drupa 2012 - direct mail day - social memories by deutsche post
DESCRIPTION
Social Memories brings the digital memories back to the real world.A Facebook profile contains lots of information about the own social life and the interaction with friends.Collection of the most important contents of the fast pacing Facebook world in an interesting and attractive design: The personal Social Memories Book.On the basis of a Facebook application the automatic generation of the book takes place within a few minutes over a period defined by the user.TRANSCRIPT
![Page 1: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/1.jpg)
![Page 2: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/2.jpg)
Background
2
User
Usage
846mio
22mio
Worldwide
Germany
425mio
Mobile User
50%Daily User
245Friends per user
30bn /month
Shared contents
90/monthShared contents per user
4bn /monthShared books
August 2011
Problem
More and more digital memories are just available in the fast-moving online world and thus are very fleeting and difficult to relive.
Facebook is the biggest digital archive of social memories
![Page 3: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/3.jpg)
Solution – The Social Memories Book
Social Memories brings the digital memories back to the real world.
A Facebook profile contains lots of information about the own social life and the interaction with friends.
Collection of the most important contents of the fast pacing Facebook world in an interesting and attractive design: The personal Social Memories Book.
On the basis of a Facebook application the automatic generation of the book takes place within a few minutes over a period defined by the user.
3
![Page 4: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/4.jpg)
1
Easy process of creation
In only 3 steps you can create your own book
1. Choose the timeframe 2. Gathering memories 3. Browse through the book
Result
Personal memories and new, surprising insights about the interaction with friends and the own activities on Facebook.
4
2
3
![Page 5: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/5.jpg)
Interesting contents
Albums and photos
• Most popular picture• Profil picture
Friends
• Star signs of friends• Most active friends
5
• Most famous album• Biggest album
• Most linked or photographed friend
Activities
• Most popular status message
• Visited events
• Most used vocabulary
And much more…
![Page 6: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/6.jpg)
About the book
6
Format and delivery
• Hardcover, 28 pages• 20cm x 20cm• 170g high-gloss paper• Worldwide shipping
Color Patterns
Languages
![Page 7: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/7.jpg)
Further products
7
Facebook photo album
Free production of a Facebook album from
selected pages of the book
Cost-efficient PDF version of the whole book
Gift vouchers
Social Memories as a special gift idea for friends
![Page 8: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/8.jpg)
References and contact
8
Social Memories gained positive feedbacks from users and qualified committees.
![Page 9: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/9.jpg)
Feedbacks
9
User Comments
• “Got my book today, love it!”• “FANTASTIC JOB! Just loved it!!!”• “Professionally produced book, and excellent customer service from Tania ☺
We love our Social Memories book!“• „Cool idea! Thanks for sharing!“• „Congrats to you guys! Awesome concept!“
Blog Quotes
• Allfacebook.de: „I like these analog ideas ... They always enrich digital ife!“
• Fast Company Design: „Underneath the flip attitude though, Social Memories is attempting something unique and necessary in the evolution of this medium: namely, allowing space for nostalgia.“
![Page 10: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/10.jpg)
Award-winning concept
Previously received:
• red dot desgin award 2011• Annual Multimedia Award 2012 (silver)• FWA (Favourite Website Award)- Site of the day
Nominated for:
• DMMA OnlineStar 2011 (shortlist)• Digital Communication Awards 2011 (shortlist)• iF communication design award 2012
10
![Page 11: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/11.jpg)
Links
11
Social Memories Application
www.socialmemories.com
Video clip
http://youtu.be/5vkQGSOsZRc
Twitter account
http://twitter.com/#!/SocialMemories
![Page 12: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/12.jpg)
Cooperation opportunitiesUse Social Memories as a whitelabel solution, reseller or as a gift idea for your customers.
12
![Page 13: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/13.jpg)
Social Memories as a whitelabel solution
13
Cooperation partner
Deutsche Post
Branded book completed with own contents
Branded front-end
Fullfilment SupportDeliveryBackend unit
Advantages of the cooperation
• Integration of Social Memories App with own branding into your website• Placement of your marketing contents in a medium that is longtime relevant to the
end user• Positioning as an innovative company in social media
![Page 14: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/14.jpg)
Further cooperation opportunities
14
Marketing of Social Memories
• Marketing of Social Memories through your own channels • Sale of gift vouchers through own platform, mailing etc.• Participation by revenue share
Social Memories as a special gift idea for your customers
• Surprise your customers with an innovative gift idea• With a gift voucher your customers can order their own Social Memories Book• Gift vouchers are possible with your branding
![Page 15: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/15.jpg)
Already realized cooperation
This special edition of Social Memories is a collaboration with RTL interactive/VOX for the television music competition X Factor in Germany (season 2 in 2011).
The premium book captured the highlights of the top 5 candidates including content from their Facebook fanpages, exclusive personal information and content about the 'Liveshows', the 'Heartbeat'during their performances and QR-Codes to the videos.
The Social Memories X Factor Edition
The Social Memories X Factor Homepage
Realised as a whitelabel solution, the Social Memories application has been adapted to the look and feel of X Factor.
Next to ordering the special editions about the candidates, users where able to create their own Social Memories as well.
15
![Page 16: Drupa 2012 - Direct Mail Day - Social Memories by Deutsche Post](https://reader033.vdocuments.net/reader033/viewer/2022051817/5479a75fb379596f2b8b47cb/html5/thumbnails/16.jpg)
Contact
Jürgen Motz
Project Manager Social Memories
Tel: +49 228 182 11942Mobil: +49 160 97 2345 87Email: [email protected]
Tania Wildoer
Staff Member Social Memories
Tel: +49 228 182 57226Email: [email protected]
16