d.t1.3.1 awareness plan - alpine space · 2019. 12. 17. · 1- support the diffusion of knowledge...

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D.T1.3.1 Awareness Plan

VERSION:

22.05.2019

University of Milano-Bicocca

Department of Sociology and Social Research

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Summary 1 Introduction ..................................................................................................................................... 7

2 Pilot areas’ specific objectives and interests definition .................................................................. 8

3 Tools .............................................................................................................................................. 11

3.1 Awareness Survey ................................................................................................................. 11

3.1.1 Methodology ................................................................................................................. 11

3.1.2 Who to interview and how? .......................................................................................... 12

3.1.3 How to select them ....................................................................................................... 13

3.2 Local Events ........................................................................................................................... 13

3.3 Stakeholders and Local Actors’ Network building procedure ............................................... 15

4 Local Actor Network: Synthetic Results ........................................................................................ 17

4.1 Strength ................................................................................................................................. 17

4.2 Territorial extent ................................................................................................................... 20

4.3 Network diversity .................................................................................................................. 21

5 RAISING AWARENESS IN LANDKREIS EBERSBERG ......................................................................... 23

5.1 Start-up description of the pilot project idea ........................................................................ 23

5.1.1 The pilot project challenges .......................................................................................... 23

5.1.2 Main and specific objectives of the pilot project .......................................................... 23

5.1.3 Methods and activities for involving key target groups into development and

implementation of the pilot project .............................................................................................. 23

5.2 Pilot project target groups .................................................................................................... 24

5.2.1 The characteristics of END-USERS (citizens) that will participate in the implementation

of the pilot project ......................................................................................................................... 24

5.2.2 Regional stakeholders that will be included to support implementation of the pilot

project 24

5.2.3 Other initiatives and EU/national/regional projects which could support

implementation of your pilot project ............................................................................................ 26

5.3 Start-up communication/awareness activities to reach key pilot target groups and

organization of launch awareness event........................................................................................... 27

6 RAISING AWARENESS IN GREATER LYON AND GREATER ANNECY ................................................ 30




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6.2.2 Which regional stakeholders will be included to support implementation of the pilot

project? 31



7 RAISING AWARENESS IN MARIBOR ............................................................................................... 34










project 35


implementation of your pilot project ............................................................................................ 37



8 RAISING AWARENESS IN UTI DEL NONCELLO ................................................................................ 41









8.2.2 Regional stakeholders that will be included to support the implementation of the pilot

project 42

5





9 RAISING AWARENESS IN SWISS PILOT 1 ........................................................................................ 46










project 47



10 RAISING AWARENESS IN SWISS PILOT 2 .................................................................................... 50










project 51



11 RAISING AWARENESS IN VORARLBERG ..................................................................................... 54




6







project 56



12 Annex ......................................................................................................................................... 60

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1 Introduction

This document synthetizes the procedure adopted to map the target groups, in order to tailor the

best actions, using MELINDA tools and communication actions to implement awareness raising

campaigns in the pilot contexts. The aim of the awareness campaign is to support and facilitate

Project development through the involvement of local populations in its activities and to widespread

among them and their territories the knowledge about Project’s existence, scopes and its results

once it has been concluded. In order to involve public opinion in the project aims it is crucial to

awaken people to the importance of sustainable mobility, providing in general information on the

advantages of replacing the private car with alternative means of transport (from public transport to

active modes like walking and biking).

Local Population is composed by relevant stakeholders, most suitable receivers of the insights

produced by the project activities, that, due to their strategic position in the territorial governance

regarding the themes of sustainable mobility empowerment, can make a difference in the policy

drawing and implementation.

On the other side the end users, the broader public to which the project addresses its efforts, have to

be engaged in order to enhance the aknowledgement of sustainable mobility issues and pave the

way towards an easier involvement into behavioural change activities and actions.

Synthetically the Awareness Plan needs to:

1- Support the diffusion of knowledge of the Project among local contexts and pilot cases

2- facilitate local population involvement into project’s activities

3- Deliver useful information to the Project Consortium in order to better act and implement its own

tasks.

Figure 1 – Scheme of the relations between local populations, stakeholders and Melinda Project Partners/bodies

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2 Pilot areas’ specific objectives and interests definition

The delineation and better understanding of Pilots’ aims and contexts is fundamental in order to plan

any activity. In order to reach such a goal each partner hosting one or more pilots was asked to fill-up

a form in order to precise:

• PILOT PROJECT SCOPE (to describe challenges, objectives and main activities to be

implemented to reach them)

• IDETIFY MAIN PILOT’s STAKEHOLDERS (Experts from various fields, policy makers, citizens)

This section introduces to each pilot local context in terms of territorial main characteristics,

objectives (Sustainable Mobility solution to be implemented or studied into the local context) in a

schematic manner, that will be analyzed deeper in section 4, where a specific profile will be drawn of

each Pilot case

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Table 1 – Overview of the different pilot cases composing Melinda

Greater Lyon & Greater Annecy

(France)

City of Maribor (Slovenia)

Landkreis Ebersberg (Germany)

Vorarlberg (Austria)

UTI Noncello (Italy)

Swiss pilots 1 & 2 (Switzerland)

Metropolitan areas

Population G.L. ~ 1.350.000 (2017)

Population G.A. ~ 205.000 (2017)

Urban Area (2nd in the country)

Population ~ 105.089 (2018)

County made of several periurban settlements

Population ~ 140.000 (2017)

Federal State/region

Population ~ 388.700 (2017)

Dornbirn (largest town, ~

45.000 inhabitants),

Other 4 main centers:

Bregenz (capital, 28k),

Feldkirch (30k),

Bludenz (14k),

Hohenems (15k)

Inter-municipal union of 5 municipalities

Population 93.667 (2018)

Pordenone (largest

town, ~ 51.000 in 2018)

Other 4 main centers:

Porcia (pop. 15k in 2018)

Fontanafredda (12k)

Roveredo in Piano (6k)

Zoppola (8k)

Cordenons municipality

(18k) will be added as part

of the functional area of

Pordenone.

Two different pilots for

different municipalities or

areas in various Cantons

Pilot1

• Canton of Bern

Pilot2

• Canton of st.Gall

• Canton of Graubünden

• Canton of Lucerne

Focus/Objective Focus/Objective Focus/Objective Focus/Objective Focus/Objective Focus/Objective

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Health as an incentive for behaviour change in mobility

***

To enhance human

powered mobility to

increase health

outcomes.

Mobility e-tool in Maribor – the way to attractive and sust ainable city

***

to improve the behaviour

patterns to increase the use

of sustainable means of

transport (especially public

transport, cycling and

walking) by implementing

soft measures (e-tool)

tested by citizens.

intermodal mobility options in rural areas

***

to improve intermodal

mobility options with a

focus on the more rural

areas of the region through

a network of hitchhiking

benches, supplementing the

existing mobility network

and acting as infrastructure

promoting organized car-

pooling.

V-Mob: Cross-border smart mobility within the greater region of Vorarlberg

***

to collect data about (cross-

border) mobility behaviours

within the Federal State of

Vorarlberg and its

neighbouring countries and

to manage and design

services (e.g. public

transportation, e-mobility)

that increase green,

sustainable passenger

transport.

Data gathering on bicycle mobility

***

to reduce the use of

personal cars for

transport in UTI territory

and prepare the planning

of more, safer and better

articulated cycle paths

not only within, but also

between the

Municipalities of Uti del

Noncello.

Pilot 1: Ride-Selling in Peri-urban and Rural Areas of Switzerland

To test Ridehailing

services’ viability in the

pilot areas.

***

Pilot 2: Carpooling in Rural Areas of Switzerland

To compare Car pooling

services’ business models

associated to PT (last-mile

service) in order to reduce

PT for rural areas or

isolated contexts.

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3 Tools

3.1 Awareness Survey

Melinda survey will act both as a knowledge tool and an awareness instrument with a twofold aim.

As a survey it will collect information and data about local populations and their habits in terms of

sustainable mobility knowledge, beliefs and attitudes. This will be the base for the further

understanding of potential activities to be pursued in the pilots in order to enhance the local

awareness during the testing phase and gathering useful insights on how to better reach relevant

end-users for Melinda ICT tools.

On the other hand the questionnaire will also act as an involving instrument, in order to reach

individuals and starting to introduce them into both the Sustainable Mobility (SM) domain/issues and

into specific Melinda tools: Melinda App in particular, via an internet web link connecting the

respondent to the application downloading mask.

The survey will be structured in fact into two main parts:

PART I - Common section

Identical for all the pilots and directed to the understanding of

- the profile of respondents in terms of (1) main socio-demo characteristics1 (2) Environmental

awareness level (3) knowledge of SM solutions.

- actual mobility behaviours (with few questions about main travel means adopted usually)

PART II - Specific Section

It will be tailored on the specific needs of the pilots and focused on the Mobility Solutions under

analysis in the local contexts. It will be mainly focused on population’s knowledge about SM solutions

available in the local areas and attitudes/beliefs towards them. Four sub-domains will be proposed:

1) knowledge of SM solutions and beliefs about them;

2) knowledge of local availability;

3) current use;

4) propensity to adopt them in the future.

The maximum compile time of the survey will be 5-10 minutes in order to avoid dropping of the

respondents and enhancing its spread into the broadest audience possible.

3.1.1 Methodology

The methodology employed for the survey preparation and running must take into consideration the

constraints deriving from the project specific needs and research objectives and the resources

available to the consortium. A good balance in terms of resources and effectiveness of the survey

action can be obtained through the adoption of a web survey, relying on CAWI (Computer Assisted

Web Interview) techniques. More traditional techniques like CATI (Computer Assisted Telephonic

1 Basic characteristics like: sex, age, education, mobility capital (car availability, seasonal ticket ownership,...).

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Interview) or CAPI (Computer Assisted Personal Interview) are very expansive in terms of time and

money costs, and do not allow to reach a relevant amount of respondents without huge efforts.

Web surveys are quite reliable due to:

- lower risk of compiling mistakes by the interviewer;

- leave maximum freedom to the respondent in choosing the best moment to answer;

- easy to be widespread through the internet and virtual channels;

- higher efficiency in reaching potential respondents;

Of course as any other survey tool web surveys have to face constraints:

- difficulty in reaching populations without access or that are not used to electronic devices and

digital activities (e.g.: elders).

3.1.2 Who to interview and how?

Target population

The project Consortium agreed on the fact that the target of the survey will be the whole population

living in the pilots’territories, reaching the NUTS 3 level of territorial extension, in order to have an

homogeneous territorial level of data collection. Anyway the respondents could belong also to other

territories: they will be surveyed as well in order to collect at least information regarding the first and

common section of the questionnaire and contribute to the raising awareness task about Melinda

contents among the Alpine Space territory’s population.

The target number of cases to be reached is not defined, being survey purpose the coverage of the

highest amount of population possible.

Lacking a list of the population to be researched, the aim of the survey will be that of collecting

information about all the respondents living in a specific territorial context. Since that, the survey will

be run not on a proper representative and probabilistic sample: no criteria, except for the territorial

residence location, will be adopted to filter, at the beginning, the unit of observation (on which the

data will be collected). Only after data collection we will be able to understand whether the units are

representative of the regional population (our focus of Analysis) or not. According to the results

obtained in terms of respondents' socio-demographic composition a weighting procedure could be

performed ex-post in order to correct sample imbalance.

For this reason is crucial in our case, but in web surveys in general, to differentiate as much as

possible the streams of survey delivery, trying to reach a population as most variegated as possible.

In order to reach such a goal is recommended to build before a network of Local Actors, institutions

or collective entities, able to spread the survey link through their own network's channels.

Local Actors can be:

- local authorities

- companies (public, private)

- associations

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- committees

- agencies (local, sovra-local, national)

3.1.3 How to select them

Criteria can be diverse, but we suggest to find, in order of relational strength,

1) First of all Melinda Partners

2) Melinda Observers

3) Actors involved in the Mobility or Sustainability-related activities field (associations, companies,

agencies,...), and for this reason potentially motivated to support Melinda efforts and activities.

4) Actors that are sensitive to your request (due to previous or current institutional relations or

less formal contacts too). Their activity domain is not necessary to be linked to sustainability or

mobility: in this way we could collect also responses from a diverse population, covering a

broader range of individuals and ideal-types of mobility behaviours, attitudes and habits.

What is relevant in this phase is the activation of Local actors, who are potentially more prone in

helping and supporting Partners when the connection is strong.

Survey timeline:

apr-19 may-19 Jun-19 Jul -19 aug-19 sep-19 oct-19 nov-19 dec-19

m12 m13 m14 m15 m16 m17 m18 m19 m20

3.2 Local Events Local events are another tool for the enhancement of knowledge and awareness about specific

topics and activities. This is a traditional instrument to be adopted and mostly targeted to local

populations and stakeholders, where the direct contact with individuals and their involvement in the

preparation is pivotal and so particularly valuable.

Two kinds of local events are planned in Melinda framework:

• raising awareness events

• pilot activities supporting events

According to the AF they will be distributed as follows:

1 in Slovenia,

1 in Switzerland,

2 in Friuli-Venezia Giulia (IT),

2 in Rhone-Alpes (FR),

2 in Oberbayern (DE),

2 in Vorarlberg (AU)

PREPARATION RUNNING

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Local events will be moments during which Project Consortium will transfer awareness and

knowledge about Melinda and Sustainable Mobility contents to the Pilots’ populations and

stakeholders. Kind of activities to be performed in these cases can vary highly, due to (1) the

specificities of local contexts (social, geographical, political composition of the pilots areas) and (2)

the specific interests of each pilot (their focus on a specific Mobility Solution to be implemented or

policy to be planned).

In order to better plan and coordinate Local Activities UniMiB project partner, in charge of the

awareness task in WP1, proposed the creation, in each Melinda Pilot, of Awareness Local Teams,

bodies composed by at least 3 members, belonging to:

• Melinda Project Communication Partner (E-Zavod). Its aim will be that of supporting from the

communication perspective all the procedures of preparation and realization of the local

events (thanks also to the communication materials planned in Communication Strategy,

Deliverable D.C.1.1)

• Melinda Project Awareness referent Partner (University of Milano-Bicocca). Its aim is to act

as coordinating actor between all the Awareness Local Teams’ members.

• A representative from the Melinda Pilot. Its aim is to act as pilots’ contact point and referent

for local actors.

The Teams will have to:

a. define a calendar of the events to be performed and of the preparation steps useful for the

aim

b. define the activities to be implemented during the Local Events. They can consist in

• informative stand or space providing pieces of information on Melinda Project and tools,

with dedicated staff to explain and show it (for the diffusion of the communication

materials provided in the framework of the Communication Strategy, D.C.1.1).

• Debates or seminars to be hosted in already existing events or to be created on purpose.

• Mass events (like critical masses for bikers, mobility special days to be planned for involved

companies’staff,…)

c. coordinate the involvement of relevant stakeholders and Local Actors in all the steps a) and b)

The Teams will be also involved in the Survey Questionnaire definition, that will be discussed on the

base of a Unimib first draft proposal.

European Mobility Week 2019

Beside any further local event already existing the pilots are pushed to take part the

European Mobility Week (http://www.mobilityweek.eu/), as a main occasion in which to

present Melinda and its tools as a Project (the application and the survey for the Raising

Awareness phase). This is an European scope event taking place every year from the 16th to

22nd September 2019 in all the EU countries, whose aim is to promote local activities linked

to enhancing a better and more sustainable mobility in the cities hosting the events, inviting

people to try out alternatives to car use, and connecting local experiences and practices. The

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aim of taking part in the EMW is to have a stronger communication frame, being possible to

get known on the EU dedicated channels.

Each year the EUROPEANMOBILITYWEEK focuses on a particular topic related to sustainable

mobility. In 2019, the theme is ‘Safe Walking and Cycling’ (in 2018 it was ‘Multimodality’).

The week culminates in Car-Free Day, where participating towns and cities set aside one or

several areas solely for pedestrians, cyclists and public transport for a whole day.

Any town or city from Europe and beyond is invited to participate in the

EUROPEANMOBILITYWEEK.

Their online registration will be approved, as long as they meet at least one of the following

criteria:

• Organizing activities during the week of 16-22 September, taking into account the

annual theme.

• Implementing at least one new permanent measure which contributes to a shift from

the private car to sustainable means of transport. Measures implemented during the

last 12 months are also eligible on condition that they are promoted during the week

of 16-22 September.

• Celebrating Car-Free Day, preferably on 22nd September, by setting aside one or

several areas reserved for pedestrians, cyclists and public transport for at least one

whole day (1 hour before to 1 hour after working hours).

Every pilot will be free to choose one (or more) activities to be implemented during the

Week, according to:

1. The resources and stakeholders available

2. the theme to be faced

3. the end users needed to be involved

For the preparation and implementation of the activities the support of local actors will be

crucial. Their selection, inclusion and specific contribution need to be discussed by the

Awareness Local Team built for this purpose.

3.3 Stakeholders and Local Actors’ Network building procedure

The construction of an effective awareness plan relies on the combination of three elements:

• Contents and messages consistent with the theme of Sustainability and the requirements for

the mobility shift towards less pollutant solutions

• Existence of channels able to vehicle the contents, in particular a network of actors able to

deliver messages in the local context

• Tools to deliver the contents through the local channels

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In order to better prepare both the survey diffusion and Local Events a further form has been

delivered to the partners and information requested about the existence or possibility to build a

network of local actors, on the base of their characteristics and role as potential channels for the

delivery of Melinda contents in the pilots’ areas. The ability to mobilize institutions, associations,

administrative bodies, groups of interests rooted in the local contexts and their relational resources

is crucial in order to be able to reach a relevant amount of end users and prepare the field for the

Melinda Application testing phase (Activities A.T4.1 and A.T4.2).

Digital communication will be crucial in our task, due also to the relevance of target size the project

needs to reach according to Melinda’s AF.

The form asked to provide the following information:

Table 2 – Local Actors’Network excel form structure

Data Requested Description

Pilot Case study

Pilot case considered among:

- Landkries Ebersberg

- Lyon/Annecy

- Maribor

- Swiss pilot1 (ridehailing)

- Swiss Pilot2 (carpooling)

- UTI Noncello

- Vorarlberg

Melinda PP referent the project Partner in contact with the pilot case introducing the local actor

or with the local actor itself

Name of the Local Actor Official/institutional name of the Local Actor

Local Actor Contact Person

(name and e-mail address)

the person to be contacted in order to communicate directly with the local

actor

Typology of actor private or public nature of the Local Actor

Territorial level of action Territorial extent/level of activity (local/municipal, departmental, regional,

sovra-regional, national)

Name of the territorial

context

Official/institutional name of the locality/municipality, department, region,

sovra-region, nation of previous point

Field of activity sector or field of action (mobility, social services, ...), "what do the actor

do?" what is its mission?

Relation with Project

Partner

what kind of relation do the actor have with the PP introducing it?

Observer, collaborator, ...?

Availability of a list of

contacts

do the actor has a list of members/customers/users to be used as

population survey list?

number of

Users/Audience/customers

reachable

size and number of potential respondents that can be reached through the

local actor. If it is not known just leave empty or add free observations

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channels for potential

delivery of surveys and

contents

what are the channels the actor can use to reach the

users/customers/members? Among:

- Local Actor’s Social networks

- Traditional Media (newspapers, radio, ...)

- internal resources (direct contacts with employees for example, use of the

LA’s intranet,…)

- newsletters

- other (specify)

Local Actor website or main

social media profile

the address of Local Actor's main official communication channel

NOTES Free notes for PPs’ for further useful information

In the next sections we will show the results of the Local Network building procedure for

each pilot, in order also to better define Pilots’ aims and objectives, useful to have a more

precise picture and understanding of each.

4 Local Actor Network: Synthetic Results

The network reconstructed is constituted by 46 actors, with a higher representation of public ones

(more than the half) and a different involving potential of end users in terms of strength, extent and

specificity.

4.1 Strength The most part of the actors enlisted by the PPs have been presented as current (21) 2 or past

collaborators (12), followed by Project observers (9 defined + 1 potential), while the other are

potential collaborators (2).3

Availability of a list of contacts

In the framework of the Raising Awareness phase planning the pilots were asked whether they knew

the existence of potential local actors able to provide lists of contacts useful for projects contents

diffusion and survey delivery. The existence of list of contacts is a crucial element in this phase,

providing information on the potential public to be reached through the activities by the research

team. Lists of potential contacts are available for Annecy and Lyon case studies (where a sample of

100 individuals will be recruited among administrative bodies employees), and for Maribor’s

University (Faculty of civil engineering, traffic and architecture in particular) able to involve up to

about 20.000 students (enrolled in 2018).

2 13 were presented as proper current collaborators, 2 from the French case and 5 from the Italian case are

representative of the municipalities involved as pilots, while 1 is constituted by the Vorarlberg University of

Applied Sciences (having access to the local students as well). 3 To these must be added the Municipality of Cordenons (Italian pilot case) that is going to be included in the

project domain.

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Table 3 – Overview of Local Actors by type (public/private) and territorial level of action for each pilot case.

Maribor Lyon/Annecy Vorarlberg Landkreis

Ebersberg

SWISS Pilot1

(Ridehailing

project)

SWISS Pilot2

(Carpooling

project)

UTI Noncello MELINDA

Type of actor public private public private public private public private public private public private public private public private

13 2 2 0 2 3 5 1 1 4 2 8 3 34 12

Te

rrit

ori

al le

vel o

f ac

tio

n

local 0 0 0

municipal

(LAU) 6 2 2 1 2 6 17 2 19

Departmental

(NUTS3) 1 2 1 4 2 1 8 3 11

Regional

(NUTS 2) 3 1 3 1 1 6 3 9

Sovra-

regional

(NUTS 1)

1 0 1 1

National

(NUTS 0) 3 3 3 3 6

15 2 5 6 1 6 11 46

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Other partners introduced actors that could offer a list of contacts, but that are not sure to be able to

provide it. In particular:

Ebersberg

Actor Relation Territorial extent

Projektgruppe Modellregion für flächendeckendes

Carsharing im Landkreis Ebersberg Current

Collaborator NUTS3

Mobilitätsforum Landkreis Ebersberg Past Collaborator NUTS3

Aktionskreis Energiewende Glonn Current

Collaborator LAU

Transition Town Grafing Past Collaborator LAU

HSLU

Pilot Actor Relation Territorial extent

Pilot project 1 Kronawitter Innovation Current Collaborator NUTS3

Pilot project 2 VVL (Verkehrsverbund Luzern) Observer NUTS3

Pilot project 2 Mobility Observer NUTS3

Pilot project 2 Department for Public Transport,

Canton of St. Gallen Observer NUTS3

Pilot project 2 Naturpark Thal Observer NUTS3

Pilot project 2 Postauto AG Observer NUTS3

Pilot project 2 Department for Energie and

Traffic, Canton of Graubünden Current Collaborator

NUTS3

In both cases the existence of a bond due to current (or past) running collaboration is a useful

indicator of the possibility to deepen the relation and better understand the availability in Melinda

implementation collaboration. Pre-existing experiences of sustainability projects implementation in

the local areas could be useful in order to understand local sensitivity and the existence of

programmes on which or with which to cooperate for Melinda.

The possibility to reach university students exists also for Vorarlberg pilot, through the collaboration

with the Vorarlberg University of Applied Sciences (about 1.378 students enrolled in 2018/2019) and

must be taken into consideration in order also to ask to extend the survey to students’ social network

(friends and relatives) asking students to spread it among their personal contacts.

UTI del Noncello

Actor Relation Territorial extent Number of potential contacts

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(people)

Comune di Pordenone Pilot LAU 9.0004

Aruotalibera (FIAB Pordenone) Current collaborator NUTS3 1.200

Kyoto Club Observer LAU 50

Legambiente Pordenone Observer LAU 100

GSM S.p.A. Current collaborator NUTS3 1.000

4.2 Territorial extent Distinguishing between territorial extents of the actors’ domain is relevant in order to better

understand how much feasible is to organize local events, that must rely on the collaboration of

usually Municipal bodies or agencies. On the other hand, departmental or higher territorial level

actors can reach a broader public, in particular virtually, due to the wider extent of their activity

domain, becoming more relevant in the communication or digital contents delivery.

Municipal extent

19 actors can reach or work on a local territorial extent, at the municipality level (4 can be considered

as belonging to the same institution, the Municipality of Maribor, even if distinguished into various

different offices).

Pilot Actor

Landkries EBERSBERG Aktionskreis Energiewende Glonn

Transition Town Grafing

Maribor Public Utility, Transport

and Spatial Planning Office

Development Projects and

investments Service - Project Office

Intermunicipal Environmental

Protection and Nature Preservation Office

Secretariat for General Affairs - Service for City Districts and Local

Communities

ENERGAP –

local energy agency

MARPROM - Public company for urban

passenger transport MARPROM Ltd., transport company in

Maribor

Sustainable Mobility

Centre Maribor, NGO

Maribor cycling Network

UTI Noncello Municipality of Pordenone

4 Reachable through the local municipally-managed Whatsapp broadcast chat collecting citizens’ accounts.

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Municipality of Porcia

Municipality of Zoppola

Municipality of Roveredo in Piano

Municipality of Fontanafredda

Municipality of Cordenons

Lyon/Annecy Greater Lyon

Lyon/Annecy Greater Annecy

Vorarlberg Smart City Dornbirn

In the case of Maribor’s Intermunicipal Environmental Protection and Nature Preservation Office a

potential broader territorial context can be reached due to the specific inter-municipal nature of this

body. The same conclusion can be derived for the Lyon/Annecy pilot, since the both Greater Lyon

and Annecy represent unions of municipalities, including in this sense an important number of

smaller local bodies.

Also in the Vorarlberg case Smart City Dornbirn project could give us the opportunity to act at the

local level, but this must be further explored in the next months.

UTI Noncello enlisted 3 national associations as relevant actors (Kyoto Club, Legambiente and FIAB)

of which local units are settled in Pordenone: “Aruotalibera” for FIAB, and Circolo "Fabiano Grizzo"

for Legambiente Pordenone. In this sense they can act as local contact points and collaborators for

Local Events’ preparation and animation.

4.3 Network diversity Greater Lyon and Greater Annecy

For the specific focus and needs of the French pilot the local network looks to be tailored to its aims.

In order to enlarge the public reached by the awareness phase a further effort should be attempted

in order to mobilize actors able to reach a wider audience.

Ebersberg

The level of diversity of the network could be reinforced: the most part of the actors listed are

related to environmental, mobility or energy sector, and administrative bodies. But the potential

public to be reached can be quite wide, encompassing a diversified audience of population

composed by customers, users of services and employees of the actors listed. In particular there is a

strong potential in terms of extent of the public that can be reached in the presence of VVM body.

Also the Mobility Forum (together with Ebersberg Project Model) are interesting contexts in which

widespread and reach further relevant actors.

Maribor

Maribor actors are characterized by a higher amount of public bodies, mainly at the local level. They

belong mainly to the mobility or Development fields, showing a strong focus on the project topic.

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The involvement of local associations (like Maribor cycling Network) is relevant in order to reach a

broader public of local citizens, not only administrative bodies or agencies. Maribor cycling Network

could rely on a network of cyclists associated through the actor, maybe reaching other respondents

too.

The Secretariat for General Affairs - Service for City Districts and Local Communities can act as

coordinator of the local communities working on communication dissemination and as contact point

for researchers. The contact with local communities could be a way to reach other associations and

neighbourhood level entities useful for local public involvement.

Switzerland pilots

The Swiss context represents probably the most complex case study, due to its composition into two

different pilots and further inclusion of various local bodies and territories (cfr. Section 6). If Pilot 2

can rely on a more defined network of actors, for Pilot 1 the pivotal network element is constituted

by Kronavitter Innovation, managing relations with the municipalities involved in the study area.

UTI del Noncello

Local Network is strongly composed by municipal bodies (6 in total) but also of local associations (at

least local divisions of national associations) like FIAB and Legambiente, providing Melinda-themes

linked actors useful to be mobilized and involved in the project implementation in the pilot, in

particular for the focus on cycling habits.

Vorarlberg

The network appears not to be too wide or strong in terms of local potential bounds on which to rely,

encompassing mainly companies and federal bodies. The presence of “technical” actors can allow a

dissemination among specific public interested in the energy and sustainability issue, but an

enlargement of the network would be helpful. Smart City Dornbirn programme could contribute to

this effort putting in contact with other municipal level entities as a key actor. FH Vorarlberg

University in the same way can contribute to project’s enlargement providing visibility for local

activities and survey distribution (1.378 students in 2018/2019).

A specific profile has been built for each Pilot Project, on the base of the information provided by the

Partners managing them. In this way a more precise picture of the different contexts under study has

been obtained, including the pilots main aims, the end users of interest and the actors and methods

through which work to reach the pilots’ main aims. In the next pages a specific Awareness pan for

each pilot is reported.

23

5 RAISING AWARENESS IN LANDKREIS EBERSBERG

5.1 Start-up description of the pilot project idea The pilot area of Ebersberg represents a context of periurban settlements with a population reaching

about 140.000 inhabitants, close to the metropolitan area of Munich.

The research focus of the pilot is the empowerment of the carpooling system through the extension

of the hitchhiking benches network.

5.1.1 The pilot project challenges

The region is challenged with a rapid growth of population (top rate within Germany). Therefore, the

mobility system is at its limits when it comes to capacity of roads as well as crucial public transport

lines (S-Bahn/urban train in the direction Munich). Looking at prognoses, the situation will become

even more challenging in the future.

On the other hand, the more rural areas in the district show a weaker public transport coverage –

leading to dominance of individual mobility by car.

5.1.2 Main and specific objectives of the pilot project

The pilot project aims at improving intermodal mobility options with a focus on the more rural areas

of the region. The improvement is supposed to be a network of hitchhiking benches, supplementing

the existing mobility network and acting as infrastructure promoting organized car-pooling.

Activities in the pilot scope:

• Analysis of the network coverage

• Concept for improving/expanding the network

• Analysis of synergy between analogue Bench-infrastructure and digital ride-sharing

platforms/apps

• Analysis of connection to public transport offers and (if applicable) test of improvements

• Analysis of connection to car-sharing offers and (if applicable) test of improvements


implementation of the pilot project

The pilot project will rely on the planned activities described in the Awareness Plan, namely:

• the running of surveys on local population knowledge, attitudes, beliefs and behaviors about

sustainable mobility solutions and in particular about car-pooling

• local events aiming at engaging local population and stakeholders

The proposed Melinda App will probably not be used in the local pilot site for now. As a first step a

survey will be conducted to gather information on the knowledge, attitudes, beliefs and behaviors of

the local population on sustainable mobility solutions and in particular about car-pooling. If this step

leads to the insight of people demanding an app for increased usage/coverage of the carpooling

24

system and the Melinda App provides the best solution for the people’s needs, this app would still be

used.

5.2 Pilot project target groups

5.2.1 The characteristics of END-USERS (citizens) that will participate in the


The end users, the Ebersberg Pilot is interested in, are members of the general population living in

the district. The aim is to reach the broadest part of the population possible, in particular commuters

(for working or studying reasons) in order to reduce car-dependency among them.

A particular effort would be devoted to the inclusion of young and elders, usually those most hit by

lack of mobility solutions, due to lower economic resources that can act as an obstacle when a car is

the only mean available (due to high ownership and maintaining costs).


project

The main actors highlighted as potential useful actor for local awareness raising are 5 (4 public and 1

private):

Energie Agentur – local inter-district agency for the local development

Regional level (NUTS2)

Is the Project Partner managing the pilot and acts as consultancy body for the municipalities of the

districts of Ebersberg and Munich for energy transition and sustainable policies implementation

solutions.

• Channels available:

o Social networks and institution’s web profile: Possibility of reaching a broad audience

of already topic-affine people and beyond.

o Local events in both districts (population of 480.000 people) together with local and

regional actors.

o Connection to and cooperation with other Energy-Agencies in Bavaria (further 11

different bodies5).

o Connection to local and regional political actors: possible outreach to higher political

levels and legislative institutions.

o Connection and cooperation with all other local stakeholders, also in other projects.

It will act as pivotal contact point in the project implementation, linking local and regional actors in

order to reach pilot’s goals, and co-coordinating awareness and testing phases.

5 Energieagentur Nordbayern GmbH; Eza! Energie- und Umweltzentrum Allgäu gGmbH; Energieagentur

Chiemgau-Inn-Salzach; Energieagentur Regensburg e.V.; Etz Nordoberpfalz; Regionale Energieagentur

Augsburg; Energieagentur der Klimaallianz Bamberg; Energieagentur Bayerischer Untermain; Bürgerstiftung

Energiewende Oberland; Energieagentur Südostbayern; Regionale Energieagentur Ulm.

25

• Channels available: internal resources (employee lists; intranet; …).

Mobilitätsforum Landkreis Ebersberg

Departmental level (NUTS3)

Ebersberg County Mobility Forum, acting as a coordination and strategic planning body for the local

development of sustainable mobility policies.

It can act as a further source of local actors to be involved in the Awareness Phase and Melinda

Project activities as well as dissemination channel for Melinda’s contents (the survey in particular).

• Channels available: Social networks and institution’s web profile. It has a potential

multiplicative effect for the contacts possible through the forum’s members and their

individual connections.

Aktionskreis Energiewende Glonn

Municipal level (LAU)

Environmental Transition Project Glonn (municipality of Ebersberg Disctrict with more than 5.000

inhabitants).



• Channels available: Internal resources (list of participants, intranet, …)

MVV München

Sovra-Regional level (NUTS3)

Company managing the transport in the Greater Region of Munich.

Its importance is due to the fact that it acts as a point of contact for district mobility companies

(Ebersberg and others). Also it may be the only stakeholder with relevant and useful data for the

pilot project. It can act as a further source of Local Actors to be involved in the Awareness Phase and

Melinda Project activities as well as dissemination channel for Melinda’s contents (the survey in

particular).

• Channels available are: Social networks and istitution web profile; Traditional media

(newspapers, radio,…); Internal resources (list of employees, intranet,…); Official newsletters.

Transition Town Grafing


26

Environmental Transition Project Grafing (municipality of Ebersberg Disctrict with more than 12.000

inhabitants).



• Channels available are: Traditional media (newspapers, radio,…); Official newsletters


implementation of your pilot project

District of Ebersberg - Model region for a comprehensive car-sharing-supply

Energie Agentur is part of the “Projektgruppe Modellregion für flächendeckendes Carsharing im

Landkreis Ebersberg” (Car-sharing system project for the district of Ebersberg) that involves 11

municipalities and car-sharing services, and over 1.700 users (in 2018).

As stated by the Agency in fact: “[…] The car-sharing offers are mostly concentrated in big cities, but

the district of Ebersberg already has an offer that can be compared to big cities. With seven clubs and

car-sharing offers in one third of the cities and municipalities, our district is at the top of all districts

in Germany.” This outstanding position pushed the participants to proclaim the 'Model region for a

comprehensive car-sharing-supply in the district of Ebersberg', conceived as a model for other

regions, in order “to prove that car-sharing works across the board in smaller communities and can

have an important role for mobility in rural areas. By 2030, a comprehensive, easily accessible and

widely used car-sharing service will gradually be created in the district.”

The project group "Landkreis Ebersberg - Model region for comprehensive car-sharing" is part of the

mobility concept "More mobility with less traffic", which the district council unanimously approved

at the end of 2012 after years of preparation in the mobility forum.

27

Figure 2 – Car-sharing system project Landkreis Ebersberg

Source: Modellregion für flächendeckendes Carsharing in der Region bis 2030 (p.1)

The partners and actors involved in the framework of the Model Region Project could help in

delivering Melinda contents and support local events or Melinda participation to already existing

events planned by the Model Region board.

The current composition of the Model Region board:

• (Executive of) Vaterstettener Autoteiler: the oldest local carsharing group with about 400

members.

• (Executive of) Carsharing Union Markt Schwaben: local carsharing group.

• (Executive of) Grafinger Auto-Teiler: local carsharing group with about 200 members.

• (Executive of) Ebersberger Auto-Teiler: local carsharing group.

• Münchner Verkehrsverbund (MVV): Regional mobility service provider.

• Amt für Regionalmanagement: Office of regional management and development.

• BAUM Consult.

5.3 Start-up communication/awareness activities to reach key pilot target groups

and organization of launch awareness event.

Plan of activities to launch awareness event

Awareness events can be of two main types:

28

Built up directly by Melinda Partners

Realised as a participation of Melinda to already existing events, in the framework of

which Pilots can ask for a space (also physically speaking, as a stand) or specific

moments during which its contents and the tools that will be used for the project

implementation are presented and introduced.

In any case local events need to be prepared involving the local partners and the

stakeholders you listed in the Local Actors Network building file. Preparation meetings must

be planned (possibly physical) during the summer months in order to better involve them in

the definition of the activities.

For this reason a list of the forthcoming local events, where potentially Melinda could take

part, must be defined as soon as possible.

Some local events have already been pointed out:

Annual Carsharing-Congress, hosted in spring: can be adopted as a pilot-supporting

event in 2020.

Frequent meetings of the associations taking part to the Model Region Project,

whose constituting members, associations, gather on a quarterly/six-monthly basis

Available Local Events List

Two main events have been taken into consideration by the PP, available at the local level:

• Infotag für E-Mobilität. The Info-Day for the E-mobility consists in a exhibition and

occasion for discussion about the opportunities of electric mobility. It is managed by

Energieagentur Ebersberg-München and Landratsamt München (Munich District

Office) and hosted in Unterföhring municipality (Landkreis Munich) in autumn each

year.

• E-Mobilität in Unternehmen und Kommunen. The event is conceived as a follow up

meeting gathering during an exhibition of e-vehicles an open audience for discussion

of e-mobility opportunities. It will be hosted in Planegg municipality (Landkreis

Munich) on the 23rd July 2019.


Beside any further local event already existing we propose, as a main occasion in which to


Awareness phase), the pilots to take part the European Mobility Week

(http://www.mobilityweek.eu/). This is a European scope event taking place from the 16th to


29





For the preparation and implementation of the activities the support of local actors will be



Awareness Local Team for EBERSBERG pilot is constituted by:

A contact person from Unimib (Melinda PP in charge of the Awareness Plan

definition) Dr. Simone Caiello

A contact person from the Pilot Case: Richard Röck and Felix Wiesenberger

(EBERSBERG) + Patrick Ansbacher (B.A.U.M.).

Members from the Melinda Communication Partner E-Zavod Anja Prislan and

Matjaž Gerl

30

6 RAISING AWARENESS IN GREATER LYON AND GREATER ANNECY

6.1 Start-up description of the pilot project idea

Health as an incentive for behaviour change in mobility

The main focus of the French Pilot is the enhancement of Human-Powered Mobility, adopting health

as a leverage for driving people towards more sustainable mobility.

Human-Powered mobility refers to all the travels pursued without the aid of any motorised mean,

namely by foot (walking, running) or by bike, but also by other “active” means like non-motorised

scooters. Human-Powered mobility is a synonymous of active mobility, counterposed to passive

mobility, that is usually pursued without the prominent physical effort by the traveller.


The French pilot is characterised by a high amount of individuals travelling by car and, as

complementary figure, a low share of travels made by bike or foot. The main challenge is to convince

people to shift to sustainable transport for health reasons, and not only for the usual environmental,

economic or energetic motive.


The aim of the pilot project is to enhance active mobility in the Greater Lyon and Annecy areas, in

order to increase the share of Bicycling and walking in the citizenship modal choices.



Incentives to use active mobility modes on a health and well-being basis, will be planned in order to

push towards their adoption, as main mean or as a “bridge” to reach public transport systems in an

intermodal perspective.

In order to motivate local populations free health monitoring will be included in the experiment, as a

reward and incentive for getting involved in the research.


31



The general target population are Greater Lyon and Greater Annecy’s citizens, but the main focus of

the pilot will be the employees of the GL and GA administrative bodies (a sample of which will be

involved in Melinda App testing phase).

A sample of 100 people in both pilots will be selected and followed during the project in order to

make them:

1. Take part to the Health Check-ups (offered by AURA-EE and probably done at the local Hospitals)

2. Download the Melinda App and monitor their mobility practices during the testing phase of the

app, while checking on their wellness and (through medical visits) their health improvement.

6.2.2 Which regional stakeholders will be included to support implementation of the pilot

project?

The Lyon and Annecy pilots are developed at the municipal level each pilot encompassing several

municipalities, so the territorial level is higher than LAU, reaching an intermediate grade between

municipal and district one (NUTS3). A Regional level of awareness can be reached if needed, due to

possible connections and cooperation with regional bodies.

Who are the actors?

In Greater Lyon :

Greater Lyon Public Administration Body

Municipal Level (several LAU)

Entity in charge of mobility and local health policies implementation in the GL area. Contact

person has been pointed in Lucie Verchere, from the municipality employees crew. They will

act to facilitate Melinda’s activities and delivering to the overall Administrative Body Melinda’s

tools and contents. Their aim is also to help the PPs in building the Local Actors Network,

acting as a guarantee for the local stakeholders.

• Channels Available: Social Networks; Internal resources (list of employees, intranet,…);

Traditional Media (eg: newspapers, radio,…); newsletter.

Vélo’v

Municipal Level (LAU)

(company managing the service: IGP Decaux): bicycle sharing system operating in the city of

Lyon.

• Channels Available: none

In Greater Annecy :

32

Greater Annecy Public Administration Body

Municipal Level (Several LAU)

Entity in charge of mobility in the GA area. Contact person has been pointed in Thierry Girard

(Director of the Mobility and Transports division), from the municipality employees crew. They

will act to facilitate Melinda’s activities and delivering Melinda’s tools and contents to the

overall Administrative Body. Their aim is also to help the PPs in building the Local Actors

Network, acting as a guarantee for the local stakeholders.

• Channels Available: Social Networks; Internal resources (list of employees, intranet,…);

Traditional Media (eg: newspapers, radio,…); newsletter.

Velonecy

Municipal Level (LAU)

Bicycle renting system operating in the city.

• Channels Available: none








moments during which present and introduce its contents and the tools that will be

used for the project implementation.

In any case Local Events need to be prepared involving the local partners and the


be planned (possibly physical ones) during the summer months in order to better involve

them in the definition of the activities.


part bringing its contents, must be defined as soon as possible.

Available Local Events’ list

33

There are several internal events within each local authority, in which Melinda can be

displayed: Internal days for employees on environment, transport, … Aim of the Team in the

following weeks will be to better define the most suitable for pilot’s purposes.


Beside any further Local Event already existing we propose, as a main occasion in which

present Melinda as a Project and its tools (the Application and the Survey for the Raising


(http://www.mobilityweek.eu/), a European scope event taking place from the 16th to 22nd

September 2019 in all the EU countries, whose aim is to promote local activities linked to

enhancing a better and more sustainable mobility in the cities hosting the events, inviting


aim of taking part to the EMW is to have a stronger communication frame, being possible to


No citizen will be recruited for Melinda App testing phase in the French pilot during the

duration of the project, but they need to be involved for the overall raising awareness

activity.

For the preparation and implementation of the activities will be crucial the support of Local

Actors. Their selection, inclusion and specific contribution need to be discussed by the


Awareness Local Team for AURA-EE pilots is constituted by:



A contact person from the Pilot Case: Jean Leroy + Lucie Verchère (Greater Lyon) and

Thierry Girard (Greater Annecy)


Matjaž Gerl

34

7 RAISING AWARENESS IN MARIBOR


Mobility e-tool in Maribor – the way to attractive and sustainable city

Maribor is a city with a population of more than 100.000 inhabitants and represents the second most

important political, economic, educational centre of the Republic of Slovenia (it is also the second

biggest city). More than 50.000 person come to city centre every day (generally by car) and about

300.000 trips are made every day inside the city, only 9% of which is made by public passenger

transport.


The Sustainable Urban Mobility Plan recently approved defined the main challenges the city mobility

needed to tackle. Just after the need of maintenance and revitalisation of traffic infrastructure, on

the second place, comes the poor offer of public passenger transport.


Focus of Maribor pilot will be to improve the behaviour patterns to increase the use of sustainable

means of transport (especially public transport, cycling and walking) by implementing soft measures

(e-tool) tested by citizens. The introduced E-tool will help citizens to choose the most optimal mean

of transport by integrating different information (location, timetables, travelling habits, carbon

footprint, …).

Main pilot activities to reach the objectives:

• Collection of existing data in the local context

• Field analysis of people’s needs

• E-tool development/adaptation to local needs

• E-tool testing

• Introduction and promotion of e-tool between different stakeholders




- the running of survey on local population knowledge, attitudes, beliefs and behaviours about

Sustainable Mobility Solutions and in particular about travel habits.

- Melinda App will be used in the local pilot to gather information on travel habits of active

population

35

- Local Events aiming at engaging local populations and stakeholders




The end users interested by Maribor Pilot are members of the general population living in the city,

especially employees of the municipality, public companies and university who are among the

biggest employers in the city. The aim is to reach the broadest part of population possible, in

particular commuters (for working reasons) in order to test their travelling habits and to show them

advantages of different use of transportation: for citizens (comfort, safety, health) and for

environment (lower negative influence on the environment, carbon footprint). We also want to raise

awareness among Maribor citizens about the consequences of their own choices regarding the

selection of means of transport for the environment.

Connector persons for our end users are head of departments, mayor and people in management

positions in municipality, university and public companies.


project

Municipality of Maribor


Four main actors are parts of the broader Municipality of Maribor, in particular:

• Public Utility, Transport and Spatial Planning Office

• Development Projects and investments Service - Project Office (Partner contact point)

• Inter-municipal Environmental Protection and Nature Preservation Office

• Secretariat for General Affairs - Service for City Districts and Local Communities

The Project Office in particular is the one in charge of keeping the relations with Melinda Partners

and manages the Smart City Maribor development framework, acting in this sense as a key actor.

Secretariat for General Affairs - Service for City Districts and Local Communities is the office in charge

of the coordination of local communities and municipal districts. It can act as a point of contact for

the sub-municipal areas, useful to reach local contexts and population.

Maribor Regional Development Agency

Regional level (NUTS 2)

36

It is a public non-profit institution owned by 6 municipalities, responsible for the coordination of

regional development activities in the Podravje region. The agency can offer a broader public, acting

on a regional basis (NUTS 3 level actually), providing access to traditional communication means

(newspapers, radio,...).

• Channels Available: traditional communication means (newspapers, radio,...)

ENERGAP – local energy agency

Departmental level (NUTS 3)

Developed in 2006 for energy innovation solutions enhancement in the Podravje county. The agency

can offer a broader public, acting on a regional basis (NUTS 3 level actually), providing access to the

agency's dissemination channels.

• Channels Available: newsletter

MARPROM - Public company for urban passenger transport MARPROM Ltd.


Transport company working since 2012 on local urban transport.

• Channels available are: traditional communication means (newspapers, radio,...).

Sustainable Mobility Centre Maribor, NGO


Local association managed by the local biking association (Maribor Cycling Network), providing

information about sustainable and alternative mobility solutions in the city.

• Channels available: Social Networks and Institution’s web profile.

Maribor Cycling Network


a non-profit, voluntary, non-governmental organisation for promotion and development of urban

cycling in Maribor and beyond. The main purpose of organization is to promote the development of

cycling and sustainable transport. The long-term goal of the network is that Maribor becomes

“Cyclist and pedestrian-friendly city.” Actor who manages the Sustainable Mobility Centre.

• Channels available: Social Networks and Institution’s web profile.

Institute for urbanism and spatial planning Maribor


37

• Channels available: Social Networks and Institution web profile.

University of Maribor (Faculty of civil engineering, traffic and architecture)

National level (NUTS 0) but acting at lower levels as well

Already Project Partner, allows the access to a relevant amount of potential contacts among

university students (about 6.000) and employees.

• Channels Available: Social Networks and Institution’s web profile; list of contacts (students

and employees).

Slovenian Railways – Slovenian public transport provider

National level (NUTS 0)

Relevant potential partner in communication delivery, through the use of the institutional website.

Already involved in Connect2CE EU project Interreg.

• Channels Available: Social Networks and Institution’s web profile

Ministry of Infrastructure of the Republic of Slovenia


Potential contact for web project contents diffusion.


DCM-SVS - Association for Roads of South-Eastern Slovenia


The potential collaboration with the actor must be defined.

Municipality of Krško


Involved as a project observer.



implementation of your pilot project

Connect2CE EU project Interreg

Project in which a relevant actor is involved: Slovenian Railways

38

Smart City Maribor

Smart City Maribor Initiative acts as a network. The formation of the Smart City Maribor Initiative

is based on a "triple-helix" partnership, and represents a regional partnership between the

Municipality of Maribor, the University of Maribor, other development institutions and the

economy. The partnership was formalised by signing a Memorandum of Understanding, which

turned the R&D cluster into a network of partner organisations.

LIFE IP CARE4CLIMATE

LIFE IP CARE4CLIMATE (LIFE IP let us take care of the environment) – project is addressing

implementation of the operational programme to reduce greenhouse gas emissions by 2020

(Operativni program za zmanjševanje toplogrednih plinov – OP TGP) that sets out measures to

achieve Slovenia’s goals of GHG emissions reduction by 2020 (and by 2030 for sectors not

included in the GHG emissions trading scheme such as transport, agriculture, energy

consumption in the service sector and households, emissions from the waste disposal). The aim

of this project is to promote the implementation of the measures, set out in the OP TGP, by

raising awareness, educating and training the key stakeholders.

Project is coordinated by Slovenian Ministry of the Environment and Spatial Planning as lead

partner, other partners are: Ministry for Infrastructure; Jožef Stefan Institute, Energy Efficiency

Center; The ZRMK d.o.o. Building and Civil Engineering Institute; Slovenian Forestry Institute; Eco

Fund, Slovenian Environmental Public Fund; Umanotera, The Slovenian Foundation for

Sustainable Development; Focus, Association for Sustainable Development; ZRC SAZU; University

of Maribor (Faculty of civil engineering, traffic and architecture); ZUM urbanism, planning, design

d.o.o.; Urban planning Institute of the Republic of Slovenia; ZAG –Slovenian national building and

civil engineering institute; Digitalna agencija, agency for web advertising in IPOP – Institute for

Spatial Policies.










39








Potential local events in the area of Maribor can be promoted in the framework of the

CARE4CLIMATE projects (cfr. paragraph 1.2.3), where integration and collaboration with

local partners can create opportunities for Melinda contents diffusion. They need to be

planned and defined by the Local Awareness Team.














Awareness Local Team for Maribor pilot is constituted by:



A contact person from the Pilot Case: Tadej Kurent and Vesna Avguštinčič and other

competent municipal department representatives.


Matjaž Gerl

Members from the Melinda Partner University of Maribor Drago Sever and other

department representatives if necessary

41

8 RAISING AWARENESS IN UTI DEL NONCELLO


Data gathering on bicycle mobility

Uti del Noncello is a network of 5 adjacent Municipalities: each Municipality has its own local plan for

mobility, traffic and related infrastructures, thus lacking coordination in the interventions in a rather

small area (93.667 inhabitants on a surface of 176 sq km, with an average of 553,5 inhabitants per sq

km). In particular there are currently no safe cycle paths along the main routes connecting the

different Municipalities. The Pilot will include also the municipality of Cordenons due to the

functional connection existing between the main center of Pordenone and this small but adjacent

settlement.


The main challenge is to reduce the use of personal cars for transport in UTI territory, where the trips

made by personal cars are up to 78% of total, and where officially there are 1,5 cars per resident

aged 18 and more. The occupancy rate is only 1,25.


The possible improvement is the construction of more, safer and better articulated cycle paths not

only within, but also between the Municipalities of Uti del Noncello, especially considering the quite

high general awareness (at least perceived, pending to be confirmed by project surveys) of citizens

on the importance of alternative mobility solutions. The pilot proposed is the preliminary phase of

data gathering to set up such a plan, in order to identify and quantify possible users.

In the short term, with the mere actions of this pilot, the Uti aims to: gather data to develop an

infrastructural plan for inter-municipal cycle paths. Data on traffic flows along specific roads

segments in each municipality composing the Union will be gathered though sensors and integrated

by survey data coming from the local populations and regarding perceptions and actual use of roads

and bicycle infrastructures. In the long term, assuming the development of the mentioned plan:

• reduction of vehicular traffic

• reduction of CO2 emissions

• better air quality

• improvement in citizens’ health




- the running of survey on local population knowledge, attitudes, beliefs and behaviours about

Sustainable Mobility Solutions and in particular about Bicycle use.

42

- Melinda App, that will be pivotal for local pilot goals: the possibility to use OD data collected

through the app is at core of the better understanding of local mobility demand and patterns.

Incentives dedicated to app users will be implemented in order to enhance app downloading and use

and enrollment in the testing phase.

- Local Events aiming at engaging local populations and stakeholders: to be defined with the

collaboration of all the Municipalities and stakeholders.

- Weekly whatsapp messages with news regarding activities in the City, sent from Municipality of

Pordenone to 8.000+ citizens inscribed.

- websites, social media and newsletter of the stakeholders.




The end users interested by UTI Noncello Pilot are members of the general population living in the

area of the inter-municipal union. The aim is to reach the broadest part of population possible, in

particular bikers but also other individuals, in order to better plan bicycle infrastructures and

understand reasons and drivers hampering people in using the bicycle.

The main association dealing with bicycle mobility is FIAB Pordenone (cfr. next section), but to reach

the goal of reducing the vehicular traffic, the end users we aim to involve are citizens that do not use

the bicycle yet.

8.2.2 Regional stakeholders that will be included to support the implementation of the

pilot project

The five different municipalities composing the UTI:

Local level (LAU)

Pordenone (the main center)

Porcia

Fontanafredda

Zoppola

Roveredo in Piano

• Channels Available (for Pordenone municipality at least): Internal resources (list of

employees, intranet,…); social networks..

The Municipality of Cordenons

Local level (LAU)

43

Even if not included into the UTI, Cordenons will be considered in the data collection due to

the strong interconnections existing between Cordenons and UTI Noncello.

As well as for the municipalities composing the Union, it will host when possible activities in

the framework of Pilot’s aims: development of bicycle mobility and monitoring of traffic

flows along specific roads.

Arpa FVG


Region Friuli-Venezia-Giulia Regional Agency for the Environmental Protection will allow

regional level awareness offering visibility on the agency social accounts.

ATAP Pordenone (Company for the Provincial Automobilistic Transports)


Public company in charge of managing the provincial public transports. The collaboration

with the company could be useful for Melinda contents diffusion and tools delivery.

FIAB Pordenone (A Ruota Libera)

National level (NUTS 0) [Local level branch available]

A ruota Libera is the local branch of the Italian Federation of Environment and Bicycle, a

national association promoting and improving bicycle activity in all the Italian territory. Its

role will be crucial in mobilizing local populations and in supporting the Pilots contact point in

preparing Local Events (in particular Awareness Events) being the focus of the pilot on bicycle

mobility.

• Channels Available: Internal resources (list of employees, intranet,…); newsletter; social

networks.

Kyoto Club


Kyoto Club is a non-profit national organisation founded in February 1999. Its members are

business companies, associations and local municipalities and governments engaged in

reaching the greenhouse gas reduction targets set by the Kyoto Protocol, by the EU ones for

2030 and by the December 2015 Paris Agreement.

It can act as a dissemination channel for Melinda’s contents (the survey in particular) being

often involved in awareness campaigns towards sustainability goals promotion.

Legambiente

National level (NUTS0): [Local level branch available]

National Association for Scientific Environmentalism, promoting actions (education activities,

civic engagement…) for the diffusion of environmental-friendly behaviours and attitudes and

the protection of the nature.

44

It can act as a dissemination channel for Melinda’s contents (the survey in particular) in

particular through the social channels and institutional website of the association.



An interesting synergy is possible with the Interreg project MUSE (Italy-Slovenia), also focused on

carbon emissions reductions, where UTI del Noncello is a main partner.

















Engagement of local actors and events’planning have started and will be finalised in the

following weeks.









45



For the preparation and implementation of the activities the support of Local Actors will be



Awareness Local Team for UTI Noncello pilot is constituted by:



A contact person from the Pilot Case: Tiziana Perin (from UTI Noncello EU

Programmes Office)


Matjaž Gerl

46

9 RAISING AWARENESS IN SWISS PILOT 1


PROJECT 1

Ridehailing in Urban and Rural Areas of Switzerland

Public transport in urban and rural areas is under pressure to provide cost-efficient and attractive

services. Amidst these challenges, transport companies and new ridehailing companies provide on-

demand ride services (so called “ridehailing”) from virtual stations that are as far as possible

integrated into current public transport networks. This new mobility business model is expected to

improve accessibility in urban and rural areas and to lower the car ownership rate.

The first pilot project from the Lucerne University of Applied Sciences and Arts investigates the

possibilities of ridehailing to improve public transport networks in urban (Ostermundigen – Stettlen)

and in rural areas (Herzogenbuchsee-Niederönz). It also aims to compare the different ridehailing

business models adopted by various transport companies. Together with the analysis of socio-

demographic characteristics of the population in the research area and the ridehailing customers, the

project contributes to identify success factors of ridehailing business models.

The local pilots more precisely are the areas or municipalities:

Herzogenbuchsee - Niederönz: Herzogenbuchsee is a municipality with around 7’000 inhabitants. The

ridehailing service will reach to the adjoining municipality of Niederönz with 1’600 inhabitants. Both

municipalities are considered as rural areas, with some central functions. They are both located in

the canton of Bern.

Ostermundigen - Stettlen: Ostermundigen is home to 17'000, Stettlen to 3'000 inhabitants. They are

both urban areas, being part of the agglomeration of the city of Bern.


Main challenges of the first Swiss Pilot Project are:

• Lack of viable mobility solutions in rural areas due to the high costs of public transport

services

• High rate of private car use in the pilot region.

• A potential solution to be tested through the implementation or improvement of

ridehailing services.


• We will test the viability of ridehailing services’ proposed business models in the pilot

areas.

• Analysis of the significant factors influencing a successful ridehailing service in different

spatial settings.

47




• Running of a survey on local population knowledge, attitudes, beliefs and behaviours

about Sustainable Mobility Solutions and in particular about carpooling/ridehailing.

• Melinda App will be used in the local pilot

• Local Events aiming at engaging local populations and stakeholders

• Workshop and presentations at HSLU




The end users interested by Swiss Pilot 1 are members of the general population living in the pilot 1

urban and rural areas. The aim is to reach the broadest part of population possible in order to reduce

car-dependency among them. What is relevant is to understand individual attitudes and beliefs able

to drive towards a broader use of the ridehailing services. The main connector to the end-users is the

service provider (Kronawitter Innovation).


project

Key stakeholders in the two pilot sites are a public transport operator and a private consulting

enterprise. The consulting enterprise is responsible for planning the pilot sites, designing business

model, and the coordination with federal and further public authorities. The public transport

operator has a supporting role, especially in implementation of the ridehailing business model.

Contact to them is provided by the consulting enterprise if needed.

Kronawitter Innovation


Association developed by the national Swiss IT & Systems Commission, and has as its main aim the

promotion and discussion of innovative mobility solutions and infrastructure development. Innolab

Smart Mobility promotes meetup for discussion of specific topics, the potential interesting one for

Melinda Project.

Area of action: Ostermundigen - Stettlen; Herzogenbuchsee, potential access to internal list of

contacts.

• Channels Available: Internal resources (list of employees, intranet,…); Traditional Media (eg:

newspapers, radio,…); newsletter.

Postauto AG

48


Public Company providing bus service in whole the country. Project Observer in Melinda.

• Channels Available: to be defined.
















Available Local Events list

• The only available local event in the area of Swiss Pilot1 is the 13th meeting of the

“Luzerner Mobilitätsgespräch 2019” (Lucerne Mobility Talk) that will be held on the

23rd August 2019, in Lucerne. Managed by HSLU it will be attended by a mainly

scientific audience, not a mass public. It could be useful to reach relevant

stakeholders in the city.





49










Awareness Local Team for Swiss pilot 1 is constituted by:



A contact person from the Pilot Case: Sebastian Imhof.


Matjaž Gerl

50

10 RAISING AWARENESS IN SWISS PILOT 2


PROJECT 2

Carpooling in Rural Areas of Switzerland

Public transport in rural areas is under pressure operating cost-efficient and attractive services.

Carpooling services help to increase the numbers of sharing privately owned vehicles, thus reducing

the overall traffic volume.

The second pilot project from the Lucerne University of Applied Sciences and Arts investigates

various carpooling business models, i.e. app-based models and app-based models with physical

aspects. It also aims to compare the different carpooling business models adopted by various

transport companies. Together with the analysis of socio-demographic characteristics of the

population in the research area and the ride-selling customers, the project contributes to identify

success factors of ride-selling business models in rural Switzerland.


Main challenges of the first Swiss Pilot Project are:

• Lack of viable mobility solutions in peri-urban and rural areas due to high costs of public

transport services implementation

• High rate of private car use.

• Potential solution to be tested through the implementation or improvement of

carpooling services.


• We will investigate various carpooling business models comparing them with the ones

adopted by various transport companies in order to identify success factors of carpooling

business models in rural Switzerland.

• We want to answer to the question: “Which spatial setting fits to which business

model?”




• Running of a survey on local population knowledge, attitudes, beliefs and behaviours

about Sustainable Mobility Solutions and in particular about car-pooling.

• Melinda app

• Local Events aiming at engaging local populations and stakeholders

• Workshop and presentations at HSLU

51




The end users interested by Swiss Pilot 2 are members of the general population living in the pilot 2

peri-urban and rural areas. The aim is to reach the broadest part of population possible in order to

reduce car-dependency among them. What is relevant is to understand individual attitudes and

beliefs about the current services available in the area and those able to drive towards a broader use

of the car-pooling services in general.


project

VVL (Verkehrsverbund Luzern) (Project Observer)


Mobility company provider for the area of Lucerne and Waldemmental; Seetal; Malters-Littau-Kriens.

It can act as a further source of Local Actors to be involved in the Awareness and Melinda Project

activities as well as dissemination channel for Melinda’s contents (the survey and application in

particular).

• Channels available: Internal resources (list of employees, intranet,…); Traditional Media (eg:


Mobility (Project Observer)


Company offering carsharing and carpooling. It can act as a further source of Local Actors to be

involved in the Awareness and Melinda Project activities as well as dissemination channel for

Melinda’s contents (the survey and application in particular).

• Channels available: Internal resources (list of employees, intranet); Traditional Media (eg:

newspapers, radio); newsletter.

Department for Public Transport, Canton of St. Gallen (Project Observer)


Canton encompassing the area of Quarten - Walenstadt; Rheintal; Sargans-Weisstannen;

Toggenburg. It can act as a further source of Local Actors to be involved in the Awareness and

Melinda Project activities as well as dissemination channel for Melinda’s contents (the survey and

application in particular).

52



Naturpark Thal (Project Observer)


Natural national park, located in the Bezirk Thal area. It can act as a dissemination channel for

Melinda’s contents (the survey and application in particular).



Department for Energie and Traffic, Canton of Graubünden


Acting on the area of Chur-Maladers. It can act as a further source of Local Actors to be involved in

the Awareness and Melinda Project activities as well as dissemination channel for Melinda’s contents

(the survey and application in particular).

• Channels available: Internal resources (list of employees, intranet).
















53

Available Local Events list

Two main events have been taken into consideration by the PP, available at the local level:

• Naturpark Märet Balsthal. Local fair, having place at the Naturpark Thal, in Balsthal

on the 21st September 2019. It will gather local population and could be considered

an occasion for Melinda communication material delivery and distribution.

• Tagung Parkforschung Schweiz. Third “Park Research” Conference. It will take place

in Berne on the 29th October 2019 and reach a specific audience of scientists and

natural park managers.












Week, according to:







Awareness Local Team for Swiss pilot 2 is constituted by:



A contact person from the Pilot Case: Sebastian Imhof.


Matjaž Gerl

54

11 RAISING AWARENESS IN VORARLBERG


V-Mob: Cross-border smart mobility within the greater region of Vorarlberg

The Federal State of Vorarlberg is located in the Western part of Austria, surrounded by countries

Liechtenstein, Switzerland, Bavaria and Baden-Württemberg (Germany) as well as Tyrol. Due to

enhanced free movement of persons and accompanied willingness to travel, thanks to the European

Union, borders within this greater region of Vorarlberg become less and less important. As negative

consequence, the region of Vorarlberg faces increased traffic volume, accompanied with road

congestions as well as increased emissions and pollution that negatively affect citizens’ health and

environment. A reason for this is the lack of digital, interconnected information about seamless,

cross-border mobility (individual and public transportation).

In the centre of FHV’s pilot are the development of a “Smart Mobility” App. This tool is to a) collect

data about (cross-border) mobility behaviours and patterns within the Federal State of Vorarlberg

and its neighbouring countries and – basing on these data and information – b) to manage, engineer

and design new and innovative services (e.g. public transportation, e-mobility) and service offers that

again increase green, sustainable passenger transport within the greater region of Vorarlberg.

The V-Mob pilot aims to collect mobility data and structurally analyse these data. These data capture

important information, for example about the frequency of mobility infrastructure, their capacity and

utilization.


The major challenge within the V-Mob is the inclusion and integration of the citizens to use provided

Melinda solution (App). These app have to be both: a data collector for governance and decision

makers as well as info visualizer for applying citizens. This participatory app needs to create benefits

for all stakeholder groups in Vorarlberg. Further challenges within the region of Vorarlberg are:

• Reduction of interfaces between service stakeholders

Melinda solution need to decrease the interfaces between governance, decision makers and

citizens. It must not have complex interaction mechanisms: it should be simple as possible so

that also the “non digital natives” can participate and provide data about their mobility and

mobility behaviours.

• Increase of seamless green and sustainable transport options

Melinda needs to provide solutions to increase green and sustainable transport options. The

app should provide proposals according to citizens preferences.

• Reduction of individual traffic; reduction of general traffic

55

According to the preferences of the citizens, proposals of the app should lead to a reduction

of individual traffic. The app should create the demand to used public transport and/or

sustainable mobility: bike, foot

• Utilization of public transport

The app should lead to increased used of public transport.

• Structured analysis of data and mobility patters

Since Vorarlberg lacks to monitor mobility and mobility patterns, the Melinda project needs

to provide mechanisms to control and analyse mobility and mobility patterns. Based on

collected data and information, the project needs to provide a tool to structurally analyse

these knowledge. It is the major source of innovation, e.g. the development of new services,

service offers, etc.


The main objective of the V-Mob pilot is to collect (cross-border) data about citizens mobility,

mobility patters, passenger preferences, behaviours and patterns to structurally analyse these. These

analyses will be the major source of innovation for governance and decision makers. These analyses

will provide data about the use of infrastructure and its further development (e.g. identification of

the mobility hubs, construction sites, frequent used streets, shortcuts, etc. Additionally, these

analyses enable to compare existing services about mobility, passenger preferences, behaviours and

patterns in order to reach set objectives. These are

• Reduction of individual traffic generated with private cars (e.g. especially rush hour traffic)

and increased use of public transport.

• Increase of service offers with respect to public transport, car-sharing, green mobility

• Service innovation and development of complementary products/services:

Borderless traffic solution: interregional timetables and service offerings

Reduction of modal switches; transportation according to the users preferences

Detection of the means of transport used for used routes

Mobility solutions towards the criteria of environment, health, costs, time

Display of alternative connections that better match the weighted criteria



Since the V-Mob pilot highly serves politically interests, the V-Mob pilot will intensively cooperate

with Governance and Municipalities. It includes representatives by organization and participation at

tailored events (e.g. local events such as the Gemeindeverbund, Smart City Dornbirn events, etc.)

56

V-Mob will get in contact with citizens – e.g. by use of tailored communication channels (Social

Media). V-Mob will run of a survey on local population knowledge, attitudes, beliefs and behaviours

about Sustainable Mobility Solutions

V-Mob will cooperate with identified observers, which are experts within the field of mobility and

mobility behaviors.




The V-Mob pilot aims to integrate all citizens of Vorarlberg – there is no dedicated target group since

mobility is not restricted to age, gender, etc. The end users interested by Vorarlberg Pilot are

members of the general population living in the region. The aim is to reach the broadest part of

population possible, in particular commuters towards the area from the surrounding countries (for

working or studying reasons).

The citizens need to take part in the Melinda app – registration and tracking of their routes. Due to

this data, and thanks to Data Lab, governance and decision makers can organize structured data

analysis to (1) better plan cross-border mobility and (2) reduce car-dependency among them.

Connectors of the V-Mob pilot are project observers (Energie Institute Vorarlberg), Smart City

Dornbirn, Mobility Providers (e.g. VVV Verkehrsverbund Vorarlberg), etc. These organizations have

direct contact to citizens.


project

The following sub-section describes the regional stakeholders of the V-Mob pilot. These sub-sections

respond to questions as who are they (profile), what do we want from them (resp. what the can

integrate), connector persons.

Vorarlberg University of Applied Sciences


Project Partner of Melinda; FHV acts as managers of the ICT solution (the smartphone

application) that will be adopted in Melinda for individuals’ mobility monitoring and

feedback production.

• Channels available: Social Networks; Traditional Media (e.g.: newspapers, radio,…);

newsletter.

Vorarlberger Kraftwerke AG


57

Company providing energy and gas for the whole Vorarlberg region and Westallgäu. Active

also in the electric mobility sector, could be an interesting actor for delivering questionnaire

and news about Melinda Project.

• Channels available: Social Networks; Traditional Media (eg: newspapers, radio,…);

Internal resources (employees, intranet,…); newsletter.

Vlotte


Company of electric mobility solution provision, part of Vorarlberger Kraftwerke AG. Vlotte

provides a fleet of electric cars.


Internal resources (employees, intranet,…); newsletter.

Energieinstitut Vorarlberg


Project Observer; could work together with the other actors for the dissemination of

information on the project and questionnaire link. Additionally, Energieinstitute provides an

app (Fahrradwettbewerb) wherein the Melinda app could send data about bike and e-bike

movements.


newsletter.

Smart City Dornbirn

Local level (NUTS2)

Platform on which activities linked to the promotion of smart city culture are spread and

enhanced. It could be an interesting actor for delivering questionnaire and news about

Melinda Project.


newsletter.

Government of the Federal State of Vorarlberg


Administrative body of the Vorarlberg Regional State.


newsletter.

Further connectors are:

58

• Klima aktiv mobil – Climate Protection Initiative promoted by the Federal Ministry for

Sustainability and Tourism. It serves with standard definition, information diffusion and

networking promotion the aim of country's energetic transition towards a sustainable society.

• Wirtschaftskammer Vorarlberg – Transport, Verkehr, Telekommunikation. Vorarlberg

Economic Chamber (Division for Transports, Traffic, Telecommunications)

• ARBÖ – driving support services company

• ÖAMTC - driving support services company

• VCÖ – Foundation working on Environmental sustainability and mobility

• Verkehrsverbund Vorarlberg – traffic information service Vorarlberg

• Verkehrsauskunft Österreich (VAO) – traffic information service Austria

• ÖBB Postbus – Largest Austrian Bus Company, owned by OBB. Regional and rural areas

transportation player.

• Liechtenstein Bus - Liechtenstein Bus Company, managing regional and international

connection lines with Austria (Vorarlberg in particular) and Switzerland (South-East in

particular).

• Arlberg Express – bus company acting in the Klosteral area (in collaboration with

Verkehrsverbund Vorarlberg)

• Landbus Bregenzerwald - bus company operative in the Bregenzerwald area

• Landbus Unterland – Bregenzerwald - bus company operative in the lower Rhine area

• Landbus Oberes Rheintal - bus company operative in Oberes Rheintal area

• Landbus Montafon - bus company operative in Montafon area

• Stadtbus Bregenz – municipal bus company

• Stadtbus Dornbirn - municipal bus company

• Stadtbus Feldkirch - municipal bus company

• Stadtbus Bludenz - municipal bus company

• Ortsbus am Kumma - municipal bus company in Götzis

• Ortsbus Lech - municipal bus company in Lech

• Fahrradwettbewerb RADIUS – application and service for Biking enhancement for

communities, firms and associations.

• Walk Space – Der österreichische Verein für FußgängerInnen – Austrian Pedestrian

Association

• Caruso Carsharing – Carsharing services company

• Taxi-Online – Taxi operators web platform

• Verkehrserziehung Vorarlberg – Road and traffic education platform




59

Available Local Events List

• FHV – Tag der offenen Tür: 2020 – FHV promotional event for the potential new

enrolling students (January 2020)

• Gemeindeverband – Feast and celebrations of the Vorarlberg Municipalities

Association (fall 2019)

• Messe Vorarlberg – Vorarlberg Feast (April 2020)


Beside any further local event already existing we propose, as a main occasion in which to



(http://www.mobilityweek.eu/). This is a European scope event taking place from the 16th to







Week, according to:







Awareness Local Team for Vorarlberg pilot is constituted by:



A contact person from the Pilot Case: Florian Maurer.


Matjaž Gerl

60

12 Annex

Table 4 – Local Actor Network original delivered files from partners

1 2 3 4 5 6 7 8 9 10 11 12

Pilot Case study

Melinda PP referent

Name of the Local Actor

Local Actor Contact Person (name and e-mail address)

Typology of actor

Territorial level of action

Name of the territorial context

Field of activity

Relation with Project Partner

Availability of a list of contacts

number of Users/Audience/customers reachable

channels for potential delivery of surveys and contents

Local Actor website or main social media profile

NOTES

Landkreis

Ebersberg

Landkries

EBERSBER

G

Projektgrup

pe

Modellregio

n für

flächendeck

endes

Carsharing

im

Landkreis

Ebersberg

GDPR Public Departme

ntal

(NUTS3)

Landkreis

Ebersberg

(Ebersberg

county)

mobility,

carsharin

g

Curre

nt

Colla

borat

or

May

be

855 Internal

resource

s

(employ

ees

other

(speci

fy in

notes

)

- - - https://www.e

be-

carsharing.de/

(Not available

yet)

Other channels: Anual

Carsharing-Congress, frequent

meetings of the associations

Customers reachable: 855

members in the carsharing

associations + 8 members of the

projekt group itself

Landkreis

Ebersberg

Landkries

EBERSBER

G

Mobilitätsfo

rum

Landkreis

Ebersberg


ntal

(NUTS3)

Landkreis

Ebersberg

(Ebersberg

county)

mobility,

public

transport

past

colla

borat

or

May

be

60 other

(specify

in notes)

Social

Netw

orks

- - - http://www.m

obilitaetsforum

-

ebersberg.de/

Mobilitaetsforu

m.aspx

https://www.fa

cebook.com/La

ndkreisEbersbe

rg/

Other channels: Homepage

Customers reachable: Members

with additional multiplicatory

potential

61

Landkreis

Ebersberg

Landkries

EBERSBER

G

Aktionskreis

Energiewen

de Glonn

GDPR Public Municipal

(LAU)

Gemeinde

Glonn

(municipal

ity Glonn)

energy,

energy

transition

,

projects,

carpoolin

g

Curre

nt

Colla

borat

or

May

be

50 Internal

resource

s

(employ

ees

other

(speci

fy in

notes

)

- - - https://energie

wende-

glonn.de/

Landkreis

Ebersberg

Landkries

EBERSBER

G

MVV

München

GDPR Private Sovra-

regional

(NUTS1)

Großraum

München

(metropoli

tan area

Munich)

public

transport

other

(spec

ify in

notes

)

No 1,500,00

0

Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s

intra

net

news

letter

- https://www.m

vv-

muenchen.de/

Other relation: Potential

observer

Customers reachable: amount of

reachable customers via their

channels is only estimated, no

verified data available.

Population in the area: 2,9 Mio.

Customers of MVV 2016: 710

Mio.

Landkreis

Ebersberg

Landkries

EBERSBER

G

Transition

Town

Grafing


(LAU)

Gemeinde

Grafing

(municipal

ity

Grafing)

energy

transition

,

mobility,

carpoolin

g

past

colla

borat

or

May

be

300 Tradition

al Media

(eg:

newspap

ers

newsl

etter

- - - https://www.tr

ansitiongrafing.

de/

Lyon/Anne

cy

AURA-EE Lucie

Verchère

(Greater

Lyon)

Thierry

Girard

(Greater

Annecy)

GDPR Public Municipal(

LAU)

Greater

Lyon and

Greater

Annecy

Mobility

and

health

other

(spec

ify in

notes

)

Yes Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

Inter

nal

resou

rces

(emp

loyee

s,

intra

net,…

)

news

letter

oth

er

(sp

ecif

y in

not

es)

https://www.gr

andlyon.com/

https://www.gr

andannecy.fr/

Please note that the level of

action may perhaps also conern

a wider area (regional) if

necessary to ask to other public

authorities to enlarge the sample

(to be precised in accordance

with the volunters of the Greater

Lyon and Greater Annecy). The

greater Lyon is identified in the

AF as observer and the greater

Annecy is a pilot site. About the

number: around 100 people, to

be defined with both two

partners.

62

Vorarlberg

FHV Vorarlberge

r Kraftwerke

AG

GDPR Private Regional

(NUTS2)

Bereich

Energieeffi

zienz/Mob

ilität und

Kundenser

vice

E-

Mobility

past

colla

borat

or

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

Inter

nal

resou

rces

(emp

loyee

s,

intra

net,…

)

- www.vkw.at

Vorarlberg

FHV Vlotte GDPR Private Regional

(NUTS2)

E-

Mobility

past

colla

borat

or

No Social

Network

s

- - Inter

nal

resou

rces

(emp

loyee

s,

intra

net,…

)

- www.vlotte.at

Vorarlberg

FHV Energieinstit

ut

Vorarlberg

Martin Reis Private Regional

(NUTS2)

Mobility Mobility Proje

ct

Obse

rver

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - www.energiein

stitut.at

63

Vorarlberg

FHV Smart City

Dornbirn

GDPR Public Regional

(NUTS2)6

Smart City

/ Urban

Mobility

Mobility past

colla

borat

or

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - smartcitydornb

irn.com

Vorarlberg

FHV Governmen

t of the

Federal

State of

Vorarlberg


(NUTS2)

Straßenba

u

Mobility past

colla

borat

or

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - www.vorarlber

g.at

Vorarlberg

FHV CyberForum

e.V.


(NUTS2)

Innovation

s and

Internatio

nal Affairs

Business

support

organisat

ion

other

(spec

ify in

notes

)

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - www.cyberforu

m.de

Project partner in a related

project

Vorarlberg

FHV Inno AG GPDR Private Regional

(NUTS2)

SME other

(spec

ify in

notes

)

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - www.inno-

group.com


project

6 Acting at the municipal level.

64

Vorarlberg

FHV Research

Burgenland

GmbH

GPDR Private Regional

(NUTS2)

Higher

educatio

n and

research

other

(spec

ify in

notes

)

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - www.fh-

burgenland.at


project

Vorarlberg

FHV Informatica

Trentina Spa


(NUTS2)

Local

public

authority

other

(spec

ify in

notes

)

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - www.infotn.it Project partner in a related

project

Vorarlberg

FHV City of

Pinkafeld


(NUTS2)

Local

public

authority

other

(spec

ify in

notes

)

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - www.pinkafeld

-online.at


project

Vorarlberg

FHV City of

Hartberg


(NUTS2)

Local

public

authority

other

(spec

ify in

notes

)

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - https://www.h

artberg.at/


project

65

Vorarlberg

FHV Vorarlberg

University

of Applied

Sciences

Public Regional

(NUTS2)

Departme

nt Energy

& other

departme

nts incl.

their

students

Higher

educatio

n and

research

other

(spec

ify in

notes

)

No Social

Network

s

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - www.fhv.at

SWISS

Pilot1

(Ride-

selling

project)

HLSU Kronawitter

Innovation

GDPR Private Departme

ntal

(NUTS3)

Ostermun

digen -

Stettlen;

Herzogenb

uchsee

Mobility

solutions

Curre

nt

Colla

borat

or

May

be

Internal

resource

s

(employ

ees,

intranet,

…)

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - http://innolab-

smart-

mobility.ch/

SWISS

Pilot2

(Carpoolin

g project)

HLSU VVL

(Verkehrsve

rbund

Luzern)


ntal

(NUTS3)

Waldemm

ental;

Seetal;

Malters-

Littau-

Kriens

Public

transport

Proje

ct

Obse

rver

May

be

Internal

resource

s

(employ

ees,

intranet,

…)

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- -

SWISS

Pilot2

(Carpoolin

g project)

HLSU Mobility GDPR Private Departme

ntal

(NUTS3)

Chur-

Maladers

Carsharin

g

Proje

ct

Obse

rver

May

be

Internal

resource

s

(employ

ees,

intranet,

…)

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- -

66

SWISS

Pilot2

(Carpoolin

g project)

HLSU Department

for Public

Transport,

Canton of

St. Gallen


ntal

(NUTS3)

Quarten -

Walenstad

t;

Rheintal;

Sargans-

Weisstann

en;

Toggenbur

g

Regional

governm

ent

Proje

ct

Obse

rver

May

be

Internal

resource

s

(employ

ees,

intranet,

…)

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- -

SWISS

Pilot2

(Carpoolin

g project)

HLSU Naturpark

Thal

GDPR Private Departme

ntal

(NUTS3)

Bezirk Thal Regional

manage

ment

Proje

ct

Obse

rver

May

be

Internal

resource

s

(employ

ees,

intranet,

…)

Tradi

tional

Medi

a (eg:

news

paper

s,

radio,

…)

news

letter

- - https://www.n

aturparkthal.ch

/

SWISS

Pilot2

(Carpoolin

g project)

HLSU Postauto AG tbd Public Departme

ntal

(NUTS3)

tbd Public

transport

Proje

ct

Obse

rver

May

be

- - - - -

SWISS

Pilot2

(Carpoolin

g project)

HLSU Department

for Energie

and Traffic,

Canton of

Graubünden


ntal

(NUTS3)

Chur-

Maladers

Regional

governm

ent

Curre

nt

Colla

borat

or

May

be

Internal

resource

s

(employ

ees,

intranet,

…)

- - - -

Maribor

MO

Maribor

Public

Utility,

Transport

and Spatial

Planning

Office


(LAU)

Municipali

ty of

Maribor

Public

Utility,

Transport

and

Spatial

Planning

Curre

nt

Colla

borat

or

- other

(specify

in notes)

- - - - www.maribor.s

i

municipal department with

which cooperate

on daily basis;

regular way of communication

with person responsible for

"Road safety council"

67

Maribor

MO

Maribor

Developme

nt Projects

and

investments

Service -

Project

Office


(LAU)

Municipali

ty of

Maribor

projects Curre

nt

Colla

borat

or

- Social

Network

s


i

www.smartcity

maribor.si


which cooperate

on daily basis;

FB of smart city maribor

initiative

Maribor

MO

Maribor

Intermunici

pal

Environmen

tal

Protection

and Nature

Preservatio

n Office


(LAU)

Municipali

ty of

Maribor

Environm

ental

Protectio

n and

Nature

Preservat

ion

Curre

nt

Colla

borat

or

- other

(specify

in notes)


i


which cooperate

on daily basis;

regular way of communication

with person responsible for

"European mobility week /

Teden mobilnosti"

Maribor

MO

Maribor

Maribor

Regional

Developme

nt Agency


ntal

(NUTS3)

Podravje

region

coordinat

ion of

regional

develop

ment

activities

Curre

nt

Colla

borat

or

- Tradition

al Media

(eg:

newspap

ers,

radio,…)

- - - - www.mra.si

Maribor

MO

Maribor

ENERGAP –

local

energy

agency


(LAU)

Municipali

ty of

Maribor

energy

agency

Curre

nt

Colla

borat

or

- newslett

er

- - - - www.energap.s

i

Maribor

MO

Maribor

MARPROM -

Public

company

for urban

passenger

transport

MARPROM

Ltd.,

transport

company in

Maribor


(LAU)

Municipali

ty of

Maribor

public

transport

Proje

ct

Obse

rver

- Tradition

al Media

(eg:

newspap

ers,

radio,…)

- - - - www.marprom

.si

68

Maribor

MO

Maribor

Sustainable

Mobility

Centre

Maribor,

NGO


(LAU)

Municipali

ty of

Maribor

sustainab

le

mobility

past

colla

borat

or

- Social

Network

s

- - - - mobilnost.si

Maribor

UM Institute for

urbanism

and

spatial

planning

Maribor

GDPR - Regional

(NUTS2)

Podarvje

region

environm

ental and

spatial

develop

ment

past

colla

borat

or

- Social

Network

s

- - - - www.zum-

mb.si

Maribor

MO

Maribor

Maribor

cycling

Network


(LAU)

Municipali

ty of

Maribor

promotio

n of

cycling

and

sustainab

le

mobility

past

colla

borat

or

- Social

Network

s

- - - - https://ibikema

ribor.com/

Maribor

UM University

of Maribor

(Faculty of

civil

engineering,

traffic and

architecture

GDPR Public National

(NUTS0)

Slovenia teaching

and

profesion

al

activities

related

infrastruc

ture and

mobility

Curre

nt

Colla

borat

or

Yes Social

Network

s

- - - - https://www.fg

pa.um.si/

Maribor

UM Slovenian

Railways –

Slovenian

public

transport

provider


(NUTS0)

Slovenia train

service

provider

past

colla

borat

or

- Social

Network

s

- - - - https://www.sl

o-zeleznice.si/

Maribor

UM Ministry of

Infrastructu

re

of Republic

of Slovenia


(NUTS0)

Slovenia sustainab

le

mobilty

and

transport

ation

policy

past

colla

borat

or

- Social

Network

s

- - - - http://www.mz

i.gov.si/si/delov

na_podrocja/tr

ajnostna_mobil

nost_in_prome

tna_politika/

69

Maribor

MO

Maribor

Secretariat

for General

Affairs -

Service for

City Districts

and Local

Communitie

s

GDPR - Municipal

(LAU)

Coordina

tion of

City

Districts

and Local

Communi

ties

Curre

nt

Colla

borat

or

- other

(specify

in notes)

- - - - http://www.ma

ribor.si/podrocj

e.aspx?id=8

Maribor

UM DCM-SVS -

Association

for Roads of

South-

Eastern

Slovenia


(NUTS2)

Podravje

region

infrastruc

ture and

traffic

professio

nal

associati

on

past

colla

borat

or

- Social

Network

s

- - - - http://www.dc

m-svs.si/

Maribor

EZAVOD Municipality

of Krško


(NUTS2)

Posavje

region

Municipa

lity

tasks

and

investme

nts

Proje

ct

Obse

rver

- Social

Network

s

- - - - https://www.kr

sko.si/

UTI

Noncello

UTI

Noncello

Municipality

of

Pordenone


(LAU)

Pordenon

e

Local

public

administr

ation

other

(spec

ify in

notes

)

Yes 9000 Social

Network

s

Inter

nal

resou

rces

(empl

oyees

- - - www.comune.

pordenone.it

PP is UTI, which is a network of 5

different Municipalities

UTI

Noncello

UTI

Noncello

Municipality

of Porcia


(LAU)

Porcia Local

public

administr

ation

other

(spec

ify in

notes

)

May

be

15000 other

(specify

in notes)

- - - - www.comune.

porcia.pn.it/


different Municipalities. Publish

survey on website (to be

confirmed)

UTI

Noncello

UTI

Noncello

Municipality

of Zoppola


(LAU)

Zoppola Local

public

administr

ation

other

(spec

ify in

notes

)

May

be

8000 other

(specify

in notes)

- - - - www.comune.z

oppola.pn.it




confirmed)

70

UTI

Noncello

UTI

Noncello

Municipality

of Roveredo

in Piano


(LAU)

Roveredo

in Piano

Local

public

administr

ation

other

(spec

ify in

notes

)

May

be

6000 other

(specify

in notes)

- - - - www.comune.r

overedoinpiano

.pn.it




confirmed)

UTI

Noncello

UTI

Noncello

Municipality

of

Fontanafred

da


(LAU)

Fontanafr

edda

Local

public

administr

ation

other

(spec

ify in

notes

)

May

be

12000 other

(specify

in notes)

- - - - www.comune.f

ontanafredda.p

n.it




confirmed)

UTI

Noncello

UTI

Noncello

Arpa FVG GDPR Public Regional

(NUTS2)

Friuli

Venezia

Giulia

environm

ental

protectio

n

Curre

nt

Colla

borat

or

May

be

- - - - - http://www.ar

pa.fvg.it

UTI

Noncello

UTI

Noncello

ATAP spa GDPR Public Departme

ntal

(NUTS3)

Pordenon

e

Public

Transport

Curre

nt

Colla

borat

or

May

be

other

(specify

in notes)

- - - -

www.atap.pn.it

Publish survey on website

UTI

Noncello

UTI

Noncello

FIAB GDPR Private National

(NUTS0)

Pordenon

e (for the

local

branch of

a national

associatio

n)

Cycling other

(spec

ify in

notes

)

Yes 1200 newslett

er

Social

Netw

orks

- - - http://fiab-

onlus.it

collaboration proposed in this

context

UTI

Noncello

UTI

Noncello

Kyotoclub GDPR Private National

(NUTS0)

Italy environm

ental

protectio

n

other

(spec

ify in

notes

)

Yes 50 Social

Network

s

Inter

nal

resou

rces

(empl

oyees

news

letter

other

(spec

ify in

notes

)

-

https://www.ky

otoclub.org


context; other channel: website

UTI

Noncello

UTI

Noncello

Legambient

e

GDPR Private National

(NUTS0)

Pordenon

e (for the

local

branch of

a national

associatio

n)

environm

ental

protectio

n

other

(spec

ify in

notes

)

Yes 100 - - - - -

https://www.le

gambiente.it/


context

71

UTI

Noncello

UTI

Noncello

GSM S.p.A. GDPR Private Departme

ntal

(NUTS3)

Pordenon

e

mobility

services

Curre

nt

Colla

borat

or

Yes 1000 intranet newsl

etter

Inter

nal

resou

rces

(emp

loyee

s

- -

www.gsm-pn.it

UTI

Noncello

UTI

Noncello

Municipality

of

Cordenons


(LAU)

Cordenons Local

public

administr

ation

other

(spec

ify in

notes

)

May

be

18000 - - - - - www.comune.c

ordenons.pn.it

This Municipality doesn’t belong

to UTI but it is important to

consider it in the pilot because of

its geographical link to

Pordenone

Note: cells in yellow highlight more complex territorial level attribution. Cells in light grey denote actors not directly involved in the pilot contexts.

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