Driving the brand growth in the age of digitization

We a r e i n t h e p ro c e s s o f c o m i n g o u t w i t h t h e s e ve n t he d i t i o n o f t h e b ra n d b o o k . w i t h n et i ze n s o f t h e wo r l dc o m i n g to ge t h e r a s a r e s u l t o f d i g i t a l c o nv e rg e n c e , w en e e d m o r e r e l i a b l e c o m m u n i c a t i o n a n d i n fo r m a t i o ns e c u r i t y sy ste m s , a l m o s t e ve r y w h e re . t h e b ra n d b o o k i s ar e s e a rc h - d r i ve n c o f fe e t a b l e b o o k fo r t h e u s e rs o f i t &te l e c o m p ro d u c t s / s o l u t i o n s . i t i s a n u n i q u e o p p o r t u n i t yt o re a c h o u t t o t h e e l i te c u st o m e rs w h o a re l o o k i n gfo r w a rd fo r t h e a l te r n a te p ro d u c t a n d s e r v i c e s t o c o n s i d e r.

O u r p r e v i o u s e d i t i o n s h a v e m a d e t h e i r p r e s e n c e fe l t i n t h eh e a r t s a n d m i n d s o f t h e I n d i a n c u st o m e rs i n t h eg o ve r n m e n t a n d c o r p o ra te w o r l d a n d p o s i t i o n e d a s ar e a d y - re fe re n c e b o o k o n t h e l e a d i n g p l a ye rs i n t h e I n d i a nI C T i n d u s t r y.

We can ’ t d e ny t h e fa c t t h a t t h e re i s a s t ro n g e m o t i o n a lc o n n e c t b e t we e n t h e b ra n d a n d c u s t o m e r, w h i c h h a sr e s u l te d i n t h e i n c r e a s e o f s a l e s vo l u m e s . c o n t i n u o u sb ra n d i n g & v i s i b i l i t y i s n e c e s s a r y to sta y a h e a d o f t h ec o m p e t i t i o n .

As the battle for tapping more and more customer base intensifies by the day, theardent need for ‘Branding’ is emerging as never before. Positioning of the product hasto be backed by R&D, Innovation at various levels, market survey, user friendlyapproach, behavioral study and best pricing. To establish as a trusted company in theregion, one needs to work towards building its ‘Brand’, which is indeed imperative.

To garner success in branding one must understand the needs and wants of his existingand prospective customers. It is significant to give ample time in key areas likeinvesting in researching, defining and building the brand. After all a brand is thesymbol of promise to the consumer. It is a foundational piece in one’s marketingcommunication.

The Brand Book is designed to be the right solution to reach out to the targetcustomers in the country. The soon-to-be-released 7th edition of the Coffee TableBook will cover the leading players in the ICT Industry in India and showcase theirexpertise in positioning their Products/ Services to match the requirements of thecustomers.

S ince 1999 ,Ka l inga D ig i ta l Med ia has been empower ingt he count r y w i th i t ’s f l ag sh ip techno logy pub l i ca t i onVAR IND IA , wh i ch i s the most c red ib l e re sou rce on theInd ian IT Channe l commun i t y . i t i s a month l y i t channe lmagaz ine reach ing the i t channe l s commun i t y th rough i t ss ing l e na t i ona l ed i t i on . I t ha s a st rongest reach in themet ro , A , B ,C and D c la ss c i t i e s i n the count r y reachcover i ng over 30 ,000 channe l pa r tne rs in more than 250towns & c i t i e s . I t s on l i ne p roper t y va r ind ia .Com isp re fe r red by 85% of the pa r tne rs fo r the la te st I T channe lnews . Wi th more than 1 ,50 ,000 page v i ews , i t i s thel ead ing webs i te ded i cated to the IT channe l pa r tne rscove r i ng the la tes t news o f the hour, v iews , ana l ys i s ,p roduc t l aunches re l evant to channe l commun i t y.

T h e s e v e nt h e d i t i o n w i l l fo c u s o n h o w d i g i ta lt ra n s fo r m a t i o n w i l l h e l p t h e C I O / C TO c o m m u n i t y i n t h ec o u n t r y :

- C l e a r u n d e rs t a n d i n g o f d i g i t a l te c h n o l o g i e s - v i s i o n a r y d i g i t a l s t ra te g y- A p p ro p r i a te o rga n i za t i o n a l c h a n g e s a n d- E x te n s i v e c a p a b i l i t y b u i l d i n g

D ig i t i za t i on a l so makes eve r y s tep o f the p roduc t i onp roces s more p roduc t i ve and , in some cases , changes thenatu re o f p roduc t i on . D ig i t i za t i on t rans fo rms pr in t ingpub l i ca t i ons into se r v i ce s (ebooks , d i g i ta l news , andente r ta i nment ) . However, i n i nd ia on - l i ne ed i t i on st i l lcons i de red as the va lue add i t ion to the p r i n t med ium.

There i s a p lace in ind ia fo r bo th p r i nt and d ig i ta l med ia ,j u s t pe rsona l p re fe rence when and how, somet imes i t ' seas i e r to go back and re fe rence pr in t med ia rathe r thant r y ing to remember whe re you saw i t on l ine . BRANDBOOKhave the s t rong p resence in the d ig i ta l med ium wi thwww.mybrandbook . co . i n .

There's good news for printers and Publishers. Despite the enormous migration to electronic media, neuroscienceresearch shows that paper-based content and ads offer special advantage in connecting with our brains. Thistransformation is driven by how all of us consume media. In India digital is still all back and not a primary driver.

The young brands they could disrupt the technology world to provide insight andinspiration, where companies chosen are innovative in their use of technology, imaginativein adapting to societal shifts and employ structures and models that break convention. As aresult, there is panoply of talent and enterprise represented. From those using cutting-edge machine learning and artificial intelligence for commerce or health to socialenterprises tapping into the demand for purpose-led businesses. From the nimbleunknowns tearing up the financial services industry to the app-based brands looking toleave an Uber-sized impression.

Challenging Times Ahead

The New Wave of Innovation Will Bring Tech Disruption -- Will Your Business Be

Ready?

Keeping pace in a disruptive world

We are moving towards a future where financial services and healthcare organizationswill not be known as financial services and healthcare organizations any longer, but astechnology companies. Take banking, for instance: an industry steeped in conventionalbranch-based infrastructure and services, which is now being upended in Uber-like styleby mobile and cloud computing, sophisticated behavior-based analytics, and young,ambitious startups that are more in tune with the needs of the millennial consumer.

8%9%11%

5%

14%

31%5%

16%

1%

Vendors

Distributors

SI/NI

64%

22%

10% 4%

Executive Management (MD, CEO, President, Proprietoe)

Corporate Management (Vice President, GM)

Senior Management & Middle Management

Junior & Entry Level Staff

Circulation – 50,000 (In metro cities)

Delhi & NCR - 14,000Chennai - 5,000Kolkata – 2,000Mumbai - 7,500Bangaluru-6,500Hyderabad- 3,000Andhra Pradesh-2,000Other cities – 10,000

Why Is Brand Book?

We a re n o w a t t h e e n d o f d i g i t a l d i s r u p t i o n . d i g i ta lp r i n t i n g i s h e r e to sta y, n o q u e s t i o n s a s ke d . y et , i t i sn o t g o i n g to r e p l a c e o f f s e t . b o t h te c h n o l o g i e s h av et h e i r p ro s a n d c o n s a n d we w i l l n e e d b o t h a t o n e p o i n to r a n o t h e r. I t ’s t i m e t ra d i t i o n a l p r i nt p ro c e s s e s a n dd i g i ta l wo r ke d t o g et h e r. hy b r i d p r i n t p ro c e s s i s t h ef u t u r e . n o w, t h e s t r u g g l e i s t o f i n d a w a y t o b a l a n c e t h i si n t h e s h o p f l o o r.

Verticals focused with Distribution Break-ups

Manufacturing

S.I/S.Ps & VARs

Pharmaceutical

Start-ups

IT Consultants

Hospitality

IT & ITeS

ISPs & ISVs

• P r e d o m ina n t l y m a l e a n d f e m a l e , f a l l i n g i n t h e a g e g r o u p o f 2 5 - 5 0 ye a r s .

• R e p r e s en t t h e s e n i o r m a n a ge men t & m i d d l e m a n a ge men t a c r o s s i n d u s t r y ve r t i c a l s .

• P r i m a r i l y b a s e d i n t h e m e t r opo l i t an c i t i e s ( o ve r 7 5 % )

• e i t h e r a n i t d e c i s i on ma k e r o r a d e c i s i on i n f l ue nce r.

• P r i m a r y TA i n c l u des C I O s / C TOs / C I S Os o f l a r g e e n t e rp r i s es , A s s e t M a n a ge rs / D a t a C e n t e r H e a d s o f l a r g e e n t e rp r i s es , I T H e a d s / I T M a n a ge r s , s ys t e m/ ne t wo rk a d m i n i s t r a t o r s , p r o j e c t m a n a g e rs a m o n g o t h e rs .

• S e c o n da ry t a - o t h e r c xo s v i z c e o s , c o o s , c f o s , c m o s e t c( t a i n c l u d es b o t h e x i s t i n g a s we l l a s a s p i r i ng ) .

1 . B a n n e r i n t h e w eb s i te2 . E l e c t r o n i cs d a t a m a i l i ng ( ed m s h o o t )3 . P o p u p b a n n e r / a dve r t i s em ent4 . S k ys c r a p e r a d ve r t i sem en t5 . C h o o s e yo u r t a r g e t c u s t om e r f r o m

@ Va l u e a d d e d r e s e l l e r s d a t a ba s e s i z e o f 8 5 , 0 00@ S M E d a t a bas e s i z e o f 3 . 0 0 l a k h@ E n t e r p r i s e d a t a bas e s i z e o f 2 . 0 0 l a k h@ G o ve r n men t a n d P S U d a t ab ase s i z e o f 1 . 0 0 l a k h

6 . L e a d g e n e ra t i o n t h r ou gh d a t a bas e e d m s h o o t7 . U s e t h e s i d e ba r t o p r o m o t e d o wn l o a dab l e o f f e r s .8 . O n - l i n e l e a d g e n e ra t i o n9 . L e a d g e n e r a t i o n i n b e n t1 0 . M a t u r i n g l e a d & g e t t i ng s i g n -up ( o n e O o n e i n t e r ac t i on )

Not e : * b y u s i n g b i g da t a s ma r t l y, i t c a n b e n e f i t d i g i t a l m a r k e t e r s s i g n i f i c an t l y i n e n h a n c ing t h e i r b u s i ne s s R o Ia n d l e a d g e n e r a t i o n a n d c o n ve r s i o n p r o c es s . M o r e o r g a n i z a t i ons a r e s h i f t i ng t h e i r a t t e n t i on t o wa r d s u s i n g b i g d a t a a s p a r t o f t h e i r d i g i t a l m a r k e t i ng s t r a t eg ie s .

O n l i ne - www. Va r i n d i a . C om ( i n t e ra c t i ve p o r t a l ) , E - m a g a z ine a va i l a b l e ( 2 4 X 7 )

s e r v i ce s – VA R I N D I A n e ws s e r v i c e w i t h 8 5 , 0 00 s u b s c r i be rs a c r o s s i n d u s t r y

E ve n t s – d e d i c a t ed s e c t i o n t o c o ve r t h e e ve n t s s u c h a s s t a r n i t e a wa r d s , I T f o r u m - c us t om er s u m m i t ,( n a t i o na l e ve n t s a n d O I T F , S I I TF, E I I TF & W I I T F ( r e g i ona l e ve n t s ) .

VAR T V – v i d e o i n t e r v i e ws a va i l a b l e i n t h e we b s i t e .

Va s ( va l ue a dde d s e r v i c es ) – t e s t c e n te r,n e ws s t u d i o , s m s u p d a t e t o 3 0 , 00 0c xo s a c r o s s t h e c o u n t r y o n d e m a nd .R o a d s h o ws i n B a n d C c l a s s c i t i es ,c h a n ne l m e e t s , VA R c h a t ( o n e t o o n e )– o n a s s i gnm en t b a s i s .

S o c i a l m e d i a b r a n d i ng

VAR I N D I A M o bi l e ve r s i on s i t e : R e a d yw w w.m yb r a n d b o ok . co . I nw w w.va r i n d i a . comw w w.s po i nd i a . or g

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