driving roi and adoption in exceptional social experiences with gamification

©2012 IBM Corporation

IBM Exceptional Web Experience Conference 2012 - Americas

May 21 – 24, 2012 Austin, Texas

#BUS-R07: Driving ROI and adoption in exceptional social experiences with Gamification

Jonathan Distad – Lead Consultant – PerficientRajat Paharia – Founder - Bunchball

© 2012 IBM Corporation2

Exceptional Web Experience Conference 2012 - Americas

Agenda

Introductions

What is Gamification?

Social and Gamification – the powder keg

Key Components of Gamification

Demo and Case Studies

Q+A



The Problem

Enterprise software programs don’t generate any value unless people actually use them.

Businesses know how to evaluate and deploy these products, but they struggle to motivate employees to adopt and sustain usage of them.



Use gamification to

motivate users to engage with their experiences and drive business results.

The Solution



What is Gamification?

Gamification, the application of characteristics from games into non-gaming environments, leverages the techniques game designers have used for years to motivate & engage employees.

Things like goal setting, real-time feedback, transparency, competition, teams, etc.



Social (and Gamification)



Gamification

PerformanceAchievement

Social Interaction



> Performance

Real-time FeedbackTransparencyGoal-Setting



> Achievement

BadgesLeveling Up

On-boarding & Mastery



> Social Interaction

CompetitionTeams



Windows Vista is behind schedule and we need

employees to jump in and help test it…

… but testing Vista is hard, so people don’t want to

do it.

The Dilemma of Bill Gates (part 1)



Microsoft’s Beta 1 Game

12

resulted in

4xparticipation

“People were talking smack in the halls and bragging about their status on the leaderboards. VPs would run into my office and yell, ‘Where’s my e? I earned it

last night!’”

“People were talking smack in the halls and bragging about their status on the leaderboards. VPs would run into my office and yell, ‘Where’s my e? I earned it

last night!’”



Beta 1

> PerformanceReal-time Feedback

TransparencyGoal-Setting

> AchievementBadges

Leveling UpOn-boarding & Mastery

> Social InteractionCompetition

Teams



Office makes Microsoft billions of dollars every year,

but there are new low cost alternatives coming

to market.

How do I educate customers about the

power that Office provides?

The Dilemma of Bill Gates (part 2)


Exceptional Web Experience Conference 2012 - Americas15



Ribbon Hero 2



> AchievementBadges



Teams



I’ve invested a lot of time and money

implementing software and developing

content…

…but employees aren’t adopting it or using it

enough.

The Dilemma of the Enterprise Software Buyer



Effective User Adoption is the Best Predictor of Enterprise Software Success

Source: “Achieving Enterprise Software Success, 2009”, Neochange, SandHill & Technology Services Association



Level 1

Level 2

Level 3

Level 4

Path to Mastery: Upon Completion of Level Up, all Key Actions Have Been Performed by Users



Level Up for IBM Connections



> AchievementBadges



Teams



I have an amazing amount of traffic and content on my site…

…but how do I surface the good people and

content?

The Dilemma of the Community Owner



SAP Community Network



> AchievementBadges



Teams



I know my employees aren’t performing to their peak potential…

…but how do I sustainably motivate

them in a scalable way?

The Dilemma of the Sales Manager



Nitro for Salesforce



> AchievementBadges



Teams



Questions?



Light Reading



Jonathan [email protected]

Rajat [email protected]

http://www.perficient.comhttp://www.bunchball.com

http://www.gamification.com



© IBM Corporation 2012. All Rights Reserved.

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