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Social Content The Future of Connecting

Relevant Content with PeopleBy Sandra D’Souza

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Today• A little about Curate Bee and me• The shift in knowledge economy• What is Social Knowledge?• The Social Knowledge Economy• Why it’s important to connect people with relevant content• Important Strategies• Q&A

“feel free to tweet and post comments during this presentation: @curatebee #actkm12”

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Who are We?

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• Started in 2012 and growing superfast • 100% Australian and female-owned• Focuses on content curation services on social media

platforms but due to demand we are now expanding to: – social media marketing,– social media training, – creative marketing design, – implementing integrated cloud systems and,– copywriting

Curate Bee

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• Completed 3 degrees in Business and Accounting including an MBA from MGSM

• Worked in Canberra, Sydney, Singapore, New York City, Ibiza and London

• Mainly focused on Media and IT industries and spend 20 years working with businesses to grow their revenue using strategic approaches

• Companies include MTV Europe, Perot Systems/UBS, EMI Records, News Interactive, Telstra (for Westpac & Woolworths) as well as consulted many fast growth entrepreneurial companies

My background

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How we deliver Social Media

• Cloud systems• Interactive

technologies

• Concepts• Delivery

• Strategy• Implementation

• Curation• Copywriting

Content Marketing

IntegrationDesign

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The Shift in Knowledge Economy

But first you need to get your systems in place

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Old Model – Working in Silos

Retrieved from newvaluestreams.com.

Manufacturing IT Accounts Marketing

The Shift in Knowledge Economy

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Case Study no. 1

Joomla(Website)

DTH Development(Conference

Rego)

Saferpay(Payment Solution)

Webex(Document

Mgmt)

Saasu(Accounting)

Onmi & Roundcube

(Email)

MailChimp(Email

Marketing)

Social Media accounts

This organisation has no CRM, collaboration tools, online calendar, self service cms or blog, social media plug-ins AND none of the systems above TALK to each other!

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New Model

Retrieved from WDD.com

Connectivity and integration connects people in an

organisation

The Shift in Knowledge Economy

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Case Study no. 1

(website)

(Online CRM)

(Online Collaboration and Doc Mgmt)

(Online email, calendar, software)

(Online Marketing)

(Online Project Mgmt)

(Online Events)

(Payment system)

(Accounting)

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Case Study no. 2

Slides not included Unfortunately, Case Study No. 2 is somewhat sensitive as it has not been released yet

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What is Social Knowledge?

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Our definition:

“Continuous dialogue on open connected digital platforms between people and organisations

based around content, ideas and subject matter.”

What is Social Knowledge?

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Social media is quickly becoming a digital platform of choice to share knowledge. The sharing and collaboration of knowledge is the new movement of knowledge economy where people are being driven by the assumption that surrounding people possess more knowledge about the situation or subject. The more people are connected to the content, the more likely it is relevant to them. Hence the term, social knowledge.

What is Social Knowledge?

Social Media is not going away and it is not only for the young. The fastest growing social media users are women over the age of 55 years old.

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The Social Knowledge Economy

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• Content Creation is still relevant and the social knowledge economy relies on them even more so

• However the publishing and sharing of content is expected to be free as well as the ability to share it with as many people as possible.

• Now it is regarded that the more people you share your content with, the more credible you are. The KPIs are so obvious among the share links that transparency in your work is more important than ever before.

The Social Knowledge Economy

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Why it’s important to connect people with relevant content

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The Importance of Relevant Content

67% of us experience information overload

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In the next 60 seconds…

9 blogs will be published

175,000 tweets will be sent

700,000 status updates will be posted

2,000,000 videos will be watched

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• If you are a subject expert matter, professional organisation or specialty organisation, you must connect people with your content

• User engagement is more important that just publishing content on your site

• People are more likely to find out about you from social media contacts than via search engines

The Importance of Relevant Content

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Important Strategies

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Curating Content

Relevent Content

Ask your audience

Leverage data

Unearth trending

topics

Investigate social

mentions

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1. Start curating relevant articles similar to your expertise to all social media platforms

2. Post them 3 to 5 times a week between 9am and 3pm Monday to Friday

3. Never post after 3pm on Friday or after 8pm unless your topic is relevant to entertainment or celebrity gossip

4. Promptly respond to comments made about your posts especially thanking or liking them

Sharing Content

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As we move toward 2013, remember this:

Great content + Other people = Growth.

Important Strategies

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You can implement these strategies bookmarking the relevant news websites with targeted content and sharing them on all social media platforms

Or use curation application like NewzSocial

Or have someone do it for you (hint hint)

Important Strategies

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Offering a free month of our Content Curation Service Lite Pack valued at $500 to the winner of our business card draw. The winner will receive curation service of up to 5 relevant articles a week, post them to their social media accounts at the most effective timing to increase readability. Hand in your business card or contact details if you are interested.

Business Card Draw

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Questions?

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