driving mission impact with government communications
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Driving Mission Impact With Government Communications
Scott Burns CEO and co-Founder April 17, 2013
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GovDelivery: Deep Experience, Substantial Scale
550+ organizations manage their digital communications
30k+ people signing up daily
1B+ messages per quarter
typical growth in base of people reached
99%+ industry-leading deliverability rate
75%
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Build a ship
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"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” - Antoine de Saint Exupéry
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What are the open seas for your organization?
Increase awareness/success
Change/reduce points of interaction
Promote/change behavior
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How can reaching people matter?
Reach & Convert to
Action
Build audience
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“ The value of an email address to a knowledgeable marketer is $118. ”
-Stan Rapp, former CEO of McCann Relationship Marketing
“ Online revenue per usable email address for a non-profit is $3.36 - $27.56. ” Source: Convio Benchmarking Study
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How can reaching people matter?
Reach & Convert to
Action
Build audience
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Seek to Build Audience Everywhere
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GovDelivery Network Connects Agencies to Broaden Reach
Cross Government Promotion
VHA Partners with 20 other agencies
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GovDelivery Network allows stakeholders to sign up for VHA updates without visiting the VHA website
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VHA – GovDelivery Network Impact
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50% Send or receive email on
their phones
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Internal Revenue Service: IRS2Go
Increased reach of over 126,000 subscribers since January 2013
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Healthcare.gov
Healthcare.gov: Mobile-Friendly Design
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How can reaching people matter?
Reach & Convert to
Action
Build audience
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Efficiency
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COPE Create Once Publish Everywhere
Source: NPR
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U.S. Citizenship and Immigration Services
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"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” - Antoine de Saint Exupéry
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Build a ship
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Programs Broad
ORGANIZATION USE Mix
EASE
OF
DEP
LOYM
ENT Reach the
Masses Build & engage a
community
Manage inbound requests
Convert Paper to Digital
Intranets
Complex
Easy
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Our Approach to Digital Communication Management
GovDelivery Network Cross-promote for more impact
Emergency Notifications
Analytics & Filtering
Mobile
Automation
Social
Messaging Reach more people
Drive deeper engagement
Enable tight integration
Communicate anytime, anywhere
Measure the impact
Keep the public safe and informed
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Government Communications
Effectiveness – Reach More People Dramatically increase the number of people you reach directly
Efficiency – Automate Complex Communications Streamline communication across email, SMS, social media, mobile and other channels
Engagement – Create Lasting Mission Value Drive users to the online and offline activities that create the most lasting value for the public and your agency
Maximize direct connections with the public through digital communications.
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Additional Resources
White Paper – The Death of the Click-through: http://bit.ly/GD-Engage-Rate
Best Practices – Critical Role of Email: http://bit.ly/GD_BestPracGuide