D.T Presentation

By Lee Bonarious

Point Of Sale Units

The height of this unit makes it very clear and easy to see as this unit is not in a shop it needs to stand out and it does this very well. This unit has been placed in the centre of The Glades this makes it very hard to miss. This unit will be the most likely to attract customers due to the clever positioning. The design of this unit is very simple yet effective it has been designed using glass to allow the customers easy viewing of the product. Overall this unit is good as its height makes it easily visible and the positioning allows it to gain more attention than another unit.

This product has been placed at the front of the shop where any passers by or customers of the shop can view the product easily and can test the product if needed. The design has been catered to suit the style of the shop. It includes simplistic colours and uses a simple font to display the offer. The height of this product is of an average height and customers will not need to stretch down to use the product. Overall the unit stands out quite a lot and will attract customers due to the bright bold writing on the front. Its positioning is at the front allowing customers to see it before entering the shop.

The height of this unit is ideal for the viewing of the product and allows the customers to have a clear view of everything on the unit. The colour scheme of this unit it all brown due to the wood. It has used this as the shops products are all based around natural products. This unit has been placed in the centre of the shop suggesting the products are there main selling points. The have used the simplicity of the wood to their advantage. Overall this unit is very good due to the positioning, height and simplicity within the design.

The height of this is of an average height and will allow any customer to view the item on sale. The positioning of this unit allows anyone entering the shop have to pass it. The unit has been designed using very simple colours and only includes black and white. Overall this product uses the colour and positioning to its advantage. Due to the shop’s colour the unit fits in great, however this unit is not the best as the simplicity does let it down slightly.

This unit uses white and pink which fits in perfectly with the interior of the shop. This unit’s design is good for displaying the product as it uses a simplistic style. This unit has been placed in the window of the shop making it very easy for passers by. This unit is a great height for viewing and will allow the public to easily view the product on display.Overall this unit is good at displaying the product but bad at puling customers in to buy the product.

This is a very simple design that incorporates simplistic colours and allows the customer to not be drawn away by bright colour. The height of this unit is of an average height and will attract customers as it is almost eye level. This point of sale unit has been placed at a shop window allowing passers by to view it. Overall I think this product is an average sale unit due to the dull colours and lack of innovation.

This unit has been placed in the centre of the shop allowing all passers by to notice it. This unit will be more likely to attract customers compared to others just because of the positioning of the unit. This point of sale is at a great height as it makes it visible to any one passing by. The colour scheme of this unit is good as it incorporates bright colours this will attract more people especially kids. The design of this unit is great as it is fun and different because of this design kids will be more attracted to it. This unit incorporates things that no other unit usually has.

This point of sale unit has been placed at the front of the shop. It has been placed out of the way which lose customers. This unit is quite tall this ensures it is noticed by members of the public. This unit needs the height otherwise it will not attract the attention of the public. The unit has been designed specifically to cater for the lottery cards, This unit features a space in which you can write on. Overall this unit has great height and design however its positioning Is not the best as it limits the amount of customers seeing it.

This unit clearly displays the product on sale, It allows the customer to see the offer and product. It has interactive features that allow users to use the product this will reel the customer in and they will be more likely to buy. The height of this unit is good as it is big enough to attract customers. This point of sale unit has been placed towards the front of the shop and as soon as you walk in the shop it is straight in your line of view which will draw you in. Overall this unit is good at displaying the product and allows the customer to play around with the product that they may be buying.

This unit is great as it uses interactive features which allow anyone to test the product before they buy it . This allows people to have a mess around with the product on sale. This unit has a great colour scheme that is fun and inventive which allows many more customers to be attracted to it. The height of this product is actually really good as the pad and pen part of the stand is at a height for there target audience allowing them to have an advantage over other units that are aimed at this range. Overall this product uses great colours and great height advantage which allows this unit to be a great point of sale. The positioning of the product is also great as it has been placed down an isle relevant to the product.

This unit has great height making it visible from many places in the shop. This unit is perfect height for the type of unit it is. The colour scheme of this product is great as it uses bright colours all around and will easily attract customers purely based on the bright appealing colours. This unit has been placed in an excellent location next to the escalators this allows the unit to attract anyone wanting to go up the escalators as they will have to pass the unit before. Overall this unit has great positioning and has been manufactured at an excellent height.

This unit has a great theme that will allow it to attract many people who are interested in the Olympics. It incorporates the Olympic colours which help it look official .The height of this product is ok as it is not too small or too high however this means it will not attract a lot of attention like other units. This unit has bad positioning as it has not been placed in an area of the shop where its going to reach its potential. It has been placed at the start of an isle which makes it good in some respect however its not in an isle where it will be recognized properly. Overall this product has great colours however due to its poor positioning the unit has been let down and will not get the praise it needThis product has an amazing height advantage allowing the unit to clearly stand out due to its height it is more likely to gain a lot more attention. This unit has got perfect positioning as it has a whole area dedicated to a single product and accessories. The unit has been placed next to the top of an escalator allowing anyone exiting the floor has to go past the huge display. This unit has a great colour that is simple yet effective it uses two colours which allow it to stand out while still looking professional. Overall this unit is great at attracting all customers and is at great height advantage making it dominant over other units.

Old spice have used very clever marketing tools to ensure they get the customer base that they need, they have clearly started trying to target a fairly young age which probably ranges from 24 – 55.They have also started trying to target other ethnic groups they have done this so that they can target more than just one target group. I think old spice have started putting men on their branding thinking that the women are going to buy it for someone male who they know.

Hackett have started to target the older gentlemen this clearly shows in their clothing range however due to their lack of fragrances it is hard to tell whether they are trying to the same older gentlemen as shown in their clothing. They have a clothing range for children this suggests that they may have fragrances for children aged 16+ and fragrances for the older gentlemen 26+.

Fish have a very strange branding technique as they try to target stylists who are in their own business using the products and they have also created products meant for people age d 18+.Fish has a confusing brand as many of their products and their main salon is based around blue, They have then produced products with red packaging and red bottles which drifts away from their actual brand.

Mr.Natty have tried and succeeded when trying to target an audience they have made it clear that they are starting to target the old gentlemen aged 35+.The have produced products that only an older gentlemen would use. They have a very straight forward marketing technique using plain and simple colours and using the old fashioned wood making the brand look very stylish.

Lynx have a target audience of 13 to 18 year olds. Their brand is considered as a cheap fragrance that is just used for a smell. The brand is too cheap for anyone above the age of 18 to want it as it lasts 5 minutes and does not serve a specific purpose like antiperspirant.

L’Oreal men expert serves a purpose to men aged 30+ they have based all their products around men's treatment and solutions to men’s problems. Their two man products are antiperspirant and hair growth cream.

About CompanyOld spice is a n American male grooming brand that is manufactured by Procter and Gamble. They acquired the brand from the Shulton company in 1990.The first old spice product was intended for women this was first introduced in 1937 they then produced a product for men shortly after in 1938.Old spice dominated in the sale of men’s shaving soap and aftershave lotion. Sail ships are old spice’s trade mark. In the year 2000 they introduced many more products including deodorants, body washes and body sprays.

PriceOld spice have a middle ranged price of deodorant in comparison the cheaper deodorant .Their retail price of cheapest deodorant starts at £8 and can go up to £16.They have loads of different types of aftershave which range from £18 to £40.This is a fairly reasonable price and would allow a lot more people to afford a aftershave like this. They have some very cheap products like antiperspirant that can start at £3 and range up to £6 this is very cheap and would appeal to many people.

Why I chose this companyI have chosen old spice as I believe that there style is new and sleek and attracts a lot more people than they used to. They have started to attract different culture’s and they have done this by introducing a new modernised version of there what was seen to be old brand. They have introduced a more stylish product that appeals to me a lot more than any of the other brand’s.

CustomersOld spice has had an extreme makeover changing its customer base from the old aged men to the younger teenage generation. In 2001 old spice had become a top teen brand. They got involved with NASCAR racer Tony Stewart this straight away changed the interest of old spice and they became a modern brand that was very appealing to teenagers. Old spice is now appealing to 18-45 year olds.

Reasons behind modernisationThe deodorant business grew steadily, but P&G realized it wasn't drawing in men 25 to 45, who still remembered Old Spice as a old brand which was for the older men. So P&G decided to skip a generation and aim the brand at first-time deodorant users. To reach this younger group, in 1999 P&G started handing out samples of High Endurance to fifth-grade health classes, covering 90% of the nation's schools, as well as handing out "scratch-and-sniff" book covers to junior highs. This allowed them to gain the younger population in there brand. Old spice knew by targeting the younger generation they would make much more money.

Old

Sp

ice

Customer

Adult TeenagerChild

SituationI have noticed that Old Spice have trouble getting the word out about their brand. I think that Old Spice should start placing their products in more shops and start to but their advertisements on TV.I also think they need to produce a wider range of products that need to be placed within more shops.

BriefDesign a new point of sale for a male grooming company. The unit must display at least 1 product from their range and must clearly identify the brand. Possible brands are Old Spice, Hackett, L’Oreal Men Expert, Fish and Lynx

SizeSmall

MediumLarge

FutureModern

Better Product

Their Target

Audience

Recyclability

Manufacture

Easy To BuildTime

Recyclable

Material

Cardboard

Wood

Metal

Biodegradable

recyclable

PurposeSelling Their

ProductAttract More Customers

Lure Customers In

Functions

Plays musicInteractive

Touch screen

Sustainability

RecyclableLong-lasting

Environmentally Friendly

CostLow

MediumHigh

Positioni

ng

Front of shop

Back of shop

Middle of shop

SafetyDurable

No sharp edgesNot a tripping

hazardDurable and hard

Aestheti

csColourful

Stands out

Simplistic

Straight lines

The PastLook of the company

Changes in the productDifferent target

audience

ErgonomicNo sharp edges

Fit for customers heightFit for average human

Allow customers to easily view

TASK ANALYSIS

Social MediaFacebook

TwitterYouTubeAdverts

QR Codes

EnvironmentShopShopping Centre

Outside

Customer

Adult TeenagerChild

SizeSmall

MediumLarge

FutureModern

Better Product

Their Target

Audience

Recyclability

PurposeSelling Their

ProductAttract More Customers

Lure Customers In

Functions

Plays musicInteractive

Touch screen

CostLow

MediumHigh

SafetyDurable

No sharp edgesNot a tripping

hazardDurable and hard

The PastLook of the company

Changes in the productDifferent target

audience

ErgonomicNo sharp edges

Fit for customers heightFit for average human

Allow customers to easily view

Social MediaFacebook

TwitterYouTubeAdverts

QR Codes

EnvironmentShopShopping Centre

Outside

LINKS FXLogicalYou need the Brand name clearly displayed so that any passers by will be able to see straight away which brand is advertising. Without the brand being clearly displayed people may mistake your product for another. It is essential that you can see the product clearly this is mainly because people may be confused if the product is not clearly displayed. Sometimes shops have point of sale units in corners which sometimes hide the product from potential customers causing the brand to lose out. Many people like to be able to See the price clearly on the display this is so that they know how much it will cost them and is it worth paying the price for that product. If the point of sale is Positioned in eye line it allows all the customers very likely to notice the point of sale if that means they interact with it or not. The point of sale is very effective in such a position as the customer will be drawn straight to the point of display. The point of sale is great if positioned Near a till this is good as many people wait in queues, while they are waiting in this queue the point of sales that are in front of the till will attract them to it as they have nothing better to do while in the queue. If the point of sale is brightly coloured it is more likely to attract customers as it is eye catching. This will help with sales as it attracts people to the product. Interactivity is great in a point of sale as the customers will start playing with the product and they will then know whether they like the product or not. It offers fun to the customers before purchase. Cluster free area is a essential as with a cluster free area the product will easily be visible and no confusion will take place while looking at the product.IllogicalIf a product has the Same packaging it starts to become confusing for the customer and they then will need assistance from the employees of that shop and by that time many customers will be fed up and will possibly leave the shop. If there is a point of sale the product should not be the same size as it, This may put customers off as they may see the product as insignificant also the point of sale should not be too much bigger than the product as this can cause a problem as many people will see the display as showering the product and will start to distract people from the product. If a point of sale has interactive features then this is good however if it is Too interactive then customers say the flaws of the product and may not buy it. It will also give the customer time to see whether the product suits there needs. Trials of the product can be fatal and make people not purchase the product. Perfume is a great example as they supply card to spray the product on to however the card is not human skin so the product will not smell how its supposed to.

NeedThe ultimate things that are needed for a good point of sale and good sales of the product are: The product is clearly displayed so that that the customer can see what they are buying. The point of sale needs to attract the attention of the customers if that means using bright colours or smell or sound. The point of sale needs to be safe to all of the public to ensure no one gets hurt on the brands product. The product has to have security tags on it to ensure the product is not stolen depending on the price of the product. The point of sale needs to be able to stand out compared to other point of sales.KeepThe point of sale needs to keep the same customer base so that the target audience is still interested. The point of sale still needs to keep only one individual product on the display. The same traditional colours have to be kept as customers may get confused if changed. The same masculinity of the brand need to be kept due to the customer base. I will keep the brands logo and name still on the front of the point of sale to ensure the customer is not confused at what brand they are looking at. I will ensure the same target group will be interested in the product as well as new customers.

ScrapI will scrap some of the design ideas of the company to ensure they keep the same customer base while luring in other customers. I will get rid of some of the boring packaging supplied by company to try and bring a more sophisticated side to the brand. I will scrap the material of cardboard as it is boring and a poor material when trying to make your product look expensive. I would also scrap the idea that if a product is cheaper it has less attention compared to the more expensive products.

Form VS FunctionI will use materials that make the product look stylish expensive and sleek. I will not be in favour of cheap materials such as cardboard I will focus on materials like glass and metal. The glass can be used to enclose the product making it look very stylish and exclusive. I will use interactive features making the point of sale unit stand out from others. I will try to make my point of sale unit in the middle allowing it to look stylish and still be able to work to a high standard.

X FactorI will make my stand different from other point of sale units as I will use lighting that will light up the unit and the area around it. This is not featured on any point of sale unit. I will also use an interactive screen making my unit look expensive any worth while. By doing this I should be able to attract more customers to my chosen brand .

Initial Specification

AestheticsThe aesthetics of my point of sale will be based on the brand I will do this by making the point of sale incorporate the same colours. I will also use shapes that are featured frequently through the old spice design. I will also use the same masculine style that old spice use. I will use the products style to try and make my point of sale fit the brand.

CostI will base the cost of my point of sale unit on the cost of my brand as it will not fit in if the sale is much more expensive than the product. I will be carful as I cannot make the manufacturing cost of the point of sale too expensive due to the fact the products are not too expensive. I also have to make sure the cost of recycling the point of sale is not too expensive.

CustomerI will have to design the point of sale to suit what the customer likes and how they expect the product to be display. I will have to make sure that I make the point of sale to what the customer is actually looking for. I will need to ensure the point of sale is what the customer expects and is not completely different to what they know and love.

EnvironmentThe environment of my point of sale will be inside or outside the shop I will be most likely to have my point of sale inside the shop and have the point of sale positioned in the centre of the shop making more customers likely to notice it once they are within the shop also I will be carful as to which shop I place the point of sale in. I will need to find out about the style of the shops that my chosen brand is usually placed in.

SafetyI will make sure my product is safe to all heights of people and will make sure there is no sharp edges and to ensure there is no tripping hazards' will have to ensure my point of sale is made out of a sensible material which will make it less of a hazard to people. I will need to also ensure my point of sale is unable to be stolen as this could cause safety problems to the public.

SizeI will need to make sure that my point of unit is of an average size to allow the customers to be able to see the product comfortably. I will need to make sure the point of sale unit does not swamp the product on sale. I will make sure the product is of a certain size to ensure the point of sale does not swamp the item.

FunctionI will make sure the point of sale allows the customer to interact with it, allowing the customer more likely to buy it. I will possibly supply testers and freebies of the product so that the customers are sometimes more likely to buy the product. I will make sure I don’t give out too many freebies otherwise the customers may not want to buy the product as they will either not like it or they may have not want to buy the product as they have the freebie that has been given out.

MaterialThe material of my point of sale will have to be made out of a material that relates to my brands customers. The material of the point of sale will have to represent the price range in which my customer is willing to pay for the brands product.

Research PlanMood board

To complete my mood board I will want to research the brand I am choosing and I will study their style to ensure I get the right type of mood board. When I create my mood board I will want to learn about the brand and I will want to learn what their motivation is when creating their products. I will conduct my research using the old spice website to find out what the brands colours and textures are I will also look at their products in shops to find out what type of materials they use in their product. I will need to know some information about the brand before hand as I will need to know what the brands customer base is as this will set the mood board up very well. I will document the evidence in the style of a mood board.

Customer ProfilingI will complete my piece of research on the customer by observing the customer habits and what the customer is into and what kind of style suits them. I will want to learn about the customer and what the customers styles are. I will talk to the customers and to the company to find out the exact specifications of the customer and what they like. I will conduct my research in the shops that house the product and the places which promote the company. I will need to know what shops house the products and I will need to know where the advertisements of the brand goes. I will document the evidence of the customer profile in a word document with the required notes.

Brand Profiling I will complete my piece of research on the brand by studying the brand and how the brand functions and by understanding the brand’s style. I will want to learn what the brand’s style is and what their inspiration and logic is behind their design and branding. I will research on the internet and find out about the brand to ensure I find out what their style is. I will need to know how to find all the pieces of research on the internet and I will need to know where to look for the brand style. I will document the evidence on a PowerPoint where I can display the style of the brand.

Environmental SnapshotI will complete my environmental snapshot by going to shops in which old spice is sold and observe the environment and see whether the environment suits the product. I will want to learn how the product gets its positioning in the shop and why it gets positioned their. I will talk to the owners of the shop to see if it was there decision to place the product where it is or whether it was the brands idea to place it in that specific place. I will conduct my research in the shops that feature the product and the shops that feature advertisements for the product. I will document the evidence in a PowerPoint presentation.

QuestionnaireI will complete my questionnaire by asking members of the public what they think of the point of sale and ask questions on whether they think its effective or not. I will want to learn about the customer and how they see the point of sale and how it comes across to them. I will want to know what the customer thinks of the product. I will want to know where the companies main point of sales are. I will then document the evidence in the style of a questionnaire on a PowerPoint.

Market ResearchTo complete my market research I will first of all need to find out where the companies main products are located in shops and find out how much attention these products get compared to rival brands. I will want to learn about the rival brands and the ideas behind some of their products I will also want to know what makes their brand stand out from others if it is shadowing other brands. I will want to speak to some of the shop owners to know whether my brand is reaching out to customers and whether rival brands are overtaking. I will then document the evidence in the style of a PowerPoint.

First Hand Existing Design AnalysisI will complete the design analysis by going to shops and taking pictures of the fragrances that are on display. I will then use ACCESS FM to analyse the photos that I have taken. I will want to learn how the company and the shop like to display their fragrances that are on display. I will talk to the shop assistant to see whether I can take photos in their shop. I will conduct my research in the shops that feature fragrances on point of sales. I will then document my research on a PowerPoint presentation.Ten Minute Observation

To complete my ten minute observation I will want to choose a good point of sale and take note of how many potential customers go over to the point of sale and actually take interest into it. i will want to learn how effective certain points of sale are and I will want to learn more about the brands styling and the customers they attract. I will want to know where some of the best points of sale for my brands are and I will want to know the positioning of the point of sale. I will finally document my evidence on a PowerPoint.

Key Findings• All the colours are vibrant.• Use interesting features• Try and target 18 to 35

Mood Board

On this mood board I have taken pictures that show the brand Old spice for what it is and shows how old spice use their advertising. The pictures I have got for this mood board allow me to see more in depth of how a point of sale of theirs would look. I have used images purely from their website which have allowed me to create a collage of photos which relate to the old spice brand.

Customer Profiling

Procter & Gamble, the company behind the Old Spice brand, conducted consumer surveys and found that the vast majority of male body wash is actually purchased by women. The marketing character of old spice offers a stunning dose of masculine eye-candy to appeal to the female audience that apparently makes most of the body wash purchasing decisions, while still also giving the subtle message to men that if they just used Old Spice body wash, they too could be as suave and masculine as Old Spice Man.

This image attracts the male population to the brand. It offers eye-candy for the men, making them feel like they need the fragrance.

This image shows an old spice advert that is being used to try and show that by using old spice you instantly become a man and attract the females.

Old spice has had an extreme makeover changing its customer base from the old aged men to the younger teenage generation. In 2001 old spice had become a top teen brand. They got involved with NASCAR racer Tony Stewart this straight away changed the interest of old spice and they became a modern brand that was very appealing to teenagers. Old spice is now appealing to 18-45 year olds.

The first Old Spice product was intended for females, introduced in 1937. Old Spice for men followed in 1938.

Best Customer psychological profile•Personality: Young athletes, young self conscious men, and confident. •Importance of Purchase: Minimal•Perceived Risk: Old Spice has been around for a while and people trust the product.•Attitudes and Opinions: The attitudes of the customer are of a highly macho nature, believing that men should be strong, unwavering, and tough and deserve a product that comes with that same attitude. Anything opposite of the attitudes that standby the fruity and floral female hygiene products.•Class Consciousness: whether a man wants to buy Bvlgari because he is of an upper class and feels that if he were to buy Old Spice it might make him look cheap.

Key Findings• They aim their product at

women originally.• Aimed at young athletes.• A psychological profile.

Brand Profiling

The old spice brand has been constantly updating since it was introduced. The original logo a clipper ship was changed to a yacht when proctor and gamble took over from the shulton company in 1990 and changed the logo in February 1992

1934 - The Shulton Company was founded by William Schultz.1937 - Shulton releases Early American Old Spice for women

1938 – Shulton releases Old Spice for men

1968 - Colfax Laboratories is founded by Shulton PLC, UK and CMM, begins manufacturing Old Spice in India.

1969 – Shulton teams with Cosme Matias Menezes (CMM) for marketing, and distribution of Old Spice in India.

1970 - Shulton is sold to American Cyanamid. Shulton becomes their consumer products division.

1990 – Procter & Gamble purchases Old Spice from Shulton/American Cyanamid. The other Shulton products are sold as well. Breck goes to Dial. Pine-Sol goes to Clorox.1992 – The clipper ship logo is replaced with a yacht

1993 – Procter & Gamble take over Shulton business worldwide, ending the marketing and distribution deal with the Menezes family. CMM continues to manufacture Old Spice.

1999 – Marico Industries obtains marketing and distribution rights for Old Spice in India

2001 – On Thursday April 12, 2001, Procter and Gamble licenses Old Spice to Universal Razor Industries. URI assumes responsibility for development and production of Old Spice in the United States, Canada and Puerto Rico.2002 – Procter & Gamble licenses the ‘Old Spice’ trademark and business to Menezes Cosmetics Private Ltd (MCPL), formerly CMM, the same group who introduced Old Spice to India, for 10 years only in India. This ends P&G’s deal with Marico. (MCPL now serves India, Africa, and Russia) 2008 – The original Old Spice scent is repackaged as "Classic Scent". The traditional glass bottles are replaced with plastic, grey stoppers with red.

Here I have created a time line on the changes that have been made from 1934 to 2008 on Old spice. This timeline shows the modernisation that Old spice have taken to try and bring in new customers on all of their products.

Key Findings• The masculine change.• Original product for women.• Replaced the clipper ship

with a yacht.

Environmental Snapshot

Here I have taken some environmental snapshot pictures in Boots and one of Superdrug I have also taken a few of the internet from different stores worldwide to compare the differences. The pictures on the right are from an American store that promotes Old spice. This shows that Old spice’s target audience are based more in America due to the point of sale design. The point of sale on the right hand side shows interactive features that are helping with the promotion of Old spice. In comparison the pictures on the left have no interactive features and do not have their own display but are displayed with many other products with Old spice on the bottom shelf out of the way. This tells me that Old spice have not put a lot of effort into the promotion of their product in some shops. The Old spice products in Boots are surrounded by other products that are related to that type of product. Old spice’s products look like they are being shadowed by all the other products within the shop. In Boots there are only a few products from Old spice this tells me that Old spice need to improve on their distribution of products within certain shops.

Superdrug is one of the shops that I will want to place my point of sale in as Superdrug fits the style of my brand. Superdrug has many fragrance point of sales within their shop which display many different men's fragrances. I want to place my point of sale in this shop as all the products relate to my brand are of the same sort of price which makes my brand fit right in. All of the products have the same kind style as Old spice and all offer the same things as Old spice. In shops like Superdrug and Boots my product and my point of sale would be ideal for these shops mainly due to pricing.

Key Findings• Point of sales only in America

for Old spice.• Only a few products in shops.• Positioned in the same area as

other deodorants.

First Hand Existing Design Analysis

Aesthetics: The aesthetics of this point of sale unit look great and have been designed very well. These units has various layers of products that have been designed for men and women the men’s products have been placed on the top shelves and the women’s products on the lower shelves. This unit has no features that make it different from any other units. All of the unit along the wall next to Gucci have the same design therefore the same features this however is a weakness of the point of sale as it make the point of sales look too similar and customers will not see the difference in brands they will only see difference in price. The diesel and Giorgio Armani point of sale have the exactly same design features which make them look the same and neither of them will stand out as they look too similar.

Cost: The cost of these products are ranged between £18 - £72.This would be targeted at an age range of 18- 36 year olds that prefer an expensive deodorant or aftershave. These three point of sales all have the same costing point of sales, These point of sales feature the same layout and materials making the cost the same.

Customer: The customer for these products are for men and women aged between 18 - 30.Gucci has products that are of an expensive price and are targeted at the wealthier audience. The Giorgio Armani range have the same kind of age range as Gucci and these will both be aimed at wealthier people and the more professional male and female. The diesel range is slightly cheaper however will still be targeted at the same age range as the other two point of sales.

Environment: The environment for this point of sale is next to many other points of sale that are of an expensive price and are aimed at the wealthier audience. All of the point of sale next to this one have the same layout which displays men’s fragrances at the top and women’s at the bottom.

Size: The size of this point of sale is at a good size however does not stand out as all of the point of sales are exactly the same but with different products. Gucci should have made their point of sale more exclusive by making either larger of smaller to give it exclusivity.

Safety: This point of sale unit is very safe as it has been enclosed in the wall so it prevents the unit collapsing on any customers. This unit has no sharp edges as all of the edges have been enclosed in the wall. The unit safety features are the same to all the other point of sales on the wall like this one.

Function: The function of this point of sale is to attract customers to. The point of sale unit offers lighting that will be more appealing to the customers. The title Gucci is lit up which will be more likely to attract more customers. None of these point of sales uses any interactive features however they all incorporate testers to the public which is a good part of these point of sales.

Material: This point of sale is made out of acrylic and would have probably had a vinyl gloss finish to make it look more expensive and more aesthetically pleasing. The material of all three of these point of sales are probably the same as it would have saved the company money to make them all out of the same material.

First Hand Existing Design Analysis

Aesthetics: The aesthetics of these points of sale are very modern and stylish and suit house of Fraser's style very well. The point of sale at the top uses very stylish materials which make it stand out compared to all of the other point of sales. The materials on the top point of sale make it stand out as no other point of sale incorporates all the same materials as this one. The point of sale in the centre is also a very exclusive and different point of sale as no other point of sale uses the same design as this one or the same materials in the same way that this point of sale uses them. The point of sale located at the bottom is also very stylish and uses the colours well.it also uses stylish materials that many other point of sales in the shop use making it not seem as exclusive as the different point of sales.

Cost: The top point of sale that is housing YSL is of an expensive price which ranges from £20 to £70.The point of sale in the middle which is housing Dolce & Gabbana ranges from £18 to £60.which is a cheap to medium price. The bottom point of sale which is Giorgio Armani ranges from £30 to £70.

Customer: All of these point of sales target the same audience which is men and women aged between 20 years old and 38 years old. They all have slightly different designs to try and ensure they reel their customer in better than other points of sales.

Environment: These point of sales are all in house of Fraser department store and are located in the fragrance section with loads of other point of sales. They all have been positioned in certain areas to ensure they gain their customers.

Safety: These three point of sales all incorporate the same safety features however they will have some slightly different requirements which they have to meet to ensure that the point of sale is safe for the public viewing.

Size: These point of sales are all of a good size for the public viewing and because they are not tall but medium sized then the public will prefer this size according to my questionnaire.

Function: These point of sales have the same features these are lights. Their is lights that make the title light up and allow the user to be attracted to the point of sale more.

Material: The two point of sales at the bottom of the page use the same material which is acrylic. The point of sale at the top of the page is the only different point of sale in the shop that uses glass wood and acrylic this make s the point of sale stand out much more compared to all the other points of sale that use the same material.

Aesthetics: All three of these Hugo boss point of sales incorporate the same design except for one as it is a different Hugo boss style. The Hugo boss Orange uses the colour orange within all of its products and uses the colour orange to promote the new range that they offer by being different. The other two Hugo boss point of sale incorporate the usual Hugo boss style however they are different styled point of sales. The Hugo boss one in the middle offers the women's fragrance at the top and the men's at the bottom. However the other Hugo boss point of sale has the men's fragrances at the top and the women's products at the bottom.

Cost: The cost of all three point of sale products range between £26 - £56.These products are all of an average to high price. These point of sales have been designed to make them look more expensive than they actually are.

Customer: The customer of this product would be 18 to 40 year olds. Hugo boss tries to aim their product at the more professional type of men who want to smell more masculine. These three products all try to attract the same age range and style of men and women.

Environment: All three of these point of sales are placed in an area where fragrances are the main selling point. They have all been placed in different areas to try and persuade customers to purchase them by allowing the customer to keep on seeing the fragrances.

Safety: These three Hugo boss point of sales would all incorporate the same safety features enabling them to be safe to the public. The safety of these point of sales would all be the same as the manufacture has to ensure that the features are the same.

Size: The point of sale on the left and the point of sale in the middle are of the same size. This is a good size for a point of sale as it allows the customer to have to take more interest into the product as they have to bend down just to try and see some of the products. The point of sale at the bottom of the page is eye level with all customers looking at it, it also offers all the products to be display very clearly and allows the customers to easily be able to access the products.

Function: These Hugo boss point of sale units all have the same features and they are lighting in the title and behind the products shelving. The function of these point of sales are to attract customers. These point of sales do this quite well as they are positioned in different areas of the fragrance section and allow the customer to be constantly reminded of the Hugo boss point of sale units.

Material: The three of these units would be made out of the same material. Which consists of acrylic and some glass. This allows the point of sale to look modern and stylish as well as expensive which attracts more customers to the point of sale.

First Hand Existing Design Analysis

Questionnaire

What age range do you think Old Spice are trying to target ?

12 - 18 19 - 30 31 - 45 46 - 80

Where is the most likely place to find Old Spice ?

Boots House of Fraser Any Supermarket Harrods

What features would you like on a point of sale ?

Interactivity lighting Testers Sound Effects

What size do you like a point of sale to be ?

Small Medium Large Extra Large

What attracts you to a point of sale ?

Colour Product on Sale Interactive Features

Sound Effects

Where would you place a point of sale ?

Front of the Shop

Middle of the Shop

Back of the Shop Outside of the Shop

What material would you like to see on a point of sale ?

Glass Metal Wood Acrylic

In this questionnaire I will ask thirty members of the public my questions and will take not of their responses to ensure that I get the best idea of what the customers like to see in a point of sale.

Old

Sp

ice

Metal

Glass

Wood

Small - 1

Medium - 18

Large - 3

Extra Large - 8

After conducting my questionnaire of asking a mixture of 30 people from the public and from my family and friends seven different questions regarding point of sale units. I have found some results that I will take into consideration when constructing my point of sale unit.

Results

After asking the question, What size do you like a point of sale to be ?.I have found some results that I will have to take into consideration. I have found out that the majority of people prefer observing and using a medium sized point of sale in comparison to any other size. With extra large coming in second place with 8 people choosing it and large in third with 3 people choosing it and small coming bottom where only a single person chose it. The Medium sized point of sale won by a massive ten people this told me that a medium sized point of sale is much preferred by the public. I then queried them about their answer and asked them why they chose their answer over the others. I found out that the people who preferred the medium sized point of sales thought they looked better and that they didn’t try too hard to stand out and end up overshadowing the product on display. The people who chose the extra large thought that it was better to try and attract as many people as you could to the point of sale even if it means that the product will become shadowed by the point of sale. As for the few people that chose large they thought it looks better to be slightly bigger than normal but not too big so that the product is not shadowed. As for the other person who chose small they just thought that it was better if the product had more presence compared to the point of sale that was displaying it.

After asking the question What material would you like to see on a point of sale ?.I found some interesting results that didn’t surprise me as much as I thought it would. I found out that the majority of people preferred to see Metal on a point of sale unit. This was no surprise to me as metal is modern and is the latest material that designers are using. In second it was acrylic which was no surprise at all as loads of manufactures are using it in their products and because of the shine it can give of it makes it look more expensive. In third glass came this was a surprise as I have only seen a few glass point of sale unit however the few I have seen are very stylish and modern. In fourth was wood which I was expecting as wood is very traditional and many point of sale’s have stopped using this to try and modernise their company. Judging by my results I will look into making my point of sale out of Metal however due to the prices of it I may have to settle for acrylic. However going by the public acrylic will still attract people to the point of sale. The people who chose Metal said that they thought it was stylish and expensive making the product on sale appear more exclusive and expensive. They also said that by having Metal it can make the product on display look better than what it is. The people who chose acrylic said that they thought it was expensive and stylish as they claimed to have seen it on point of sale units from brands such as Chanel and Burberry. This told me that acrylic may be the way to go due to its cheapness and its effectiveness. People who chose glass said that it made the product more exclusive and that it looked far more expensive than any other material as when there is a point of sale constructed from glass the product is usually enclosed by glass. The few people who chose wood claimed that it was traditional and would look very good depending on the brand.

12

10

6

2

Market Research

Old Spice just recently became a "once-again" top-competitor for men's fragrance, body wash, deodorant, and antiperspirant. When Axe debuted in the U.S. in 2002 -- their following and target audience were men 18-34 -- and this is exactly where Old Spice had been failing. Old Spice used to be known as an "old man product," but with the help of innovative and fresh, young marketers; the company rose back to life. Old Spice began to target directly with their "the man your man could smell like" campaign -- using Isaiah Mustafa who helped to connect to a younger generation. The commercials/videos were humorous and connected to a younger crowd. The campaign spiked sales for Old Spice once the video went viral and they were an instant hit -- and with the help of social media and YouTube, the video of the campaign generated 35+ million views in seven days

Goal: Continue targeting 18-34 year old men Target men, in general, 18-60Increase sales by 30% with all fragrance lines through social mediaCost: creating a new, .30 and .60 second commercial/viral video containing Isaiah Mustafa continuing "the man your man could smell like campaign"Competition: Axe has been Old Spices' biggest competitor since they debuted in the US in 2002 -- Old Spice must continue to focus on the younger generation to keep up with sales. Old Spice has the ability to compete by growing their blog, Twitter, Facebook, and YouTube pages by connecting with their younger audience.Also, by connecting directly with consumers that have already used their product, Old Spice can continue to enhance their social media efforts. Old Spice is already an amazing and dominating product, now it is just time to get the word out.

This is how Old spice use their advertising and how they go about advertisingFocus on a 12-month campaign with sponsorships on specific flights and heaviest flighting during the holiday months (Nov-Dec)-special package deals with fragrances, body wash, after shave, deodorant, and antiperspirant-announce the holiday packages on all major social media sites (Facebook, Twitter, YouTube, and begin sales on Groupon)-start a Holiday contest for buyers to participate in with the website + YouTube -- increase the consumer engagement-continue flighting ads on major sites with video and rich-media ads-continue to maintain the site and pump-up with the latest and greatest content and provide buyer with easy point of purchaseTotal Cost: $6,000,000 (06/30/2011-06/30/2012)Measuring Success: Google Ad Words allows campaign monitoring with their placement performance report: see where your ads appear and their respective clicks, as well as how many conversion each earned and its costs

Ten Minute ObservationI have observed all three of these point of sales for ten minutes and have taken note of the amount of attention that they get from the public and what lets the point of sale and whether the point of sale lets the product down. I have also judged the point of sale depending on the product it is displaying.

This point of sale was the first one I looked at for ten minutes. I have found out that this point of sale unit did not have a lot of attention towards it. It only had three people go up to it in the space of ten minute however they walked away as soon as they saw the state the point of sale was in. This point of sale is intended to be interactive however the age range that this is aimed at has abused the point of sale and drawn all over the point of sale and left it in a mess, Therefor it is not attracting any more customers as they are put of by the mess. This point of sale has been placed at the end of an isle this allows it to be seen by the public who are passing by. The point of sale lets the product down as the product would be bought by a fair few people however the point of sale has been vandalised by the age range for that product. This should be dealt with by the shop manager and something should be put in place to stop this happening.

This point of sale was the second one that I observed for ten minutes. In those ten minutes I noticed that it had quite a few people using it straight away when I started my observation. In the space of ten minutes it had 12 people use it which averages out to more that a person a minute. I see this point of sale as a strong point of sale due to the strong advertisement everywhere else. This point of sale is for the national lottery which most people know about and would use every week this explains why this point of sale had this amount of attention. The point of sale allows the customer to use the plastic stand on it to fill out their lottery card. This makes it more efficient for the customer. The point of sale is at a good position in the shop allowing customers who are leaving the shop or entering the shop be able to see the point of sale before they leave and as they enter. This point of sale is very effective due to what it is trying to sell.

This was the third and final point of sale that I observed for ten minutes. This point of sale had been placed in eye line straight when you enter the shop making it catch your eye straight away. This point of sale I was surprised at because it did not have the attention that I expected it to have. In the space of the ten minutes only four people observed it however did not use the product on display. The point of sale itself is placed in a great area and also has the product at the point of sale and has an interactive feature that the customer can use. This point of sale however I think did not live up to the expectation due to the product on sale. The point of sale done a good job at advertising the product however the public showed no interest in the product on display.

Key Findings• Interacted with the product.• Only spent a few seconds with

the product on display.• Wasn’t interested in bad

product.

Old spice Point of

sales only in America.

masculine

change.

Wasn’t interested in the product.

Positioned in the

same area as other

deodorants

Try and target 18 to

35

Placed near front of shops.

Only spent a few

seconds with the

product on display

Only a few products in shops.

They aimed the product at

women first.

Aimed at

young athletes

Only spent a few

seconds with the

product on display

Replaced the

clipper ship with a yacht.

All the colours

are vibrant.

Most point of sales

used straight lines.

Interacted with the product.

Further Specification

• I will use a mixture of curved shapes and straight shapes/lines on my point of sale because I think that curved/Straight lines and shapes look more aesthetically pleasing.

• I will want to make my point of sale out of metal judging by my questionnaire that I conducted, however because of the price of carbon fibre I will probably have to made my point of sale out of acrylic.

• I will need to make my point of sale interactive so that customers are more likely to buy the product and judging by my ten minute observation people like being able to interact with the product.

• I will have to want to make my point of sale using a mixture of red white and blue which are the colours of Old Spice.

• Because Old Spice do not have any point of sales in the UK my point of sale will be the first one so I will have to make it stand out from others.

• I don’t know whether I want to carry on Old Spice’s modernism style as the original design designs of Old Spice where very good.

• Based on my questionnaire I will want to make my point of sale medium sized or extra large as theses where the most popular choices by the public.

• I will want to place my point of sale somewhere around the front of the shop so that it is in the view of the customers.

• Old spice have used a very masculine way of advertising however I'm not too sure if I want to carry on this masculinity with my point of sale.

• I will possibly supply customers with freebies and testers to allow them to get a taste of the product.

• I will aim to keep costs medium to low priced so that my point of sale fits in with the pricing of the brand.

Development

Material – Stainless SteelMy concept idea that I am going to develop will can be made out of many materials. The main materials that I am considering are Metal , Acrylic , Glass and Wood.The housing of my concept idea will need to follow Old spice’s modern style so it will be beneficial for me to use either glass , acrylic or metal.

Stainless Steel is one of the metals that I am considering for the housing of my concept idea. Stainless Steel maintains it strength an is corrosion and heat resistant. Stainless steel will allow me to be able to clean it very easily with any type of modern day cleaner. The material requires little maintenance unlike some surfaces. This material also has a great strength to weight ratio.This metal does however have it disadvantages such as it is expensive in certain quantities and grades of it. The metal is difficult to weld due to its fast dissipation off heat.

Material - AcrylicAcrylic is another one of the materials that I may be using for my concept idea. Acrylic is a great product that can be easily shaped and moulded. It is water resistant and does not lose its colour. Acrylic is very lightweight in comparison to the other products that I may be using. Acrylic is also impact resistant and is much more resistant than glass this is why acrylic is a good alternative to glass. Acrylic also comes in many different colour and many different grades of transparency.Acrylic has some major downfalls the

main one being that it is very easily scratched by materials that are not even that sharp. The acrylic can start to change colour ever so slightly when coming into contact with heat or direct light for prolonged periods. Acrylic is not easily recycled and is not biodegradable which causes the product to be harmful to the environment.

Material - Glass

Development

Glass is another one of the materials that I have been guided to use for my concept idea. Glass has some great advantages such as it can be made into different shapes and sizes. The glass can be different colour and can have different grades or transparency. Glass can be placed in any type of conditions as it does not oxidise. Glass also does not allow for water to pass through. Glass however does have its downfalls such as it is an expensive material it also breaks very easily under pressure unless the glass is reinforced. Glass also melts under high temperatures this however will not effect my concept.

Material - Wood

- Solid and hard material- Disordered and amorphous structure - Fragile and easily breakable into sharp pieces- Transparent to visible light- Inert and biologically inactive material.- Glass is 100% recyclable and one of the safest packaging materials due to its composition and properties

Wood is another material that may be best suited for my concept idea I have looked at my questionnaire and it tells me that wood is the least favourite material probably because of its looks and that it lacks the modernism for Old spice. Wood comes in many different types but all of the wood have the same advantages and disadvantages. Some advantages of wood are that it is lightweight depending on the size of the wood but for the amount I will need it will be lightweight it is also cost effective and I will be able to gain large amounts of wood for a good price. Wood is a renewable source which makes it very easy to get access to and it is 100% recyclable. The disadvantages of wood are its strength it can split very easily along the grain. Wood cannot be made into shapes easily and will require a high level of skill to construct well. Wood also rots when in contact with water or air this however can be prevented by use of certain products. Wood is also quite flammable.

Development

Material – canvasI can use a canvas material to construct the sails that are located on the front of my concept idea. Canvas will be a good material to construct the sails out of due to it is very easy to cut to shape and it is also very lightweight and strong. Having canvas as the material of the sails it will still allow them to move when in contact with the wind which is exactly what I need for the sails. Canvas is also very easy to repair in comparison to other materials that I will consider using for the sails. Canvas is also waterproof and windproof due to its tight weave. One of the biggest advantages of Canvas is its acceptance to chemical treatments that can make it flame retardant and increase its water resistance even more. Canvas has few disadvantages such as it absorbs things very easily so this makes it bad as it will stain very easily. Because it is a soft fabric if not treated right it will tear and rip. The canvas will need to be treated with a chemical before it can be water resistant to a certain degree.

Material - NylonI could use Nylon for the sails of my concept as nylon is specially designed for sails so it would make sense if I was to use this material it all depends on the cost of the material and whether or not it will serve the purpose of my concept better than canvas. Nylon has some advantages such as it is an updated version from materials like canvas and it is cost effective which will aid me when constructing my concept as I want to keep costs as low as possible. Nylon has a high tenacity and has a good strength to weight ratio. Nylon also has a high resilience and has an excellent abrasive resistance.

Development

Material - Rubber Material - Metal

Rubber is one of the two materials that I may construct the feet out of. The feet are going to be placed on the bottom of my concept. Rubber feet have quality traction which is ideal for my concept. The rubber feet also don’t scratch the floor or whatever surface they are on. The rubber also conducts electricity which will make my concept safer. Rubber feet are also shock absorbent. There are no disadvantages of rubber feet that I have found so far.

Metal is the other material that I may use for the feet of my concept idea. The metal feet look much more stylish compared to the rubber feet. The metal feet are also stronger and harder than the rubber feet making them less likely to need replacing. The metal feet however will scratch the surface it is on and it does not conduct electricity like rubber. Overall the rubber feet are much better than the metal feet in all ways.

Development

Material – Vinyl Letters

To make the letters on the bottom of my concept idea I will use either vinyl or acrylic. Vinyl is a good material to use but I think it looks cheap and it is ineffective as I don’t believe it stands out that much. However acrylic can have downfalls such as it will be harder to construct it will cost much more compared to the vinyl.

Vinyl comes in many different sizes , fonts , colours and patterns. You can create long messages with little money being spent. Vinyl letters can be placed virtually anywhere and can be easily positioned. Vinyl is very affordable and depending on where you get it from then you can get an 8ft long message for £2o.The letters can be stuck very easily to virtually any material. The letters are also designed to be removable so they can be changed anytime. The only disadvantage of the vinyl is that because of its cheapness the quality will not be as good for my concept as it will make my concept look cheaper.

Acrylic lettering would also be good for my concept idea as it looks more expensive. Acrylic lettering can be custom painted which is good as I could make them fit in more with my design. Acrylic letters are durable and practical. The acrylic can be used as a better alternative to metal lettering which costs more. Acrylic lettering is much more stylish than vinyl and will hopefully make my design look much better compared to the vinyl. Acrylic letters however will cost me more to get and will have to be laser cut which will require more time.

Material - Acrylic Letters

Manufacture – Acrylic lettering

To make the acrylic lettering for my concept design I will first need to design what I need the letters to say. I will use Tech Soft for this. Tech soft will allow me to construct the letters to the exact shape and size that I want. Once I have done this I will need to send my work to the laser cutter where it will be cut out.The acrylic lettering will not take that long to cut out as I only have 8 letters that will require cutting. These letters will be fairly small as well.

Construction – Acrylic letters

After I have constructed my acrylic letters I will need to place them onto my design. To do this I will need to use either hot glue or araldite.Hot glue is very easy to use and can be applied very easily to my design. The hot glue dries clear with little mess it would be good for the application of the acrylic letters. Araldite is also a great chemical that I could apply to the letters so that their would be a tight bond to the letters. Araldite also dries clear and is relatively easy to apply.

Development

Manufacture - Sails

If I decide to use nylon for the sails on my design then I will need to use a craft knife and will need to cut the nylon very quickly to avoid rough edges and a messy end product. I will have to mark out where I want to cut the nylon and then I will need to use a craft knife to cut along the line that I made. When I use the craft knife I will have to ensure that I have a couple of spare blades as the nylon may force the blades to break.

If I decide to use canvas for the sails then I will need to use elongated scissors to cut it. First I will need to mark out on the material the size and shape I require and then I just need to simply cut it. Canvas will make it much easier for me to make the sails out of as it does not require a lot of skill just a steady hand to follow the markings. The canvas will gain a clean cut with the scissors and it will not matter if I end up ruining the first piece as canvas is relatively cheap in comparison to nylon.

It will be in my best interest to use canvas due to its easy cutting and that it is inexpensive compared to the nylon.

Construction - Sails

To attach the sails to my design I will need to use either a stapler or I will need to drill holes in the wood and in the canvas. To attach the canvas to the wood I will need to make sure that I first have the material cut to the right shape and size. I will then need to staple the canvas to different places on my design. The stapler will be very easy to use and will be cost effective and will not take much time at all. However if I decide to use a drill to place holes in the material and my design I will need to ensure that they are in the perfect place and I will need to ensure that I have the right sized drill bit. After I drill the holes in both the wood and the canvas then I will need to get some small screws and place them through the hole of the canvas and then through the holes in the wood and then screw them in with the screwdriver or the drill.

AestheticsOn my design I have decided to place a fan at one end so that the canvas material will blow and move which will increase the interactivity of my design. This feature will make it more attractive to the public and will make my design much better. I have decided to do this as my design was lacking interactivity. With the fan in my design it will blow the canvas which will act like the sails which will refer back to old spice and give it a better feel. The canvas will have the old spice fragrance on it so that when the fan is on the scent will be pushed of the canvas and spread around the area.

This is what the sails will look like.

I will place the fan here as there is space for the fan to sit.With the fan being here it is in a perfect position to blow the sails and give of the old spice scent.

These are some fan ideas that I could use in my design.

Manufacture - HousingTo make the housing of my design I will use pine. First of all I will need to mark the piece of wood using a pencil and ruler. After I have marked out the pine I will need the use the band saw to cut it out with. After I have cut the wood I will need to ensure that the wood is smooth to do this is will use the belt sander.I will need to use Tech soft to design the curved piece of acrylic I will then need to send it to the laser cutter to get cut out.

I will have to make 6 pieces of wood and one piece of acrylic to make the housing.

Here I have pointed out the six pieces of wood and one piece of acrylic that I will need to make the housing.

Construction - HousingTo put these six pieces of wood and one piece of acrylic together I will use a mixture of joints and adhesives.I will use the butt joint to join the bottom and side pieces of wood together. I will then use the mitre joint to join the other two side pieces of wood together. I will finally use araldite to joint the curved bit of acrylic to the wood. Once I have attached the wood and the acrylic then my housing is finally complete and is then ready to be attached to the base.

Construction - Base

Manufacture - Base

To manufacture the base of my design I can either use four pieces of wood or a single solid piece of wood. If I use four pieces of wood it will allow me to make a more complex base and will also allow me to change to very easily and will also allow me to not waste any material.

To make the four pieces of wood I will first need to get a large piece of oak wood I will then need to use the band saw to carefully cut out the shapes that I need to make the base. To do this I will first need to mark out on the piece of wood the dimensions of the base and then I will cut it out with the band saw.

Once I have used the band saw to cut the wood out I will then use the belt sander to smooth the edges down.

To put the four pieces of wood together I can either use an adhesive or I can use a joint that will support itself.I will connect the four pieces of wood using a dovetail joint.The dovetail joint will be ideal for what I need it for as it will make my design look very neat and tidy.

1. Square the ends of the wood to be dovetailed.

2. Set the sliding bevel to a suitable pitch of between 1 in 6 for heavy work and 1 in 8 for smaller and more detailed work. Avoid sharp angles as the points of tails break easily.

3. Scribe the tails on the end and face of the wood and mark the “waste” pieces.

4. Clamp the wood in a vice and cut on the waste side with a tenon saw.

5. Lay the two pieces over each other and transfer the markings through the cuts with a tenon saw.

6. Remove the waste between tails and pins with a chisel

To construct the dovetail joint I will need to :

This selected area is the base.

Here I have spoken about how I would use wood to manufacture my base however when making my design I chose to use acrylic purely because of its aesthetics it proved to be easier to work with and came in a variety of colours unlike wood. The acrylic also would not need and type of finish such as varnish as wood would need a finish such as this.

Specification Checkpoint

I have so far achieved this specification as my design has successfully used a mixture of curved and straight lines as well as shapes.

• I will use a mixture of curved shapes and straight shapes/lines on my point of sale because I think that curved/Straight lines and shapes look more aesthetically pleasing.

• I will want to make my point of sale out of metal judging by my questionnaire that I conducted, I also could use carbon fibre however because of the price of carbon fibre I will not be using this. I will probably have to make my point of sale out of acrylic.

I have not decided to make my design out of either of these materials as metal I think will not suit my brand and carbon fibre will cost quite a lot of money for the amount that I want. Acrylic will also not suit my design I believe that wood will suit my design the best so I have decided to use wood for the majority of my design.

• I will need to make my point of sale interactive so that customers are more likely to buy the product and judging by my ten minute observation people like being able to interact with the product.

I have made my design slightly interactive as the customer can press a button that will turn on a fan which will make the fragrance on the sails spread around the area.

• I will have to want to make my point of sale using a mixture of red white and blue which are the colours of Old Spice.

So far I have not mentioned that I will use red white and blue however I constructed a model using Google sketch and I have used them three colours in it.

• Because Old Spice do not have any point of sales in the UK my point of sale will be the first one so I will have to make it stand out from others.I have kind of made my design stand out as it is using Old Spice’s logo which is unusual which will hopefully make it stand out.

• I don’t know whether I want to carry on Old Spice’s modernism style as the original design designs of Old Spice where very good.

I have continued to use old spice’s modernism style by using their logo as part of my design.

• Based on my questionnaire I will want to make my point of sale medium sized or extra large as theses where the most popular choices by the public.So far I have not mentioned the size that I will make my design, however I will decide to make my design medium sized.

• I will aim to keep costs medium to low priced so that my point of sale fits in with the pricing of the brand.

I have said that I would use wood this will help me keep costs low and will make my design fit in better with the companies style.

• I will want to place my point of sale somewhere around the front of the shop so that it is in the view of the customers.

So far I have not mentioned where I will place my design within a shop.

• Old spice have used a very masculine way of advertising however I'm not too sure if I want to carry on this masculinity with my point of sale.

• I will possibly supply customers with freebies and testers to allow them to get a taste of the product.

I am not too sure how I will carry on Old Spice’s masculinity so far I have not met this specification.

I have not mentioned freebies as such at the moment but I have used the idea of a fan blowing the fragrance of the sails around the shop.

AestheticsOn my design I can add a hole behind the sails so that I could place the old spice fragrance behind them and them make them squirt the fragrance once the fan is turned on. This will probably have to be done by using a motor that triggers the fan to turn on as well as the fragrance to squirt. I will need to cut a hole inside my design to do this I will need to use a drill with a circular drill bit and I will then need to use the hegner saw. To do this using the hegner saw I will need to take the saw’s blade of and place it inside the hole that I just drilled out. I am not too sure how big I will need to make the hole I presume that it will not be too large and would be rather small.

This is how my design will look after I have drilled the hole in the back after I have created the hole that will house a bottle of the fragrance.

This is the hole that I will drill out.

UsabilityI will design my point of sale in way in which it will have the ability to be mounted onto a table this will be of an average height to the average Male/Female.I will make my point of sale use rubber feet which I mentioned earlier on in development which will aid in the security of my point of sale when on a table.Having my point of sale at this height will make it more ergonomic for the user.

This is the style of table that I will use to mount my design on.

This drawing that I have made shows the average height of a person and where my point of sale will be positioned.

UsabilityI will make the button seen in this

picture out of rubber as it will be safer. By having rubber for the button I will not cause any safety issues to rise compared to a material such as wood or metal. If I used metal the edges would be far harder to make smooth to prevent scratching. By having rubber it will be relatively soft and will not have any sharp edges.

ComponentsThe wiring for my point of sale will need to go inside the design. I will make ridges that the wiring inside will sit on I will have to use a staple gun as well to hold the wires in place.

Here are the ridges that I would put in place on my design to ensure that the wires can go around to the designated point.

I would need to use a staple gun which would ensure the wires stay In the correct places.

Components

On my design I will place L.E.D lights around the letters so that the lettering will attract the customers more and will look more aesthetically pleasing.The lights that will be placed around the letters will be coloured blue and red this links with Old Spice and will make my design look more themed to Old Spice.

The L.E.D’s will be placed around these letters and will have to be positioned carefully around all of the letters. I will have half of the letters red and half of them blue.

Manufacturer

Usability

I will need to make my design safer for the use of the public I will need to do this by making the sharp edges on my design either rounded or I will have to put a rubber guard around them. If I decide to round the edges off I will need to use the belt sander of the file and will need to ensure that the edges are not sharp in any way. If I decide to use rubber guards around the edges then I will probably be able to buy them off the internet.

These are some of the guards that I may be able to use on my design this will hopefully ensure protection.

This is my other option which is the belt sander or file this will also enable me to make the edges smoother.

The red rings represent the main corners that I will need to cover or adapt.

To make the piece of rubber I can either buy it in from the internet or produce it myself. If I was to create the piece of rubber myself it would be much hassle for such a small component this is why I will choose to buy it in from the internet.

I have said that I will use rubber corner edges so that I can protect my design. I decided not to use this as they were not aesthetically pleasing. The rubber edges however will ensure that no injury’s happen, I did ensure that I used acrylic which I filed down so that they are not sharp.

This button will open the door to the right and will also trigger the fragrance behind the sails to activate and spray the fragrance onto the sails while this is happening the fan will be turned on as well.

Usability

Construction

This button will have to be wired up from the inside and the wires will run through the design. I will support the wires how I have shown in this picture using ridges that will hold the wire and then I will use a staple gun to ensure that the wires do not move.

The door and the little slit in my design will be wired up to the button which will activate them upon interaction with the button.

To make the button stable I will have to craft a gap in the material below which will house the button. I will then need to make sure that the button stays in the gap. To do this I will use araldite to glue the sides of the button to the sides of the gap.

The button will still easily be able to be pushed down by the user as their will be nothing stopping it. I will ensure that the button works before I glue it to the gap made.

I have said that I will use a indent in the material so that the button becomes stable I could however use screws either side of the button to ensure stability and would allow the button to be pressed many times without losing its positioning.

Manufacture

Construction

To manufacture the rubber feet I can go down two paths one being me making the rubber feet and the second me ordering the feet online. If I get the rubber feet online then It will allow me to have more time for other parts of my design. If I decide to make the feet myself It will take me a while as producing the rubber feet will be very tricky and time consuming. This is why I have decided to get the feet from the internet.

To attach the rubber feet onto my design I can either use the screw on rubber feet which I will need to drill a hole into my design so that the rubber feet can screw into it. The other option is that I get rubber feet that I will be able to attach on with an adhesive. If I attach the feet with an adhesive I will use araldite.I will need to make holes

in the bottom of my design if I use the screw in rubber feet. I will make the holes in the bottom of my design using a drill.

Araldite will be the best glue that I can use for gluing rubber feet onto the bottom of my design. This is because it is the strongest resin that I can use.

To attach the rubber feet on my design I has said that I will use araldite, instead I could have used screws which would secure the feet more and would make the design more stable and less prone to fall over.

Manufacture

Construction

To make the door I will first need to get a piece of wood that is at least an inch thick. I then need to draw out the size of the door on the piece of wood and then using a hegner saw I will cut the markings out. I will then need to make sure that I use the belt sander to smooth all of the edges on the wood.I will need to purchase two hinges. The hinges will be placed at the top and bottom of the door. I will also need to create a few small holes on the door and on my design so that the hinge can be screwed in.

I will use the hinges to attach the door to my design. I will need some small screws that will go through the door and the hinge. The screws will go through the small hole that I made on my design.

Here I have shown a Google sketch up model that is showing an example of how my door on my design would look.

I have said that I will use screws to secure the door however they could potentially crack the acrylic due to its thickness, I instead used epoxy resin to secure the hinge to the frame and to the door. The epoxy resin proved to be a bit messy but prevented me cracking my door using screws.

UsabilityThe fan that is in my design will work by being

activated by the button on the front of my design. The fan will be battery powered. It will be position at the side of my design and will automatically come on when the button is turned on. This will also trigger the fragrance to spray onto the sails and the fan will fan the scent around the area.The button on the front of my design will be wired up to a circuit board in the centre of my design. The circuit board will also be connected to the fan and the fragrance bottle mechanism.The circuit board will have to be positioned in the centre of my design and will have to be supported by small brackets. It will be positioned on the back wall of my design.

Components

I will need to use a circuit board in my design it will be placed inside my design. I can use resistors so that I can allow a certain voltage to flow through to the other components. The circuit board will be connected to the fan and the button. The circuit board will be powered by a battery that will also be connected.

Battery

Fan

Button

The circuit board is the only way that I will be able to connect all three things to it and still be able to easily manage the other components. The Fan , Button and Battery. The circuit board will have to be positioned in the middle of the inside of my design and the wires will be able to easily run above and below it.

This is where the circuit board and wires will be positioned inside my design.

Components

ComponentsThe fan on my design will be positioned at the side of the it. I will have to make a indent in the design so that the fan can sit in and will be more stable. To safely secure my fan I will have to use a hot glue gun this will ensure that it stays in position and does not move.

The fan will have to be soldered to the circuit board to ensure that it turns on when the button is pressed.

The fan will be battery powered and will probably take either AA batteries or AAA batteries.

The battery on my design will have to be positioned inside the housing and will power the circuit board and will power the fan. The batteries will have to be positioned close to the circuit board as it will be easier.Inside the housing the battery will have to be placed on the side of the wall and will need a case to ensure it is stable.

I will have to make sure that the battery is secure and I will have to use a hot glue gun to secure the case to the inside and I will also use small screws to ensure that the case is secure and will not fall when in transport.

This is the indent that will secure the fan and will also have a small hole inside the indent so that the wires can go through.

I have said that I will use batteries in my design I could also use the mains as this will allow me to have higher wattage and would be more efficient. However by using the mains supply it will restrict the positioning of my design compared to batteries where I can place my design freely around.

Manufacture

Construction

MaterialI will use acrylic panels that will be placed on top of the wood that is the housing of my design.This is what the acrylic panels will look like on my final design. Acrylic will probably be the best and easiest material for my design as it is easy to use and is easy to shape.

To apply the acrylic to the wood I will use epoxy resin. Once the glue has been applied to the wooden surface. I will then apply each pane individually. The epoxy resin will have to be applied before I apply any of the sails.

To manufacture these acrylic panes I will use the laser cutter. This will enable me to cut all the pieces that I require with ease and will be the most efficient way of producing the panes to size.

Acrylic is one of the easiest materials to work with in terms of the production of my design. I have looked at other materials such as wood and various metals like aluminium. I have concluded that acrylic is the best for my design based on these various tests that I have taken.

Acryli

c

Woo

d

Met

al0

4

8

Safety Test

Safety Test

Specification Checkpoint

I have so far achieved this specification as my design has successfully used a mixture of curved and straight lines as well as shapes.

• I will use a mixture of curved shapes and straight shapes/lines on my point of sale because I think that curved/Straight lines and shapes look more aesthetically pleasing.

• I will want to make my point of sale out of metal judging by my questionnaire that I conducted, I also could use carbon fibre however because of the price of carbon fibre I will not be using this. I will probably have to make my point of sale out of acrylic.In my design I have said that I will be

using oak wood for the base of my design and I will be using oak wood for the housing of my design. I have then gone on to mention that the housing of my design which is currently wood will have acrylic panes placed over the top of the wood so that I can get the colour that I want.

• I will need to make my point of sale interactive so that customers are more likely to buy the product and judging by my ten minute observation people like being able to interact with the product.

I have made my design slightly interactive as the customer can press a button that will turn on a fan which will make the fragrance on the sails spread around the area.

• I will have to want to make my point of sale using a mixture of red white and blue which are the colours of Old Spice.

I have made sure that I am using these three colours I have shown this in a Google sketch up model and have mentioned it when considering the material that will have these colour capabilities.

• Because Old Spice do not have any point of sales in the UK my point of sale will be the first one so I will have to make it stand out from others.I have kind of made my design stand out as it is using Old Spice’s logo which is unusual which will hopefully make it stand out.

• I don’t know whether I want to carry on Old Spice’s modernism style as the original design designs of Old Spice where very good.

I have continued to use old spice’s modernism style by using their logo as part of my design.

• Based on my questionnaire I will want to make my point of sale medium sized or extra large as theses where the most popular choices by the public.I have not given any accurate dimensions as yet for the sizing of my design I will however mention the exact measurement in the cutting list later on

• I will aim to keep costs medium to low priced so that my point of sale fits in with the pricing of the brand.

I have said that I would use wood this will help me keep costs low and will make my design fit in better with the companies style. I have now gone on to mention that I will be placing acrylic panes over the top of the wood so that I can get the colours that I want.

• I will want to place my point of sale somewhere around the front of the shop so that it is in the view of the customers.

I have still not mentioned the positioning of my design within a shop. I will however be showing this later on.

• Old spice have used a very masculine way of advertising however I'm not too sure if I want to carry on this masculinity with my point of sale.

• I will possibly supply customers with freebies and testers to allow them to get a taste of the product.

I am not too sure how I will carry on Old Spice’s masculinity so far I have not met this specification.

I have not mentioned freebies as such at the moment but I have used the idea of a fan blowing the fragrance of the sails around the shop.

Manufacture

ConstructionTo manufacture the slot in the side of

my design that will hold and support the fan. I Will have to use the laser cutter so that there is a hole in the acrylic I will then use some small pieces of acrylic that I can cut using the band saw which will be positioned underneath the hole that has been made I will then position a small piece of wood with a small hole which the wires of the fan will go through. The hole will have to be big enough so that the wires can securely go through.

I will use epoxy resin to secure the pieces of acrylic to each other and the small piece of wood to them. The epoxy resin will be able to hold the pieces of wood as well as the acrylic. I will have to ensure that I keep all of the pieces carefully aligned to ensure that the wires will be able to easily go through.

I have said that I will use liquid solvent cement to secure the pieces of acrylic together. This is the best glue that I could use for this particular job however I could also use another glue such as epoxy resin.Solvent cement is much easier to work with and provides very little mess whereas epoxy resin can create a mess easily and can be more difficult to use.

Components

Components

The button on my design which is positioned on the front of it will be linked to a circuit board. The button will have wires that go into the housing and will go up the inside of the wall and will then connect to the circuit board.The button will be already constructed and will just have to be slotted into a hole in the base.

The hinges on my design will be connecting to the base and to the door to ensure that the door opens well. The door will be wide enough so that you can place and take out an old spice can. i will also need to make sure that the hinges are evenly placed on the door. The handle for the door will need to be of a reasonable size so that staff can open it when they need to replace the can.

Manufacture

Construction

On the front of my design where I have the Old spice lettering I will have L.E.D’s positioned around them. I will need to make the L.E.D’s go around certain letters so that the point of sale stands out more. I will need to make small areas for the L.E.D’s so that they can be secure. I will need to make sure that all of the L.E.D’s can link together and all run off the same power being a battery inside of my design. To make the small holes for the LE.D’s to sit and be secure I will need to use a small drill and drill holes in the required place that I want.

To ensure that the L.E.D’s are securely in position I may need to use epoxy resin or some PVA glue to secure the edges of the L.E.D’s. The L.E.D’s will already be quite secure as their will be holes that they can fit into. These holes will hopefully secure them enough so that I may not even need to use any type of glue or resin.

Here I have said that I will use L.E.D lights on my design, they are brighter and more efficient in comparison to normal bulbs. The normal bulbs are considerably worse in every way. L.E.D’s are much safer than normal bulbs as they emit less wattage but more power.

Manufacture

Construction

To manufacture the hole that I will need to secure the button for my design, I may be able to use Techsoft which will enable me to laser cut the hole in the base of my design. This will save me using different machinery to manufacture a time consuming part of my design. The hole in the design will easily be able to hold the button in place but I may still need to use some glue so that it is 100% secure.

Once I have made this hole I will then need to ensure that I use small edges that will hold the button in place and that will still enable me to get the wires of the button through the hole.To construct the small edges I will just use small pieces of wood and then use PVA glue to stick the edges to the base so that the button stays in position and so that the wires can get through and also to ensure that the wires are slightly tight and not loosely hanging.

I have said that I will use PVA to glue the pieces of wood together this glue is the best for this application and suits it much better than other glue’s. The PVA gets absorbed by the wood and creates long strains into the woods grain and holds the pieces of wood together. This type of glue is far more suitable than a glue such as araldite.

Specification Checkpoint

I have achieved this specification as my design has successfully used a mixture of curved and straight lines as well as shapes.

• I will use a mixture of curved shapes and straight shapes/lines on my point of sale because I think that curved/Straight lines and shapes look more aesthetically pleasing.

• I will want to make my point of sale out of metal judging by my questionnaire that I conducted, I also could use carbon fibre however because of the price of carbon fibre I will not be using this. I will probably have to make my point of sale out of acrylic.In my design I have said that I will be

using oak wood for the base of my design and I will be using oak wood for the housing of my design. I have then gone on to mention that the housing of my design which is currently wood will have acrylic panes placed over the top of the wood so that I can get the colour that I want.

• I will need to make my point of sale interactive so that customers are more likely to buy the product and judging by my ten minute observation people like being able to interact with the product.

I have made my design interactive as the customer can press a button that will turn on a fan which will make the fragrance on the sails spread around the area.

• I will have to want to make my point of sale using a mixture of red white and blue which are the colours of Old Spice.

I have made sure that I am using these three colours I have shown this in a Google sketch up model and have mentioned it when considering the material that will have these colour capabilities.

• Because Old Spice do not have any point of sales in the UK my point of sale will be the first one so I will have to make it stand out from others.I have kind of made my design stand out as it is using Old Spice’s logo which is unusual which will hopefully make it stand out.

• I don’t know whether I want to carry on Old Spice’s modernism style as the original design designs of Old Spice where very good.

I have continued to use old spice’s modernism style by using their logo as part of my design.

• Based on my questionnaire I will want to make my point of sale medium sized or extra large as theses where the most popular choices by the public.I have not given any accurate dimensions as yet for the sizing of my design I will however mention the exact measurement in the cutting list later on. In the cutting list there is accurate dimensions with regards to my design.

• I will aim to keep costs medium to low priced so that my point of sale fits in with the pricing of the brand.

I have said that I would use wood this will help me keep costs low and will make my design fit in better with the companies style. I have now gone on to mention that I will be placing acrylic panes over the top of the wood so that I can get the colours that I want.

• I will want to place my point of sale somewhere around the front of the shop so that it is in the view of the customers.

I have shown exactly where my design will be positioned in a shop and have shown how it will look.

• Old spice have used a very masculine way of advertising however I'm not too sure if I want to carry on this masculinity with my point of sale.

• I will possibly supply customers with freebies and testers to allow them to get a taste of the product.

I have not met this specification by showing masculinity instead I have just tried to use the image that old spice try to create by being out at sea and given the customer this feeling.

I have not mentioned any freebies or testers that the customer can physically walk away with. I have however made it so that the fragrance will be sprayed around an area when the customer interacts with the button.

Dimensional Drawing

1L:150W:100D:2

2L:160W:140D:23L:80W:15D:2

4L:80W:15D:2

5L:4W:4D:5

6L:40W:40D:4

7L:300W:200D:2

8L:300W:200D:2

9L:100W:100D:2

10L:100W:100D:2

11L:32W:64D:5

12L:600W:100D:2

13L:600W:100D:2

14L:300W:80D:4

15L:300W:200D:2

16L:300W:200D:2

17L:600W:100D:2

18L:100W:100D:2

1

12

3

7

14

11 1

4

2

15

16

1

13

17 18

10

8

59

Plan for manufacture

1. Made the base from white acrylic using finger joints to connect the box together.

2. I then attached the wooden body to the base.

3. I then attached the red and blue acrylic panels to the back and front.

4. I then attached the two pieces of blue acrylic to the right hand side of my design.

5. I have then attached the piece of flexible red acrylic to the left of my design.

6. I then created a hole in this piece of red acrylic using a drill so that the fan can sit in it.

7. I then used a chisel to chisel out a dip in the hole so that the fan is more stable.

8. I then created holes in the front of my design and used the pop rivet gun to secure the sails to the front.

9. I finally applied my vinyl letters to my acrylic base.

Cutting List

Part Number Description Material Length (mm) Width (mm) Thickness (mm) Unit Cost Quantity

1 Left Sail Nylon 150 100 2 £3.99 1

2 Right Sail Nylon 160 140 2 £3.99 1

3 Bottom Sail

Nylon 80 15 2 £3.99 1

4 Door Oak 80 100 2 £2.69 1

5 Handle Oak 4 4 5 £1.35 1

6 Hinges Metal 40 40 4 £1.50 2

7 Front Blue Pane

Wood and Acrylic

300 200 2 £19.26 1

8 Front Red Pane

Wood and Acrylic

300 200 2 £19.26 1

9 Left Side Red Pane

Wood and Acrylic

100 100 2 £9.63 1

10 Right Side Blue Pane

Wood and Acrylic

100 100 2 £9.63 2

11 Button Wood and Acrylic

32 64 5 £1.20 1

12 Top Pane Wood and Acrylic

600 100 2 £9.63 1

Part Number Description Material Length (mm) Width (mm) Depth (mm) Unit Cost Quantity

13 Bottom pane

Wood and Acrylic

600 100 2 £9.63 1

14 Old Spice lettering

Acrylic 300 95 4 £9.63 1

15 Back blue pane

Wood and Acrylic

300 200 2 £19.26 2

16 Back red pane

Wood and Acrylic

300 200 2 £19.26 1

17 Front and back base pane

Wood and Acrylic

600 100 2 £19.26 2

18 Left and right base pane

Wood and Acrylic

100 100 2 £19.26 2

Marketing Display

Marketing Display

Final Design

This is my final design and this is how I want it to look. I have made this model in Google sketch up and made this other model in a workshop. I have considered the moral issues and I believe that this model will not offend any one as it does not have any reason to offend anyone so it will be able to be placed in a shop with no complaints. I have also considered the social issues and I feel that anyone can use this product no matter what condition it does however pose a risk to someone who may struggle with breathing when in contact with deodorant. This is why I am going to ensure that the fragrance does not spray out too far and stays within a certain area. I have also considered the environmental issues with my design I can see that the materials for my base and housing which is wood and wood is a renewable source which means that there is no problem with me using it. I am also using plastic even though plastic is not a renewable source it can be recycled and reused for other things. The other materials in my design such as the rubber button will be able to be re used. I also have nylon sails which will be able to be re used as the nylon will not get worn as such so it will be able to be re used.

Final Specification

I have achieved this specification as my design has successfully used a mixture of curved and straight lines as well as shapes.

• I will use a mixture of curved shapes and straight shapes/lines on my point of sale because I think that curved/Straight lines and shapes look more aesthetically pleasing.

• I will want to make my point of sale out of metal judging by my questionnaire that I conducted, I also could use carbon fibre however because of the price of carbon fibre I will not be using this. I will probably have to make my point of sale out of acrylic.In my design I have said that I will be

using oak wood for the base of my design and I will be using oak wood for the housing of my design. I have then gone on to mention that the housing of my design which is currently wood will have acrylic panes placed over the top of the wood so that I can get the colour that I want.

• I will need to make my point of sale interactive so that customers are more likely to buy the product and judging by my ten minute observation people like being able to interact with the product.

I have made my design interactive as the customer can press a button that will turn on a fan which will make the fragrance on the sails spread around the area.

• I will have to want to make my point of sale using a mixture of red white and blue which are the colours of Old Spice.

I have made sure that I am using these three colours I have shown this in a Google sketch up model and have mentioned it when considering the material that will have these colour capabilities.

• Because Old Spice do not have any point of sales in the UK my point of sale will be the first one so I will have to make it stand out from others.I have kind of made my design stand out as it is using Old Spice’s logo which is unusual which will hopefully make it stand out.

• I don’t know whether I want to carry on Old Spice’s modernism style as the original design designs of Old Spice where very good.

I have continued to use old spice’s modernism style by using their logo as part of my design.

• Based on my questionnaire I will want to make my point of sale medium sized or extra large as theses where the most popular choices by the public.I have not given any accurate dimensions as yet for the sizing of my design I will however mention the exact measurement in the cutting list later on. In the cutting list there is accurate dimensions with regards to my design.

• I will aim to keep costs medium to low priced so that my point of sale fits in with the pricing of the brand.

I have said that I would use wood this will help me keep costs low and will make my design fit in better with the companies style. I have now gone on to mention that I will be placing acrylic panes over the top of the wood so that I can get the colours that I want.

• I will want to place my point of sale somewhere around the front of the shop so that it is in the view of the customers.

I have shown exactly where my design will be positioned in a shop and have shown how it will look.

• Old spice have used a very masculine way of advertising however I'm not too sure if I want to carry on this masculinity with my point of sale.

• I will possibly supply customers with freebies and testers to allow them to get a taste of the product.

I have not met this specification by showing masculinity instead I have just tried to use the image that old spice try to create by being out at sea and given the customer this feeling.

I have not mentioned any freebies or testers that the customer can physically walk away with. I have however made it so that the fragrance will be sprayed around an area when the customer interacts with the button.

Evaluation Vs. Specification

Evaluation

From my final specification I can say that I have met some of the specifications, however my design has fell short of some of the specifications that I set. I have managed to use a mixture of curved shapes and straight lines in my design this I have met to the standard that I wanted. I have also incorporated all of the colours that old spice use for their marketing this has allowed me to make my design look more original and fit in with their brand more. I don’t believe that I have made my design that interactive with customers as I have not included the button that I mentioned in my development. I believe that I should of tried to included it but I was not able to due to the fact it was too difficult with a USB fan so I decided not to include it in my design. I did ensure that I used the sails from the old spice logo in my design so that it continued their design without changing the whole brand image. I did not use any of the materials that I was thinking about using based on the customers specification as it would have been far too difficult to use materials like oak and metal as well as the costs of the metal and oak are out of the price range for the old spice branding. I have made my design medium sized and have met the specification that was set by the public. This has made my design look better as it is not too small or too large. I did not use any testers or freebies as such as I did not supply physical test cards that the user can take away with them instead I used the fragrance that was on my design to get sprayed around a certain area which I believed would attract the customers more compared to testers that can get lost very easily. I have successfully used old spice’s logo incorporated in my design which has made it stand out from other designs that are usually shown in a shop. I have not used the masculine style in my design as for what I was doing I found it too difficult to try and incorporate it into it. Instead I decided to use old spice’s older way of advertising by relating it to ships and the sea, I believe that I have done this well. Due to me using acrylic in my design I have successfully kept the costs low and this has allowed me to meet this specification. I have shown in this picture how my design will be displayed within a shop.

Evaluation Vs. Specification

Evaluation from Client

From BootsWe have evaluated your design and we believe that it does show signs of potential and that it is a good design that does need some improvements but can be changed slightly in areas so that it will be more beneficial for everyone. The base has been made well, however we think that having a nice piece of oak at the bottom would suit the brand much more and would help the design tie in with old spice just that bit more. We also think that your design could have incorporated some metal to make it look that little bit more stylish and also would make the brand appear more significant. The idea of having the fan spread the scent around the area of the point of sale is a very good idea and we believe that this is what is going to make this stand out from every other point of sale. We also like the vinyl letters that are very good when representing Old spice. Overall we think that this design is well thought through in some areas but is slacking in other areas and needs to be improved in these areas. The fan that is in your design is however the main highlight of your design as it is unique.We hope this will help you develop your design in the future.

From Sam DaltonI have looked at your design and think that it shows creativity and is unique to the old spice usual designs that are in shops. I think that the fan and the design of the vinyl letters as well as the sails in the design are the best parts of it that show it in a good light. However I don’t think that the door at the back is operating how it should due to the sizing of the door and positioning of the hinge on the door. Other than this the design as a whole has been constructed well however in the top of the design there is a line that is quite noticeable when looking at the top as the acrylic was obviously cut too short and you have needed to use another piece of acrylic to hide the gap.Your design is very unique and I think that old spice will like the design and they will hopefully see that this design has potential.

Evaluation from User

Evaluation Vs. Specification Images and Videos

Comments from Users

Old SpiceThe material and positioning of the door. I have noticed that you have decided to use wood for the door and want to position the door on the front of your design.

I have now seen that the door’s positioning and the material has been changed, I know think that the door being made out of acrylic is much better as it blends in with the whole of the design.The positioning of the door is much better being on the back when compared to the front as I think it doesn't distract people from the fan.

BootsThe handle on the door may not be ergonomically designed so that its uncomfortable to use.

I have used the handle of the door and can feel that the rough edges on it have been applied so that it is now easier to open the door and the handle looks modern and stylish. I have also made the handle have ridges in it which allow the handle the be comfortable and mould in with the hands design.

SuperdrugThe base needs to be able to collapse so that it is easily transported and will enable us to bring more into our shops and will be much easier to put into position. The main housing should also have the ability to collapse and be easier for transport.

The base on my design does have the ability to go into the basic shapes that put it together however once glued to make sturdy then they cannot be disassembled. The main housing of my design once attached to the base also cannot come of and there is not really a way that I can make it so that it disassembles.

Manufacture for Mass Market

The door on my design needs to be positioned in a different area and the hinges on the door will need to be positioned better to the door as well as the door being the correct size.

I would modify my design so that the door goes over the hole that has been cut in the back of the design. I will then need to reposition the hinges so that they are on the acrylic enough so that they do not fall off. I will then need to ensure that the door is big enough to safely support the hinges and not fall lose.To manufacture the door I will use a laser cutter this will allow me to produce the acrylic.I will also need to create the handle which I will use the lathe to do.

I will need to use mass production for this part of my design as I can use an industrial laser cutter which will enable me to cut many door’s out of the acrylic.I will also need to use batch production so that I can produce the handle for the door.

The side of my design will need to have a hole so that the fan can go through. The hole needs to be able to get the usb of the fan through it.I would modify my design so that the fan can go in but so that it does not create a hole with nothing filling it .To manufacture the side of my design with the hole I would use an industrial sized laser cutter. Which would be able to cut out the hole in the side and would be able to cut the acrylic to length.

I will have to use batch production for this part of my design as I will need to produce a certain amount.

Manufacture for Mass Market

The sails on my design need to be positioned correctly to ensure that they resemble the old spice logo as well as them being slack enough so that the fan blows them.I would modify this so that sails are actually slack as I created the sails too tight and the fan struggles to blow them. The fan also needs to be stronger for me to do this I needed to get a better fan.To manufacture the sails I will need to use either scissors or a scalpel or I have the option to laser cut the sails.

To create this part of my design I will need to use batch production as these will have to be cut out individually, the only machine that may be able to cut these out is an industrial laser cutter.

The old spice logo on my design I made very well, however the button I was unsuccessful in as it proved to be considerably harder to do.

I would modify the design so that I include the button as I thought it was a good interactive feature for the public. The Old spice lettering was fine and would stay the same.

To manufacture the letters of old spice I used the laser cutter and designed the letters on Tech soft 2d design. To manufacture the button I could have either attempted to make one myself which would prove very difficult or I could purchase one from a shop.

To create both of these I would use batch production as I would only need to use a small amount of the button’s as well as the letters. I would use an industrial laser cutter for my sails. I would then use injection moulding to create my buttons.