d.t as folder

Tachi Lawrence-Rodway

Point Of Sale Unit AS Project

Tachi Lawrence - Rodway


This is an effective unit as it is interactive people can physically touch and try on the caps before purchase it also catches the eye due to the long rows advertising the product being a very vibrant red as well as the brand sign lsquorsquoMitchell amp Nessrsquorsquo being displayed clearly above the caps Although the unit clearly shows what is being sold the brand is hardly described and so leaves customers not actually knowing very much about the brand Because of the lack of detail on the point of sale I would say the age range would be from about 12 to 25 just because they are drawn in mainly for the hats and not really anything else about the unit

This is effective in that the unit is clearly displayed and professionally laid out it also has an element of security as it is shown only behind glass however because of this it makes the product look more exclusive and therefore make people want to buy it He unit also has a lot of lighting which is another way it gets attention drawn to it Because of the way this product is presented I would say the age range would aim towards an older audience

This unit fits its environment perfectly it clearly displays the unit and is unique This would straight away attract attention because of the way its shaped and once people get closer the product is clearly displayed however the branding of the product cannot be seen from a distance Because the product is presented quite professionally I would say the target audience for this would be about 20+ However I would estimate this due to the nature of the product I feel it would draw a lot of attention from young people because of the large scale of the unit

This unit is very effective because you can see as a customer exactly what is being sold without having to be directly in front of the unit This can be helpful when looking for this specific product which is in this case lsquorsquobatteriesrsquorsquo Because of the unusual shape of the unit attention will straight away be brought to the sale unit I feel this unit would appeal to any age range really because it would draw anyone in it has quite

This unit is very effective because you can see as a customer exactly what is being sold without having to be directly in front of the unit This can be helpful when looking for this specific product which is in this case lsquorsquo HTC mobile Phonersquorsquo Because the unit is also interactive and the customer can play around with the phone they are more likely to stay around that product however this unit could be a bit too interactive and people will abuse that

This unit is very effective because you can see as a customer exactly what is being sold the shoe is shown directly on the front of the unit as well as branding such as the lsquorsquoNikersquorsquo symbol or the Foot Locker sign However the colours werent that eye catching and so doesnrsquot do as great a job as other point of sale units


This is an effective unit as it is interactive people can physically touch and try on the shoes before purchase it also catches the eye due to huge eye catching trainer on the side of the unit it has clear branding including the lsquorsquoNikersquorsquo symbol However the unit has a lack of information on the shoes that are being sold

This unit is good because of its unique quirky look that would make any person walking past curious to what is being advertised or marketed however the unit does not directly show a physical product and has minimal information on what it is advertising It is clearly visible and can be seen from a while away which is very helpful in attracting customers

This unit is good because it is a direct replica of the brand any person walking past curious to what is being advertised or marketed The product is also physically stored in the unit which gives it an element of instructiveness This has a long sustainability due to the way the product can constantly stored in the unit

This is a good unit as it shows exactly what is being sold and all necessary information is displayed on the physical unit however the unit doesnrsquot really have a special factor to it It only displays the product rather than advertising it

This unit is good as it already has the product ready to buy which can be very convenient however it does not have any information displayed ion the unit about the product itself and its colour scheme doesnrsquot really stand out so the unit is not easily noticed

This unit is very good as it uses a very vibrant colour scheme that is specific to the product but can also be noticed from far away This doesnrsquot exactly give any information on the product but the product is clearly displayed alongside the branding


old spice was mainly targeted at an older type of man first of all due to the way it was marketed which was more of a traditional male grooming product however a new marketing campaign has started to target old spice to a wider range of age groups Old spice is clearly directed at men due to its advertising and using quite athletic men to advertise their product and with the range of lsquothe man your man could smell likersquo adverts this is proven Although old spice has tried to change their add campaign their product is still very much consumed by an older generation due to how it is traditionally made The physical appearance of Old spice nowadays has a more modern feel in that the packaging is a bit more like modern grooming brands such as lynx The colour scheme for old spice is quite simple but yet very effective due to its use of red which is proven to make people want to by the product more When the product was first presented it the red and white in the product was a lot more subtle to how it is now this is shown by the more prominent use of red in old spices products which is shown in the picture to the left where the product is packaged in plastic to make the product look more modern

Fish looks like its targeted at people between the ages of 20- 30 its quite an expensive brand and so I think it would be targeted at richer people Fish started off as just a hairdressers before they started selling products and so an element of their success is due to possibly the popularity the shop had before they started selling products they also have celebrity clients which helps to sell the brand The physical appearance of fish products look as if it would or perhaps should be aimed at a younger age however the website shows a more sophisticated branding in this it is a bit unclear just quite what the age group Fish is directly targeted at The colour scheme Fish uses is very bright and modern it uses almost luminous colours which is straight away appealing to the eye and cannot be missed this can be effective but can also make the product look a bit cheap I have mentioned before that the product has a few confusing factors when it comes to its advertising due to its website not entirely reflecting the way the product is presented in shops this makes the product a bit inconsistent with branding

Product analysis Old Spice amp Fish


LOreal men expert is targeted at older men as it develops products that keep skin looking young they market there products using ageing celebrities to market there products such as the actor Hugh Laurie from lsquoHousersquo the orange colouring attracts the eye which would lead people to it The product could also target a younger generation as it makes them want to still remain looking young when they start ageing Although the information on the product clearly shows that LOreal Men expert is clearly aimed at older men the colour scheme is a bit strange for what it is advertising The products use of bright orange and white does not exactly present its product well since it is aimed at older men and the colour scheme doesnrsquot really present this As this product is aimed mainly at the age conscious it doesnrsquot

Mr Natty is a very unique brand as they use quite old Fashioned drawings on their products which because its different makes people want to buy the age range of Mr Natty products would probably be from mid 20rsquos to 50rsquos due to its old fashioned style This brand can also be targeted at people who are slightly out of the ordinary due to its quirky style Mr Natty also gives off the impression that it would be aimed at a more mature audience due to its packaging and the way in which its website is presented Although the product is very easily spotted it also has a closed target audience with some of its products due to its moustache specific products however this also makes the product quirky and new due to its branding

Product analysis Mr Natty amp LrsquoOreal Men Expert


Hackett can cover a wide range of ages as they advertise young people wearing typically older clothes it is also targeted at wealthier people because of the cost of the product which is high Hacketts branding is quite simplistic however this is effective as it makes the brand easily recognisable Hackett is linked also to rugby and so this further shows it is more of a male brand The packaging on Hackett products is quite sophisticated and very smart and so this further shows that Hackett is possibly aimed at wealthier men The Hackett aftershave is very simplistic In the way it is presented and so can easily be looked over other brands would have the advantage as they would user more distinct colours that are appealing to the eye

Lynx covers the ages of a younger generation as it has quite a bright appeal and its ad campaign is targeted at young men the advert consists of young men experiencing ldquopremature perspirationrdquo this is stopped by using lynx which causes women to be attracted to them Although lynx appears to just aim at younger men however because of the price range lynx has it could possibly be aimed at any age due to its affordability The Way lynx is packed is in quite bold colours and large text this further shows that lynx is aimed at younger men however it uses a wide range of colours that easily catch the eye as well as a versatile range of products to sell Lynx is very successful due to this and will probably further go on with the campaign it has now

Product analysis Hackett and lynx


Mr Natty is targeted at people with a more traditional style and older men other people who could possibly find the product interesting could be hipsters would find Mr Natty appealing because it is out of the ordinary and would not normally appeal to younger people so the average age of this product would generally be people in their late 20rsquos and middle aged men due to the traditional look Mr Natty products have The way the products are packaged has a lot to do with the target audience the product attracts as the way is packaged is also out of the ordinary for example the soap being wrapped in paper instead of plastic The product has a sort of sailors feel about it due to anchors being regularly used on the product and sailors jokes used on the website Is key selling point of some of the products are moustaches A variety of Mr Natty products are directly for moustaches and this is good because it means Mr Natty products appeal to an even broader audience Originally a barber Matt Raine (Mr Natty) developed a full range of moustache products and then went on to make other male grooming products such as aftershave ldquoMr Natty Jack Tar Bay Rum and a range of hair products ldquoMr Natty Gumrdquo ldquoMr Natty Pasterdquo etc this brand is very strange and so does sell it is proven to be quite effective also due to the large number of people that buy the product even though it is not distributed in department stores

Links FX

LogicalThe product needs to stand out and the branding clearly displayed this can be done by using large text and bold lettering on the unit as well as using bold colours to draw customers towards itThe unit has to be ergonomic so it is practical for customers to use and easy to useThe unit needs to be above eye level so it can be seen from quite a distance and draws customers in however should still be able to clearly display the product the unit is trying to sell The unit needs to have a unique selling point that is specific to the product that the unit is trying to sell The unit must be in a position that allows it to be easily accessible so if interactive customers can easily interact with the product

IllogicalThe unit needs to have minimal text or just enough text to explain what the product is this is so that customers do not get boredNot enough information can also be a problem as it means that the product isnt being properly advertised this can be a problem as it can leave the customer confused to what exactly is being soldLack of branding is an issue as it means customers wont remember what the product isVisual noise can be a problem on the display as customers become distracted or cant be bothered when to too much is going on visuallyHaving too many interactive features on a unit can also be a problem as it makes the user not want to buy the product but just play around with it an example of this is the apple storeIts important that the point of sale unit can last for a last period of time so it doesnrsquot have to constantly be replaced

NeedThe unit needs to clearly display the product so it is visible to the publicThe unit must be able to attract customers whether that with the font used the size of the unit the colour scheme and any other aesthetics that is likely to gain attentionOnce the customers attention has been directed at the display their attention must remain there for as long as possible so the customer is more likely to purchase the product Important information regarding the product must be included so one the customer knows what the product is and what its about two people know who the audience the product is trying to attract is and three the customer isnrsquot standing around too long reading


KeepTo make the point of sale successful it need to include A unit that is above eye level so it can be seen from a distance and also so the unit and the product is straight away noticeable The unit should be able to be interactive so t keeps the customer at the unitThe product cannot be moved from the unit this avoids theft or any other safety features surrounding the product The product will have minimalist branding however enough branding for people to know what the brand is and what they are trying to sell

ScrapThe product will not be able to be moved away from the unit this prevents things such as damage to the product and theft it also saves money as it means the product does not have to be constantly replacedStay away from any cardboard material as it does not last and can cause the point of sale unit to be damaged if not taken care of properly or overusedDue to the simplicity of the brand stay away from bold colours as it will not advertise the brand for what it isMinimal interactive features so the product can be tested but not fully used as this would cause the product to not get purchased

Form vs FunctionDo you need to make your point of sale look nice and pay no attention to its functionDo you need to base your idea function and leave and leave how it looks until the endDo you need to consider both forma and function whilst designing and making your point of sale

X Factor What makes your point of sale goodWhy does a brand need a point of sale rather than just advertising onlineWhat about the point of sale would entice a customer to want to buy a product


Target AudienceAgeGenderPersonal tastePurpose of purchase

Materials and AestheticsAluminiumCardboardPlastic woods metalsFerrousNon ferrousAlloysConiferousDeciduousThermoThermosetElastomers

SafetySharp edgesElectrical wiresTripping hazardsBreathing problems from aerosols

Functionality and FeaturesShould be able to withstand a lot of useThe product needs to stand out and the branding clearly displayed this can be done by using large text and bold lettering on the unit as well as using bold colours to draw customers towards itThe unit has to be ergonomic so it is practical for customers to use and easy to useThe unit needs to be above eye level so it can be seen from quite a distance and draws customers in however should still be able to clearly display the product the unit is trying to sell The unit needs to have a unique selling point that is specific to the product that the unit is trying to sell The unit must be in a position that allows it to be easily accessible so if interactive customers can easily interact with the product

SustainabilityShould be able to withstand useTo make the point of sale successful it need to include A unit that is above eye level so it can be seen from a distance and also so the unit and the product is straight away noticeable The unit should be able to be interactive so t keeps the customer at the unitThe product cannot be moved from the unit this avoids theft or any other safety features surrounding the product The product will have minimalist branding however enough branding for people to know what the brand is and what they are trying to sell

Task Analysis

Design Situation The brand Mr Natty has a major problem in its marketing in that it is not shown in many places and so not many people are aware of the brand it is quite exclusive and only available online or in its physical shop however not in department stores displaying point of sale units where it could potentially get new customers

Design BriefI will design a new point of sale unit for Mr Natty the unit will display at least one Mr Natty product and will be placed in department stores It will be interactive so people can test the seemingly new brand

Visibility and featuresRelation to footfallPosition in the shopEye levelErgonomicsDoes it stand outColours size shapeVisual noise not too muchBrandingProducts display


Social NetworkingTwitterFacebookTumblrWebpageApp

FutureSustainabilityHow long will the unit last forMaterials used will have to be ones that cannot be weatheredIf interactive how can the functions it uses be maintained

AestheticsAesthetics that can be incorporated into this project can include brand colours so the product can be easily noticed and recognised if seen again Shapes specific to the brand should also be included so the product is recognisable Logos are important in the aesthetics of a product as its what sticks to mind when you think about it this goes for any image




Initial Specification


CostCost is important in the development in of a point of sale unit in that the manufacture cost will affect how much money can be spent on the delivery cost as well as this the cost of materials as well as shelving is important The amount of floor space the unit covers also costs money in a shop

CustomerThe customer is the most important part of the point of sale unit as it is who you are trying to sell the product to Keeping the customer happy is important so things that should be taken into consideration should include any allergies the size of the customer as if it is too tall some customers wont be able to see the unit

Environment The environment of the unit has to be one in which can sustain the product as this will help to save on things such as replacement costs or repairs As well as having the product in a suitable environment the environment should also be embraced by the product an example of this is London 2012 where many brands starting having union jacks on their products

SizeThe size of the unit is important as the size of it needs to be appropriate for the product as the point of the sales unit is to show off the product as well as making the unit visible The unit should be kept eye level so the product itself is easily noticed and it keeps the attention of the potential customer

SafetyThe unit should take the following precautions in order to make the consumers feel safe as well as people assembling the unit Choking hazards can be avoided by using a minimal amount of small parts the unit must not topple over so should be stable An element of security should surround the unit to ensure nothing is stolen or damaged

FunctionThe unit is used to advertise the product as well as in use as a tester this can be done by making elements of the unit interactive and also making the unit interesting Included on the unit can be the history or background of the brand so customers new to the brand can get a feel of what the brand has to offer The function should also be to keep the potential customer at the unit for as long as possible because the longer the customer is at the unit the more likely the customer is to buy it

MaterialsPotential materials for a point of sale unit can includeCardboardVarious woodsMetalsPlastics


Research Plan

QuestionnaireA questionnaire will be helpful in my research as it means I can get a customers direct opinion of what they think about point of sale units Why theyre effective what draws their attention when they see these units how much would they personally spend on one of these I would speak to members of the public as well as family members to see what their opinion on point of sale units are This research will be carried out in shopping centres such as blue water or the glades To make a good questionnaire I will first examine a previous questionnaire to see how mine matches up

10 minute observationThis is effective research technique as I can see first hand how people interact with the unit and what types of units straight away pull customers in this can be as simple as simply watching a specific unit of a male grooming product I would carry this out on a high street or in a department store to see what kinds of products and points of sale receive the most attention from the public and figure out why Whilst doping the observation I will ask shoppers why exactly they went over to that specific product from their I can take into account things such as branding and colour scheme

Environmental Snapshot An environmental snapshot can be a helpful tool when researching as it means I can see if whats around the product directly influences peoples decision when deciding to buy a new product This kind of links in well with the 10 minute observation as it means whilst seeing what people like to go to I can also see whether the environment the product is in can affect sales I will do this whilst I am doing my 10b minute observation so I can check whether the environment has any affect on the product alongside that I will carry this out in department stores and also in high street shops

Market ResearchThis is a very helpful research method as it means I can see what is already on the market and so I can create ideas that are unique to what other similar brands are doing with their point of sell units This will also give me a chance to see what products are doing very well on the market and whether that is due to their advertising and point of sell units I will carry out some of this research online and some by observation so I can see what products first hand are selling

Competitive ProductsI felt creating competitive product research is important as it gives me an idea of what kind of products are already around and why they sell or dont most importantly try and identify what kind of issues these products have and what are successful about these products

Mood BoardI will create a mood board to reflect the feel of the product and so I feel what would suitable to put on the unit this could be something as simple as the colours and shapes used I will do this by taking pictures of similar products to find out how they are shaped and packaged I will also use images online from other existing products with similar properties

Customer ProfilingThis is important as the customer needs to be understood in order for the product to sell The customers taste and what attracts them to the unit is especially important as the longer the customer stands by the unit the more likely they are to by the unit I will carry this out in a series of interviews and some questionnaires to find out what people generally like about these units personally

Brand ProfilingThis is an important part of research as it gives me a clear understanding of the brand I am doing my point of sale design around I will fully research Mr natty and go into as much detail about t6he company as I possibly can This can also be very helpful when I am actually developing my point of sale unit as it means I can look back at what the company is all about and what influences the designs on their products


Questionnaire

Questions1 What attracts you to sale units when you first walk into a shopI think the size of the unit is the first thing that would instantly make me go over and find out what its trying to advertise I think the larger units work better as they attract large groups of people and when a lot of people are surrounding a single unit people want to know why and become curious2 What sort of colours should be avoided when making a point of sale unitI would say to stay away from any dark colours and stick to primary colours like blue or red as the darker colours are not instantly noticed and people will often get bored and move on from these kinds of units3 Do you think interactive units are helpful in selling the productI personally dont really agree with units that are too interactive as I think people just have lots of fun with them and donrsquot actually buy the product in the end I also think these donrsquot always work because it looks like therersquos too much going on on the unit4 How much time would you usually spend at one of these unitsI wouldnrsquot really spend too long so Irsquod say from about 2-3 minutes maximum just because I would like to see the rest of the products in the shop However the ones I do that at for 3 minutes tend to be the ones I remember throughout the day 5 Are they any specific safety features that lack on current point of sale unitsYes sometimes with the larger units where the product is placed can be a bit of a hazard and also small parts falling off units can be dangerous because of children walking around the units6 Do you like to try products before using themYes I think this is much better than buying the product and then finding out later that I donrsquot like it this is also good as it means if Im with friends they can test the product too and give me their opinion on it

I have decided to develop a questionnaire as oppose to an interview as I can get multiple peoples opinions in one single research method this is also very useful in that I can see what kind of things customers like and donrsquot like about point of sale units On the right I have taken a series of different peoples answers to show overall what kinds of things people like about current units in shops that consumers are confronted with everyday

The unit should be a fairly large size

Stay away from interactive units

Products should be able to be tested first before

purchased

Top Three Points

What to take from the questionnaireDonrsquot make a unit that is too interactiveHave a unit that has some sort of sample so the unit can be testedTry and get people to spend as much time at the unit as possibleTake into account the amount of text used on the point of sale unitPut on enough information to show what the product is and what it is aboutThink about sustainability so it doesnrsquot become a hazard over time for any reason


10 Minute Observation

Apple StoreI noticed from observing the shop that people tended to focus more on the products that were closer to the front of the shop and the products with a bigger banner They tended to walk pass the smaller products such as the iPod shuffle and iPod Nano and went for the higher profile products such as the iPad or iPhone I believe this is due to the iPad and iPhone having larger advertising banners This feature quickly entices people to see what the product is all about and because of the large groups developing around the product this causes more people to be curious and go over to the product This shows that the people standing around the product is very influential in getting people interested in a new product From my observation I concluded that customers are very influential in the selling point of the product as well as the unit and so to get this chain reaction started the point of sale should be quite large so it is instantly noticed In this case the unit is interactive so customers would tend to linger around the product for significantly longer The other thing I noticed was the amount of space between each product as each product had its own sort of area this meant that if one product was too crowded the others could be used at a different point I think I will take this into account when thinking about the placement of my unit as this could prove to be an important factor when drawing customers to it


Environmental Snapshot

This environment of a traditional barber shop setting would be perfect for this sort of male grooming product Because Mr Natty focuses on specific on certain parts of male grooming such as beards and moustaches it is the perfect product to be stocked in these types of settings due to its traditional style and the type of product is more likely to be used in this sort of setting This environment also can be incorporated into the design of the point of sale itself such as the wood floors and possibly the barber shop chairs being incorporated somehow This kind of setting is very relevant because Mr Natty started off as a barber before he developed his product and so this sort of environment may have been important when he developed his product with the quirky but modern style Another aspect to take from this setting is the lighting used as it effects how it is affected on the product here in this barber picture it has low lights and also spotlights to light the shop This feature would clearly

This environment differs from the previous barber shop as it has a retail setting the picture shown on the right is of Urban Outfitters which I feel would be a good environment for this sort of product as it has the same kind of feel will the barber shop of being vintage with the wooden floors and low level lights However what this environment has that the barber shop doesnrsquot is the retail side the style of the clothes also matches the sort of people that are likely to buy Mr Natty products The type of fashion included in urban outfitters include vintage retro hipster and ironically humorous and I feel the product would thrive in this sort of environment as well as barber shops and specialist stores This links back to customer profiling aspect of research as it targets this particular audience of people if put into this environment

The environment a product is placed in can be very important in selling a product to a certain type of audience so I have looked at these two environments one being a male barber shop and one of urban outfitters I feel these two places are relevant for this kind of product due to its background the way it looks and the audience the point of sale is trying to attract to the product As well as looking at ways of the product fitting into the environment I will take ideas from the environment to incorporate into the point of sale design


Market Research


American crew is quite a traditional looking product with a few modern features it has a large fan base is one of the top selling male grooming products I would predict the age of the product from about 17 to 30 just because the product itself seems like it would appeal more to younger people because of the way the product is presented and the models they use on their site The way this product is marketed is slightly different from the way of other male hair products in particular in that you cannot purchase the product from its official site so it adds that sort of exclusivity to the product and if really as good as it is presented people will go out of their way to find the dealers that sell the product


Market Research

Vo5 is a very modern and popular brand it is very popular among men and is one of the leading brands in male hair grooming I would say because of how modern vo5 is I would estimate its target audience at somewhere between 13-25 although this is quite a young age I think it probably wouldnrsquot appeal as much to older men through both the product itself and the ad campaign it has Vo5rsquos marketing is very good as it can be purchased from virtually any department store and can also be purchased from the official vo5 website The units that advertise vo5 are also very effective they usually have quite eye catching colours like red to attract customers to it Vo5 uses quite a modern colour scheme and packaging which is good as it means the majority of people will go for their products It is mainly aimed at people who like new and modern hair styles

Brylcreem is a very traditional brand and has been around since 1928 Because of the long life span this product has brylcreem has quite a lot of customers from the older generation However it has some younger customers for people who have traditional haircuts and prefer the more traditional products as appose to the modern ones Overall I would probably estimate the target audience of brylcreem to be about 30+ Brylcreem isnt really majorly advertised and its very rare to see sale units for the product this could be because the product is a bit outdated and is being replaced by newer products like Vo5 and shockwaves Itrsquos a lot cheaper than the other products Ive mentioned ranging from about 2-3 pounds this could further show the decline in the products sales and new audience


Brand Profiling

Overview Brand profiling seemed as a very good research method to have as it means I can go into more detail into the brand I am basing my point of sale on I felt going into more detail about the brand I am doing could be very helpful as it gives me a better idea of what the brand is about how the creator in this case Mr natty would like it to be presented and also a bit of background knowledge of the product As well as just researching the products for my own benefit I can also see how the products compete with other male hair grooming products such as VO5 Mr Natty is a brand created by a barber named Matt Raine who goes by the name Mr Natty It is a brand that stocks a range of male grooming products from wax and gum to aftershave and moustache specific products Mr natty targets its products mainly towards people who have traditional hair styles and cuts and this is evident through the way the product is presented as well as the way in which the things such as the website and other ways in which the product is advertised Although Mr natty is quite obscure and unknown to the majority of people it has received critical acclaim from reviewers and customers alike saying that the products work especially well especially with Mr Nattys moustache specific products these are often praised in reviews online and are highly recommended The only problem the product has encountered and has been said negatively about is the lack of it as there is only really one outlet that sells the product and that is the official website The development of Mr natty began as the creator Matt Raine felt the products in stores were not the type of things that were right for himself and his clients

Tradition amp Age the age of MR natty customers largely vary as this product isnrsquot directly aimed at a specific age group but more fans of the style of barber Mr natty is which is directly influenced into his products This is evident when you see the type of customers Mr natty has they seem like they are of quite a young age and not at all particularly old so I believe that people buy Mr Natty products purely based on the styles the barber does and so the age range could really start from as young as 18 All Mr natty products are made and based in the UK which makes just that bit more exclusive they can only be purchased from this country alone and so has quite a small fan base and isnt really distributed on a worldwide scale

How Mr Natty Compares to other hair products and aftershaves because of its exclusivity Mr Natty doesnrsquot really sell as much as other male grooming brands that are hair specific such as VO5 or Shockwaves and because it doesnrsquot really appeal to the everyday man the product has quite a small audience at the moment At the moment it only really appeals to people who are familiar of the brand and use it a lot and also people who are fans of traditional haircuts


Competitive Products

High Cost

Low Cost

ModernTraditionalShockwaves shockwaves isnt a very expensive product but is very modern and popular The product has vibrant colours on each plastic wax container and just generally has a very modern everyday feel about it Its also very simplistic which can be a good selling point for anyone isnt that concerned about there hair products and just want something that is very simple but still effective to use

Schwarzkopf from looking at a range of Schwarzkopf products I noticed that they cost slightly more than other competitors such as VO5 and shockwaves The product has a quite up to date and fresh look about and so this shows it is very modern

Brylcreem Brylcreem is a very traditional male grooming brand purely because of the time it Was introduced and the life span the product has had Brylcreem was first introduced to the public in 1928 and although the packaging has had slight alterations to perhaps make the product look a bit more modern it still remains the same product in the container Although its quite and old product and people would assume it would aim at older men it could actually be aimed at a younger audience that prefer more traditional styling

I have decided to do competitive products as I felt it would be beneficial to see what products already exist and how well they sell or donrsquot and most importantly try and identify what kind of issues these products have and what are successful about these products

American Crew American Crew is fairly traditional but at times can be modern From looking at the American crew website it has quite a traditional look but some of the styles shown are very modern The other thing I had noticed about American crew products is that they cost slightly more than other male hair products so I have put it in the higher range cost for these types of products

From this information I have gathered that these products all have a specific target audience and this is judged due to the price of the product as well as the type of style the product has I will think about when coming to the pricing stage of my product design Although the products do have specific target audiences they all seem to sell very well which also made me think that these small audiences I thought some of these products may attract may actually be bigger that what I had originally thought


The people likely to buy Mr natty products would include people with a traditional sense of fashion as well as moustache enthusiasts and people who prefer the more traditional method of male grooming This is evident as the product uses very old style kind of texting and colours which give it this appeal People who are also just fans of the barber ldquoMr Nattyrdquo may also buy his product as they are fans of his work or just simply think his products work best with their hair Customers especially the ones who use the moustache specific products often praise ldquoMr Nattyrdquo on how good the products work and so people with moustaches would definitely be one of the key target audience on Mr Natty products The smell of Mr Nattyrdquo products are also often praised and so customers often go for this feature of the product against the rest of the competition Customers often say that the product itself is appealing because of the way it is packaged is out of the ordinary for modern male grooming products An example of this is the paper that the soap is packaged in and the way in which the tins with wax gum and clay are presented being old fashioned The product is often complimented on online reviews for being effective and moustache enthusiasts often praise Mr Natty products I would probably range the age of these customers of about 25 ndash 45

Customer Profiling


Mr natty has quite a quirky and vintage style to it so I have decided to base the mood board on the types of materials that people would often associate with the product such as teak wood and old fashioned shipping equipment such as anchors I have decided to have moustaches as a predominant theme within the mood board as it is what makes the product unique within the branding as well as the moustache specific products for example lsquorsquoMr Nattys Twizzle wax As well as the product incorporating moustaches I feel it is important for the customer to straight away notice this feature as although moustache enthusiasts are quite a small obscure minority of people I feel it is important to have a feature relating to this on the unit This mood board should be very useful in that all these pictures can be taken into account when designing the unit the thing Im willing to take into consideration from this mood board include the shapes that the wood is carved into as well as the type of wood used The finishes of the wood is also very important as different finishes have different effects on the wood

MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials

Environmental Aesthetics

Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation

Traditional styleFront of shop

Male GroomingSimilar Styled Products

ExclusiveBlack Slate

Barbers

Mr Natty Logo

Research Summary


Further Specification

my point of sale will contain an wooden element to it preferably using teak wood I have decided to use this based on the appeal of the website using quite traditional looking dark woods as well as the environments I had looked at also incorporating these kinds of woods

My point of sale will also need to include the Mr natty logo due to the fact its quite an unknown brand And so many people wouldnrsquot have heard of it I have found this when doing my research as when I was doing my questionnaire out of all the people I had asked only one person knew what Mr natty was

My point of sale needs to include some sort of logo that is relevant to the brand so I feel the moustache or sort of sailing icon would make sense to use Especially because this brand is relatively unknown I feel this would be particularly important to have an icon that can be easily recognised and associated with the product

My point of sale will need to be at about eye level This is a feature I noticed people recommended when doing my questionnaire and so I feel that it would make a lot of sense to do this The size of the unit would also not have to be too big which is good in a way as it means that because the product is of quite a small size the unit itself doesnrsquot detach from the product

Although people have often said in questionnaires that many customers donrsquot really tend to buy products from interactive units I will need to make sure that the unit holds customers for as long as possible I feel this can be achieved by the positioning of the product in the shop and the amount of space around it so larger space around the product and closer to the door of a shop would be preferable

My point of sale should be similar to the environment I put it in and the two environments I observed and felt would be perfect for the point of sale unit was urban outfitters and a traditional barber shop so barber shop aesthetics could be included in the design of the point of sale unit or possibly any of the urban outfitter fashion designs so that the point of sale unit would fit into its selling environment better

This unit will include and mix of dark and light woods due to the way the brand is already advertised and the environments that the products fits into This is also suitable because of the traditional style

The point of sale would have to be a reasonably large size as this makes it eye catching and will more often than not persuade people into coming over to the unit and using it


Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts


MirrorsUsabilityMirrors could be very useful in the manufacture of the point of sale unit due to the interactive part of the design people could use the mirror to see themselves after using the product to see what it looks like Mirrors could prove to be a main aspect of what first attracts people to the point of sale unit this type of

Materials Mirrored GlassMirrored glass could be very useful when incorporating a mirror into my design as it would be clear and also would give the unit a more professional and authentic barber shop look However this type of glass would be quite difficult to work with due to the fact that it could be easily broken and so difficult if possible to modify or cut Although this type of mirror would be harder to work with it would give the product the proper look for the unit Mirrored Plastic An alternative to using mirrored glass could be mirrored plastic This would solve some of the problems with mirrored glass in that with plastic it can be drilled through and easier to work with

Development

ConstructionI have decided to chose two potential ways of joining the mirror element of my design to the wooden back Through testing and looking at the properties of the two types of potential mirrors I have found different ways in which these can be joined When joining plastic mirrorWas that I have thought of when joining the plastic mirror to the wooden part of my design include drilling a hole through the mirror and attaching the two components with a nail or screw

Another way of joining a mirror to the wooden back of my design when using the plastic mirror as apposed to the glass mirror could be with a plastic adhesive such as Ethylene vinyl acetate PVA or any other strong contact adhesives Both ways of joining can be beneficial and both ways will be taken into consideration as I go on in these development sections


DevelopmentFramesMaterialsA large part in this stage is the different types of materials that can be used to make the frame and although I originally planned of using woods other materials that I have chosen to look at could be equally efficient to use such as different types of metals woods and plastics The types of materials I have decided to look at include teak wood aluminium and acrylic plasticTeakI found teak would be a beneficial and effective material to use in the point of sale design due to its look and long lasting properties and ability to easily cut shapes out of it Teak contains natural oils that protect it against wet and cold weather It can also be treated with teak oil giving it more protection against the elements however Teak is a reasonably expensive material

Materials Another material I decided to look at was acrylic plastic as it could prove to be beneficial from a manufacturing point of view as well as aesthetically and through the plastics properties This is also a convenient way of making a frame as this material can be laser cut and designed using CAD and CAM If broken it does not shatter but instead breaks into large pieces This increases the safety aspect of the material as well as being an efficient and effective material Acrylic is also reasonably strong and easy to work with ie holes can be drilled etc the two materials both have the pros and cons one materials has manufacture pros which included using CAD or CAM to cut shapes out whereas the other

Aesthetics although both materials prove to be effective in some sort of way it s important that the point of sale unit still stays relevant to the brand and so I feel the teak material would be more relevant to Mr Natty as this sort of wood would more represent the brands look and would further show this portion of the design to be like an old fashioned barber shop like mirror Another important aesthetic to take in mind is the mirrors it would be a lot more aesthetically accurate if glass mirror is used as it would properly reflect the barber theme properly and ways in which these two components would have to be taken into account


DevelopmentJoints

MaterialWhen talking about joints the materials I use can prove to be very important this can include many different materials as different materials can be joined together in a variety of different ways some may use adhesives whereas others may be joined by nails or screws Materials I have looked at so far have included acrylic plastic and teak wood Both of these materials can be very effective due to the fact that they are very easily cut and so I shouldnrsquot really have any problem building a joint for these two materials Although these two materials are already quite helpful to use the ways in which it is joined can have a large effect on the strength of the unit as well as the look as usability As well as these materials I have decided to look at aluminium as aluminium as a joint could potentially have better properties s

ConstructionHingesI have looked at a range of hinges as this could be a potential way of joining the frame together as well as making the frame itself stronger it could also add some aesthetic features

Finger JointThis type of joint is really specifically for woods and so can only really be incorporated into the teak part of my design but it has many beneficial properties as well as just aesthetic and design features Finger joints can also be incorporated if I decide to use acrylic plastic as it can be manufactured using CAD and CAM Benefits of using this type of joint include more gluing surface which makes the joint stronger than a simple butt joint or rabbet joint

Butt JointThis type of joint although simple from a cost point of view is cheap and easy to use This can be used on a range of materials and is probably the most simple to manufacture because of this this joint is usually weaker than other joints such as finger joints or dovetail joints a beneficial factor of this is that this reduces time as other joints usually would take a lot longer than this


AdhesivesConstructionConstruction techniques that I could use is a vital part during the construction process of the point of sale unit this can include things such as the safety of the unit the ways the unit is presented and the strength of the unit Ways of joining the unit include using various types of glues nails and screws

Screws Screws can prove to be a very good way of joining two bits of wood together but when considering this kind of joining method other factors such as the type of joint needs to be taken into consideration However nails are fairly common and widely available and so would be quite a cheap method to use the other beneficial factor of nails as oppose to screws is that nails can just be simply hammered into the wood however screws can come in a range of different forms that require different screwdrivers and so this can be a bit of an inconvenience

Nails Although nails can be difficult to use due to the fact that they are quite time consuming to add to a wood or plastic they can be very useful in joining two pieces of material together Although nails are often preferred to screws from a simplicity point of view screws are a lot more sturdy and can be used over and over again as opposed to nails which can only really be used once and can be a pain to take out of materials

Epoxy ResinEpoxy resin could be a useful adhesive as it dries on impact and makes the bond between the two materials very strong this is helpful when sticking butt joints together as it means not much time has to be spent sticking the two parts together

Development

To get an opinion of what kind of adhesives I should use I asked my peers there opinions on what they thought would be the most suitable adhesive to use the majority agreed with epoxy resin as they said it was the strongest and they would use it other glues and adhesives

Epoxy resinnailsscrews


Barbers Pole

For this part of the design I have looked at a variety of different materials and manufacturing processes in order to create this effect through this I have researched the construction techniques used in the manufacture of this aspect

MaterialsMaterials that can be used on the outer part of the pole could be some sort of transparent plastic like acrylic or glass for this same feature traditionally this aspect of the pole would be made from glassGlass glass would be a good material for the point of sale unit due to the fact that it would keep the barber shop feel of the design however this would make the design very fragileAcrylic Plastic acrylic plastic would be a great alternative to this kind of design due to the fact that it is stronger than plastic but still gives the same kind of affect

Glass TubeAcrylic Plastic Tube

ManufactureGlass Tubing Glass flows from a furnace fore hearth into a bowl in which a hollow vertical mandrel is mounted or a bell surrounded by an orifice ring The glass flows through the annular space between the bell and the ring and travels over a line of rollers to a drawing machine up to 120m away Tubing is made by blowing air through a bell with a hollow tip and rod is produced by using a bell with a solid tip The dimensions of the tubing are controlled by the glass temperature the rate of draw the pressure of the blowing air and the relativedimensions of the bell and ring

Manufacturehow to manufacture acrylic tubingExtruded Acrylic TubeProduced by extruding the acrylic into the required tube diameter - this is called extruded acrylic tube and provides an economical alternative to cast acrylic where aesthetic finish is less crucial but the outside diameter available is limited to a maximum of 300mmCast Acrylic TubeManufactured by casting the acrylic into the required tube size - this is called cast acrylic tube and gives the best optical finish available Additionally cast acrylic tube offers a range of large outside diameters up to 650mm

Development

acrylic tubeglass tube

I asked my teachers what tube they thought would be best to use for my barbers pole the majority recommended plastic so it couldnrsquot be damaged as easily as glass and would be cheaper to use


ComponentsThis part of the design will consist of three components this includes two plastic layers a motor to control the slow spin of the pole and the top lidUsability In order for this mechanism to work I have realised that I would have to add a switch onto the barbers pole on the design so it can be controlled

Barbers Pole

MaterialsThe entire pole will be made almost entirely from plastic due to the materials being cheap and easy to manufacture however the top and bottom coverings will be covered in metal in order to make the pole design more traditional

Construction1Decorate the barber pole with red and blue duct tape Alternate these classic colours in a spiral pattern on the white PVC pipe so it resembles an old fashioned barber pole

2Wire a light bulb to the ends of the wires that pop out of the top of the pole Fix the light bulb in place using either a metal frame or hot glue which will not melt from the heat of the light

3Fit the top of the pole with a round glass light covering Glue or tape this covering onto the pole so no moisture can enter through the fitting

ComponentMotorType A Motor Motor 30 RPM Model AB 115 Volt 60 HZ 5 Watt Has 4 Wires Red and Black wires connected with Resistor between them 2 Blue wires connected together (Therefore ONLY 2 wires to connect to Pole wiring) 2 - Wire Nuts included Refer to Wiring Diagram to wire pole for Three Way Switch Single Toggle Switch Double Toggle Switch or Line Cord Includes Mounting instructions for Motor On Back of Instructions is Template to Locate and Drill Holes in Mounting Plate to mount Motor Also includes is 2 Pan Head Bolts and Rubber Grommets used to mount Motor to Mounting Plate This motor has a cross-pin on the output shaft Fits all Marvy and all Koken Barber Poles It also Fits some Koch amp Paidar Barber Poles

Development


Specification Checkpointmy point of sale will contain an wooden element to it preferably using teak wood I have decided to use this based on the appeal of the website using quite traditional looking dark woods as well as the environments I had looked at also incorporating these kinds of woods


My point of sale needs to include some sort of icon that is relevant to the brand so I feel the moustache or sort of sailing icon would make sense to use Especially because this brand is relatively unknown I feel this would be particularly important to have an icon that can be easily recognised and associated with the product


The unit needs to be interactive in order to hold the customer as long as possible This is an important part of the unit as this is where people will be drawn in to try and buy the product




I have included this on the frame aspect of my design this will also be joined onto the barbers pole of the design I thought this would be an important aspect due to the fact is the most aesthetically pleasing part of the design

I havent yet looked at the possible logo placement within the design but I will aim to have it placed on some part of the teak frame I have decided to use

I havent yet looked at the this element of the design yet as I have been primarily looking at the manufacturing and construction of the design but I will look at various icons that I can use for this design later on in the development process

Havent yet looked at the possible ways of keeping the unit eye level but I will look at various stands the unit can be placed on to accomplish this and also look at feet to put on the unit itself in order to increase the stability of the unit

I havent yet looked at the interactive element of this design which would be the dispenser and fake moustaches that allows people to try the product first hand before buying it

From the wooden element I have added to the design I feel I have stuck to this however there is still more to do to ensure that the design fits its environment well

Ive only really looked at one aspect involving wood so I havent really matched this criteria ye

Development

I have not yet looked at all the components involved in the development of this unit and this is something I will definitely look at in the next part of the development process


Social Media

MaterialThe social media aspect of the design is an important part as this is where all the contact information will be held such as the website link for the product as well as the social media informationVelcro I considered Velcro as a possible way of incorporating this function as it would allow the links to be easily put on and peeled off as well as keeping the longevity of the unit so these parts do not have to be constantly replacedPinsAnother possible way is to use pins which would hold up the sins on the piece of wood that would make up the frameBlackboard a blackboard would be good material to use due to the fact that all the links and information can be easily written in a stylistic way

UsabilityTo make the unit more user friendly and also to make the unit safer it could use a holder to hold all the links so people walking past can just take one ConstructionConstructing the tray would be as simple as cutting three lengths of wood connecting it to a flat board and then using a simple joint to link them together

ManufactureA blackboard can simply be a piece of board painted with matte dark paint (usually black or dark green) A more modern variation consists of a coiled sheet of plastic drawn across two parallel rollers which can be scrolled to create additional writing space while saving what has been written

AestheticsBecause of the blackboard element of the design this would enable an aesthetics change as this would change the overall look of the design as well as other components such as the amount of wood and plastic used this could also add to the

Development


MirrorrAesthetics

I have looked at possible ways to make the mirror aspect of the design more old fashioned and fit more to the mr natty design which I feel at the moment lacks this featureOne possible way of doing this is by getting a sepia toned mirror I have searched online for possible ways of doing this and this is just one of the ways I have found in order to do this

ManufactureCover your work area with a tarp or drop cloth Open windows and doors to air out the room as you work Fill a bucket with water and place a kitchen sponge and a rag inside Put on protective eyewear and thick rubber gloves2 Cut off the paper backing of a new mirror running a razorblade around the edges to separate it from the frame Remove the paper Take out any staples attached to the back of the mirror frame using pliers Cover the back of the frame with clear plastic packing tape3 Spray a layer of paint thinner onto the back of the mirror to coat After 15 minutes the paint should start bubbling Scrape off the paint with the paint scraper Wring out the rag from the bucket of water and wipe the back of the mirror Let the mirror dry4 Apply patina aging solution to a second kitchen sponge Wipe the sponge onto the back of the mirror to corrode the mirrors silver leafing stopping before the patina solution eats through the leafing completely When you have covered the back of the mirror with patina rub the first wet kitchen sponge from the bucket of water onto the back of the mirror to stop any further corrosion of the leafing Allow the mirror to dry5 Paint the back of the mirror with at least four layers of gold paint wait until the previous layer dries before applying the next layer

ManufactureAnother simpler way to create this sort of effect would be to print on paper a sepia tinted barber shop scene place and cut out an outline that only exposes the person looking into its head and torso Then cover the customer facing side with thin acrylic plastic and cover the back with the mirror

ConstructionThrough the development I have been looking at a range of joints but all of the ones I had previously looked at donrsquot really work for the sort of picture frame look I was going for on this point of sale unit so I have decided instead to use a mitre joint This will be connected using nails and a hammer to put together this par of the design will still be made from teak wood to stay true to the brand

Development


The StandConstructionI have looked at a variety of ways to construct my stand as well as potential stands I could possibly use One possible way I looked at was a standard counter this would be made to look like a barber shop desk so probably using the same wood I will use on the frame of the unit However this could also add weight to the design making the unit difficult to move around

Material another possible way of allowing the unit to stand would be to add legs using either metal or wood I feel this idea could possibly be better than making a stand as it would allow the unit to be a lot easier to move as well as making the unit a lot more stable on a range of surfaces AluminiumI feel using aluminium as a material would be beneficial as it is a strong material that wont easily wear away in comparison to wood which typically does

Manufacture I will make the feet by chopping off aluminium rods using a saw then smoothing them out and using a strong adhesive to secure the feet onto the base of the barbers pole this will hopefully add stability to the design a most importantly make the unit longer lasting than previously

Componenthis is an important aspect of the unit as it is vital in how the unit is positioned and most importantly ensuring that the unit is eye level as well as this it will make the unit more stable and stop it from toppling over in the long run A stand will also be helpful to people in shops who have to put up the unit and also extends the longevity of the unit so it can be used for a longer time without it being repaired which would cost the brand money

Development

Chain

ManufactureA machine called a former pulls rod through a series of staighteners pushed to a certain length and is sheared off This is called a slug The slug then is held against a forming die by a butt die Forming rollers come around from each side of the forming die and transfer fingers grab the formed link rotated and the next slug is inserted through the link The unwelded links are run through a welder with mechanical indexes Pressure dies come in and movable electrodes are closed onto link A high current is passed and the pressure dies slightly close A mechanical trimmer comes across while the links weld is still orange and the excess is trimmed

AestheticsAdding a chain to the design effects the way the overall design looks as it makes the mirror aspect of the design look as if it is hanging off the barbers pole in the background this part of the design will also be held in using nails which will further make the mirror look as if it is hanging off the barbers pole


Tray Development

Due to the difficulties in dispensing wax I have decided to incorporate a tray into my design in order for the customers to try the various different types of Mr Natty waxes

ConstructionThis will be constructed using Teak wood in order to keep the design of the frame and tray similar In order to construct this part of the unit I will cut a semicircle out of teak and cut holes out that will be able to hold the product and testers I will fix this part of the unit on with a strong wood adhesive in order for it to stay up and also be able to support some weight that could possibly be applied to the unit

MaterialsAlthough I originally mentioned this part of the unit being made out of teak it could benefit from using other materials such as metals eg aluminium this would make the unit a lot more stable as I would be using a stronger material however it may clash with the wood used on the design

Top of Barbers Pole

MaterialsThe top of this is traditionally made from some sort of metal and so to stick to the ways in which barbers pole were created I have decided to make this top part out of worked aluminium however another alternative could be using vacuum formed high impact polystyrene and spray-painting it a metal tint to give of the same effect this method would be a cheaper and quicker way to create the top of the pole however it may take away some of the authenticity from the unit

ComponentsIn order to secure the top to the main part of the pole there are a number of components I have considered to do thisScrewsScrews are a good way to secure these two parts as they are strong and very reliable another plus is that traditionally screws are used in this part of construction so the unit will keep its authenticity however I would have to drill holes in order for this method to be used Epoxy ResinThis is a very strong adhesive and would be perfect for the unit as it means I wouldnrsquot have to drill any holes but the two components would still have a strong bond


Specification CheckpointDevelopment









I have included this on a couple of occasions now firstly where I had spoken about the frame of the mirror and then again where I had talked about possible ways of making the tray

I still havent included the logo as I felt this was an aesthetic element which I wanted to leave until the very last parts of the design So I will include this in the very last parts of the development stages

I havent yet looked at the this element of the design yet as this yet again is mainly to do with the aesthetic of the unit and so I have left it for the last few parts of the development stages


I have put a tick and a cross next to this as I feel I have at some points hinted the interactive features of the unit but havent fully gone into detail this is something I will add later to the development


I have decided to scrap this part of my design as I feel it is unnecessary and that the unit will actually look a lot better if the woods used are similar or the same

This aspect I will further look at when I am plotting dimensions and looking at the final design in full in order to get a better look at the size


DevelopmentMoustaches

UsabiltyThis is the interactive feature of my point of sale unit it works by the user walking up to the unit putting on a fake moustaches and testing the selection of Mr Natty waxes and beard elixirs In addition to this attached to the moustache will be the links and various other social media associated with the product so this will act as a tester customers can take away

Materials the fake moustaches are made usually from prosthetic hair with a self adhesive backing these are easily manufactured and can very easily be purchased in bulk at a low cost this helps as if the unit becomes popular the moustaches are cheap and easy to replace

ManufactureAnother possible way to replicate this would be to distribute card with other similar hair like material such as wool in order to replicate a moustache however it wouldnrsquot seem as genuine as the realistic looking fake moustaches

Lights For Barbers Pole

MaterialsI have considered a few materials to use in the barbers pole to provide light as they all have major benefits and downfalls Light BulbA light bulb is the typical and traditional option for a barbers pole however this would constantly need to be replaced if the bulb ever goes or breaks in any kind of way LED An LED light has many benefits starting with the fact that they are very long-lasting and small so they wont take up a lot of the unit

ConstructionLight BulbIn order to construct this with a light bulb I would have to make a small frame in the bottom of the pole in order for the bulb to be held in place as well as a wire to lead to a mains supplyLED In order to construct this with LEDrsquos ass I would have to do is line the unit with the small LED bulbs and connect it to a battery pack

>


DevelopmentSignAestheticsI had noticed from my first specification check that I had not mentioned anything about a sign on the unit and I had left this for last as it was a finishing touch to the unit as important as it was This aspect will affect the way people look at the unit as I want it to be the first thing they notice so the name and the brand sticks in their mind

ConstructionI have thought of a few ways of making a sign in order to grab peoples attention but at the same time stay true to the brandCutting WoodI thought of cutting out a lighter wood than teak to create a sign for the unit as it would stand out however its not the most creative of signsEngravingAnother idea I had was to engrave the wood I feel is would make the unit look a lot more professional and would draw people in due to the detail used Use BothAnother idea I had was to use both of these techniques so I would cut out a piece of pine and engrave the Mr Natty Title and moustache logo

ManufactureTo perform the method of engraving the wood I would either do it by hand using a knife or scalpel or use a wood router this works by (hollowing out) an area in the face of a relatively hard work piece typically of wood or plastic The main application of routers is in woodworkingrouters may be run at extremely high speeds and so even a small router may cut rapidly Owing to inertia at these high speeds

ComponentsI have looked at a number of ways to secure the sign to the unit including nails screws and strong adhesives overall I think nails would do the best job from an aesthetics point of view and would secure the wood into place

MaterialsPossible materials I have thought about include Pine Teak and Acrylic plasticPineI felt this would be a good material to use because of the contrast between the light and dark woods which would make the sign stand out a lot moreAcrylicI thought acrylic would be a good material as it would stand out a lot off the wood however it detaches from the traditional theme of the brandTeak This was my first thought for the materials as I would just engrave the logo and title into it however this may cause the title to stand out less


DevelopmentFinal Design

SocialThe unit will hopefully encourage people to grow moustaches and catch on to the culture and then in the long run become a Mr Natty customer Hopefully the unit would also persuade people to embrace the culture behind it regarding the old barber shop and will go for a more traditional look

MoralThe unit is designed to allow people unfamiliar with the brand to discover it and understand what is it about both from the look of it and its interactive features I feel it will accomplish this mainly from the interactive feature as it is quite unique people would remember trying the product one because they would walk away with the unordinary tester with all the links and other product details and so hopefully the brand will stick in the head because they will remember the unit

EnvironmentalI have ensured that all of the materials used are recyclable and so this unit is completely eco friendly I feel this is an important feature with a point of sale unit as over time due to wearing away the unit will eventually have to be replaced This is also very good as it means if the unit ever has faults it can be replaced knowing that everything used on it can be reused and possibly even sent back so the unit can be remade


DevelopmentDimension Drawing


Development

Material Length (mm) Thickness (mm) Cost Quantity

1 Acrylic 250mm 100mm pound719 1

2 PVC 100mm 100mm pound1440 2

3 Teak 50mm 150mm pound6551 1

4 Mirror 300mm 1000mm pound1189 1


6 Aluminium 1500mm 6mm pound121 1

Cutting List

1 23

6

5

4


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Barbers PoleI will make this by getting two acrylic tubes and wrapping the inner tube in white acrylic followed by red vinyl strips that I had cut out I will then laser cut two acrylic discs to hold the inner tube into place For the next step I will prepare the hole for the box to hang from by gently lowering a pillar drill directly onto the outer tube to cut the hole To make the pole stable and so it can stand up on its own I cut out a circular piece of MDF and then used a veneer to replicate the frame that would hang off the pole The veneer was then made darker with wood varnish and glued to the base of the pole using Epoxy Resin Wooden Frame I will have the frame cut

out using a laser cutter and I will make the design using techsoft After this MDF frame is cut out I will veneer and varnish the MDF so it looks and traditional and also a darker wood I will then cut out an acrylic mirror and stick it into the frame using epoxy resin The final part of the design will be making the holes on either side of the frame this will be done by cutting a long strip on either side of the frame using a gerbil cutter

Plastic Sheet and VinylI will make this by having the plastic sheet cut out with a laser cutter I will have the vinyls drawn on techsoft and then cut out using a laser cutter they will be stuck on to the top of the frame as well as the plastic sheet

How the interactive part works

Front facing finished design

>

Evaluation Against Specification Designer

Evaluation

In this project I had looked at a range of alternative ideas in order to match the specification that I had developed in the development stage of the point of sale unit design In regards to the further specification I feel that I have matched the majority of it in my final design however there are some aspects that lack One feature that I decided to change was the use of teak wood due to costs instead I used at first oak wood but this would not match the dark wood aspect of the specification Another alternative I tested this part of design with and then eventually ended up using was MDF wood to create the frame and then veneered over it after this I then varnished the veneer This method also helped in the amount of time it had taken to make the frame as I meant the frame could be quickly and efficiently cut out with a laser cutter as oppose to sawing by hand which could prove to be a lot more time consuming To keep to the specification of using a dark wood I also varnished the frame Another aspect I felt that I had personally achieved was the next specification ldquoMy point of sale will also need to include the Mr natty logordquo The first element of testing I had used is the way in which I would present the logo which first started from laser cutting an acrylic logo and sticking it onto the frame part of the design however once it was on the logo proved to be quite unappealing to look at so I tried to use other alternatives such as engraving which is what I eventually decided to go with due to the fact that its simple and cost effective Within engraving there are a number of different ways it can be pulled off so I the way that I felt would be the easiest to do within manufacture and also in bulk was to laser cut the logo into the plastic slider part of the design ldquoMy point of sale needs to include some sort of logo that is relevant to the brand so I feel the moustache or sort of sailing icon would make sense to userdquo This element was originally intended for the testers associated with the design which were to start with little Moustaches users would take and test the product with this could also be kept as a novelty for the user in the end the moustache was used on the sliding screen so when users pull the screen across and look at themselves they see themselves wearing a moustache this avoided staff in shops having to restock false moustaches Other than these points the point of sale has more or less successfully followed the further specification that I had previously compiled

From looking at the point of sale I get the impression that the brand is quite traditional this is due to the wood used on the frame and the barber shop feel However where the unit lacks is in really showing the brands logo even though it is present the logo is quite small the unit would be a lot more effective if it had a bigger sign I found myself almost immediately drawn to the unit however I struggled to find what the brand was which made it difficult in the long run to find their products in the future due to there being no visible sign or logo I felt this was quite vital as I had never heard of this brand before so I would assume is quite unknown to other people Another aspect of the design I had a slight problem was the way the unit stood up it didnrsquot seem very secure and it didnrsquot feel very sturdy when using the unit would shake at times making me feel uncomfortable using it

Evaluation Against Specification User









The point of sale fits the brand however the logo isnt noticeable from a far distance so for customers walking into the shop they would have no idea what the brand is once they have walked away from the unit The interactive feature of the unit would be quite expensive to maintain due to the fact customers can take away the moustaches this means it will have to keep being stocked and replaced and I as a client I donrsquot want to have to spend to much money on the unit If there are any others ways to still make the unit interactive but at the same time cost efficient the unit would be greatly improved Other aspects of the unit are reasonably good however the unit isnt very sturdy it can easily be toppled which poses some concern

Evaluation Against Specification Client


User ldquothe sign could be made bigger I found myself looking around the unit just to find what the brand was which was a bit of a hassle and the majority of people in the shop would probably not have the time to do so I feel this made the unit a little less memorable as the brand wasnrsquot stuck in my mind if not made bigger could there possibly be more signs added to the unit so next time I instantly know what brand the unit is trying to advertise

To solve this problem I used Vinyl across the top of the unit so the customer can clearly see the ldquoMr Nattyrdquo logo shown above the mirror this will hopefully help users to identify the brand straight away without any problems and hopefully make the overall unit a lot more memorable

Userrdquo when using the unit I was always concerned that the unit would topple over as it didnrsquot seem very stable as much as I liked the interactive feature of it I couldnrsquot help but feel that the unit could just topple over if this problem was addressed I would feel a lot more confident using this unit in the future

To improve on this problem that had been brought up by customers I decided to give the whole unit a base so it would be a lot more stable I also will add more weight to the barbers pole as on that side of the unit there is a lot less weight which makes the overall unit seem a lot less stable I have also added feet and a stand to the back of the barbers pole on my design

Userrdquo when I look at the moustaches on the mirror my eyes become blurred when Im trying to see how the moustache looks on my face and so I find myself having to walk quite far back from this unit to combat the problem this is quite irritating as it means Im quite far away from the unit and I find myself getting in the way of other customers

EvaluationUser Issues

To solve this issue I thought about moving the plastic strip closer to the mirror so theres less of the moustache to reflect which would probably solve the problem of customers having their vision blurred and so they can stand much closer to the unit which gives the customer a better chance at looking at the products alongside playing with the unit This would also solve the problem of customers using the unit getting in the way of other customers

Problem Modification Process Manufacture

The ends of the barbers pole donrsquot cover the entire top of the pole this Is due top the fact a mould couldnrsquot be found to cover the pole correctly

I could make a mould from scratch that I didnrsquot quite have the time to do this time around and then vacuum form over the mould with high impact polystyrene to create a dome

I could make a mould from scratch that I didnrsquot quite have the time to do this time around and then vacuum form over the mould with high impact polystyrene

on a large scale this could be injection moulded as the mould would already be pre made and then thousands of copies could be done off the same process

The sign isnt very securely attached to the barbers pole The sign I only held up by a single chain which means it sways easily and so could quite easily fall off

I could either add an extra screw onto the bottom of the mirror frame so it is a lot more secure or I could fix a hook onto the bottom that the frame could rest on to stop the design from swinging

I would buy in a hook to simply be drilled into the design as the resources to make a metal hook wouldnrsquot be available

This could be injection moulded out of metal this would be good for the batch production of the unit

There is nowhere on the unit for the product to be held I had made the design to act more as an advertisement that in a shop would be placed

I would create a tray relating to the brand underneath the unit so people can see what the products themselves look like as oppose to them just being stacked on a shelf underneath the unit

CADCAM I would use this kind of design as it is easy to do once the holder is created and can be made over and over again

This tray could be injection moulded if more were needed to be made A mould of the tray would be made and then the injection moulding process could be repeated over and over

The Unit needs to be made more stable It doesnrsquot really have that much support of the base of it so customers dont feel comfortable using the unit as they feel it may topple over

Many users using the unit have often complained about the unit being quite unstable and they fear that it will topple whilst they are using it for the interactive features To fix this problem I would add a stand so the unit can stand without fear of toppling I could also include a base so its even more stable

I would use a injection moulding to create the stand as if there were many made it would be a useful process in terms of time this would also be a quick way to batch produce stands for shops so if they break they can be easily replaced

In bigger scale manufacturing I would also recommend injection moulding to create the stand it would be a useful process in terms of time this would also be a quick way to batch produce stands on a bigger scale

The barbers pole does not turn due to the motors I had not being able to take the weight of the pole it struggled to turn

Originally this was a vital part of this design however I struggled to get the pole itself to turn as I didnrsquot have a motor powerful enough to do the job To improve on this I would use a more powerful motor on order to get the pole to turn

I would buy more powerful motors in order for the pole to turn in the future I could also try and reduce the weight of the pole itself so I could use a smaller and less powerful motor

Motor parts are plasma cut and put together by a machine on a large scale

Evaluation










Final Point Of Sale Unit


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This is an effective unit as it is interactive people can physically touch and try on the caps before purchase it also catches the eye due to the long rows advertising the product being a very vibrant red as well as the brand sign lsquorsquoMitchell amp Nessrsquorsquo being displayed clearly above the caps Although the unit clearly shows what is being sold the brand is hardly described and so leaves customers not actually knowing very much about the brand Because of the lack of detail on the point of sale I would say the age range would be from about 12 to 25 just because they are drawn in mainly for the hats and not really anything else about the unit

This is effective in that the unit is clearly displayed and professionally laid out it also has an element of security as it is shown only behind glass however because of this it makes the product look more exclusive and therefore make people want to buy it He unit also has a lot of lighting which is another way it gets attention drawn to it Because of the way this product is presented I would say the age range would aim towards an older audience

This unit fits its environment perfectly it clearly displays the unit and is unique This would straight away attract attention because of the way its shaped and once people get closer the product is clearly displayed however the branding of the product cannot be seen from a distance Because the product is presented quite professionally I would say the target audience for this would be about 20+ However I would estimate this due to the nature of the product I feel it would draw a lot of attention from young people because of the large scale of the unit

This unit is very effective because you can see as a customer exactly what is being sold without having to be directly in front of the unit This can be helpful when looking for this specific product which is in this case lsquorsquobatteriesrsquorsquo Because of the unusual shape of the unit attention will straight away be brought to the sale unit I feel this unit would appeal to any age range really because it would draw anyone in it has quite

This unit is very effective because you can see as a customer exactly what is being sold without having to be directly in front of the unit This can be helpful when looking for this specific product which is in this case lsquorsquo HTC mobile Phonersquorsquo Because the unit is also interactive and the customer can play around with the phone they are more likely to stay around that product however this unit could be a bit too interactive and people will abuse that

This unit is very effective because you can see as a customer exactly what is being sold the shoe is shown directly on the front of the unit as well as branding such as the lsquorsquoNikersquorsquo symbol or the Foot Locker sign However the colours werent that eye catching and so doesnrsquot do as great a job as other point of sale units






















Links FX















Task Analysis





















Research Plan










Questionnaire






purchased

Top Three Points











Market Research




Market Research




Brand Profiling






High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Links FX















Task Analysis





















Research Plan










Questionnaire






purchased

Top Three Points











Market Research




Market Research




Brand Profiling






High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

Slide 3

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Task Analysis





















Research Plan










Questionnaire






purchased

Top Three Points











Market Research




Market Research




Brand Profiling






High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

Slide 3

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Slide 11

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Slide 52












Research Plan










Questionnaire






purchased

Top Three Points











Market Research




Market Research




Brand Profiling






High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Questionnaire






purchased

Top Three Points











Market Research




Market Research




Brand Profiling






High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 46

Slide 47

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Slide 49

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Slide 51

Slide 52










Market Research




Market Research




Brand Profiling






High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 42

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Slide 45

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Slide 47

Slide 48

Slide 49

Slide 50

Slide 51

Slide 52


Market Research




Brand Profiling






High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9


Slide 11

Slide 12

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Slide 14

Slide 15

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Slide 41

Slide 42

Slide 43

Slide 44

Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51

Slide 52


Brand Profiling






High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9


Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

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Slide 33

Slide 34

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Slide 36

Slide 37

Slide 38

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Slide 40

Slide 41

Slide 42

Slide 43

Slide 44

Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51

Slide 52



High Cost

Low Cost









Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9


Slide 11

Slide 12

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Slide 14

Slide 15

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Slide 17

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Slide 41

Slide 42

Slide 43

Slide 44

Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51

Slide 52



Customer Profiling



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9


Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

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Slide 41

Slide 42

Slide 43

Slide 44

Slide 45

Slide 46

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51

Slide 52



MoodBoard Mr Natty


Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Aesthetics

Wood

Traditional

Materials


Customer Specific

Hair Specific

TeakIn Shop Details

Clear Presentation




Barbers

Mr Natty Logo

Research Summary












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 49

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Slide 51

Slide 52












Initial Designs


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52


Initial Designs


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52


Initial Designs


Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Initial Designs


Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Concepts


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52


Concepts


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52


Concepts




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52




Development








DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52






DevelopmentJoints










Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52






Development




Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52


Barbers Pole






Development





Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

Slide 3

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Slide 49

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Slide 52



Barbers Pole






Development

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 49

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Slide 51

Slide 52

















Development



Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52


Social Media





Development


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52


MirrorrAesthetics





Development






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52






Development

Chain




Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Tray Development




Top of Barbers Pole





























>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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>















Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Development








Cutting List

1 23

6

5

4


Advertisment







>


Evaluation











































Evaluation












Slide 2

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Advertisment







>


Evaluation











































Evaluation












Slide 2

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Slide 52







>


Evaluation











































Evaluation












Slide 2

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Evaluation











































Evaluation












Slide 2

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d.t as folder

Business

effective unit

good unit

unitthis unit

soldthis unit

attractingcustomersthis

olderaudiencethis unit

ionthe unit

quitethis unit