driving loyalty in the age of hypercompetition
TRANSCRIPT
DrivingLoyaltyintheAgeofHypercompe66on
JohnTabisFounderandCEO
TheBouqsCompany
Presented:September28,2016atRetail’sDigitalSummit
StevenYoungVP,Growth
Grubhub
Torecapontoday’stakeaways…
§ Leveragevideotodrivetransparencyandauthen6citywithyourcustomers
§ Makeusersambassadorsofyourbrand;bringthemintotheconversa6on
§ Digitalcanbeemo6onal,inspira6onal,nostalgic;allwaystodriveanemo6onalconnec6ontodriveloyalty