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DESIGNER SHOE WAREHOUSE (DSW) DIGITAL STRATEGY By: Nicole Handley

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DESIGNER SHOE WAREHOUSE (DSW) DIGITAL STRATEGYBy: Nicole Handley

BIG IDEA DSW: Providing Comfort and Style Every Mile website

- Shoe reviews

- Customer experience

-Mobile phone app: “Your Journey”

-DSW Social Media (Facebook, Twitter, Instagram)

- www.dsw.com

DSW AUDIENCE Understanding audience= life-long customers Men, women, and children 5-70 years old Increased revenue and customer satisfaction Individual’s successes, dreams, and goals

“DSW: PROVIDING COMFORT AND STYLE EVERY MILE”

WEBSITE Shoe reviews Individual’s experiences at DSW stores A link to our special campaign mobile phone app “Your

Journey” Links to DSW’s Facebook, Twitter, and Instagram social

media pages Link to www.dsw.com

“YOUR JOURNEY” MOBILE PHONE APP

Occasion (business, outdoors, entertainment, etc.) Women/Man/Child Type of shoe (Heel, flat, sneaker, boot, etc.) Size/Color

TOOLS AND TACTICS: KEYWORDS

Keywords: “DSW comfort and style” “Customer experiences for DSW”

TOOLS AND TACTICS: TAGLINES

Taglines:

- First: “Shoes, reviews, and more”

- Second:  “Discover the shoe for your journey!”

- Web link: “www.dsw:providingcomfortandstyleeverymile.com” 

BUDGET Website cost:

- $7,000o Visually appealing

o Mobile Phone App:

- $4,500o Simple design

o Google Adwords:o $0.51 per clicko $30 daily amount

o Total: o $11, 530.51

KEY PERFORMANCE INDICATORS (KPI)

Reach more individuals Increase revenue Customer satisfaction

SUMMARY Customers continue to purchase shoes from DSW Happy customers