Druiwe Vineyards

Since 1865

Anira, Brock, Gareth, Yanecsi

Table of ContentsDescriptionMissionVisionGoalsObjectivesClienteleVineyard MapFacilities

Exterior ComponentsInterior ComponentsFloor PlanOperational ConsiderationsRisk ManagementSafety & SecurityMaintenanceConclusion

~What is a vineyard?

~Druiwes’ description

~The importance of history and culture

Description

Mission

Druiwe Vineyards will celebrate its’ 150th anniversary by offering historical ambience, an accredited programs and events facility, with a team of dedicated professionals who are educated in wine and event organization who cater to guests’ individual needs and expectations.

Vision

Druiwes’ mission is to create a positive environment that

empowers our employees who in turn allow guests an

experience they’ll never forget by providing some of the

worlds’ finest quality wines from five varietal plants,

wine experts, and wine education. Druiwe Vineyards

aims to portray South Africas’ extraordinary history, and

cultures. The gardens will be a paradise to all visitors.

Guests will have little to do but “think wine”, enjoy the

great weather, and lap up the South African sunsets.

Our ultimate goal is to have all guests leave their heart

behind, and go home feeling like part of the “Druiwe

family”.

Goals

To create a safe learning environment in a relaxing atmosphere

To portray the cultures of South Africa

To mitigate our environmental impact

To uphold a standard of quality

~Provide winery tours, and tastings, in a modest way

~Constantly change the displays in the gallery/hall of Druiwe House, and contact artists throughout South Africa to construct sculptures which will be displayed throughout the vineyards.

~Lessen the impact by: recycling, using alternative energy, and constructing water catchment cisterns throughout the property.

~Ensure all events programmed meet a certain standard which will be stated on paper for constant referral.

~Sell wines that are produced using the grapes of Druiwes’ Vineyards alone

Objectives

Demographics~Age

~Ethnicity

~Gender

~Income

Psychographics~Social drinkers~Fashion conscious & image oriented (socialites) ~Well educated.

Clientele

Vineyard Map

Merlot

Merlot

PinotagePinotage

Pin

otag

eP

inot

age

Chardonnay

Chardonnay

Cha

rdon

nay

Sau

vign

on

Bla

nc

Sau

vign

on

Bla

nc

Cab

erne

tS

auvi

gnon

Cab

erne

t

Sau

vign

on

O

Legend:

D-Druiwe House

P-Parking

G-Gardens

W-Winery & Cellar

O-Olive grove

-Cisterns

G

Facilities

Exterior Components

~Vineyards

~Garden

~Patio & Porch

~Gazebo

Interior Components

~Winery & Cellar

~Druiwe House:Banquet roomLobbyKitchenKitchen Food StorageOfficeTasting RoomStorage Banquet EquipmentBathrooms

Floor Plan

Programming~Function will dictate the activities and timing of those

activities.

Scheduling~Hours of operation/seasonal operation/high

season/low season

~Hours operation: open from 9-5; however, this is flexible depending on the needs of the event.

~Employees

Ancillary~Souvenirs

~Art gallery

~Golf-cart tours

Operational Considerations

Risk Management

Risk: Priority level(low/medium/high): Date:

Description:

Likeliness to occur: Possible impact on business:

Mitigation approaches:

Contingency Plan:

Department: Employee:

Reviewing manager:

~Risks will be placed into the “risk list” through evaluation either individually or in meetings.

~Procedure

~Druiwe House

~Winery & Cellars

~Vineyards

Safety & Security

Maintenance

~Vines

~Gardens

~Machines & Sterilization

~Oak barrels

~Room cleaning

~ Advertising & Website

Today we covered:

~Vision/Mission of our winery~Our objectives and goals~The winery’s interior and

exterior components~Safety Management~Operational Considerations

Conclusion

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References