In 3 Simple Stage by iridize

Driving Up Conversion Rates Through the Funnel

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Your conversion rates

can always be better.

Unless you’re up to 100% conversion rates, in which case

– come see us about a job offer ;-)

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The process to improve conversion

is similar to the scientific method

of improving a medicinal drug:

Isolate problem

through tests

Remove problematic

element

Replace with better

component

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Isolate Problem Monitor Analytics

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In order to understand

where users stumble –

define micro-conversions

and minor conversion

goals (clicks,

submissions,

video plays, etc.).

You can then

monitor these

conversions to

determine what

your weak UX

link is.

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Tip: focus on user-centric analytics

and tracking a single customer’s usage

flow. That will help create a usage

roadmap for you SaaS navigation.

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Handle

problematic

element Change Flow

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Having singled out the navigational/UX

challenges, you can now proceed to:

• Extract said problematic elements

• Offer customers support as a means

to overcome navigation difficulties

• Change SaaS flow altogether

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Make sure to back any flow changes with

smart A/B testing to make sure you are in

the right direction.

And keep monitoring analytics.

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Introduce

better catalyst Tweak Calls to Action

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Mind your CTAs. They are often the

source of users dropping in between

the flow cracks.

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Make sure your Calls to Actions are:

• Worded effectively

• Leave no room for doubt as to

which action they are prompting

• Inspire, drive and encourage users

to action

• Are short and concise

Why Iridize Mobile? We Hope That Was Helpful!

Ask us more about ways to

reduce your SaaS churn rates

and improve conversion.

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