Welcome  to  DTC  Wine  Workshops  Overview  Webinar  

What  are  DTC  Wine  Workshops?  Project  Management  approach  to  helping  DTC  Wine  Managers  get  their  Ducks  in  a  Row    

Online  Wine  Buyers  are  Sophis@cated  E-­‐Commerce  Shoppers  who  use  Technology  to  the  Fullest,  they  are  On-­‐The-­‐Go  and  enjoy  the  Good  Life.    

Because  consumers  have  more  choice  and  less  8me,    Wineries  need  to  create  Brand  Experiences  to  get  their  piece  of  the  DTC  Sales  Pie!  

End  to  End  Service  

One-­‐Click  Shopping,  Reliable  Internet,  Advancements  in  DTC  Shipping  Compliance  Laws,  Mobile  E-­‐Commerce  &  Social  Tools  have  created  a  Need:      

Wineries  Must  Cater  to  the  Tech  Savvy  Shopper  and  need  GUIDANCE  

…GUIDANCE  around  making  the  RIGHT  MOVES  

 TOP  3  THINGS  YOU  CAN  DO  TODAY    TO  IMPROVE  YOUR  DTC  Sales  Division  

ü SHOP  Your  Website  

ü MONITOR  Online  Conversa8ons    

ü USE  Data  to  CATER  to  customer  preferences    

#  1  SHOP  Your  Website  

SHOP  Your  Website  –  One  Page  Check  Out  

SHOP  Your  Website  –  Member  View  

SHOP  Your  Website  -­‐  Promos  

SHOP  Your  Website  –  Mixed  Packs?  

SHOP  Your  Website  –  Online  Marketplaces  

#  2  MONITOR  Online  Conversa8ons  

MONITOR  Online  Conversa8ons  –    Daily  and  Weekly  Summaries  

MONITOR  Online  Conversa8ons  –    Let  Technology  do  if  for  you!  

MONITOR  Online  Conversa8ons  –    Let  Technology  do  if  for  you!  

#  3  Use  DATA  to  CATER  to  customers  

#  3  Use  DATA  to  CATER  to  customers      -­‐  set  up  Contact  Types  

Use  DATA  to  CATER  to  customers  

Use  DATA  to  CATER  to  customers  

Use  DATA  to  CATER  to  customers  

Because  a  HAPPY  customer  is  your  greatest  ASSET,    DTC  WINE  WORKSHOPS  uses  Proven  Methodologies  that  deliver  RESULTS  

#1:  Keep  It  Simple    

DTC  WINE  WORKSHOPS  Delivers  DTC  Best  Prac@ces  through  a  Workshop  Series  using  Project  Management  

Tools  

 DISCOVERYèRECOMMENDATIONSè  TRAININGèIMPLEMENT  NEW  PROCESSES  èDTC  $$$  

#2:  Best  Prac8ce  Consul8ng  using  the    BEST  DTC  Technology    

Strategic  Partners  DTC  WINE  WORKSHOPS  has  selected  partners  who  are  reputable,  knowledgeable,  innova@ve  &  honest  to  ensure  you  MAKE  THE  RIGHT  MOVES  

DTC  WINE  WORKSHOPS  Select  Technology  Partners  

DTC  WINE  WORKSHOPS  Select  Marke@ng  Partners  

DTC  Wine  Workshops  deliver:      ü  Site  Evalua@on  ü  Project  Plan  (for  

implemen@ng  a  DTC  Wine  sales  division  or  improving  upon  exis@ng)  

ü  Expert  Recommenda@ons  ü  Brand  Experience  Plan  ü  Technology  Training    ü  Social  Strategy  ü  Mobile  Strategy  

#3:  Technology  is  only  as  GOOD  as  how  it’s  USED  

#4:  Give  voice  to  DTC  Wine  Managers    

MANAGER  INVOLVEMENT  throughout  the  Workshop  Series  is  KEY  to  Long-­‐Term  Success  

Club,  Store,  Tas@ng  Room  and  Opera@ons  

Managers  

KNOW  THE  PRODUCT    

KNOW  THE  CUSTOMER  

DTC  Wine  Workshops  PACKAGES  OR  PROJECTS  

DTC  Sales  Set  Up    DTC  Sales  Tune-­‐Up  

DTC  Sales  Boost  Project-­‐by-­‐Project  

10%  influence  the  purchasing  behavior  of  the  other  90%    Malcolm  Gladwell  -­‐  The  Tipping  Point  

DTC  WINE  WORKSHOPS  CARES  ABOUT  CUSTOMER  SERVICE  

 WEEKLY  STATUS  REPORT  Provides  COMPLETE  VISIBILITY              into  Project  Progress