dsaes marcom meeting - university of houston · dsaes marcom meeting tuesday, september 12, 2017....
TRANSCRIPT
DSAES MarCom Meeting Tuesday, September 12, 2017
Questions for Branding
What questions do you have about:
• Brand Guidelines
• Brand Review
• UH Marketing, Communications & Media Relations
Strategies to Achieve Your Goals
5 Major Themes:
• Programs & Events • Branding • Communications • Newsletters/E-blasts • Social Media Marketing
9. Marke(ngHighlights(onlyifapplies)a) Established(branding,marke(ng,strategies,etc.)b) Ini(ated(branding,marke(ng,strategies,etc.)c) Provideaccomplishmentsinmarke(ngmetrics
(engagement,impact,reach,etc.)
Marketing Assessment – Annual Report
9. Marke(ngHighlights(onlyifapplies)a) Established(branding,marke(ng,strategies,
etc.)b) Ini(ated(branding,marke(ng,strategies,etc.)c) Provideaccomplishmentsinmarke(ngmetrics
(engagement,impact,reach,etc.)
What are we “already” doing that we are maintaining? What is in our continued marketing plan? Include: taglines, hashtags, imagery, strategies, etc.
Marketing Assessment – Annual Report
9. Marke(ngHighlights(onlyifapplies)a) Established(branding,marke(ng,strategies,
etc.)b) Ini(ated(branding,marke(ng,strategies,etc.)c) Provideaccomplishmentsinmarke(ngmetrics
(engagement,impact,reach,etc.)
What are we adding in this year? What is in our new marketing plan? Include: taglines, hashtags, imagery, strategies, etc.
Marketing Assessment – Annual Report
9. Marke(ngHighlights(onlyifapplies)a) Established(branding,marke(ng,strategies,etc.)b) Ini(ated(branding,marke(ng,strategies,etc.)c) Provideaccomplishmentsinmarke(ngmetrics
(engagement,impact,reach,etc.)
Points of pride, markers of success, completed marketing plans, etc. Include: metrics (likes, tweets, followers, etc.) and insights
Marketing Assessment – Annual Report
Facebook Insights - Likes
Facebook Insights - Reach
?
Other Metrics
• Page Views – Google Analytics • Click thru rates – bit.ly or email service • Registrations/RSVPs • Card Swipes - attendance
Information is useless by itself, what we really need is the context!
Adaptedfrom:BiziblMarke(ng
Giving It Context – Annual Report
Adaptedfrom:BiziblMarke(ng
Giving It Context – Annual Report
Our Facebook page got 5000 new likes last month.
- Far higher than usual, because our info tables used SWAG for “likes”.
Adaptedfrom:BiziblMarke(ng
Giving It Context – Annual Report
Our last tweet was shared 700 times - More than 10x higher than average. This seems to happen whenever we include a related GIF, photo or video in the tweet.
Adaptedfrom:BiziblMarke(ng
Giving It Context – Annual Report
10,000 people tweeted about my department’s event.
- But only about 10% of them were talking specifically about the event.
Definemarke(ng&theplan
Whatdidyoudo?Whatweretheresults?
Definemarke(ng&theplan
Metricswithcontextcreates‘yourstory’
Whatdidyoudo?Whatweretheresults?
Click-throughrateEmailopenrateWebanaly(csWebtraffic“Likes”“Follows”“Tweets”“Re-tweets”
Definemarke(ng&theplan
Metricswithcontextcreates‘yourstory’
Provideanswersforcon(nuousimprovement
Whatdidyoudo?Whatweretheresults?
Whatisimportant?Whatdoesitmean?Whatac(onsresultfromknowing?
Click-throughrateEmailopenrateWebanaly(csWebtraffic“Likes”“Follows”“Tweets”“Re-tweets”
Reminders
• Submit your events to UH Calendar
• Invite [email protected] to your events
• Next meeting is October 3 – News Releases
– Telling Your Departments Story
• Reach out to us!