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#dsglasgow - lessons learned from three years of social media at rangers

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Lessons learned from three years of social at Rangers #DSGlasgow

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Page 1: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Lessons learned from three years of social at Rangers

#DSGlasgow

Page 2: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

So what are you going to cover?

• Lessons learned from three very interesting years• My social media toolbox

#DSGlasgow

Page 3: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Try your best to be consistent. Build expectation.

#DSGlasgow

Page 4: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

It’s the little things that matter

#DSGlasgow

Page 5: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Don’t forget to think about how your fans consume what you do.

#DSGlasgow

Page 6: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

…and if it worked once, do it again.

#DSGlasgow

Page 7: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

#DSGlasgow

Page 8: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Don’t over-stretch yourself. Seek help wherever you can.

#DSGlasgow

Page 9: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Sport is emotional. Harness it where possible.

#DSGlasgow

Page 10: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Fractl Viral Emotions StudyPositive and happy stories shared

1. Amusement2. Interest3. Surprised4. Happiness5. Delight6. Pleasure7. Joy8. Hope9. Affection10.Excitement

#DSGlasgow

Page 11: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Take a picture, it lasts longer

#DSGlasgow

Page 12: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

#DSGlasgow

Page 13: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Don’t chase the new thing. Chase the right thing.

#DSGlasgow

Page 14: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Don’t be afraid to experiment.

Know what you want to achieve, but be fluid about how you achieve it.

#DSGlasgow

Page 15: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Be prepared for no one to notice (or understand).

Develop a thick skin quickly.

#DSGlasgow

Page 16: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Don’t be afraid to get things wrong.

Don’t panic when they do, because they will.

#DSGlasgow

Page 17: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Put a process in place. You’ll be able to act quicker.

#DSGlasgow

Page 18: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Passwords.P@55w0rd5. P@SSVV0R4S. PV55VV0Rd5

#DSGlasgow

Page 19: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Don’t be afraid to sell stuff sometimes.

#DSGlasgow

Page 20: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Use the knowledge and opinion of your fans. They’ll thank you for it.

#DSGlasgow

Page 21: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Lay some ground rules.

#DSGlasgow

Page 22: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

You are not alone. We’re a community too.

#DSGlasgow

Page 23: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

Social Media Toolbox

• Bitly• Evernote• Dropbox• Spotify• Avocado• Google Drive• Pocket• Hootsuite• Pic Stitch• Google Analytics• Facebook Pages• Flipagram• Buffer• IFTTT• PicPlayPost• Audacity

What do you use and why?

#DSGlasgow

Page 24: #DSGlasgow - Lessons Learned From Three Years Of Social Media At Rangers

#DSGlasgow


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