DTP Terminology

Terminology Quest

Page OrganizersText OrganizersTypographyGraphical Elements/IllustrationMedia Types

Page Organizers

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;lkajdflkas;ldkjf;laskjdf;laskjdf;ljaklakhsd;lfja;lkdjf;akljf;flalkajd;lfja;lsdkjf;lakdjafkjkjsdlfkja;sldkjf;lakjf;lakjd;lkj;flakjfd;lkajsd;lafj;lsdkjf;alkjdf;lakjsdf;lakjd;lfkja;ldjf;lakdjf;lakj;ldjf;alkdjfl;askd

;lkajdflkas;ldkjf;laskjdf;laskjdf;ljaklakhsd`;lfja;lkdjf;akljf;flalkajd;lfja;lsdkjf;lakdjafkjkjsdlfkja;sldkjf;lakjf;lakjd;lkj;flakjfd;lkajsd;lafj;lsdkjf;alkjdf;lakjsdf;lakjd;lfkja;ldjf;lakdjf;lakj;ldjf;alkdjfl;askd

;lkajdflkas;ldkjf;laskjdf;laskjdf;ljaklakhsd;lfja;lkdjf;akljf;flalkajd;lfja;lsdkjf;lakdjafkjkjsdlfkja;sldkjf;lakjf;lakjd;lkj;flakjfd;lkajsd;lafj;lsdkjf;alkjdf;lakjsdf;lakjd;lfkja;ldjf;lakdjf;lakj;ldjf;alkdjfl;askd

Grid

Margins

Column

Gutter

Top

Ou

tsid

e/R

igh

t

Bottom

Insid

e/L

eft

Alley/Gutter

Text Organizers

Profile of a Modern Hero:

Juan Valdez savescoffee crops

Kdjf;lakjdf;lakjsdf;lkja;ldkjf;lakjdf;lkaj;lfkja;lskjfd;laskjf;lkasjfl;kja;lkjfd;laskjf;laksjfl;

;laksjdf;lakjsdf;lkaj;ldkjf;lakjdf;lakjdl;kfj;laskjdf;lakjdflfkja;lkjf;lakjdf;

Past Rescuesdkjfa;ldjfa;lkjdfl;akjd;lfakjsdlfkja;

Headline

Kicker

Subhead

Nameplate/Masthead

Text Organizers

;laksjdf;lakjsdf;lkaj;ldkjf;lakjdf;lakjdl;kfj;laskjdf;lakjdflfkja;lkjf;lakjdf;

A;lkdfaakjfdlakdjf;ka;l

Kdjf;lakjdf;lakjsdf;lkja;ldkjf;lakjdf;lkaj;lfkja;lskjfd;laskjf;lkasjfl;kja

Overprinting;lakjdf;lajdf;lakjdf;lajd;lfkja;lsdjf;lakjf;

;laksjdf;lakjsdf;lkaj;ldkjf;lakjdf;lakjdl;kfj;laskjdf;

Adfadfads - 23

The School of Business

Header

Footer

Caption

Sidebar

Text Organizers

;laksjdf;lakjsdf;lkaj;ldkjf;lakjdf;lakjdl;kfj;laskjdf;lakjdflfkja;lkjf;lakjdf; alskdfja;ls dfj;alkjdf;lakjsdf;lja;lfjl;aksjdf;laksjdf;lkajsdasdlfh ;lkdjf ;laskj df;lakjdfl ;ldskjf al;skjdl;askjfd ;lasdj f;alskjfa;lsdkjfla;k sda fasdf j a;sldk fakdfj ;asldk flasdkjf

• a;ldjfoiaewjao• a;ifjd;afeifj• idadklnfad;ij

;aklsjf;asdjfa;lskfj;alskfjl;askjdf;laskdjf;lkasjd;lds;alkfja;sldfj;lasdjfl;kas

;lkajdl;fkjakj dfoaijdf

lkjdfoiajfoijsdfa

Jumpline

PullQuote

Bulleted List

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Typography

ABCDefghijklmnopBaseline

Cap height X-height

Bowl(counter)

SerifAscender

Descender

Typography

JustifiedForce JustifiedSuperscript/SubscriptPica (6 picas = 1 inch)Points(12 points = 1 pica)

Widows & OrphansKerning & TrackingLeadingDashes Hyphens - En Dashes – Em Dashes —

Graphical Elements – White Space

Java Jolts Kdjf;lakjdf;lakjsdf;l ;ldkjf;lakjdf;lkaj;lfkja;lskjfd;laskjf;lkasjfl;kjaldadfasdfkasdfkjas;lkjf; asddfjlaskdjf;laksjdf;lakjsf;lkajl;dfkjal;kjdf;lakjf;l djal;ksdfj;lajdf;lakdalksjdfaldj;fja;ljdf;lakjlsdkfjakjdfalkdjflasjkdflasjflkajsldkjfalskjdfaksldjf;alsk

Coffee, Coffee, Coffee klajdflkajsd;lkfalskdjfa;lksjf;alkfa;lkdjfalskdfj;lakjdf;laksjdflkalk kjadflkjalkdfja’ kawdjlkajdflkasj ak

A;skldfjlakjfdal;kdjf

Sink or Drop

VerticalWhiteSpace

WhereElse?

Leading

Graphical Elements - Rules

;lkajdfl;kajdfo;;lkajKJd

akdjkdj

;lkajdfl;kajdfo;;lkajKJd

akdjkdj

Border Drop ShadowBox

Screen

Bleed

Coffee Talk

Illustration

Ready-Made Art Clip Art Background Textures and Patterns Dingbat Sets and Picture Fonts

Information Graphics Charts and Diagrams Tables Screen Captures Maps

Distribution Media

NewslettersTabloidsNewspapers

Advertisements

Small AdsFull-Page AdsClassified Ads

Sales Materials

BrochuresCatalogsOrder FormsProduct SheetsFlyersMenus

Business Communication

LetterheadBusiness CardsFax Cover SheetsResumesBusiness Reports

Response Devices

FormsSurveysCoupons

Time for Show and Tell

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