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Drops of Knowledge: Snapchat April 2015

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Snapchat in Numbers Features Brands are Using Snapchat Success Stories Influencers The Future of Snapchat

Snapchat

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Snapchat in Numbers

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Snapchat in Numbers• Fastest growing social app of

2014

• 100 million monthly active users

• 700 million photo Snaps per day

• 70% women / 30% men

• 71% under 25 years old

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Features Brands are Using

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Snapchat 101 Your Snapchats Make a Snapchat Your Friends on

SnapchatChat on Snapchat

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Features: MessagesOne-to-one conversation with fans

• Be human

• Personalize your snaps for fans

• Discounts and photo challenges

• Share exclusive content

• Partner with Snapchat influencers

• Be playful – have fun with the features like drawing

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Features: StoriesCreate a narrative with photos and videos, lasts for 24 hours

• Change “View my Story” settings from default “Friends” to “Everyone”

• Share exclusive, behind-the-scenes content

• Crowd-source Stories at events

• Mix branded content with UGC for an authentic feel

• Reveal discount codes

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Features: GrubHub Story

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Features: DiscoverA page dedicated to news stories from selected media channels

• Brands have a permanent place on the app

• Real-time – post relevant and timely content

• Use headlines to help tell the news story

• Only available to a small number of brands at the moment

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Discover: Food Network

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Snapchat Success Stories

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MTVVMA Nominations

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MTV used Snapchat to reveal the much-anticipated nominees for the 2014 VMAs

- While last year’s VMA nominees were

announced via Vine, MTV took to Snapchat to

announce the nominees for 2014 through eight

10-second videos- The VMAs introduced a brand new social

category – Best Lyric Video – which was

determined by social voting by fans and was

announced via Snapchat- In the 24 hours after the Snapchat

announcement, MTV’s followers grew by a

whopping 40%

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Taco BellValentine’s Day Campaign

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Taco Bell published a Valentine’s Day story filled with hilarious virtual cards

- One of the first major brands to take advantage

of the platform, Taco Bell’s Snapchat marketing

is consistently on the mark when it comes to

interacting with their millennial audience - Taco bell published its limited-time only

Valentine’s Day stories with detailed

instructions for personalizing and sending the

Snapchat cards - Taco Bell’s Nicholas Tran said Snapchat

followers are “crazy engaged.” When the brand

sends a Snap, 90 percent of friends who open a

message view it in its entirety (AdWeek).

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HeinekenHeineken House at Coachella

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To celebrate its 13th year as an official sponsor of Coachella, Heineken gave its fans “Heineken House”

- Commemorating a partnership that spans over

a decade, Heineken created a hub that allowed

fans to experience music, food and art

collaborations - After users connected to HeinekenSnapWho,

the beverage brand snapped image clues of

select artists set to perform at Heineken House - By replying back and guessing the right artist,

fans were then sent sneak peeks on when the

performance would take place

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Influencers

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Michael Platco Professional Snapchatter

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Platco is another famous Snapchatter known for his work on brands like MLS, The Voice and Marriott

- Another artist with incredible talent, Boston-

based Platco is known for his intricate artwork

for brands- He’s worked with everyone from Grubhub to

Pretty Little Liars to WaltDisneyWorld

- Snapchat handle: mplatco

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Shaun McBride Snapchat Viral Star

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Like other social networks, Snapchat was bound to produce celebrities

- Originally a snowboard sales rep, McBride rose

to fame for his amazing illustrations using

Snapchat- Brands like Disney and Taco Bell have

approached him to create branded content that

has that authentic Snapchat style that teens

respond to- Brands have paid up to $30,000 for advertising

deals with McBride and various other users

- Snapchat Handle: shonduras

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Evan Garber Snapchat Viral Star

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Hailing from the engineering field, 27 year old Garber makes a living from his Snapchat sponsorships

- Currently working with Shaun McBride on a

scripted Snapchat series called Snapper Hero

for AT&T, Garber’s art takes hours to complete - He saw companies struggling with how best to

use Snapchat and he had the vision “by

practicing to become a better Snapchat artist, I

could then come up more creative ways to work

with brands and companies to actually create

engaging, visually appealing pieces of content

that would set their story apart.” (

digitalmusicnews.com)

- Snapchat handle: emgarber

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Questions?