance for President Barack Obama for more than 8 years spanning from the 2007 Iowa caucuses until 2015. At the White House, Maska

was the guarantor of President Obama’s brand on a global stage, ensuring a consistency of message across every continent, whether at the first-ever live address to the nation from Afghanistan or a multi-country town hall from South Africa. Maska traveled with President Obama to more than 40 countries and almost every US state liaising with press, hosts, and government lead-ers to produce what history would capture of President Obama’s story. Maska taught communications at the University of Southern California, served as a Fellow at the Dole Institute of Politics in Kansas and has addressed women and equality onstage at Harvard’s John F. Kennedy Institute of Politics.

Ken Mays Central Oregon Community College

Ken Mays has been teaching courses in COCC’s Automo-tive Technology Program for 25 years and has directed the program since 1998. His favorite courses to teach are those that encompass an array of scientific principles, mixed with mechanical and electrical applications. He

especially enjoys the areas of ignition, fuel injection, computer controls and emissions that tie together into diagnostic routines. Two new associate degrees have been developed at COCC: Automotive Management and an Automotive Technology in Electronics and Diagnostics (TED). Ken was instrumental in initiating the formation of a nonprofit consortium that includes seven other community colleges. The mission of this group is to improve the growing auto tech readiness gap and improve continuing education opportunities for technicians.


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Conference SpeakersKenny Melancon San Bernardino Valley College

Presently Mr. Melancon is an Assistant Professor at San Bernardino Valley College. He received his AS Degree in Business Management from RCC before becoming a Technical Support Engineer for 2 Medium Duty Truck Manufacturers. In the year 2012, Mr. Melancon returned

to Riverside California in search of a more rewarding goal, educating the younger generation. His experience within an industry that was so rewarding for him, now gives him an opportunity to give back an education in technology so others may experience the rich rewards and support needed to not only raise a family but invest into the future. Mr. Melancon and was hired by San Bernardino Valley College to head the Heavy-Duty Truck Department. Newer technology was brought into the program from many companies within the industry that supported his cause. In 2014 and 2019 Mr. Melancon received the Excellence in Teaching award from the Inland Empire /Desert Regional Consortium. In 2017 Mr. Melancon has now accepted a tenure position within the college. In March or 2017 Assistant Professor Melancon, through hard work and persistence, had an opportunity to bridge the gap between high school and college through Concurrent enrollment.

Irina Rosca sustainSCM & Helix OpCo.

Irina is the founder of supply chain consulting company and blog sustainSCM, and the Director of Supply Chain and Customer Success Operations at Helix, a company whose mission is to empower persons to improve their life through understanding their DNA.

Irina is an engaged and results oriented global leader with a proven history of successful operational stewardship improving global operations in various business sectors including wine and spirits, food, CPG and life sciences. Irina is a strategic and data-driven problem solver with a strong record of leading global teams to implement novel worldwide supply chain and operational strategies with the goal to improve

customer service and support market growth. Her ap-proach and decision-making process are driven by solid financial and analytical skills complemented by a deep understanding of international trade markets.

Irina holds an MBA from Brandeis University and BA from Cleveland State University.

Tony Sciarra Tesla

Tony is currently a Recruiting Manager whose team is responsible for building out Programs that hire and train for Tesla’s Skilled Trades. His responsibilities include creating strong pipelines of skilled trades candidates from local Vocational and Community

Colleges, while building relationships across multiple educational channels. Tony has spent the last 4 plus years cultivating relationships with schools across the country to insure Tesla finds the best and brightest students in the skilled trades in order to raise the bar on talent going into their factories and their service centers across the country. A big part of this is the START Program that, along with the Service Training team, created to address the skills gap they were seeing with candidates right out of school. START is a 12-week intensive training program that frontloads most the training a technician at Tesla would receive, resulting in a candidate that can make impact on day 1 of their full time career. As a result of all this work, he’s become extremely passionate about promoting Skilled Trades programs at all levels of education. Tony feels there’s a fundamental loss when we don’t give students options to be successful based on their learning styles, capabilities and interests. Tony has spent 8 years on and off with Tesla building various teams with a lot of his experience at the skilled trades level. He’s also been responsible for high-level technical recruiting for various companies including Apple and Facebook. Tony also sits on the Board of Directors for the TechForce Foundation to help insure the future technicians of the Transportation Industry. In his spare time, he is cooking for family and friends, being outdoors and hanging out by the beach! Tony and his wife live in Orange County, Ca with their amazing 2-year old son.


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Kurt Shadbolt Chabot College

Kurt Shadbolt has been in the automotive indus-try for over 35 years as a technician and educator. His experience as a technician was focused on European cars at both the dealer and indepen-dent levels, specializing in electrical, drivability

and diagnostics. As an educator, Kurt has taught at the Technical school, High School Regional Occupa-tional Program, California Community College, and BMW Manufacture Training levels. Professionally, he is an ASE Master Technician with L1, California Bureau of Automotive Repair Certified Instructor and licensed Inspector and Repair Technician, has a B.S. from Florida Metropolitan University in Higher Education Management, an A.A.S. Automotive Technology from Sequoia Institute, and manufacture training from multiple OEM’s. Kurt has extensive experience in curriculum development and imple-mentation having completed curriculum work for multiple manufactures, State of California, regional grant projects, and various levels of educational programs. Currently, Kurt is one of the automotive / BMW faculty at Chabot College in Hayward, CA.

George Szabo AIXIA Global Inc.

George has both a deep technical and business background and was recruit-ed at the birth of the public internet to work with teams at Universal on strategies to deal with the threats posed by Napster, MP3 and the digital evolution of the music industry. It was this

experience that galvanized his belief that the best way to deal with technology is to ride the wave and harness the power rather than to fight it and be crushed. Since then he has focused on deploying new tech trends ahead of the industry curve to help companies from many sectors gain a competitive edge and improve and evolve the way people work.

AJ Tjaden Envoy

Born in South Korea, AJ spent his first 13 years living with his family throughout South East Asia while his father worked as an executive for P&G helping them grow the brand in the Asia. AJ then returned to Iowa with his family where he attended Iowa State Uni-

versity, studying International Business and Marketing with a minor in Mandarin with a Leadership Certificate. While attending University, AJ accepted multiple roles in China with Nike to understand the marketing and supply chain that Nike does with their executives and celebrities. Upon graduating from Iowa State in 2017, he accepted an international sales role with BNSF Logistics to help develop their graduate sales team in the global headquarters based in Dallas. One project that AJ enjoys is overseeing the marketing material for a popular logistics podcast in Canada called “Lets Talk Supply Chain”.

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Charlie Vogelheim THE FLYING CAR

Charlie Vogelheim has over 30 years of automo-tive industry experience including roles as VP at J.D. Power and as executive editor at both Kelley Blue Book and Motor Trend Auto Group. He is the principal of Vogelheim Ventures through which he is involved in a

variety of initiatives including The Flying Car podcast, DrivingSales, TPC Auction Management, RyanTech and Webcars China.

Charlie is an auto enthusiast whose career has been centered on observing and supporting the automotive industry. Whether providing vehicle information and values or helping dealers with digital marketing and technical development, he has consistently represented thought leading solutions to industry challenges.

A Gonzaga University graduate and former commer-cial and Alaskan bush pilot, Charlie is continually fascinated by ongoing changes and technological developments.

Steven Zack Bosch

Steve Zack has been Technical Trainer for Bosch for 27 years, he is ASE L1 certified, recipient of the ASE ATMC “Award of Excellence” and is an US EPA certified Emission Master Instructor. He has been a technician and an instructor for most of his adult career serving

the automotive industry since 1976. Steve has traveled North America and internationally helping technicians understand how to use their electronic test equipment to diagnose difficult drivability, electrical and elec-tronic issues using a hands on approach. He has been published many times, has been featured in numerous diagnostic videos and holds numerous automotive patents from engines to autonomous vehicle systems.

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Sponsors & ExhibitorsEvent Partners

Get Involved as a Sponsor Next Year!Interested in working together? We’re always looking to build new partnerships, so get in touch today if you’d like to get involved. Contact Brian Trice at [email protected] or 503-688-0989 to learn more.


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Sponsors & ExhibitorsExhibitors

Sponsored in part by the California Community Colleges.


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Sponsors & ExhibitorsCommunity Partners

Get Involved as a Community Partner!Through mutually beneficial, cross-promotional agreements, Community Partners partners help promote Mobilize California and broaden its reach by sharing valuable opportunities with their networks and demonstrating their collaboration with our organization. Contact Brian Trice at [email protected] or 503-688-0989 to learn more.


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11110 Alondra Blvd., Norwalk, CA 90650Phone: (562) 860-2451 ext.2912

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